• Korean Management Science Review
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• v.33 no.3
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• pp.31-51
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• 2016

The objective of the study is to propose the catch-up strategy of Hyundai Kia to become the globally leading company in the automobile industry. For this, we try to compare Hyundai Kia with three leading automobile companies: Toyota, VW, and GM by using the Generalized Double Diamond Model. As a result, we present three ways that Hyundai Kia can become a "First Mover." The three strategies are : 1) controlling increase of wage, raising productivity, and increasing R&D investment 2) increasing overseas investment of the small and medium sized automobile factories 3) pursuing the two tracks strategy of a public car and a prestige car more aggressively. This study is significant in the fact that it presents the catch-up strategy of Hyundai Kia in the automobile industry, of which the leaders can not be changed easily, by the Generalized Double Diamond Model approach.

• 제어로봇시스템학회:학술대회논문집
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• 2004.08a
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• pp.1511-1515
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• 2004

Machine vision system plays an important role in factory automation. Its many applications are found in automobile manufacturing industries, as an eye for robotic automation system. In this paper, an automobile position measuring vision system(APMVS) applicable to manufacturing line for under body painting of a car is introduced. The APMVS measures position and orientation of the car body to be sealed or painted by the robots. The configuration of the overall robotic sealing/painting system, design and application procedure, and application examples are described.

• Management & Information Systems Review
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• v.22
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• pp.193-209
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• 2007

This study is concentration on our automobile industry past and future. A core contents are changing industry society with our automobile industry side by side worldwide global strategy. First, I owe to Lee Chul prof.(Sogang Univ.) and Chung Tae Young prof.(Hongik Univ.), Because, I have been studied International Trade throughout above two profs. I knowed after I write two important points, first past our automobile industry passing with present ones, and future our foreign entry strategy side by side worldwide global complex reallities. Powerfully speaking, Hyundai-Kia sources offered to me, according to I must thank interested with parties belong to institutes. I now looking forward to future our automobile circled Hyundai-Kia Co. for pure independent own technical skill overcome U.S.A, EU and JAPAN.

• Journal of Korean Society for Quality Management
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• v.42 no.1
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• pp.91-109
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• 2014

Purpose: This study compares quality crisis and management at Hyundai Motor in the late 1990s and Toyota Motor in the late 2000s. We can expect to induce more meaningful policy implications in quality management from this in-depth comparative case study. Methods: This study compares two cases at Hyundai and Toyota Motor how to overcome quality crisis based on the OESP (Organization-Environments-Strategy- Performance) model. Results: Hyundai Motor shows centralized approach based on the asymmetric organizational culture and the entrepreneurial leadership but Toyota shows decentralized, systematic approach based on the steady state leadership and symmetric organizational culture. The CEO's leadership have proved to be one of the important factors at both companies. Conclusion: The effective quality management in global contexts has become more and more difficult for the 'complexity explosions' in automobile industry. As a consequence, the future competitive edge of world automobile industry will come from the effective quality management of products in global contexts.

• Proceedings of the Korean Society for Technology of Plasticity Conference
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• 2004.08a
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• pp.37-44
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• 2004

Automotive company has been endeavoring to develop high strength steels to get higher fuel efficiency of car since the oil shortage in 1970s and to cope with the recent strict environmental regulation. Outer panels(Hood, Roof, Door and Fender) for automobile require higher dent resistance. Bake-hardenable(BH) steels are known as useful for their high deep drawability and high dent resistance. Recently BH steels are increasingly adapted for outer panel use due to their high drawability and high dent resistance. In this study effect of temper rolling on formability (textures, r value) and bake hardenability is investigated fur improving characteristic of bake-hardenable steels.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2010.03a
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• pp.187-188
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• 2010

• Journal of Korea Port Economic Association
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• v.30 no.2
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• pp.145-172
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• 2014

Automobile industry has several characters such as high level of specialization, large volume of production, which plays a big barrier to entry of the industry. Therefore logistics outsourcing of automobile manufacturing company tends to make long-term contract with logistics service provider which also makes it difficult to outsource their logistics business to many different types of companies. Some vehicle manufacturing companies tend to outsource their several logistics to several companies while others outsource very limited number of logistics companies even only one company exclusively. This study aims to investigate various type of logistics outsourcing in terms of advantages and disadvantages and then carry out case study for Hyundai Glovis which is a global logistics company managing logistics service of Hyundai car maker in Korea. The focus is on how it can provide innovative and efficient logistics service with integration of global supply chain of Hyundai Automobile company.

• Journal of Korea Technology Innovation Society
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• v.4 no.1
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• pp.32-48
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• 2001

Many Korean companies have grown up through technology import, learning, development, innovation and export. This process is called as "the dynamic development process of technology". Among many companies which have grown up by way of this process, the Hyundai Motor Company has shown a very remarkable achievement in technological growth. In short, this paper deals with the growth of Korean companies in the view of the dynamic development process of technology. As a case study, the paper analyzes the Hyundai Motor Company.r Company.

• The Journal of Economics, Marketing and Management
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• v.11 no.5
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• pp.15-27
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• 2023

Purpose: Taking Tesla Motors as a case study object, this research aims to summarize the management strategy of Tesla Motors through an evaluation of its business models in Korea and China then helps other new energy automobile enterprises in formulating strategic directions in a targeted manner. Research design, data and methodology: Using the case study method, this study conducts in-depth research on the business model of Tesla, a representative enterprise of the new energy automobile industry. This study mainly uses secondary data obtained from the official websites to support our research. Results: With its top-level innovative technology, distinctive marketing model, and extensive strategic model, Tesla holds the largest share of the new energy vehicle market. Local market brands such as BYD and Hyundai-Kia still have a considerable competitive advantage, and there is a need to learn from each other for further development. Conclusions: To adapt to the needs of economic transformation and environmental development, implementing business strategies related to new energy automobile enterprises is a topic worthy of study. Enterprises such as BYD and Hyundai-Kia have unique advantages in their home markets. However, as sustainable development progresses, these advantages will gradually weaken, and further measures are necessary to maintain their competitive advantage.

• Asia Marketing Journal
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• v.21 no.1
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• pp.23-44
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• 2019

A decade has passed since the first generation of Genesis was launched in the U.S. with the plaque of Hyundai-Genesis. Genesis Motors was separated from Hyundai Motor in 2015, and has struggled to have the Genesis stand alone in the competitive U.S. luxury sedan market. The present case study aims to find challenges facing the Genesis, which Hyundai has positioned as a luxury sedan competing against conventional luxury brands such as BMW, Mercedes-Benz, and Lexus; evaluate Genesis Motors' strategic response to meet these challenges; and explore an alternative positioning strategy. Specifically, the present case study addresses barriers against the Genesis' market performance, by focusing on the obstacles rooted in the consumer perception as well as the obstacles that stem from the change in the U.S. automobile industry and the nascent network of the Genesis dealership. Genesis Motors' current strategies are evaluated, and an alternative strategy is explored that is largely based on the American consumers' perceptions of the Genesis vis-a-vis conventional luxury brands and outperforming midsize brands.