• 지식경영연구
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• 제9권4호
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• pp.77-89
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• 2008

Vietnam is very attractive market to Korean firm. Because of changing consumer needs, competitive actions, or any other changes in Vietnam marketing environment over time, managers may need to reposition their brands through new marketing communication campaigns. For repositioning, core identity can be an important strategic objective for market managers. Using data from Vietnam, this research aims to determine core identity and to make repositioning plan with it and find considerable results.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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• pp.193-194
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• 2007

The Japanese 'H' motor company is the one of a few engine makers for F1 racing machine in the world. And it has a tradition and ability to make a humanoid walking robot 'Asimo'. But 'H' motor company is known as a motorcycle maker not a car in Korea. It wanted to reinforce the brand image and identity to Korean consumer. And it needed a powerful marketing tool for the brand image distinguished from other global motor companies. It demanded a stand design to show their powerful and unique identity for surpass other rivals in 2007 Seoul Motor Show. This stand for 'H' motor company in 2007 SMS has an area of 1,250m2 and located between huge domestic motor companies, K and SR. The design was planed to show its unique identity and image, overcoming its relatively small size. I designed a round-shape ceiling structures covered whole booth space for enclosure and vortical space sense. That made a strong brand image by light and sharp structures completely distinguished from other stands. And it has a main logo sign for recognizing the stand from a distance.

• 성인간호학회지
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• 제17권1호
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• pp.109-118
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• 2005

Purpose: The purpose of this study was to investigate gender role identity and health behavior and to explore the relationship between gender role identity and health behavior among university student. Method: Participants were 245 university students who lived in Daegu. Each participant was administered the KGRII (Korean Gender Role Identity Inventory), and Healthy Life Style: A self-test provided by ODDHP National Health Information Center. The collected data was analyzed using descriptive statistics, t-test, ANOVA, ${\chi}^2$-test with SPSS 11.0 PC Program. Result: 1. As a result of health behavior level, male students had more health risk behavior problems than female students in smoking(p=.00) and drinking (p=.03). Female students had more health risk behavior problems than male students in exercise and physical activity(p=.00). 2. For female students, feminity type (29.3%) was most common, subjects of undifferentiated type was 26.4%. For male students, masculinity type(32.4%) was most prevalent, and androgenic type was 31.4%. 3. Androginy typed group had more healthy behavior compared with other gender role identity typed group. In contrast, undifferentiated typed group had more high risk behavior compared with other typed group for all of health behavior. Conclusion: These results suggest that gender role identity is a stronger predictor of heath related variable than is sex of subject. Therefore effect methods to develop health promotion program should consider not only sex difference but gender role identity.

• 가정과삶의질연구
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• 제25권2호
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• pp.71-87
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• 2007

It is necessary to understand a self-expression and communication in cyberspace using digital photography We have studied the digital camera consumer's self-expression and communication skills and strategy through ethnographic interviews. In this study, we have used ethnographic interviews of 7 informants who had personal web site and are using digital cameras. As a result, It has turned out that informants expressed their self taking pictures of their daily life, friends, and family. Also they imply meaning and feeling in the pictures that had been taken to express their lives. The communication in cyberspace has turned out that informants communicate with other people with digital pictures to show their life. They communicated each other and give information. It means that they made information by themselves to give and share with other people as prosumer. Digital photography to express themselves and communicate in cyberspace enhanced human relationship that had made in cyber space. And it helps to form their self identity. They express their cyber identity with digital photography and it is similar to their self identity that expresses in real life.

• 한국조경학회지
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• 제27권1호
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• pp.79-89
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• 1999

Recent expansion of urban parks has been partly successful in terms of providing urban outdoor recreation space. Unfortunately we paid very little attention to the importance of providing regional identity to urban parks until recently. Thus one of the most important tasks of the contemporary landscape architects of Korea is to investigate ways to improve regional identity of urban parks. This study is aimed at evaluating how well the current urban parks have realized their own regional identity. To test the effectiveness of the concept of 'identity', the identity items were created, while a research model was developed by using such variables as in urban park identity, park satisfaction, belongingness to the region, and residential satisfaction. In order to test the model, the causations were analyzed. Meanwhile, the scales to evaluating identity were reviewed by means of the unstructures group interview, and were finally determined as 10 items; culture, uniqueness, symbolic, historic nature, homogeneity, harmony, difference, public benefit, nativeness and traditionality. Data from three new towns in the capital region-Bundang, Ilsan and Sanbon-were collected, and their central parks were referred to a questionnaire survey. The data were processed using descriptive statistics, correlation analysis, multiple regression analysis and path analysis. It was found through this survey that subjects 'sentiments regarding the sample towns' regional identity differed slightly. Residents of Bundang felt the strongest amount of regional identity, followed by those of Ilsan and Sanbon. In addition, the most important scale on regional identity is 'park satisfaction', followed by 'belongingness to the region' and 'residental satisfaction'. The path analysis was conducted to interpret the causations in a more detailed and comprehensive way than correlation analysis. As a result, it was proven that the regional identity affects 'belingingness to region' through the intermediated variable 'park satisfaction', while affecting ' residential satisfaction' through the intermediate variables 'park satisfaction' and 'beligningness to region'. In other words, although the regional identity of a park does not directly affect 'belongingness to region' or 'residental satisfaction', it has indirect effects on them through intermediate variables.

