• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.1
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• pp.59-74
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• 2013

Post-modern society leads us to accept diversity and variability instead of pursuit of the absolute truth, beauty or classical value systems, thus leading to hybrid phenomena. The purpose of this study is to analyze characteristics and expressive effects of hybrid expressions through which to provide conceptual bases for interpreting expanded meanings of fashion illustrations that express aesthetic concepts of hybrid culture. Hybrid refers to a condition on which diverse elements are mixed with each other, so any one element can not dominate others. It is often used to create something unique and new by a combination of unprecedented things. Hybrid can be classified into four categories: temporal hybrid, spatial hybrid, morphological hybrid and hybrid of different genres. Temporal hybrid from a combination of past and present in fashion illustration includes temporal blending by repetition and juxtaposition. Spatial hybrid shows itself in the form of inter-penetration and interrelationship by means of projection, overlapping, juxtaposition and multiple space. Morphological hybrid expresses itself through combination of heterogenous forms and restructuring of deformed forms. Hybrid of different genres in fashion illustration applies various graphic elements or photos within the space, and represents blending of arts and daily living. Such hybrid expressions in fashion illustrations reflect the phenomena of diversity and variability of post-modern society. Hybrid expressions in fashion illustrations predict endless possibility of expressing new images through combining various forms or casual elements and can develop toward a new creative technique.

• The Research Journal of the Costume Culture
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• v.13 no.3 s.56
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• pp.361-379
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• 2005

The purpose of this study was to find how hybrid fashion and make-up responses to multiculturalism condition and how expression of hybrid. Today, every culture has taken on the compromise form by means of the cultural difference, variety, and pluralism according to the internationalization and the advance. In accordance with this current of the times, this study observed the hybrid found in the multiculturalism of the 21th century. The expression of hybrid in multiculturalism of contemporary fashion and make up combination of difference. Second, the society development and a generalized knowledge of multiculturalism and hybrid and history of make up. Third, characteristic of fashion about multiculturalism and characteristic of fashion about hybrid classify a divide into five according to fashion trend. Oriental and western of hybrid, the past and the present of hybrid, high society and the lower classes of hybrid, the main current and non mainstreamers of hybrid, the present and the future of hybrid. Fourth, characteristic of make up about multiculturalism and characteristic of make up about hybrid classify a divide into five according to fashion trend. Oriental and western of hybrid, the past and the present of hybrid, high society and the lower classes of hybrid, the main current and non mainstreamers of hybrid, the present and the future of hybrid take measures too.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.569-587
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• 2010

In the field of fashion in this modern era, the tendency of diversification has created a variety of hybrid patterns and this tendency is being accelerated simultaneously by the hybrid trend. This research aims to analyze the aesthetic features of hybrid fashion in the modern "Sports Inspired Fashion(SIF)." We analyze fashion in the past 10 years from 2001 S/S to 2010 S/S. We focus on the four largest worldwide collections from New York, Paris, Milano, and London and concentrate on analyzing the contents from 38 volumes of Gap Press magazine. To accomplish our goal of study, we first define the concept of sports-inspired fashion and propose a framework of analysis to study hybrid patterns by reviewing the previous studies on hybrid patterns. Second, we analyze a wide range of sports-inspired fashion examples that have appeared in Gap Press magazines for the past 10 years(those which have been inspired by sports uniforms and training wears). Third, we analyze and classify the hybrid patterns of sports-inspired fashion. The results of our research are as follows. We have collected a total of 534 SIF works from the whole set of 61359 pictures and examined 23 sports fields. In terms of seasonal changes, the SIF works were found the most in the spring collections. Then, we have identified 25 hybrid patterns. The time hybrid pattern comprises more than half of the data(58.2%). The class-culture hybrid patterns comprise 18.8%, while the gender hybrid patterns comprise 18.2%. However, the intercultural hybrid patterns were rarely found, comprising merely 5% of the data. Our analysis confirms that sports and sports wear fashion are changing and developing in truly diverse ways in this modern era. This trend has continued to influence the high fashion in the modern age and is expected to exert a continuous impact on the change of fashion in the future.

• Journal of the Korean Society of Costume
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• v.64 no.6
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• pp.131-147
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• 2014

Purpose of this study is to analyze the meaning of the hybrid digital culture and to find out the features of digital fashion shows appearing in the period of the hybrid digital culture as there have been almost no studies on the hybrid cultural values in the fashion shows and on the diachronic socio-cultural viewpoint of fashion show. The characteristics of hybrid digital culture were identified through the analysis of cases, and they were organized into three for this study; 'non-economic creativity', 'interactive communication' and 'transcendence'. Based on these characteristics, the features of hybrid digital cultures in the modern digital fashion shows were classified into the digitalization of presentation form and the acceptance by audience of digitalization using case studies. The features of digital fashion shows which appear through the presentation form in the digital fashion shows are as follows; 'Expansion of presentation media of runway' and 'Destruction of component factors of runway'. The features of digital fashion show in the perspective of audience's acceptance of digitalization are as follows; 'Audience's field experience through the live video', 'Participation by audience in interactive manner' and, 'Immersion in the virtual reality by the audiences'.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.792-804
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• 2004

