• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.768-776
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• 2017

This study analyzed the relationships among actual body types, perceived body types, body-image discrepancy(difference between perceived and ideal body), and body satisfaction, and their effects on jacket fit satisfaction at 17 body parts of women in their 20s. To apprehend the actual body type of subjects, total 18 items were measured according to the anthropometric method of the 6th anthropometric survey project. The relationship between body-image discrepancy and body satisfaction was correlated in all body parts. Body-image discrepancy and body satisfaction were more affected by perceived body size than actual body size. The fit satisfaction level of the jacket was found to be lower as the discrepancy between the body type and the ideal body type was recognized. As the waist girth, hip girth, armscye girth, and upper arm girth were smaller, the height was taller, bust girth and breast size were larger, these body sizes were considered as closer to the ideal body shape and the jacket fit of the area was more satisfied. When the perceived body sizes and the actual body sizes were compared, the women in their 20s tended to perceive their waist, abdomen, and hip as larger, their shoulder length and front/back interscye as longer, their breast size as smaller, and their waist height as lower than the actual size.

• Maxillofacial Plastic and Reconstructive Surgery
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• v.41
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• pp.31.1-31.7
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• 2019

Background: To test the hypothesis that in profile smiling view, for ideal aesthetics, a tangent to the labial face of the maxillary central incisor crowns should be approximately parallel to the true vertical line and thereby perpendicular to the true horizontal line. Methods: An idealized female image was created with computer software and manipulated using the same software to construct an "ideal" female profile image with proportions, and linear and angular soft tissue measurements, based on currently accepted criteria for idealized Caucasian profiles. The maxillary incisor labial face tangent was altered in 5° increments from 70 to 120°, creating a range of images, shown in random order to 70 observers (56 lay people and 14 clinicians), who ranked the images from the most to the least attractive. The main outcome was the preference ranks of image attractiveness given by the observers. Results: The most attractive inclination of a tangent to the labial face of the maxillary incisor crowns in profile view in relation to the true horizontal line was 85°, i.e. 5° retroclined from a perpendicular 90° inclination. The most attractive range appears to be between 80 and 90°. Excessive proclination appeared to be less desirable than retroclination. Beyond 105° most observers recommend treatment. Conclusion: In natural head position, the ideal inclination of the maxillary incisor crown labial face tangent in profile view will be approximately parallel to the true vertical line and thereby approximately perpendicular to the true horizontal line.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.5
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• pp.699-712
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• 1995

The purpose of this study was 1) to identify the constructing factors of jeans brand image 2) to analyze the domestic jeans market using perceptual maps of three benefit segments based on stdy(I). The questionnaire consisted of brand preference, attribute of brand image and wearer image was selected from the previous studies or developed for this study. The subjects were 350 male and female university students who have purchased at least one of the nine jeans wear brand selected for the study. For statistical analysis, reliability test, factor analysis, MANOVA, and multiple regression were used. The results of this study were as follows: 1. Symbolism, quality, and economy were found out as constricting factors of brand image in the attribute dimensions, while innovative and active image were found out in the wearer image dimensions. 2. 9 Perceptual maps of attribute dimensions and 3 perceptual maps of wearer image dimensions were constructed and each ideal vector was drawn.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.5
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• pp.969-980
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• 2001

이 연구의 목적은 사회.문화적 관점에서 한.미 여성의 이상적인 미, 바디이미지, 그리고 외모행동을 비교조사 하는데 있다. Open-Ended Questions에 의한 연구 결과, 이상적인 미로 미국여성이 \"키크고 마른 신체 매력성\"을 추구한 반면, 한국여성은 \"내적인 미\"와 \"서구적인 신체 매력성\"을 추구하는 것으로 나타났다. 이상적인 미를 추구하기 위해 미국여성은 주로 신체의 하체부분, 한국여성은 얼굴부분을 많이 가꾸고 있는 것으로 나타났다. 외모행동으로는 한국여성은 화장이나 피부관리 등에, 미국여성은 excercise나 다이어트 등을 많이 하고 있었다. 사회.문화적 이상적인 미에 비교해 볼 때 두 집단 모두 자신의 외모에 대해 만족하지 못하는 편으로 나타났다. 또한 두 나라 집단의 여성들은 각 나라마다 사회.문화적 이상적인 미가 각각 존재해야 함에도 불구하고 현재에는 이상적 미의 기준이 문화에 관계없이 동일한 편이라고 응답을 하였다. 본 연구에서는 사회.문화적 집단주의와 개인주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.215-218
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• 2009

