• 한국콘텐츠학회논문지
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• 제14권5호
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• pp.30-43
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• 2014

본 연구는 최근 증가하고 있는 온라인 콘텐츠 유통 사업자들의 비즈니스 모델을 탐색하기 위하여 최근 빠르게 성장하고 있는 미국의 넷플릭스와 훌루를 분석하였다. STOF 분석 틀을 도입, 두 사업자의 외부 환경, 서비스 영역, 조직 영역, 재무 영역을 분석하여 본 결과, 초기 비즈니스 모델은 분명하게 차별화되고 있는 것으로 나타났다. 넷플릭스는 저렴한 비용으로 온, 오프라인 통합 서비스를 제공하고 콘텐츠 추천 서비스를 제공함으로써 성장할 수 있었던 반면, 훌루는 유료 방송과의 경쟁에 직면하여 수용자 락인을 목적으로 무료 서비스를 시작함으로써 광고 없이 TV 콘텐츠를 시청하고자 하는 수용자를 끌어들일 수 있었다. 그러나 시간이 지날수록 두 사업자의 비즈니스 모델은 동질화되어 가는 것으로 나타났다. 특히 시장의 경쟁 심화와 서비스 영역의 동질화가 이에 영향을 미친 것으로 분석된다. 또한 경쟁 심화라는 외부 환경적 요인은 콘텐츠 소싱 비용의 증가 및 수익률 감소로 직결되고 있는 것으로 나타났다. 이는 콘텐츠 및 수용자 가치를 창출할 수 있는 차별적인 비즈니스 모델의 구축이 필요함을 시사한다.

• International Journal of Contents
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• 제17권2호
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• pp.1-8
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• 2021

Online streaming wars are intensifying. Netflix is known as the market leader in the streaming business. However, since 2019, Netflix has been losing subscribers in the United States and is at a turning point where it needs to reassess its current position in the market. While Netflix is losing dominance, rivals Amazon Prime and Hulu continue to gain market shares. Studies from Deloitte and PricewaterhouseCoopers indicated a new shift in the streaming landscape caused by the abundance of streaming options and rising subscription costs. Recent surveys showed that consumers are excited about new streaming services, such as Disney +. Nearly two-thirds of consumers intend to terminate or downgrade one or more of their current subscriptions to make room for a new service. Moreover, it seems that consumers want ad-supported options. In Deloitte's latest Digital Media Trends survey, 65% responded that they would watch ads to eliminate or reduce subscription costs. Seventy percent of Hulu's subscribers choose its lower-priced ad-supported plan. NBC recently launched its own streaming service, Peacock, with a free ad-supported option. This opposes Netflix's brand identity of "no ads" and premium differentiation. With increasing pressure from competition and the growing risk of subscriber loss, Netflix needs to diversify its price plans. The company could try implementing the lower-priced mobile-only plan they are currently testing or plan to test in other regions. Netflix should also consider features or benefits for loyal subscribers to maintain a stronger consumer base.

• 한국방송∙미디어공학회:학술대회논문집
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• 한국방송∙미디어공학회 2019년도 하계학술대회
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• pp.173-175
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• 2019

Animated images formats such as WebP are highly portable graphics formats that are being used everywhere on the Internet. Despite their small sizes and duration, WebP image previews the video without watching the entire content with minimum bandwidth. This paper proposed a novel method to generate personalized WebP images in the client side using its computation resources. The proposed system automatically extracts the WebP image from climax point using music analysis. Based on user interest, the system predicts the genre using Convolutional Neural Network (CNN). The proposed method can easily integrate with streaming platforms such as YouTube, Netflix, Hulu, and others.

