• Preventive Nutrition and Food Science
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• v.14 no.2
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• pp.116-122
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• 2009

The principal objective of this study was to assess the weight control behavior, body shape satisfaction, and obesity stress depending on the degree of obesity in college students who applied for a weight control program. The average BMI of the participants was $21.4\;kg/m^2$ which was in the normal range, and 76.3% of the participants were of normal body weight. Ideal BMI in this participant was $18.1\;kg/m^2$, which is in the underweight range. In terms of body perception, participants generally overestimated their body weight. The overweight and normal weight groups were less satisfied with their body shape than was the underweight group. The overweight group also expressed fears of showing their bodies to others. Additionally, the overweight and normal groups exhibited higher obesity stress than the underweight group. 97.0% of participants were interested in weight control as a way to improve their appearance. They usually obtained their weight control information from the internet and mass media. More than 80% of participants had weight control experience, having undergone weight control attempts for duration of less than a month. However, after the discontinuation of weight control efforts, these participants regained the weight. As a consequence, they were generally unsatisfied with the outcomes of weight control programs. This study demonstrated that the college women who had applied for the weight control program were unsatisfied with their body shape owing to distorted notions of the ideal body shape, and these women had generally undertaken frequent efforts to control their body weights. These results underline the importance of educating college-aged women on proper body perception and the maintenance of healthy body weight and shape.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.3 s.3
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• pp.83-95
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• 2004

In order to investigate female workers' recognition of image making, this study conducted a survey of female workers in Daegu and obtained results as follows. First, according to the result of analyzing recognition of image making, many of female workers, 82.3% of whom were between 20s and 40s, replied that they were 'pure and lively'(41.8%) or 'elegant and womanly'(32.3%) but what they sought for in their mind was an elegant and womanly image. However, the image that a majority of female workers wanted to have in the future was 'elegant and womanly' (53.3%) and 'sexy and attractive'(27.4%). This suggests that our society still demand women to be womanly as well as sexy and attractive. Second, with regard to outward image by age, most female workers regardless of age thought that outward image is important for social life. This suggests that younger women recognize more the influence of image and, consequently, the necessity of image making. Thus, the recognition of the importance of outward image appears to result in the proportional enhancement of the consciousness of image management. Third, younger women have a great difference between their current image and the image they seek for and such a difference may be related to mental immaturity between ideal and reality. Fourth, as for the relationship between image making and occupation, those who engaged in service and beauty art highly recognized the importance of image making as they were greatly influenced by their outward image in their social life.

• The Research Journal of the Costume Culture
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• v.14 no.3 s.62
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• pp.514-527
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• 2006

It can be said that the ultimate goal of advertising is creating consumers' buying intention and buying behavior toward advertised goods. But literature suggests that ads have both intended and unintended consequences, and one of the unintended consequences is that the idealized images of physical attractiveness found in advertising have negative impact on girls' and womens' self-perceptions. Thus, this study, using social comparison theory as a framework, was designed to investigate the influences of the images of models in ads portrayed in TV and fashion magazines on the purchasing intention, self-esteem and body satisfaction of college women. Using an experimental stimulus, a moving picture representing thin and attractive models in the context of advertising fashion goods, two conditions were manipulated and the subjects were placed into one of two groups randomly, the experiment group and the control group. The experiment group only was exposed to the ads portraying highly attractive models. Data were collected from two groups using same questionnaire. The data were analyzed using t-test, two-way ANOVA, and descriptive statistics. The findings were as follows: 1. The thin and attractive image of models in ads on buying intention had significant positive influence on buying intention(p<.05). 2. The thin and attractive image of models in ads had significant negative influences on self-esteem(p<.05). 3. The thin and attractive image of models in ads had significant negative influence on body satisfaction(p<.05). 4. The ideal body internalization had significant negative influences on body satisfaction(p<.05), but interaction effect of model's image and ideal body internalization on body satisfaction was not significant.

• The Korean Journal of Food And Nutrition
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• v.18 no.2
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• pp.115-126
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• 2005

This Quantitative study was investigated to examine the relationship between self-esteem on body image and disordered eating patterns in some university students. This study used a cross-sectional study design. Total 347 students participated in this study (88 male and 259 female) among three universities. The assessment of eating disorder was conducted by Eating Attitudes Test (EAT-26), a score of >or=20 identified individuals likely have an eating disorder, including anorexia nervosa and bulimia nervosa. Ideal body weight and current body weight were completed with self-evaluation. A distorted body image was independently related to the eating problem in the Logistic regression analysis. There were stronger relationships between their EAT-26 scores and their expected weight changes and weight control behaviors. Compared with the men, women showed highly wishful to loss for current body weight. In the relationship between score of EAT-26 and BMI distance by sex, levels of eating disorder showed linearly elevated toward increased BMI distance (Ideal BMI-Current BMI) (F-value=18.794, p<0.0001) in women, but there were not significant in men (F-value=2.028, p>0.05). In estimate on state-trait anxiety inventory according to quartile of BMI distance by sex, levels of state-trait anxiety were not significant difference by degree of body dissatisfaction in all sex. In addition, higher distorted body image was significantly increased numbers of weight control method and experience of side effects in female, but there were not showed significant relation between two variables in male.

