• 제목/요약/키워드: Idea Community

검색결과 257건 처리시간 0.029초

크라우드소싱 커뮤니티 내 고객 선호와 조직의 혁신수용 비교 연구 : MyStarbucksIdea.com의 고객 아이디어 분석을 중심으로 (An Analysis of Organizational-Adoptable and User-favorable Ideas in a Crowdsourcing Community : Focused on MyStarbucksIdea.com)

  • 이한준;서용무
    • 한국IT서비스학회지
    • /
    • 제12권1호
    • /
    • pp.69-81
    • /
    • 2013
  • Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness of idea crowdsourcing. In our approach, we extract idea content-based characteristics such as subjectivity, negativity, prosocialneess, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

크라우드소싱 커뮤니티 내 고객 선호와 조직 수용 아이디어 간 비교 연구 (A Comparative Analysis between Organization-Adoptable and User-Favorable Ideas in a Crowdsourcing Community)

  • 이한준;서소영;서용무
    • Asia pacific journal of information systems
    • /
    • 제24권1호
    • /
    • pp.51-64
    • /
    • 2014
  • Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness and efficiency of idea crowdsourcing. In our approach, we extracted idea content-based characteristics such as subjectivity, negativity, prosocialness, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

온라인 커뮤니티의 네트노그라피 분석을 통한 창업 아이디어 도출 통합모델 제안 (Ideation Methodology of Startup Using Netnography Analysis on Online Community)

  • 오승희;박상혁;박순화
    • Journal of Information Technology Applications and Management
    • /
    • 제28권3호
    • /
    • pp.1-21
    • /
    • 2021
  • Recently, the importance of entrepreneurship based on innovative ideas is being emphasized. Most startup companies misunderstand that a good solution is a good idea, so they try to start a business by choosing an idea that prioritizes solutions, products, and technology rather than problem-first. However, to be a successful startup, it is essential to focus on the quality of the problems your customers are trying to solve. The online community is a place where many people exchange their thoughts and communicate with each other through a network, and communities about consumption, a concern of modern people, are developing. Against this background, this study proposed an integrated methodology that combines big data and netnography analysis so that entrepreneurs can use online community data to derive customer-centered startup ideas. The integrated methodology was verified based on the actual start-up case, who derived a startup idea based on the data of domestic cloth diapers online cafe. The case company found customer problems based on online community data and used it to develop startup items and new products. The integrated methodology for deriving entrepreneurial ideas in this study is expected to be an important guideline that explains in detail the consumer-centered idea derivation process.

온라인 아이디어 제안 커뮤니티에서 담당자 지식수용에 영향을 미치는 요인: 한국관광공사 관광아이디어뱅크 게시판을 중심으로 (Influencing Factors on Knowledge Adoption of Administrator in an Online Idea Proposal Community: Focusing on the Tourism Idea Bank of Korea Tourism Organization)

  • 박종원;구철모;양성병
    • 한국콘텐츠학회논문지
    • /
    • 제16권10호
    • /
    • pp.1-17
    • /
    • 2016
  • 최근 한국관광공사를 비롯한 많은 정부기관에서 국민들의 다양한 아이디어를 수렴하고 이를 사업에 반영하기 위해, 쌍방향 소통이 가능한 온라인 아이디어 제안 커뮤니티를 구축, 운영하고 있지만, 운영 취지에 대한 국민들의 이해 부족과 당국의 관리 의지부족으로 활용률은 극히 저조한 상황이다. 이에, 본 연구에서는 정보품질의 특성에 대한 선행연구를 바탕으로 (1) 온라인 아이디어 제안 커뮤니티 맥락에서의 아이디어 품질을 구성하는 핵심 특성요인을 도출하고, (2) 이를 다시 휴리스틱-체계 모델에 의거, 내용적 특성요인(가치성, 관련성, 참신성, 충실성)과 비내용적 특성요인(글의 길이)으로 분류한 뒤, (3) 고객 제안글에 포함된 내용적 및 비내용적 특성요인들이 온라인 아이디어 제안 커뮤니티 담당자의 지식수용에 어떠한 직접적 혹은 상호작용 영향을 미치는지에 대한 실증연구를 수행하였다. 한국관광공사의 관광아이디어뱅크에서 처리가 완료된 제안글 240개 전수 자료를 이용한 구조방정식모형 분석 결과, 내용적 특성요인 가운데 가치성, 관련성, 참신성이 담당자 지식수용에 유의한 영향을 주는 것으로 나타났으며, 비내용적 특성요인인 글의 길이는 참신성이 담당자 지식수용에 미치는 영향에 대한 정(+)의 조절효과를 갖는 것으로 확인되었다.

