• Journal of Families and Better Life
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• v.21 no.6
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• pp.97-106
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• 2003

This study explored the relationship between housing values and condominium purchasing behavior. The participants of this study were married women who had bought a condominium at least once and who also were dwelling in one. Survey questionnaires were conducted on 1103 married women from three residential areas in Daegu. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, 1-test, one-way ANOVA, post-hoc estimation (Scheff test), and correlation analysis. The results show that the more the women were oriented toward convenience, education, and investment, the more likely they were to make a rational purchase. Also, the more the women's values were oriented toward conspicuous consumption and investment, the more they were likely to make an investment and ostentatious purchase. The women who valued ostentation and location tended to rely on other people's opinions and advertisement more, and were more likely to be impulsive shoppers. Women who valued convenience, education, and location, made their purchase decisions based on the housing prices.

• Journal of the Korean Home Economics Association
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• v.25 no.4
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• pp.85-97
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• 1987

The purpose of this study was to establish the hierarchy of housing values. Housing values were hygienic, safety, convenience of near environment, social affiliation oriented, self-actualization, aesthetic, and prestige. A final instrument was developed through two stage pilot surveys. The respondents were 1292 homemakers of middle and high economic class in Seoul and Daejeon, selected through stratified randon sampling technique. Data were collected during March and April 1986, and analyzed using SPSS and SAS computer packages. The statistics used were frequency, percentage, Guttman's reproducibility coefficient. The major finding were as follows; The hierachy of housing values was established with Guttman's coefficient of reproducibility. 94. Those were hygienic value, safety value, convenience of near environment value, aesthetic value, social affiliation oriented value, self-actualization value, prestige value in order.

• Journal of the Korean housing association
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• v.11 no.1
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• pp.37-44
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• 2000

The purpose of this research is to examine the evolution of low-cost sales housing and give suggestions for the future housing for the 21st century. This paper investigates the trends of low-cost suburban housing since world War II, as examplified by the Levitt housing in the Northeastern regions of the States. This research analyzes the trends of 14 variables including total floor area. lot size, living room size, kitchen size, mean bedroom size, master bedroom size, number of bedrooms, number of bathrooms, family room, garage, number of story, appliances and features, values, and values per sq ft. Nine entry-level houses were chosen as cases for comparative purpose at different points in time from 1940's to 1990's. This research finds that house sizes have been grown until 1960s, but this trend has reversed with shrinking economy and changing family lifestyles. The trend for smaller housing equipped with several features and convenient equipments will be continued for the next decades to come.

• Journal of Korea Multimedia Society
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• v.24 no.9
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• pp.1285-1298
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• 2021

Among the diverse apartment brand TV Ads, KCC Switzen uses a unique advertising strategy. Unlike their competitors, KCC Switzen uses a strategy without fancy rhetoric such as luxury, premium or high-tech to enhance the value of their housing. In order to define the value of contemporary housing this paper analyses the socio-cultural messaging of KCC Switzen's television advertisements using Qualitative content analysis and Floch's Semiotic Square of Consumption Values method. As a result of this analysis, KCC Switzen's advertisements are shown to contain both intrinsic values of housing and cultural humanism by asking ablout the daily lives of real families and their relationships with neighbors. This directly contrasts with the standard advertisements that focus on the investment value of residential housing. The unique KCC Switzen advertising strategies are expected to change the paradigm of residential housing.

• Journal of the Korean housing association
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• v.10 no.4
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• pp.1-10
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• 1999

The purpose of this study was to investigate the environmental factors having a influence on the preference of residential district and to furnish basic information for the successful settlement. For the purpose, residential preference and values on the residential district were estimated according to the housing life cycle. Data were collected through questionnaires designed for this study, and the objects of this research were university students. To analyze the data were used spsswin program. The major results were as follows. 1. According to the housing life cycle, there were significant differences in the preference of the residential district, living area and housing type in the future. Metropolitan and seoul, residential area and commercial area, apartment, office-hotel and row house were preferred in the housing formative. In the stable period, seoul and metropolitan, tower apartment, residential area were preferred. But in the housing reductive period, they preferred a green zone in the rural, the detached house. 2. The degree of consideration of living convenience facilities was high in the housing formative period. Both education-leisure, business facilities and marketing facilities were highly valuated in the housing stable period. But the value of welfare facilities was high in the housing reductive period. 3. The 4 dimensions of values in environmental conditions were extracted through factor analysis. They were natural, human, social, and economic factors. According to the housing life cycle, there were significant differences in factors being considered as the environmental conditions. The values of human and economic factors were high in the housing formative and stable period. Natural factor were highly considered in the housing reductive period.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2002.11a
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• pp.115-121
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• 2002

