• Title/Summary/Keyword: Housing Culture

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Design Directions of the Housing Cultural Center Based on Experiential Marketing Elements (체험 마케팅 요소를 활용한 주택문화관의 디자인 방향)

  • Kim, Jung-Yoon;Lee, Hyun-Soo;Lee, Ju-Hyun
    • Journal of the Korean housing association
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    • v.18 no.5
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    • pp.113-120
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    • 2007
  • The purpose of this study is an analysis about space of housing cultural center with the marketing based on experience. By changing housing market, housing cultural center is a place to give an information, added value, image of housing. Consumers who experience a housing cultural center have an effect on purchase an apartment. The image of enterprise is important to select commodities to consumers. Today, company's brand image and concept include womanish, worthy and, sensual those. Under these views, housing cultural center should have continuous culture spaces that provide various experiential chance for consumers. The methods of this study are an analysis of brand image, analysis and application of experiential elements for housing cultural center. The results of this study have five parts. First, in Sense part, there are presented the sense of sight, smell and touch include material's color, finishing material, sound and etc. Second, in Feel part, consumers feel friendly and comfortable to brand through synesthesia. And they have a liberal mind about brand. Third, in Think part, consumers can experience a brand's image as a subject of event or space. Forth, in Act part, consumer is acted to scale of a space and aim of exhibition. Finally, in Relation part, consumers can have relation each other who visit Housing cultural center. And they can joint for interchange of information, culture enjoyment. In conclusion, this study has a great value of graft marketing view on the planning of Housing cultural center.

An Investigation about Housing Attitudes of Korean Residents in American Apartment Houses

  • Yim, Mi Sook
    • Architectural research
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    • v.7 no.2
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    • pp.1-11
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    • 2005
  • When people encounter a new cultural housing setting, their housing attitudes are more changeable and complicated than when they enter a new housing environment in the same culture. The purpose of this study was to identify cultural impacts on housing attitudes, and to find the new design concepts based on the Koreans living experience in American apartments. Data were collected by the questionnaires of 125 Koreans who live in apartment houses in Pittsburgh. According to Korean common housing attitudes and transition by the time variable, the period of residence in the US, this research found that Korean residents' housing attitudes consist of unchanged cultural factors that have been the basic design concepts of Korean style apartments, changeable mixed factors that can be used to diversify Korean apartments, and changed desired factors that will be applied to new design concepts. Also, this research showed different housing attitudes by marital status and rent. This information may be helpful to Korean housing experts who have tried to improve apartments, and it is possible that American professionals can provide more suitable housing to fit minorities' unique living patterns in America.

Content Analysis of the 'Housing' Unit in the 2015 Revised Middle School Technology and Home Economics Textbook Using Text Mining (텍스트 마이닝을 이용한 2015 개정 중학교 기술·가정 교과서의 주생활 단원 내용분석)

  • Kim, Do-Yeon
    • Journal of Korean Home Economics Education Association
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    • v.34 no.2
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    • pp.1-19
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    • 2022
  • The purpose of this study is to analyze the keywords of the middle school textbooks based on the 2015 revision of the technology and home economics curriculum to understand the core concepts and contents composition of the 'housing' unit. Using TEXTOM and UCINET programs, the frequencies and centralities of the keywords were analyzed, and CONCOR analysis was performed. The results are as follows. First, the content system of the 'housing' unit is divided into 'life culture' and 'safety' in the 'family life and safety' area. Second, in the 'safety' section, the frequencies of occurrence of the words were high in the order of indoor, occurrence, use, noise, and safety accidents, in the order of frequency of occurrence. It was confirmed that words related to daily life, safety accidents, and prevention were closely connected to each other. In the 'life culture' section, the frequencies of occurrence were high in the order of space, housing, family, and residential space, and the correlations between these keywords were also high. Third, the most influential core keywords were, indoor and occurrence in the 'safety' section, and space, family, and housing, in the 'life culture' section. Fourth, the 'safety' section were divided into two subunits, 'safe living environment' and 'comfortable living environment', and the 'life culture' section were divided into four subunits, 'living space composition', 'space utilization', 'housing value and lifestyle', and 'housing culture'.

