• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.885-890
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• 2007

This study is to investigate factors that affect usage change in mobile data service (MDS). In the first, an exploratory study based on 378 survey responses was conducted to learn about important decision factors of MDS usage. It revealed discrepancy between the influencing forces of usage increase and those of usage decrease. Based on the findings from the exploratory study and the two-factor theory, we postulated information quality as the motivator and system quality as the de-motivator (or hygiene) of MDS. Then, a confirmative study was undertaken on their respective role in encouraging and discouraging the usage of mobile data service. A research model was proposed and subsequent hypotheses were empirically tested with partial least square (PLS) based on 478 responses from the users of mobile data service. It was learned that information quality (as a motivator) was positively associated with usage increase in mobile data service, but system quality (as a de-motivator) was not. Also, system quality was negatively associated with usage decrease, but information quality was not. Lastly, their association strength was partially moderated by the type of motivation for using MDS.

• Journal of Navigation and Port Research
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• v.30 no.8 s.114
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• pp.669-674
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• 2006

The purpose of this study is to examine the effects of the factors on the usage level of e-business in the shipping companies. In order to do empirical analysis, firstly, this study carried out reliability analysis and factor analysis. Secondly, this study examined the effects of the factors on the usage level of e-business in the shipping companies by multiple regression analysis. In conclusion, the analysis result revealed that 5 factors effect on the service business usage's level and 4 factors effect on the real transaction usage's level of e-business.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.591-599
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• 2021

The increased risk in financial firms, due to Global Financial Crises and high international trade activities, has encouraged banks to use derivatives for both managing their financial risk and earning non-operating income simultaneously. The present study brings new evidence in the existing literature by determining the drivers behind financial derivative usage in Pakistani banks for 2011 till 2016. Moreover, the paper examines how risk plays a moderating role in determining the relationship between derivative usage and bank value. While assessing the determinants, a two-stage test has conducted, first, the logit regression was used to test the drivers behind the derivative usage in banks. Second, Tobit regression was run to analyze the factors leading to determine the extent of derivative usage. The findings demonstrate that Pakistani banks are using derivatives for both risk management and speculative motive as they are customers and users of derivatives at the same time. Empirical results, regarding moderating role of risk on the value implications of derivative usage, provide mixed findings as derivative usage gives value premium in case of non-systematic risk and foreign exchange risk. Whereas value discounts have been observed for cases where systematic risk is high and managers try to earn non-operating income from speculative activities.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.971-982
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• 2021

The purpose of this study was to investigate the relationship between information quality, Online Travel Agency (OTA) trust, and continuous usage intention provided by OTA through the application of the SOR(Stimulus-Organism-Response) model. To achieve the purpose of the study, 234 responses were used for analysis, and the hypotheses were tested through the SPSS v.21 program and AMOS v.21 programs. The research results can be classified into the following three categories. First, it was determined that accuracy, timeliness, and usefulness among the factors for information quality had a significant positive effect on OTA trust and continuous usage intention. Second, it was determined that OTA trust was found to have a significant positive effect on continuous usage intention. Third, it was determined that OTA trust had an indirect effect on the relationship between accuracy, timeliness, usefulness, and continuous usage intention among the factors for information quality. This study looked at the lower dimension of information quality, which was insufficient in the field of OTA. This study can be used as basic data to, in practice, build a user-centered informational provision environment by identifying the factors that promote the continuous usage intention of consumers, which is linked to the revenue of online travel agencies.

• Design & Manufacturing
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• v.15 no.4
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• pp.14-23
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• 2021

In this study, we have analyzed the access status and the data usage trend of the public Wi-Fi on the bus, which has not been carried out in the previous studies. The analysis period of this study is 5 months from Nov. 2020 to Mar. 2021. When we compared the access status of Seoul metropolitan and the non-metropolitan region against each region's deployment status ratio, the access ratio of the metropolitan region was higher than the non-metropolitan region, of which the gap was 4.53%. The access for each region showed the growing trend, which was 43.5% on average. The data usage also showed the growing trend, 2.7% on average. Weekly data usage showed the growing trend irrespective of weekdays or weekends. The data usage of the weekdays was 695GB higher than weekends. The data usage during commuting hours including school (7:00~9:00 a.m. and 4:00~6:00 p.m.) was higher than 3,000GB. We can conclude that bus public Wi-Fi was used more actively in non-metropolitan region than Seoul metropolitan region by the office workers and students. The secure access also showed the growing trend. And the secure data usage also showed the growing trend.

