• 조형예술학연구
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• 제1권
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• pp.227-266
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• 1999

The idea of identification have become a subject of discussion ever since the time man started to contemplate on the meaning and value of his being. However, the concept of identity defined by theorists such as sociologists or cultural historians influence the consumption pattern of the major consumer group, in conjunction with the advent of the mass consuming age. The conflict and mutual realization among variable generations and residential areas of different. consumer levels profoundly affect the formation of the identity of the new generation and the role and experience of women. This series of transit is progressing more rapidly due to the characteristic situation of the expiration of a millenium. Advertising strives to control our interests and ideas on the products we choose to use and affects our identity by manipulating images of successful people. People tend to be influenced more significantly by the mass-culture than by people around them, such as family or friends, in rendering their self?identity; in which process, adopting the identity produced by mass-media and advertising. Such identity is conducted partly of the product identity and the stereotyped image suggested by mass-media. This study bears significance in the attempt to provide actual data and expand the realm of ideas and planning in future advertising through demonstrative analysis of self-identity creative in Korean TV advertising.

• 한국실내디자인학회논문집
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• 제20권5호
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• pp.208-216
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• 2011

Today, the market environment for companies around the world has been changed by globalization, digital innovation, information by opening the diversity, consumer awareness, and the development of mass media in the wide areas such as, politics, economy, society and culture. Accordingly, the function of the housing cultural center also has been changed from the Place where the trading had been made to the Space where the marketing could work. The housing cultural center is home to companies to target their corporate culture and corporate image, and the brand identity. From the space marketing standpoint, this study extracts differentiator of the housing cultural center from theoretical consideration to boom up of the housing cultural center and to build up its identification. Based on this analysis, the design identity element of the interior design of the housing cultural center is proposed by the actual and analytical cases. Such a future plan design identity elements in the design of the new housing cultural center is providing basic design guide line to recognize the importance.

• 가정과삶의질연구
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• 제15권4호
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• pp.341-354
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• 1997

In post-industrial society consumption takes a role as a means of acquiring unique lifestyle of style especially for the new generation. The purpose of this study was to identify consumption culture of adolescents in the context of consumerism culture. The use of goods in order to create social distinctions and to establish self-identity was note in is new generation's consumption culture and it was argued that advertising and other media attach images of beauty fulfilment and good life and that they persuade adolescents to have such lifestyle through buying consumer goods. It was also argued that the consumption culture of adolescents is strongly related to the counter-culture or counter-school culture. Implications were discussed with respect to future research area.

• 한국시조학회지:시조학논총
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• 제19권1호
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• pp.63-84
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• 2003

시조는 한국인의 주체성과 정체성을 가장 잘 지닌 우리 민족의 정형시라고 할 수 있다. 21세기에도 시조가 과거처럼 우리 문화에서 한국의 정형시로 주도적인 역할을 계속 유지할 수 있을까\ulcorner 이러한 시조의 존립기반에 대한 탐구를 확실하게 진행하기 위해서 본고는 첫째로 민족문화로서 시조가 지니고 있는 정체성을 살펴보았고, 둘째로 국어교육으로서 시조가 지닌 역사적 지평인 주체성을 수행시키는 정책과 그 학습현장을 살펴보았으며, 셋째로는 창작되는 현대시조가 지닌 현대시로서의 독창성을 찾아내어서 각각 그것들이 지니고 있는 기본적인 기능을 규명하고자 했다. 따라서 이 연구는 21세기 시조문학에 대한 새로운 시각을 열어주고 그 존재기반을 좀더 구체적으로 분석하여 시조에 관한 실용적 가치와 다양한 이해의 길을 온당하게 정립할 수 있는 토대를 마련하는데 그 목적이 있다.

• International Journal of Human Ecology
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• 제9권2호
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• pp.67-75
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• 2008

This study examines the importance of group identity (kin, friends, co-workers) when gift recipient changes among American and Korean consumers. Female college students and academicians completed a self-administered questionnaire. Four hundred fifty-eight respondents evaluated the perceived importance of group identity when buying an apparel gift for kin, friends, and co-workers. The results suggest that the importance of group identity may influence the type of gift a recipient receives. The results show that when buying a gift for kin, friends, and co-workers that both young and older American consumers place greater importance on self rather than the opinion of other group. The older and younger Korean respondents rated the opinion of each group (kin, friends, and co-workers) to be more important than self. Recommendations for future research on the affect of culture on consumer purchases are suggested.

• 영어어문교육
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• 제17권1호
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• pp.147-163
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• 2011

In recent years, the relationship of language maintenance to culture and identity has received increased attention in the language acquisition and education fields. Korean immigrants in the U.S. form one of the biggest Asian groups and their language and cultural maintenance has been a major issue for both parents and ESL teachers. The present research is designed to investigate the cultural and social identities as well as the psychological investment factors that contribute to heritage language maintenance. Three Korean immigrant families in a small Midwest university town in the U.S. were surveyed and later interviewed. Issues and strategies concerning their children's Korean education in the U.S., coupled with the competing goal for the children to learn English were documented through parent interviews and interviews with school-aged focal children. Strategies and stances that facilitate or hinder both heritage and target language maintenance goals are presented along with participants' major reasons for heritage language maintenance in their homes and via Saturday schools. This work will assist ESL teachers and sociolinguists in situating both Korean student and parent goals in the context of shifting cultural and linguistic identities in countries where they have immigrated.