Effect of Professional Competence of Public Institutions on Service Quality: Focused on Housing Welfare Service (공공서비스 조직의 서비스역량이 서비스품질에 미치는 영향관계 연구 : 주거복지서비스를 중심으로)

  • Park, Kun-Suk;Lee, Seok-Je;Kim, Jong-Lim;Lee, Hyun-Jeong
    • Land and Housing Review
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    • v.3 no.3
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    • pp.213-223
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    • 2012
  • As the public sector has been facing many challenges arising from the global economy and experiencing major changes, public services are redefined and various modes to improve their quality are applied to the customer service area. This research addresses whether and to what degree the professional competence of public institutions affect the customer service, in particular the quality and delivery of housing welfare services. With the institutional competences consisting of three elements - customer centric culture of service delivery, information sharing, and service delivery channels, this study utilizes a questionnaire survey, and the collected data are analyzed by using the inferential statistics. The findings show that customer centric culture of service delivery and information sharing have positive impacts on the quality of housing welfare services while service delivery channels don't have any influence on it. The research results imply that the institutional competence in the public sector is critical in the quality and delivery of the housing welfare services.

A Study on the Possibility of Model Development from Traditional Han-ok to Urban Clustering Housing Model in Korean Context (전통한옥의 도시집합주거로 발전 가능성 연구)

  • Shon, Seung-Kwang
    • Journal of the Korean housing association
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    • v.19 no.3
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    • pp.71-81
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    • 2008
  • A traditional Korean housing is a typical type which is contained life style, spatial organization and scape element of people who lived in Korea. In the hanok, people want to be live not only in human environment and traditional culture, but also modem urban housing as a high density. This article deals as follows: First, Hanok as urban housing would be composed in a housing lot, linear type layout, devide building, and cluster type. Second, Housing unit and configuration of Multi family housing can be used single story, second story, second story + single story, multi story and Hanok roofing. Thirds, structure of the building are traditional wooden, combined one of steel and wood or concrete and wood, and the building system in exterior and interior can be seperated into another system. Forth, Image of multi story Hanok A last, consistency of Hanok is not a repeat of an origin but application and creative aptitude of the origin, and multi family housing application of Hanok can be a trial creative.

Public Housing and Social Capital in Australia

  • Donoghue, Jed;Tranter, Bruce
    • Land and Housing Review
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    • v.4 no.2
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    • pp.145-152
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    • 2013
  • This paper addresses the relationship between public housing tenure and social disadvantage. The research examines social capital levels among public tenants in Australia, concentrating on their level of interpersonal trust and confidence in a range of public institutions. Through multivariate analyses of national survey data it also profiles the social and political background of public housing tenants. Although public housing tenants have access to secure and affordable housing, they appear to be less trusting and 'happy' than private renters or homeowners, and exhibit less confidence in some institutions such as the Australian parliament, universities and the ABC (the Australian public television broadcaster). These results probably reflect the residualised nature of public housing in Australia and indicate that public tenants are likely to be 'alienated' from certain aspects of mainstream culture. However, public tenants have higher levels of confidence than homeowners in the Australian defence forces and trade unions. So public housing may 'shore up' confidence and social capital in some areas, and levels of trust would be lower if public housing was not available to disadvantaged citizens.