• Women's Health Nursing
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• v.14 no.2
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• pp.93-103
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• 2008

Purpose: This descriptive study was to explore the factors relating to Social Physique Anxiety(SPA) in the adolescent girls(N=700). These factors included the biological(level of school[age], period of menstruation, and BMI), the sociocultural(Influence of Mass Media, [IMM], Stereotype of Ideal Female Body[SIFB], type of school, perceived figure, and ideal figure) and the BW control-related factors(experience of bodyweight [BW] control, satisfaction at the result of BW control, and motive of BW control). Method: The sample was 700 girls of the middle and high schools in Jeju-do. The data was collected by the self-reported questionnaire and processed with the SPSS Win 12.0 program. Result: 26% of the variance in SPA was explained by the biological factors(level of school) and the sociocultural factors (perceived figure, ideal figure, type of school, and IMM). SPA, IMM, and SIFB were significantly correlated with each others(r=1,65-2.92, p<.05). The mean SPA scores according to BW control-related factors were significantly different. Conclusion: This results suggest that media education is necessary to reduce or eliminate the adolescent girl's SPA. In addition, SPA needs to be considered as the important concept for the future nursing researches and interventions related to BW control.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.11
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• pp.1395-1403
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• 2004

Exposure and Concealment have been continued as important way to express fashion and theme as well, especially in women fashion. Exposure can make themselves attractive, and concealment emphasizes this way of being attractive by exposure. Besides the temptable effect of exposure, the ideology which put women next men in society has made a prominence on the fact exposure is significant theme in women fashion. It means that women's image of 'Being seen as Object' (this can be explained by relation passive between active) in society has driven female emphasize in using and focusing on exposure to be attractive. Also the other important thing in women fashion has been considered is concealment. The fact that society has demand women more chaste duty in detail may have meaningful thing in the condition that instigates women take off being attractive to the subject, considering ideology, men. Therefore attractive femininity has to be suggested by virtue and temptation, it is common sense that looking just shallow or too strict are far from criteria of ideal beauty. Namely, the concept for exposure coexists with concealment not only constructively but also naturally in fashion. Technique that can be accentuate for effective exposure differently from method to show unilaterally is needed, and this technique can promote new fashion. And according to the theory of Freud, women means' Absence (lacking penis)', this female's Lack Image induces male castration complex therefore 'Fetishistic Look' which transfers something phallic into specific things or parts of body is adopted, sort of object cathexis. This is revealed as some parts of women body are diverted into object for sexual love, symbolic equivalent. For example, women's parts like legs or breast are remarked as erotogenic zone and as time goes, when no more the zone are felt sexual by exposure, other somewhere felt mysterious (felt something sexual) used to be stressed by exposing. As it were, it can be possible that exposing part on women body (sexual part) moved as time passed because of what previously stated. Especially, the concept of exposure and concealment in women fashion should explain not only from a point of view of style for the beautifulness but also from wearer's immanent intention, further more relationship with ideology. About the present situation becoming bolder in women fashion, it is said that women express confidence as the position of women is elevated higher socially, the more women get freedom. But if we consider this psychoanalysis opinion mentioned ahead, the possibility can not be excluded that the exposure can get emphasizing according as the need of feminine modesty gets decreasing from ideal femininity society, men want. This study about exposure and concealment was made progressed through the theory of Freud who originated psychoanalysis, presented many theories. But nowadays contradictions are being brought up against Freud's theory including conventional philosophy like male chauvinism and adjust studies get suggested. Hereupon, there may be limitation in making no allowance of contradiction and following his theory.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.19 no.2
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• pp.190-200
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• 2012