• 성인간호학회지
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• 제16권2호
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• pp.306-315
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• 2004

Purpose: The purpose of this study is to explore the structure and characteristics among college students' gender-role identity. Method: The study used a Q-method to measure college students' gender-role identity types. Korean Gender Role Identity Inventory(KGRII) formed the Q sample. The P sample consisted of a convenience sample of 44 college students. Q statements were written on separate cards and were given to the subjects to sort according to degree of agreement or disagreement. The Q-sorts by each subject were coded and analyzed with the Quanl PC program. Result: From data, three types were extracted. Three types showed a low correlation with each other, and accounted for 41 percent of the variance of the participants. The first type, a 'sex-role transcendence', expresses warm, humane, and kind. The second type, a 'masculinity intention type', has leadership, activity, power, and initiative. And the third type, a 'femininity intention type' pursues emotional, expressive, delicate and tactful. Conclusion: This paper classifies and subdivides three types of gender-role identity in college students. It helps understanding of gender-role identity, and further developing a sense of value and attitude related to gender identity in college students.

• International Journal of Costume and Fashion
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• 제6권2호
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• pp.28-42
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• 2006

In present modern society, media contributes more to the constructing of personal identities than any other medium. Music video, a postmodernism branch among a variety of media, offers a complex experience of sounds combined with visual images. In particular. fashion in music video helps conveying contexts effectively and functions as a medium of immediate communication by visual effect. Considering the socio-cultural effects of music video. gender identity represented in fashion in it can be of great importance. Therefore, this study is geared to the reconsidering of gender identity represented through costumes in music video by analyzing fashions in it. Gender identity in socio-cultural category is classified as masculinity, femininity, and the third sex. By examining fashions based on the classification. this study will help to create new design concepts and to understand gender identity in fashion. The results of this study are as follows: First. masculinity in music video fashion was categorized into stereotyped masculinity, sexual masculinity. and metro sexual masculinity. Second, femininity in music video fashion was categorized into stereotyped femininity. sexual femininity, and contra sexual femininity. Third, the third sex in music video fashion was categorized into transvestism, masculinization of female, and feminization of male. This phenomenon is presented into music videos through females in male attire and males in female attire. Through this research, gender identity represented in fashion of music video was demonstrated, and the importance of the relationship between representation of identity through fashion and socio-cultural environment was reconfirmed.

• 대한영양사협회학술지
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• 제25권3호
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• pp.178-187
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• 2019

This study examined the effects of social identity (cognitive, affective, and evaluative social identity) on affective commitment and behavioral intention in premium food markets. Data were collected from customers who had visited the premium food markets within three months prior to the time of the survey. A total of 247 responses were analyzed using SPSS 25.0 for Windows. The three attributes of social identity (cognitive, affective, and evaluative social identity) had a significant positive effect on the affective commitment, while affective commitment had a positive effect on the behavioral intention in premium food markets. On the other hand, only evaluative social identity had a significant positive effect on the behavioral intention in premium food markets. These results revealed the mediating effect of affective commitment in the relationship between social identity and customers' behavioral intention. This suggests a positive affective commitment as a key factor for customers in premium food markets. The results would be applied to marketing strategies based on the attributes of premium food market customers.

• 한국실내디자인학회논문집
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• 제17권6호
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• pp.128-136
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• 2008

It wouldn't be exaggerating to say that we're living in a "Brand age" these days. Brand is easily spotted anywhere around our surroundings, influencing us in a material and a moral way. BI(Brand Identity) which brings increase on sales by constructing and improving the brand image, are infect visually compressed Identity designs that will give the interior space that have applied it, superiority in building a unified image. Then, graphic plays an important role in expressing Identity designs visually. These days, interior space graphic is an emotional field that can materialize images, which became an important expressing medium that offers various images and creativity and show interior space's brand identity. In this manner, space graphic that applies identity designs, clearly states brand's intentions on space communication and users by designing company images or brand's emotional factors visually and dimensionally. Also, it escapes plane level, and gives space, dimensional and kinetic elements, which can give differentiation with other brand's space. These kinds of flexibility let space graphic be used efficiently in extending space identity.

• International Journal of Human Ecology
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• 제9권2호
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• pp.67-75
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• 2008

This study examines the importance of group identity (kin, friends, co-workers) when gift recipient changes among American and Korean consumers. Female college students and academicians completed a self-administered questionnaire. Four hundred fifty-eight respondents evaluated the perceived importance of group identity when buying an apparel gift for kin, friends, and co-workers. The results suggest that the importance of group identity may influence the type of gift a recipient receives. The results show that when buying a gift for kin, friends, and co-workers that both young and older American consumers place greater importance on self rather than the opinion of other group. The older and younger Korean respondents rated the opinion of each group (kin, friends, and co-workers) to be more important than self. Recommendations for future research on the affect of culture on consumer purchases are suggested.