• 유통과학연구
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• 제21권9호
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• pp.55-66
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• 2023

Purpose: Specialized marketing strategies are needed by limited resources, such as Entrepreneurial Marketing (EM), a marketing activity based on specific conditions characterizing village-owned enterprises (VOEs). Therefore, this research aimed to examine the effect of EM on the financial and non-financial performance of VOEs in Indonesia. Research design, data and methodology: Data were collected by distributing questions on a 5-point Likert scale to 153 VOEs directors in Rokan Hulu District, Indonesia. The collected data were analyzed using the partial least squares structural equation model with SmartPLS 3.0. Results: The results showed that EM positively and significantly affected the financial and non-financial performance of VOEs, as well as on operational performance. Conclusions: EM played an important role in the improvement of many aspects of the performance of VOEs. The Indonesian government also need to consider EM various characteristics when recruiting directors. It is important to note that this research is the first to examine the impact of EM on VOEs.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2024년도 제69차 동계학술대회논문집 32권1호
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• pp.175-177
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• 2024

OTT(Over-The-Top) 플랫폼의 부상은 미디어 콘텐츠 소비 방식을 혁명적으로 변화시키고 있다. 본 논문은 Netflix, Amazon Prime Video, Disney+, Hulu 등 주요 OTT 플랫폼에 등록된 영화들을 IMDb 평점과 러닝타임, Rotten Tomatoes 지수를 중심으로 분석한다. 이를 통해 현재의 영화 시장 트렌드와 소비자 선택, 시장 전략에 중요한 정보를 제공하려 한다. 분석 결과, 플랫폼별로 제공하는 영화의 품질과 러닝타임이 다양하며, 소비자들이 선호하는 영화 테마를 시각적으로 파악할 수 있는 워드 클라우드를 포함한다. 이러한 결과는 OTT 플랫폼의 전략적 콘텐츠 제공과 소비자 행동 이해에 기여할 수 있는 중요한 통찰력을 제공한다.

• 산경연구논집
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• 제8권7호
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• pp.7-12
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• 2017

Purpose - This research examines the short-run and long-run effect of external shocks (oil price and exchange rate) on domestic food price in Indonesia. Research design, data, and methodology - Three variables are used in this research. The variables are food price index, Rupiah's exchange rate of Indonesia, and crude oil price from 1998 until 2015 using Vector Error Correction Model (VECM). Results - The increasing of oil price and the depreciation of Rupiah's rate push the domestic food price in long-run, but do not impact significantly in short- term. The response of food price to oil prices shock and exchange rate shock are positive and persistent throughout the entire sample period. The exchange rate and oil price shocks have a small proportion explaining for the fluctuations of food price index but increasing over time. Conclusions - The policymaker should concern on solving the problem of oil price increase and depreciation of exchange rate on Indonesia's food price as they are important factors that can affect the price stability. The government should not rely on food imports because the price is strongly influenced by the movements in the exchange rate.

• Asian Pacific Journal of Cancer Prevention
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• 제13권9호
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• pp.4427-4430
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• 2012

Breast cancer is the most common cancer and the leading cause of cancer death among women in Malaysia. Despite the campaigns undertaken to raise the awareness of the public regarding breast cancer, breast cancer screening rates are still low in the country. The community pharmacist, as one of the most accessible healthcare practitioners, could play a role in the provision of breast cancer health promotion services to the community. However, there are no documented data regarding the community pharmacists' involvement in breast cancer related health promotion activities. Hence, this study was conducted to examine self-reported knowledge, practice and perception of community pharmacists on provision of breast cancer health promotion services and to investigate the barriers that limit their involvement. This cross-sectional survey conducted between May to September 2010, included a sample of 35 community pharmacists working in the districts of Hulu Langat and Sepang in state of Selangor. A 22-item validated questionnaire that included both closed and Lickert scale questions was used to interview those pharmacists who gave their informed consent to participate in the study. The data was analysed using SPSS. Only 11.3% of the community pharmacists answered all the questions on the knowledge section correctly. The mean overall knowledge of the community pharmacists on risk factors of breast cancer and screening recommendations is 56%. None of the respondents was currently involved in breast cancer health promotion activities. Lack of time (80%), lack of breast cancer educational materials (77.1%) and lack of training (62.9%) were the top three mentioned barriers. Despite these barriers, 94.3% (33) of the community pharmacists agreed that they should be involved in breast cancer health promotion activities. Hence, there is need to equip community pharmacists with necessary training and knowledge to enable them to contribute their share towards prevention and screening of breast cancer.