Purpose: The purpose of this study was to provide basic data for the development of weight control programs to maintain and promote healthy behavior in women college students by identifying their weight control behaviors and factors that influence these behaviors. Method: Data were collected from 300 women student participants and were analyzed using descriptive statistics, t-test, ANOVA, Pearson correlation coefficients, and multiple regression with the SPSS 18.0 program. Result: Weight control behavior showed a significant difference according to participants' gender role identity type. Weight control behaviors were correlated with self-efficacy, body image, objective BMI, and ideal BMI. Factors influencing weight control behavior were self-efficacy (${\beta}$= .449, $p$<.001), secret method for weight loss (${\beta}$= .181, $p$<.001), monthly allowance below 200,000 won (${\beta}$= .156, $p$= .006), weight control support from others (${\beta}$= .124, $p$= .013), eating breakfast (${\beta}$= .119, $p$= .015), and age (${\beta}$= .113, $p$= .023) with R-sq. value of 45.3%. Conclusion: The results of the study indicate that development of interventions for weight control behavior and health education for college women should reflect identified factors influencing weight control behavior and gender role identity.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1333-1345
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• 2011

This study establishes public self-consciousness, sociocultural attitudes toward appearance, and objectified body consciousness as causal variables to identify their direct or indirect effects. This study is an aggregate analysis of existing studies that reveals the relations of how these factors turn to be the image management behaviors. A survey was conducted on 962 women from the ages of 20 to 59 who live in the Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 16.0 and SPSS 18.0 for Windows. The findings are as follows: first, public self-consciousness had a direct effect on the sociocultural attitudes toward appearance and on objectified body consciousness, whereas it affected image management behaviors directly or indirectly. This means that as women become aware of others' attention, they recognize the social importance of appearance, internalize ideal social standards, and observe and evaluate their own bodies from a third person's viewpoint regarding the standards for a body required by society; in addition, these procedures lead them to manage their image behaviors. Second, the sociocultural attitudes toward appearance had a direct influence on objectified body consciousness; however, they had an indirect effect on image management behaviors. This demonstrates that body consciousness plays a role as a mediator between the sociocultural attitudes toward appearance and the image management behaviors. Third, it appeared that objectified body consciousness directly affected image management behaviors. Objectified body consciousness was identified as a causal variable that exerts immediate influence on image management behaviors where the more objectified body consciousness women objectified themselves as the body standards that created further image management behaviors.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.3
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• pp.437-447
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• 2010

This study compares by gender the preference about ideal female height and body parts. Data was collected through a survey of 203 males and 236 females. The results are as follows: Males and females prefer 161~165cm as the ideal female height and 176~180cm as the ideal male height. In regards to the ideal height difference between couples, both males and females prefer males to be taller, with the head of the female at the same height as the neck of the male. Males and females prefer the shorter height than the ideal height of a fashion model and Miss Korea who got the prize from the korean beauty contest. In the case of Miss Korea, there has been a demand for tall women to participate in world beauty contests. However, this study shows that young people prefer a shorter height than the society expects. Males and females think the shoulder width is ideal when it is 2 times wider than the width of a face in regards to the preference of the ideal female body parts. There is a difference between males and females in the ideal breast size. Males prefer C-cup size while females prefer B-cup size. The ideal size of waist preferred is between 60~65cm to both males and females. The ideal shape of legs preferred to both males and females is a slightly muscular shape.

• Journal of Nutrition and Health
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• v.47 no.4
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• pp.287-299
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• 2014

Purpose: The goal of this study was to examine body image satisfaction and perception according to weight status, and to investigate those associations with dietary habits and nutritional status among preadolescent children. Methods: Body image and dietary habits and intake were assessed in 134 elementary school students in grade 4. Children were categorized according to normal and overweight or obese groups. Figure rating scales were used to assess body image perception (identification of perceived current body size) and dissatisfaction (difference between perceived current body size and ideal body image). Results: There were sex differences in body image perceptions. Normal-weight girls, overweight or obese girls and boys were more likely to desire a leaner body size than their perceived body size compared with normal-weight boys. Body image satisfaction and perception showed an association with weight status. More overweight or obese children indicated dissatisfaction or underestimation of body image than normal-weight children. Children with body image dissatisfaction due to heavier perceived body size than ideal body image showed lower frequencies of consumption of meals and vegetables, compared to those who were satisfied with their body image. Children who underestimated their body image were more likely to have a lower frequency of breakfast and meal regularity and a higher frequency of eating out of home or food deliveries than those with accurate body image perception. In addition, body image underestimation showed an association with lower intakes of protein, dietary fiber and calcium, and the higher percentage of calories derived from fat. Conclusion: Body image dissatisfaction as well as underestimation in children before puberty showed an association with overweight or obesity, and was also related to unhealthy dietary habits. These findings highlight the importance of accurate perception and satisfaction with body image in preadolescent children in order to prevent development of obesity in adolescents and adults.