온라인 커뮤니티 기반 개방형 혁신의 도전적 문제들과 그 대응방안: 마이스타벅스아이디어닷컴 사례를 중심으로 (Challenges and Solutions in Online Community-based Open Innovation: The Case of MyStarbucksIdea.com)

  • 이한준;서용무
    • 인터넷정보학회논문지
    • /
    • 제18권2호
    • /
    • pp.75-85
    • /
    • 2017
  • 최근 여러 기업들에 의해 시도되고 있는 개방형 혁신은 고객의 의견을 조직혁신에 활용하는 유용한 방법론으로 평가받고 있다. 그러나 이를 효과적으로 구현하여 실효를 거두기 위해서는 전략적인 접근이 필요하다. 본 연구에서는 온라인 커뮤니티를 활용한 개방형 혁신의 대표적인 성공사례로 알려진 스타벅스의 커뮤니티에 대한 사례연구를 통해 고객들의 집단 지성이 어떻게 해당 커뮤니티를 통해 개방형 혁신으로 구현되었는지 살펴보고 구축 성과와 함께 성공요인에 대해 논의하였다. 이를 토대로 개방형 혁신에 따르는 다양한 도전들을 분석하고 이에 대응하기 위하여 고객관리와의 연계, 오피니언 리더 활용, 공학적 기법 도입 등 효과적이고 효율적인 개방형 혁신 구현을 위한 방안을 제안하였다.

'도서관법(圖書館法)' 중(中) '공공도서관(公共圖書館)의 목적(目的)'에 대한 비판적(批判的) 고찰(考察) (A Critical Study on Validity of the Present Purpose of the Public Library Defined in the Korean Library Act)

  • 최성진
    • 한국비블리아학회지
    • /
    • 제2권1호
    • /
    • pp.132-177
    • /
    • 1974
  • Toe public library may perform a social good only when its objectives are adequate to the community's needs. The present purpose of the public library in the Korean Library Act has no direct concern for our social needs from its very beginning because it was not created in response to our social needs but transplanted from American principles. It is, therefore. difficult to expect socially useful output of our public library programs under the present purpose which may be inadequate to our social tradition and needs. This study purposes to examine validity of the present purpose of the public library in the Korean Library Act, in the light of our community needs and our own library tradition. The methods employed to achieve the purpose of the study are (1) to survey needs of the library frequenters through questionnaire, and interviews with the public librarians in Seoul, (2) to gather the statistical data relevant to, and supporting, the hypothesis, and (3) to compare our social background with that of the United States of which the American purpose, a model for our present purpose, came out. The conclusion is as follows: A. The idea to induce people to pull themselves upward by providing for all the members of the community access to the world's best books shelved in the public library should be abandoned. The reasons are (1) that the idea is alien in our public library tradition, (2) that little demand of the community goes with the idea, and (3) that reading outside the library has come into wide practice, thanks to recent increase in individual income and that in publications. B. That the public library maintains fiction and other recreational reading materials is meaningless in the light of the community needs. These are the two explanations supporting the thesis. (1) The "uplift" theory has proved inoperative and people apparently do not progress from, light fiction to more respectable fare. (2) The conviction that fiction and other recreational reading materials keep the middling classes from the "vicious" entertainments maintaining order in the community by giving them a harmless source of recreation has lost its significance as the modern society provides a number of choices in recreation: television is an obvious example. C. The nature of the informational needs of the community has radically changed, so radically as to require substantial changes in the outlook, collections, and services of the public library, which is :slow in adopting itself to the new social surroundings in Korea. D. 92.2 per Cent of the present frequenters of the public library are high school and college students. Since the library is to meet the existing community needs it should turn its attention to the student group, and develop the means to serve it better, not the "theoretical group of specialists who do not come to "the public library. E. In revision of the purpose of the public library, priority of each objective should be given. The priorities in the last analysis are research and information. culture, recreation in that order.

