• Title/Summary/Keyword: Hyundai Marine & Fire Insurance

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Internal Marketing Strategy for Putting the Service-Profit Chain to Work: Hyundai Marine & Fire Insurance (서비스 수익 체인 실현을 위한 내부마케팅 전략: 현대해상화재보험)

  • Yi, Youjae;Lee, Jun Youb;Sirh, Jin Young
    • Asia Marketing Journal
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    • v.11 no.3
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    • pp.225-249
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    • 2009
  • Hyundai Marine & Fire Insurance has achieved its goal of revenue growth while most of insurance companies have failed. It is because Hyundai Marine & Fire Insurance continued to make sincere efforts to increase employee satisfaction. The service-profit chain posits that employee satisfaction is linked to customer satisfaction and to revenue growth. The case shows how Hyundai Marine & Fire Insurance put the service-profit chain to work and how different its internal marketing strategy is.

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Analysis of Technology for Secure Container with RFID (RFID를 활용한 컨테이너 보안기술의 현황분석)

  • Byeon, Eui-Seok;Byeon, Ji-Seok
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.34 no.4
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    • pp.11-16
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    • 2011
  • Information of freight tracking and tracing is one of core elements in logistics point of view. We can monitor the vehicle or vessel where freights are loaded and get the in-transit data via GPS. However, security problem exists after the shipments are unloaded. RFID is well utilized for securing the container which products are stuffed into. International standard organization sets relevant specification and e-seal appears to be at issue. The paper investigates current status of corresponding technology and proposes the policy for development of logistics industry.

Comparative Analysis on Importance of TOD Planning Factors according to Decision Making Methods (의사결정방법에 따른 TOD 계획요소 중요도 비교분석)

  • Lim, Sam-Jin;Park, Jun-Tae;Kim, Tae-Ho
    • Journal of the Korean Society for Railway
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    • v.15 no.6
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    • pp.654-661
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    • 2012
  • This study aims to identify the difference between the actual characteristics of urban station influence areas and the recognition of the importance of such characteristics in planning, by analyzing the importance of transit-oriented development (TOD) planning factors that influence the use of public transportation. In terms of the methodology for the assessment, this study gives in-depth discussions over the validity of assessment methods that utilize quantitative data and those that rely on qualitative surveys of experts. Based on such discussions, the study analyzes the importance of the actual characteristics of station influence areas (quantitative) and the characteristics in planning identified by experts (qualitative), thereby suggesting implications for the orientations for future development of station influence areas.

Nursing Students' Human Rights Sensitivity and Perception of Patients' Rights (간호대학생의 인권감수성과 환자권리에 대한 인식)

  • Hwang, Ju Yeon;Choi, Hyunkyung
    • The Journal of Korean Academic Society of Nursing Education
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    • v.21 no.4
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    • pp.455-465
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    • 2015
  • Purpose: This study aimed to explore human rights sensitivity and the perception of patients' rights among nursing students. For the study, 253 nursing students from K and D universities located in Daegu and the Gyeongbuk region were asked to participate. Methods: Data were analyzed using IBM SPSS Statistics 20.0; in addition, descriptive statistics, a t-test, and a one-way ANOVA were used. Results: The average human rights sensitivity score was 2.40 out of 5 points. Human rights sensitivity was significantly different in education experiences in regards to human rights after getting into nursing school and in nursing courses, as well as experiences of clinical practice. Among the six episodes that measured human rights sensitivity, nursing students reported the highest score on the right to the pursuit of happiness of older people and the lowest score was reported on the right to privacy. The average score of patients' rights perception was 4.53 out of 5 points. In particular, nursing students considered the right to enjoy human worth/dignity and the right to equality to be the most important of patients' rights. Patients' rights perception, in general, was significantly different depending on the number of family members. Conclusion: It is needed to develop an effective nursing curriculum in order to improve nursing students' human rights sensitivity and foster positive perceptions regarding patients' rights.

Comparative Study on the Characteristics of Public Transport Users According to the Types of Transit Station Influence Areas in Seoul's Urban Railway's (서울시 도시철도 환승역세권 유형별 대중교통이용자 특성 비교연구)

  • Lim, Sam-Jin;Park, Jun-Tae;Kim, Tae-Ho
    • Journal of the Korean Society for Railway
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    • v.16 no.2
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    • pp.129-137
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    • 2013
  • This study This study aims to identify sound developmental directions for transit-oriented development (TOD), which is a topic of interest in the field of urban development, and conducts an empirical analysis of station influence areas within Seoul according to the characteristics of transit types. The results suggest that there are differences among variables that influence demand for public transportation according to transit types. This means that it is necessary to identify improvement plans in developing public transport strategies for the capital region based on such differentiated influence factors and to build foundations to continue to increase demand for public transportation. Also, station influence areas should be developed into hubs by establishing appropriate bus-only lane networks as a supplementary means, rather than directly connecting subway stations with each other.