• Journal of Distribution Science
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• v.20 no.9
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• pp.127-139
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• 2022

Purpose: As sharing economy is becoming increasingly relevant to people's lives, we want to understand why people participate in the sharing economy. We propose and validate three factors that are likely to influence consumers' choice of participating in the sharing economy at distribution market. Also, we found antecedents that affect these variables. These antecedents include appointment and return convenient, extended operating time, variety-seeking need, usage irregularity, other's clean usage, and feeling of membership between users. Research design, data, and methodology: This research collected 341 questionnaire data from participants in China. These participants were asked about the usage of DiDi, the most popular shareware in China. The data analysis and hypothesis testing were conducted using SPSS and Amos. Results: Usage convenience, usefulness of short-term usage, and trust in other users were found to have a positive impact on consumers' intention to participate in the sharing economy. In addition, we found that all the antecedents affect these variables positively. Conclusions: This research provides new driving factors for consumer participation in the sharing economy. Moreover, these findings will help managers develop marketing strategies for inducing the consumers to participate in the sharing economy.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.67 no.11
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• pp.1536-1541
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• 2018

For effective electricity consumption in urban railway station such as peak load shaving, it is important to know each electrical load pattern by various usage. The total electricity consumption in the urban railway substation is already measured in Korea, but the electricity consumption for each usage is not measured. The author proposed the deep learning method to estimate the electrical load pattern for each usage in the urban railway substation with public data such as weather data. GRU (gated recurrent unit), a variation on the LSTM (long short-term memory), was used, which aims to solve the vanishing gradient problem of standard a RNN (recursive neural networks). The optimal model was found and the estimation results with that were assessed.

• Journal of the Korean housing association
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• v.10 no.4
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• pp.137-146
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• 1999

The purpose of this study is to analyze the behavioral patterns and furniture usage in An-Bang of apartment. For this purpose, a survey was conducted by 215 housewives who lives in Taegu by the size of floor space, 20-49 Pyong. The data were analyzed by using frequencies, percentage, mean, factor analyzing, χ²-test, cluster analyzing. The results of the study are as follows: 1. The major behavioral patterns in an-bang is sleeping, make-up. fitting, but can't be neglected family-gathered and guest meeting. 2. The patterns of furniture usage are grouped into four clusters and principle furniture arrangement is floor type. 3. Behavioral patterns and furniture usage related with factors.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.5 no.1
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• pp.88-93
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• 2005

Web usage mining is a research field for searching potentially useful and valuable information from web log file. Web log file is a simple list of pages that users refer. Therefore, it is not easy to analyze user's current interest field from web log file. This paper presents web usage mining method for finding users' current interest based on fuzzy categories. We consider not only how many times a user visits pages but also when he visits. We describe a user's current interest with a fuzzy interest degree to categories. Based on fuzzy categories and fuzzy interest degrees, we also propose a method to cluster users according to their interests for user modeling. For user clustering, we define a category vector space. Experiments show that our method properly reflects the time factor of users' web visiting as well as the users' visit number.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.289-303
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• 2004

As needs for telecommunications services diversify, an increasingly wide range of telecommunications services is becoming available in the market. Any subscriber can find a service to satisfy his/her telecommunication requirements and competition between providers to retain heavy users is increasing. Service price reductions are one retention strategy, although price reductions for one service can affect the individual-level usage for other services. Price reductions can also be imposed on a service provider by regulation. For these reasons, understanding how price reductions affect service usage is of growing importance to the telecommunications industry for purposes of pricing and tariff development. In this paper, we develop an individual-level usage model for telecommunications services and analyze the effects on usage of a price reduction. We apply the model to age-stratified aggregate traffic data for a Korean mobile telecommunication service provider. Finally, we develop a model to support a market segmentation and price reduction strategy.