The objective of this study is to find out demographic characteristics, motivation to move, housing values, and present housing satisfaction of expected purchasers, so that the results contribute to better planning of the medium size apartments at Guyoung in Ulsan city The field survey on 472 households has been carried out at suburbs of Ulsan. Major findings are as follows : 1) Demographic characteristics, motivation to move, housing values, and present housing satisfaction differ as the size expected purchasers live in at present. 2) To increase the motivation to move to Guyoung, well designed of planning common space, parking area, cultural and welfare facilities is essential. 3) To enhance the satisfaction level, better plan of dinning space and second bathroom is important for the apartments of 20py.s(~$m^2$), and that of family bathroom and utility space for the apartments of 30py.s(~$m^2$).

• Journal of the Korean Home Economics Association
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• v.32 no.5
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• pp.229-242
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• 1994

The objective of the study is to know demographic characteristics mobility motivation housing aspiration and housing values of expected purchasers of the small/medium size apartments located at 'H-area' in Ulsan to enhance their level of housing satisfaction through better planning. The result shows that moving motivation housing aspiration and housing values differ as what size respective expected purchasers want. As a regional characteristic the reality-oriented view of housing is apparent in that their interests are focused on the setups or facilities after-service and maintenance and that they think conveniency more important than the edifices' appearance or beauty.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.123-130
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• 2006

This is a basic study to investigate possibility to application of cohousing model into Korea. Purpose of this study is to grasp respondents' housing value, and its influence on intention to live in cohousing. Research method used for this study was a social survey. Respondents were 214 married people residing in Seoul and its outskirts by accidential sampling. The collected data were analyzed by SPSS 12.0 program using frequency, mean, average, factor analysis, t-test, one-way ANOVA, Duncan's multiple range test, multiple regression and logit analysis. Result of this study was as follows. Housing values were classified into three categories named as individualism oriented housing value, tradition oriented housing value, and economy oriented housing value. Housing values were different by respondents groups. For example, individualism oriented housing value showed difference according to age and housing area. Tradition oriented housing value showed difference according to sex, occupation, and period of residence, while economy oriented housing value showed difference according to number of family members, housing type, and home ownership. In detail, men than women, single-income family than double-income family, and detached house resident than flat resident had higher tradition oriented housing value. The younger than the elder, and Seoul resident than outskirts resident had higher economy oriented housing value. Also home owner than tenant, and the higher tradition oriented group had stronger intention to live in cohousing than others.

• Journal of the Korean housing association
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• v.26 no.6
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• pp.43-52
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• 2015

The purpose of this study was to explore housing value clusters of young renters in South Korea and their relationships to household and housing characteristics reflected in the 2012 Korea Housing Survey (KHS). The 2012 KHS microdata was used as secondary data. Among the households included in the microdata, 1,196,144 young renter households (between 20 and 34 years of age) in private rental units were analyzed. The main findings are as follows. Ten rating scale items measured housing values. Eight of them were grouped into three value factors: Investment, Affordability and Cost Increase. Using these three value factors and perception of homeownership, households were classified into four clusters: Prospective Home Investor, Settled Renter, Homeowner Wannabe, and Support Needed. The current tenure types, income and expectation for next tenure types of four housing value clusters of young renters reflected Korea's tenure ladder which has home ownership at top followed by Jeon-se rental, monthly rental with deposit and monthly rental without deposit. The households in Prospective Home Investor and Homeowner Wannabe clusters would consider home purchase in the near future. Finally, households in Support Needed Cluster would be the main target to consider in development and implementation of housing welfare policies and programs to resolve housing problems of young renters, including beginning-stage professionals.

• Land and Housing Review
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• v.3 no.4
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• pp.389-397
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• 2012

In this study, crosshole seismic test, donwhole seismic test, SPT uphole test, and suspension PS logging (SPS logging) were conducted and the shear wave velocities of these tests were compared. The test demonstrated the following result: Downhole tests showed similar results compared to those of crosshole tests, which is known to be relatively accurate. SPS logging showed reliable results in the case of no casing, i.e. in the rock mass, while, in the case of soil ground, its values were lower or higher than those of other tests. SPT-uphole tests showed similar results in the soil ground and upper area of rock mass compared to other methods. However, reliable results could not be obtained from these tests because SPT sampler could not penetrate into the rock mass for the tests.