In this paper, we analyze the performance of interpolation in demosaicing techniques for single sensor digital camera. We choose BI(bilinear interpolation), ACPI(adaptive color plane interpolation), ECI(effective color interpolation), Ideal ACPI, and EECI(Enhanced effective color interpolation) in the literature of demosacing techniques since they provide low-complexity and substantial image quality. We survey the algorithms and simulate them. To evaluate the methods in terms of objective image quality and complexity, 24 Kodak images will be used in this experiment. Experimental results show that the ECI method is better than others in terms of image quality versus complexity.

• Journal of Fashion Business
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• v.6 no.4
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• pp.83-98
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• 2002

The purpose of this study is to find out the orientations and characteristic in clothes buying of each age group of elderly women, based on the actual self-image and the ideal self-image of clothing. Grasping the diversity of their clothes' buying orientations will be helpful in making a better merchandise production planning for apparel, and in launching new brands into the market. The study will also provide useful data in developing sales strategies which enable to supply goods that meet consumers' needs and tastes in the quality market, and consequently will help to classify the market. Samples were 488 women of 55 and over, dwelling in Pusan Metropolitan City. The data was analysed by using MANOVA, ANOVA, and the Cronbach's $\alpha$ reliability was also applied. The conclusions based on the theoretical background and the result of questionnaire surveys were as follows: 1. The order of priority of buying orientations based on clothes's actual self-image was 'practicality', 'cautiousness' and 'economical effectiveness' without regard to age. The items that showed the significant differences in 50's were 'cautiousness', 'experimentation', 'fashion-consciousness' and ostentatiouness, and in 70's were 'economical effectiveness', 'experimentation', 'impulsiveness' and 'environmental friendliness', and none in 60's. 2. The order of priority based on clothes' ideal self-image was the same as that of actual one, and there was no significant difference between age groups.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.151-157
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• 2018

The purpose of this study was to analyze the relationship among self-image congruity, affect, brand attitude and purchase intention toward sports brands. In order to achieve the purpose of this study, totalling 329 students were recruited from several different university. Data were collected by using convenience sampling method. Research model and hypothesis testing were conducted by using SEM(structural equation modeling) through AMOS 18.0. The result were as follows; First, sports brand ideal self-image positively influenced on brand affect. Second, brand affect had significantly effect brand attitude and purchase intention. Third, brand attitude positively influenced purchase intention toward sports brands. The finding s also revealed effect of ideal self-image congruity in there relationships between self-image and brand affect.

• KIEAE Journal
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• v.16 no.4
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• pp.55-62
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• 2016

Purpose: Since the 19th century many concrete models and theories for the ideal city had been proposed and in some way had affected on the ideal urban plans in the 20th century. Modern cities in the 20th century faced a total chaos, due to the world war and new social paradigm came from the development of technology. These social context leads us to be interested in ideal city. And two planned cities; Chandigarh, India and Brasilia, Brasil, are meaningful as the result of the modern ideal city in the early 20th century even though they completed just in part. Method: This study is focused on the characteristics of the modern ideal city in the early 20th century based on comparison with two realized cities. There are similarities and differences in their background, concept, and the characteristics of form and space. Result: First, both cities are required to make monumental and symbolic images by political issues. For this, Le Corbusier proposed the grid system for a metaphorical city and L. Costa defined the urban form with abstract axis for a mythological city. Second, the administrative districts in both cities are planned as symbolic places by formative buildings and their hierarchical arrangement. For neighbourhood unit 'Sector' in Chandigarh and 'Superquadras' in Brasilia are used for the neighbourhood unit respectively. Third, the car-oriented road system and urban environment by population overcrowding in tow cities are criticized in common. Consequently, as we can see, the modern ideal city in the early 20th century succeeds in making symbolic urban image, but exposes the limitation of sustainability.

