• 한국항만경제학회지
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• 제18권2호
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• pp.47-64
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• 2002

Global Shipping companies and harbor facilities have tried to construct e-business network to strengthen the competitiveness in this rapidly changing cyber environment. from now on, in a few years, it will be backward enterprises and business that could not adapt this e-business currency, international shipping companies has been together The intta and The GTnexus web site for customer need to fulfill Gradually this currency is going to expand in the world The goal of this research is to study up-to-date internet marketing strategy and global shipping company's present condition of on-line marketing. it will be helpful to make domestic marketing business competitive and to acquire superior position for Domestic shipping company in market.