• Journal of the Korean GEO-environmental Society
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• v.13 no.4
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• pp.77-91
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• 2012

Recently, construction of housing sites, complexes, roads, ports and airports is increasing for high-intensity use of the country and balanced development between regions. Presently, constructions are being conducted at soft ground. Consequently, engineering problems as long-term settlement of the ground, differential settlement, local structural damage have been reported consistently at construction site. In particular, long-term subsidence of the ground as various constructions and loads by the load will necessarily occur in the soft ground of west-south coast and inland coast. Therefore, in this study, regional proper analysis methods of the Hyperbole method, Hosino method, $\sqrt{S}$ method, Asaoka method etc as existing long-term settlement prediction methods have been examined and a study on new prediction method was conducted through deduction of a generalized equation. Correlation coefficients of soil properties and construction conditions has been analyzed and a matching coefficient of long-term settlement characteristics has been deducted. Comparison and analysis of monitoring data and numerical analysis results of 16 local area have been conducted.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.226-241
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• 2010

This study details the history and characteristics of consumption values, text style analyses, and appeal types expressed in magazine commercials from 1955 to 2008. This study analyzes the level of the social structure of commercial expression for each period. Consumption values based on the categories of consumption values by Sheth (1991) were classified through a total commercials analysis. Analyses on closing types of sentences, types of sentences, and rhetorical figures were executed focusing on headline text and text style. Appealing types were composed of rational, emotional, and ethical appeals. For analysis, the crosstab analysis and chi-square test of SPSS are used. The results are as follow. Seven values were constructed, functional value, social value, emotional value, conditional value, epistemic value, fashionable value, and indistinct value. The ratio of emotional value was the highest and functional value, epistemic value conditional value, fashionable value, social value, and indistinct value followed. The emotional value social value, conditional value, fashionable value, and epistemic value that focused on the emotion of consumers increased, while the functional value decreased. Sentences that use narrative styles, hyperboles, and metaphors that increased the interest of readers were dominantly used in the headline texts. For sentence expression, a declarative sentence in a sentence type, exciting curiosity in the expression method where hyperbole and figures of speech in rhetorical expressions are used most often. Emotional appeal was used almost twice more than the reasonable appeal for appeal types of the total commercial. The lower level of reasonable appeal is information that provides the product function. Interest and expression (such as pleasure and achievement) were used most often for emotional appeal. These results show that the most important issue is the emotional value in consumption in understanding the consumer. Marketing managers should also be aware of the functional value as well as an emotional value.