• Title/Summary/Keyword: IP belief

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The Role of Intellectual Property Belief between Brand Concept and Brand Extension: Focusing on Mediated Moderation of Thinking Style (브랜드 컨셉과 브랜드확장의 관계에서 지식재산신념의 역할: 사고방식의 매개된 조절효과를 중심으로)

  • Lee, Suntaek;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.163-173
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    • 2018
  • The purpose of this study is to find the role of intellectual property belief between brand concepts (Symbolic vs. Functional) and brand extension. For this purpose, three parent brands (Rolex vs. Casio, Prada vs. Coach, Benz vs. Toyota) and three extension products (bracelets, shoes, vehicles) were selected as stimulants through focus group interviews and pre-tests. 296 sample data across the country were collected and the final analysis was conducted with 290 respondents except for the inappropriate respondents by SPSS 21.0. The results of this study confirm that the trademark meditates the relationship between belief brand concepts and brand extension and thinking style of consumers meditated-moderates between belief brand concepts and brand extension. The results of this study are based on implication that intellectual property belief induce consumers positive reactions on brand extension and that the acquisition and utilization of IPRs bring corporate's continuous growth and enhance the corporate brand value.

An Analysis of the Relationship between the Achievement of Intellectual Property Education and Its Factors of College Students (대학생의 지식재산 교육 성취와 그 영향요인간의 관계 분석)

  • CHEE, Seonkoo;SUL, In Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.227-233
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    • 2021
  • To obtain a fruitful outcome in intellectual property (IP) education in colleges, it is essential to identify the affecting factors. The relationships between the factors were to be analyzed as a structural equation model. The IP education achievement was measured by the IP total score. The students' characteristics (input factor) were measured by defining the characteristics, parents' expectations, and IP interest. The characteristics after highschool (process factor) were observed as college satisfaction and learning attitude. Students with excellent defining characteristics have not only high college satisfaction but also an excellent learning attitude, so they have a high IP total score. Using indirect effects analysis, the path through which the defining characteristics indirectly affects the IP total score through college satisfaction and learning attitude was identified. This is consistent with the prediction that self-directed students will have high participation in IP classes and achieve excellent results. The IP interest was found to have no significant effect on the IP total score. This contradicts the belief that students with high IP interest will actively participate in IP classes and earn high scores, which is because it overlooks the possibility that participation in IP activities in high school is semi-forced.

The Multistakeholder Model of Internet Governance (인터넷 거버넌스 모델로서의 멀티스테이크홀더)

  • Lee, Young-Eum
    • Review of Korean Society for Internet Information
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    • v.14 no.3
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    • pp.21-34
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    • 2013
  • The multistakeholder model of Internet governance is based on the belief that the stakeholder groups should be able to agree on the rules and principles in governing the Internet space. The global expansion of the sweeping influence of the Internet has heightened the awareness of international governments on the importance of Internet governance, but since the Internet has developed mostly through voluntary participation by various groups, the organization with the greatest ability to manage the Internet space currently is ICANN(Internet Corporation for Assigned Names and Numbers), the U.S. based organization that manages the assignment of Internet domain names and IP addresses. Although ICANN has attempted to globalize its operation, governments in some nations are voicing dissatisfaction over the fact that the voice of the governments are not adequately represented within ICANN. This paper examines how the concept of multistakeholderissm has been used in WSIS(World Summit on Information Society), ICANN(Internet Corporation for Assigned Names and Numbers) and the ITU(International Telecommunication Union) as an important principle in emphasizing their roles in Internet governance.

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Personality Types Measured by MBTI and Parent-Adolescent Relationships among Delinquent and Non-delinquent Juveniles (비행청소년과 일반청소년의 MBTI 성격유형과 부모와의 관계)

  • 김수연;김명권
    • Journal of Families and Better Life
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    • v.20 no.2
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    • pp.175-183
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    • 2002
  • This study aimed to identify the relationship between MBTI personality types and parent-child relationships among the juvenile delinquents non-delinquent adolescents. From the analyses of empirical data, the following tendencies were found. First, delinquent juveniles are more likely to be classified to be such MBTI types as "Extroverted," "Sensing," "Thinking," and "Judging" than non-delinquent juveniles. Second, contrary to popular belief, the juvenile delinquent group was fecund to have more positive attitudes toward their relationship with their parents than the non-delinquent juvenile group. Third, for both the non-delinquent juveniles and the delinquent juveniles, "I" and "P" preferences were related with a positive perception of the relationship with their parents. Fourth, "EJ," as a psychological temperament type, was related with a Positive relationship with parents for both groups. Fifth, the psychological function types were not significantly related with the relationship with parents. Sixth, "EP" and "IP," as psychological attitudes types, were related significantly with a positive relationship with parents. Seventh, the juveniles classified as "ESTJ" had good relationships with parents, whereas "ISTP" types, on the other hand, tended to show the most negative attitudes toward their relationship with parents. The most interesting result of this study was the finding that the "P (perceiving)" types in the non-delinquent juveniles group as well as in the juvenile delinquents group tend to have negative attitudes toward their parents.

The Effects of Tasks Setting for Mathematical Modelling in the Complex Real Situation (실세계 상황에서 수학적 모델링 과제설정 효과)

  • Shin, Hyun-Sung;Lee, Myeong-Hwa
    • Journal of the Korean School Mathematics Society
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    • v.14 no.4
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    • pp.423-442
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    • 2011
  • The purpose of this study was to examine the effects of tasks setting for mathematical modelling in the complex real situations. The tasks setting(MMa, MeA) in mathematical modelling was so important that we can't ignore its effects to develop meaning and integrate mathematical ideas. The experimental setting were two groups ($N_1=103$, $N_2=103$) at public high school and non-experimental setting was one group($N_3=103$). In mathematical achievement, we found meaningful improvement for MeA group on modelling tasks, but no meaningful effect on information processing tasks. The statistical method used was ACONOVA analysis. Beside their achievement, we were much concerned about their modelling approach that TSG21 had suggested in Category "Educational & cognitive Midelling". Subjects who involved in experimental works showed very interesting approach as Exploration, analysis in some situation ${\Rightarrow}$ Math. questions ${\Rightarrow}$ Setting models ${\Rightarrow}$ Problem solution ${\Rightarrow}$ Extension, generalization, but MeA group spent a lot of time on step: Exploration, analysis and MMa group on step, Setting models. Both groups integrated actively many heuristics that schoenfeld defined. Specially, Drawing and Modified Simple Strategy were the most powerful on approach step 1,2,3. It was very encouraging that those experimental setting was improved positively more than the non-experimental setting on mathematical belief and interest. In our school system, teaching math. modelling could be a answer about what kind of educational action or environment we should provide for them. That is, mathematical learning.

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