Sportism is continuously expressed in every season in a different theme and established as a Mega-Trend of the early 21 th century fashion. This study was conducted to research the social and cultural sources of the sportism expressed in the early 21th century fashion. This study focused on hybrid as one of the post-modem phenomena. By analysing social and cultural sources of the sportism, three aspects were found; first, many different fashion trends are coincides in post-modem society, which is possible and accelerated by hybrid each other. Second, the complicated and competitive society urge the people to review the past and the originality. Third, youth-oriented and individualistic lifestyle was brought by the development of the technology and economic surplus. Hybrid of the TPO was analysed which made the sportism mega-trend. 'Formal wear was mixed with casual wear, casual wear with active sportswear, hi-fashion with street fashion, and hi-fashion influenced formal and casual wear again'. The sportism prevalent in 21th century fashion can be explained by this system of hybrid. Results of the analysis in this study can be categorized into four aesthetic values based on hybrid of the styles, which are glamorous sportism, romantic sportism, minimal sportism, and heritage sportism.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.167-180
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• 2007

This study analyzes the Asian, African and Latin American cultural hybrids in modem fashion, and offers a direction for desirable cultural hybrids in modem fashion. First, the cultural hybrids have been considered in two aspect: global hybrids and structural hybrids. Second, the trends of Asian, African and Latin American cultural hybrids have been interpreted differently depending on the cultural backgrounds of each area. However, the cultural hybrid representing the change of tradition in Asia, Africa and Latin America is a common trend, and is used to describe the social changes. Third, this study examines the global hybrid trend in modem fashion based on the hybrid trend of Asian, African and Latin American culture found in the four major collections from 2000 S/S to 2005 F/W. Until recently, the exotic images have been determined in the viewpoint of Western world, and utilization by the world-renowned designers in the four major collections plays the major role in converting the regional cultural elements into global ones. Fourth, this study also examines the structural hybrids in modem fashion based on the hybrid trend found in Asian, African and Latin American designer collections between 2000 S/S and 2005 F/W. The works which are connected to the world trend, but are also rooted from the cultural and regional traditions demonstrate the globalization of the Asian, African and Latin American fashion. Fashion is a messenger of a culture, and its importance as a symbol of a cultural trend is growing.

• Journal of the Korean Society of Costume
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• v.55 no.8 s.99
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• pp.1-14
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• 2005

This study aims to find out how the deconstruction and combination of genres is being carried out in modern art and design, to look at the role of art and fashion in modern culture through a study of genre hybrid tendencies in fashion, and to reposition fashion as a tool that sensitively reflects changes in society and culture. The heightening of deconstructionism, gadgets, high technology which provide a background for the fall of all art and design styles and genres and the overlap and diffusion of different styles, is the fundamental reason behind genre hybrid. In the genre hybrids of fashion, the four characteristics of nomadism, amusement, wearability and noticeability were especially strong. As a result of studying the genre hybrids in modern fashion, I found out that the idea of wearing in fashion was made easier with the deconstruction and combination of fashion with different genres. It was also apparent that the genre hybrid phenomenon will continue in the future due to the continuous development of technology.

• Journal of Fashion Business
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• v.24 no.1
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• pp.1-14
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• 2020

Based on the trend of pluralization and globalization the collapse of national borders now is a manifestation of mixed and compromised cultures and societies. It is also emerging as a hybrid fashion in fashion. Hybrid fashion means creating a new image by mixing various cultures beyond the time and space. This study aims to analyze the current state of Chinese fashion design and present its direction by grasping the characteristics of hybrids in the works of rising Chinese fashion designers in the era of pluralization. The research method was literature review and empirical research. According to the selection criteria of new fashion designers, 6 new fashion designers of 5 fashion brands were selected and their total 458 points works were analyzed. The analysis results are as follows. First, most of the time trade-offs were 'past and present' trade-offs that express Chinese traditional culture and the image of the past with modern design. The trade-offs between 'present and future' is expressed by mixing print patterns, colors and light with fractal art. Second, spatial trade-offs was expressed in the way of expressing Chinese themes in the composition of western clothing, expressing the Western themes in oriental colors, and inspired by Japanese culture expressed by deconstructionism, Third, the gender mix mainly used dark embroidery on women's clothing, while the men's wear showed a delicate feminine charm with a surreal pattern on thin and transparent gauze fabric.

• The Research Journal of the Costume Culture
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• v.13 no.2 s.55
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• pp.300-313
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• 2005

Hybrid trend of the 21st century is an important basis to express fashion Alexander McQueen is a representative designer of Hybrid trend which combines heterogeneous elements into oneconcept. Accordingly, this study distributed and analyzed Hybrid trend which was in Alexander McQueen's work like below. First, there was a racial Hybrid trend which combined different local culture in shared space of the world in his fashion work and he challenged to Westernized ideal beauty with new recognition and knowledge about beside countries of Western Europe which were considered as not important culture due to perceiving relative value of a pluralist society and created new way aesthetic consciousness. Second, he expressed a historical character of a combination of tradition and modern by his fashion work based on wide historical knowledge of a dress. He created a new line in contrast to the past with a perfect design through combination of the style from the tradition with the parody and displayed his own design world. Third, he treated instability and disorder from the interior essential dissolution, thus he had a cultural character which broke down the boundary of cultural genre and style. This attitude showed transformation of constructivism and deconstruction view, secession and distortion, mixture, duplication, secession and insert by his fashion work.

• Fashion & Textile Research Journal
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• v.7 no.4
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• pp.361-370
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• 2005

This study was intended to investigate intertextuality expressed in fashion; intertextuality within fashion as sex, T.P.O., texture, and coordination and intertextuality between fashion and other genre like animation, music, film and technology. Intertextuality obtained by mixing the masculine and feminine text, coordinating various element without regarding T.P.O., texture has contributed to expending aesthetic realm and redefining the aesthetic value of traditional fashion design. The influence of animation, music, film on fashion and the interaction between these genre and fashion integrated high-class fashion and street-fashion, created the multicultural hybrid. Moreover according to the change of lifestyle the fashionable technical clothing was needed and developed. The intertextual tendency in the 21st-century fashion has given the new possibility of fashion design.