  • PDF

프랭크 로이드 라이트의 '텔리에센 웨스트'의 건축화 과정에 관한 연구 (A Study on the Architectural Thought and Its Construction shown in F. L. Wright's Taliesin West')

  • 박종성
    • 한국실내디자인학회논문집
    • /
    • 제16권3호
    • /
    • pp.3-9
    • /
    • 2007
  • Taliesin West is a meaningful historic site in architecture field, because its place had still been existing only one in the world as a ideal architectural community for working and living as well as learning by doing for Taliesin Fellowships and others based on F. L. Wright's idea of Organic Architecture. The main purpose of this study was to follow up the architectural thought and its construction shown in F. L. Wright's 'Taliesin West'. A study on the key notes are as follows; 1) The key-clue of the construction background for Taliesin West was based on the project of 'Complex Campus Building' which was early planed by F. L. Wright. 2) A basic design idea for Taliesin West was admiring from its own site characters as well as the Experimental construction methods and materials. 3) Design motive of Taliesin West was based on American Indian's movable shelter which called 'Tepee.' 4) A construction of F. L. Wright's temporary studio, Ocotilla, was a good opportunity to construct for Taliesin West which construction methods, covered and framed, were same as Ocotilla. 5) A concept idea of the master plan for Taliesin West came from combining Taliesin's Hillside Home School and Complex Campus Building project. 6) Construction of Taliesin West was a final accomplished place as F. L. Wright's utopia architecture and community.

도시 이주민의 농촌 지역커뮤니티 적응 실태 (A Study on the Adaptation of Rural Community of Rural Inmigration)

  • 최윤지;황정임;한송희
    • 농촌지도와개발
    • /
    • 제19권1호
    • /
    • pp.29-48
    • /
    • 2012
  • Many of the urban people wish to move to rural area to avoid urban problems like pollution, crowdedness, crime and after their retirement. The purpose of this study was to analyse of adaptation of inmigration in rural community. For this purpose, data were collected from 239 migrations to rural area. The major findings of this study are as follows: 1) 32.0% of respondents wished to move to rural area that they were expected for countryside life, 2) 68.1% of respondents had experience to visit farmer's house 3) 49.5% of respondents agreed to rural community person is good 4) many person of migration to rural area(74.5%) have the idea that they should be active participation for community volunteer work 5) migration people was wanted to take care of them by natives in rural community on the lonely time.

온라인 멘토링을 위한 게이미피케이션의 설계와 구현 : 창조경제타운의 '아이디어 커뮤니티' 사례를 중심으로 (The Design and Implementation of Gamification for Online Mentoring : Focusing on the Case of 'Idea Community' in Creative Economy Town)

  • 정도범;장혜정;이규홍
    • 한국게임학회 논문지
    • /
    • 제18권1호
    • /
    • pp.39-50
    • /
    • 2018
  • 오늘날, 비게임 분야에서 게임적인 사고와 요소를 적용하여 사람들의 흥미를 끌거나 재미를 제공하는 게이미피케이션 기법이 큰 이슈가 되고 있다. 이에 따라 본 연구는 온라인 멘토링과 게이미피케이션을 결합한 창조경제타운의 '아이디어 커뮤니티' 사례를 분석하였다. 아이디어의 육성 및 선정을 위해 회원들을 대상으로 공개 모의투자 및 멘토링을 진행하였고, 이 과정에서 특정한 활동을 할 때마다 경험치를 획득하여 레벨을 높일 수 있었다. 그리고 회원들은 자신이 수행한 활동에 대한 내 외적 보상을 받아 성취감을 느낄 수 있었다. 본 연구의 결과는 다양한 분야에서 게이미피케이션을 적용하는데 중요한 참고자료가 될 것이다.

A need-awaring multi-agent approach to nomadic community computing for ad hoc need identification and group formation

  • 최근호;권오병
    • 한국지능정보시스템학회:학술대회논문집
    • /
    • 한국지능정보시스템학회 2005년도 공동추계학술대회
    • /
    • pp.183-192
    • /
    • 2005
  • Recently, community computing has been proposed for group formation and group decision-making. However, legacy community computing systems do not support group need identification for ad hoc group formation, which would be one of key features of ubiquitous decision support systems and services. Hence, this paper aims to provide a multi-agent based methodology to enable nomadic community computing which supports ad hoc need identification and group formation. Focusing on supporting group decision-making of relatively small sized multiple individual in a community, the methodology copes with the following three characteristics: (1) ad hoc group formation, (2) context-aware group need identification, and (3) using mobile devices working in- and out-doors. NAMA-US, an RFID-based prototype system, has been developed to show the feasibility of the idea proposed in this paper.

  • PDF