• 한국지역지리학회지
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• 제8권4호
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• pp.480-491
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• 2002

본 연구의 목적은 정보가 계약된 조건하에서의 다지역에 대한 지역간 산업연관표를 작성하고 이에 대한 정확성을 평가하는 데 있다. 지역간 산업연관표의 작성 방법은 이미 지난 1950년대 초 Isard 및 Leontief 등에 의하여 개발된 이 후 다양한 기법들이 제시되어왔다. 이들 기법 중에서 정확성 면에서는 실제 조사를 통하여 지역간 산업연관표를 작성하는 것이 가장 바람직하지만, 이 경우 많은 시간과 경비를 부담해야만 하는 현실적 어려움이 수반된다. 따라서 은 연구에서는 정보, 특히 지역수준에서 최종수요 및 지역간 상품의 흐름에 대한 정보가 제약된 조건하에서 우리나라의 전국을 5개 지역으로, 그리고 전 산업을 13개 부문으로 구분하여 비조사방법에 의하여 지역간 산업연관표를 작성하였다. 비조사방법에 의하여 지역간 산업연관표를 작성하는 방법에도 여러 가지가 있지만, 본 인구에서는 기본적인 LQ 기법을 원용하여 이를 다지역 모형으로의 확장을 시도하였다. 끝으로 추정된 투입계수의 정확성을 평가하기 위하여, 특정 지역 투자의 지역 및 지역간 파급효과를 분석하고, 이를 기존의 실제 조사를 통한 투입계수와 비교 해 보았다.

• Journal of Community Nutrition
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• 제7권3호
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• pp.121-129
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• 2005

Food neophobia, unwillingness to try novel foods, is a personality trait that can influence children's food preferences and consequently their food acceptance and consumption. The purpose of this study was to determine whether children with food neophobia have poor dietary and growth outcomes compared to non-neophobic children. Subjects were 332 primary school children from 6 randomly selected schools in the district of Hulu Selangor, Selangor. Parents and children were interviewed to obtain demographic, socio-economic, food neophobia and dietary intake information. The children were also measured for weights and heights. One-way ANOVA and Chi-square procedures were utilized for statistical data analysis. Children with food neophobia had higher intakes of energy and most nutrients than average and neophilic children. However, only the mean intakes of protein (p < 0.05) , fat (p < 0.05), vitamin A (p < 0.01) and iron (p < 0.01) were significantly higher in neophobic than average or neophilic children. Compared to neophilic and average groups, a higher percentage of neophobic children met 2/3 of the RNIs for energy $(85.2\%)$, protein $(98.4\%)$ and vitamin A $(72.1\%)$. Mean percentage of carbohydrate energy was lowest$(54.8\pm6.6\%)$ while fat energy $(31.8\pm6.2\%)$ was highest among neophobic children. Neophobic group had the lowest percentage of children $(49.2\%)$ with carbohydrate energy > $55\%$ but highest percentage $(50.8\%)$ with fat energy > $30\%$. For the three study groups, the mean number of servings for all food groups, except grain and cereal, did not meet the Food Pyramid recommendations. Neophobic children consumed significantly more numbers of servings from the meat group than average and neophilic groups (p < 0.01). All study groups had relatively low mean dietary diversity scores but neophobic children had the lowest score $(0.67\pm0.73)$ compared to the average $(0.97\pm0.72)$ and neophilic $(1.98\pm0.81)$ groups. Significant difference in mean dietary diversity scores were only observed between neophobic and neophilic children (p<0.05). Higher percentages of neo-phobic children had low weight-for-height and were at-risk of overweight(p < 0.05). Nutrition practitioners need to understand children's food preferences in their efforts to promote healthful diets for children. To improve children's eating behaviors, parents may need the guidance and support from nutritionists and dietitians that are specific to their needs and their child's situation.