• 복식문화연구
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• 제15권6호
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• pp.965-981
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• 2007

Since the latter half of 20 century, in Korea, there are many discussions on the identity of Korean itself in several divisions, in which the discussion on the identity in the part of the costume or the part of the art reflecting the life, is the subject which must not fail to be noticed. So, we try to study the common structure manifested in the Korean painting and the costume as a part of basic recognition of problems and the way of problem-solving for the research on the Koran formative characteristics. The method and the process of this study is first, to consider the characteristics of the plastic and style of the Oriental arts and the Occidental arts by discourse implicate the difference between Oriental and Occidental view and the recognition of the body in the two worlds. And in the study we try to apprehend the dynamic modern artistic value of Korean style through assimilation between the Korean style and Baroque style according to the theory of $W\ddot{o}lfflin$ about the classical style and Baroque style. We will describe the Korean identity by analyzing the Korean plasticity with the Occidental style of dress and paintings reflecting the Occidental culture and thought and the Oriental things, and modern paintings and dress in the present age. As a result, we can try to recherche the way of use of new design for the identity of Korean style, in the concept of the ellipsis, repetition of the retrait, obscur silhouette, and superimposition.

• 한국심리학회지 : 문화 및 사회문제
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• 제8권2호
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• pp.191-208
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• 2002

본 조사 연구에서는 우리나라 여성 공무원 리더(5급 이상)들의 효율성, 성정체감 및 삶의 만족도를 조직의 성 차별 문화와 관련시켜 검토하고자 하였다. 조사 대상은 중앙 부처에 근무하는 5급 이상의 남녀 공무원 리더들(여성 150명, 남성 154명)과 여성 리더의 직속 상사(139명)였다. 그 결과, 상사가 평가한 여성 리더의 효율성은 여성 리더가 후배 여성들에 대해 멘토링을 열심히 할수록 낮아지며 관계지향적 행동을 할수록 높아졌다. 여성 리더의 삶의 만족도는 멘토링을 많이 할수록, 그리고 여성으로서의 성정체감이 높을수록 높아졌으나 조직의 성차별 문화가 높을수록 낮아 졌다. 조직의 성차별 문화는 또한 부정적인 여성들간의 관계-특히 여성 상사에 대한 부정적 평가-와 상관되었다. 이러한 연구 결과는 우리나라의 여성 공무원 리더들에 대한 효율성 평가, 여성 공무원 리더들의 성정체감과 삶의 만족도가 조직 구성원들의 여성에 대한 고정관념과 차별적 조직 문화에 의해 제약받고 있다는 것을 보여 준다.

• 의학교육논단
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• 제17권3호
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• pp.105-109
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• 2015

The purpose of this study is to examine the concept and importance of the hidden curriculum, which has an influence on the learning, culture, and identity formation of medical students, and to examine the student culture related to the hidden curriculum. The hidden curriculum can be defined from various perspectives. However, these definitions commonly include the concept of the whole experience students gain from school life in implicit ways, even though the school does not intend it. The hidden curriculum is related to non-cognitive areas and the culture formation of students in various way, including positive and negative content, and is important since once this curriculum is formed, it has a long-term impact. Therefore, it is necessary to consider not only the formal curriculum but also the hidden curriculum in order to apprehend the overall educational outcome of medical school. For this purpose, schools need to not only support studies on the hidden curriculum but also to endeavor to provide faculty and staff with educational and administrative support so that they can understand the hidden curriculum and be equipped as a role model. Furthermore, medical students need to endeavor to form a positive student culture in order to establish an appropriate identity as a doctor in the future.

• 한국가구학회지
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• 제18권1호
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• pp.1-12
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• 2007

Korea has a dark age in terms of culture in the last 20th century. Korea had been struggling between the Great Powers of the world in the imperialism and had sacrifice to keep our own culture itself. Japanese imperialist's a invasion, culture liquidation by Japan, Independence from Japan, Korean war and Influence by US are major bitter historical affair after close of Chosun Dynasty in the process of modernization. Therefore Korea couldn't stay in the center of world cultural core parts and was degraded as cultural consumption country which was provided oversea culture by other countries. Then Korea couldn't develop our unique traditional idea and culture. In the meantime there are both extreme phenomena; one is expulsion of other cultures absolutely and the other is only following western culture unconditionally like trimming policy in the end of colony age. These discreet and unfiltered western culture had been influenced Korea culture over the wide range strongly and resulted in cultural colony situation to produce western imitation culture without philosophy and traditional spirit. Even though Korea has met opportunity in the culture, we called "Han Trend", no formation of own culture is main reason for psychological panic. Korea furniture design is one of parts of lost of tradition culture and typical parts in reproducing western imitation culture. As a result furniture industry's major reason for loss value as exporting industry compared to other industries result in most of the furniture products without our unique identity. This situation become more deepen unfortunately. This report would like to suggest the direction of design with global competition capability and cultural identity to boost Korean furniture design industry by comparing, analyzing and speculating between design of Chosun dynasty and philosophy of modernism in western.