• Journal of Distribution Research
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• v.17 no.2
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• pp.29-62
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• 2012

As distribution environment is changing rapidly and competition is more intensive in the channel of distribution, the importance of retailer image and retailer equity is increasing as a different competitive advantages. Also, consumers are not functionally oriented and that their behavior is significantly affected by the symbols such as retailer image which identify retailer in the market place. That is, consumers do not choose products or retailers for their material utilities but consume the symbolic meaning of those products or retailers as expressed in their self images. The concept of self-image congruence has been utilized by marketers and researchers as an aid in better understanding how consumers identify themselves with the brands they buy and the retailer they patronize. Although self-image congruity theory has been tested across many product categories, the theory has not been tested extensively in the retailing. Therefore, this study attempts to investigate the impact of self image congruence between retailer image and self image of consumer on retailer equity such as retailer awareness, retailer association, perceived retailer quality, and retailer loyalty. The purpose of this study is to find out whether retailer-self image congruence can be a new antecedent of retailer equity. In addition, this study tries to examine how four-dimensional retailer equity constructs (retailer awareness, retailer association, perceived retailer quality, and retailer loyalty) affect customers' repatronage intention. For this study, data were gathered by survey and analyzed by structural equation modeling. The sample size in the present study was 254. The reliability of the all seven dimensions was estimated with Cronbach's alpha, composite reliability values and average variance extracted values. We determined whether the measurement model supports the convergent validity and discriminant validity by Exploratory factor analysis and Confirmatory Factor Analysis. For each pair of constructs, the square root of the average variance extracted values exceeded their correlations, thus supporting the discriminant validity of the constructs. Hypotheses were tested using the AMOS 18.0. As expected, the image congruence hypotheses were supported. The greater the degree of congruence between retailer image and self-image, the more favorable were consumers' retailer evaluations. The all two retailer-self image congruence (actual self-image congruence and ideal self-image congruence) affected customer based retailer equity. This result means that retailer-self image congruence is important cue for customers to estimate retailer equity. In other words, consumers are often more likely to prefer products and retail stores that have images similar to their own self-image. Especially, it appeared that effect for the ideal self-image congruence was consistently larger than the actual self-image congruence on the retailer equity. The results mean that consumers prefer or search for stores that have images compatible with consumer's perception of ideal-self. In addition, this study revealed that customers' estimations toward customer based retailer equity affected the repatronage intention. The results showed that all four dimensions (retailer awareness, retailer association, perceived retailer quality, and retailer loyalty) had positive effect on the repatronage intention. That is, management and investment to improve image congruence between retailer and consumers' self make customers' positive evaluation of retailer equity, and then the positive customer based retailer equity can enhance the repatonage intention. And to conclude, retailer's image management is an important part of successful retailer performance management, and the retailer-self image congruence is an important antecedent of retailer equity. Therefore, it is more important to develop and improve retailer's image similar to consumers' image. Given the pressure to provide increased image congruence, it is not surprising that retailers have made significant investments in enhancing the fit between retailer image and self image of consumer. The enhancing such self-image congruence may allow marketers to target customers who may be influenced by image appeals in advertising.

• Journal of architectural history
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• v.16 no.3
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• pp.21-38
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• 2007

If we take account of the 'Architectural Tradition' which aims a construction of better environment, we can see that this tradition has ended historically toward Utopia. It is a continual trend from ancient Greece to contemporary epoch in each transitional periods and especially in the Renaissance Era. Utopia is an ideal commonwealth in which inhabitants exist under perfect conditions, ideally perfect places or state of things. The plans of utopia are complete projects of image, its goal is an social, political and economical improvement according to the eras. Its plans are characterized by rigid geometrical pattern as circle and square, which contain generally center axis symmetry enclosure. Recent urban and architectural circumstances no longer reflect utopian visions. Since the latter of the 20th century, it appears dystopia on the contrary. Therefore, the utopian ideal city and architecture describes characteristics of the era unlike the continuity of its concept.