A Comparative Analysis on the Living Culture of Undergraduate Students for Establishment of University Culture - Focused on the Commuting Patterns - (대학문화정착을 위한 대학생의 생활문화비교분석 -지방대학 대학생의 통학유형을 중심으로 -)

  • Cho, Young-Hee;Cho, Myoung-Hee;Shim, Young;Kim, Dae-Nyun;Lee, Kyoung-Hee
    • Korean Journal of Human Ecology
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    • v.9 no.2
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    • pp.153-176
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    • 2000
  • The purpose of this study is to compare the living cultures among three types of undergraduate students, grouped by commuting patterns, attending universities in Chung-Cheong Do: a long-distance type, a short-distance type, and a living-alone type. The survey was performed with questionnaires and the subjects were 1167 undergraduate students. The results are as follows: for a long-distance type, the levels of housing environments and consumption expenditures were relatively high, but the students felt constrainted by the commuting time. For a short-distance type, the consensus in decision-making with parents and the degree of conflict reconciliation were the lowest. For a living-alone type, the levels of housing environments and consumption expenditures were relatively poorer, but the students spent relative]y more time at school and the attitudes of school and department which they belong to were relatively higher.

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A Study on Applications of Housing Interior Design Elements according to the Sensibility Type (감성유형에 따른 주거 실내디자인요소 적용방안)

  • Park, Ji-Min;Park, En-Sun
    • Journal of the Korean housing association
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    • v.25 no.3
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    • pp.165-179
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    • 2014
  • The purpose of this study was to draw application elements of housing interior design according to user-oriented sensibility types. The sensibility evaluation experiments were conducted to target the general user 118 people using the sensibility evaluation tool for housing interior space. The results of the analysis were as: To produce the 'cozy' space, the colors and materials giving soft and natural feeling should be used. For the 'practical' space, type of ceiling and window that give the visually open feeling, the user-oriented furniture arrangement that allows using the space efficiently. For the 'cheerful' space, the simple and natural effects should be produced by using closed space that stable. For the 'traditional' space, the natural fishing material having rough texture should be used. For the 'unique' space, the space contained the dynamic feeling by the diagonal or vertical line and the graphic expression in the wall. For the 'congenial' emotional space, basic is the symmetric, stable and simple space. On the other hand, for the material, small size, natural texture or typical and soft materials should be used. For the 'sensuous' space, the dynamic and vertical sense of space should be expressed by the type of ceiling. The most important elements for the space of 'gorgeous' sensibility, is the color.

A Study on The Brand Image Elements of Housing Cultural Center (주택문화관의 브랜드 이미지 요소에 관한 연구)

  • Kim, Jung-Yoon;Lee, Hyun-Soo
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.11a
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    • pp.26-29
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    • 2007
  • By changing housing market, housing cultural center furnishes information, value added, image of housing. For publicity their unique house, construction companies provide not only concrete and substantial material but also sensible and capacity service through the community space of housing cultural center. The consumer's experience of housing cultural center have an effect on purchase power apartment. The image of enterprise is important to select commodities to consumers. Though main clients are women, housing cultural center has not space concept and aim to concern for them. According to begin women a group of consumers, they have purchasing power in family. Apartment is no exception. Housing cultural center is used as continuous culture space that provide various experiential chance for consumer, especially women by systematize and distinct design detail and feature component. Accordingly, the purpose of this study is an analysis about community space of housing cultural center with the woman marketing based on experience.

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The Influence of Early Government-sponsored Housing on the Modernization of Korean Housing: From Post-Korean War to Late 1960s

  • Jun, Nam-Il;Yang, Se-Hwa
    • International Journal of Human Ecology
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    • v.13 no.1
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    • pp.147-157
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    • 2012
  • The construction of government-sponsored housing in Korea began in the early 1950s. Beyond fulfilling the housing shortage after the Korean War, it also impacted the development of housing in Korea. The aim of this study is to explore the construction and supply of government-sponsored housing and to discuss the positive and negative influences on the modern housing in Korea. In order to achieve the objectives, the pictures and floor plans, newspaper articles and the KNHC publications, which led the public housing supply from 1950 to 1960, were examined. Results indicate as follows: First, government-sponsored housing industrialized the housing production, which satisfied the volume need. The simplified floor plan and exterior, along with the western characteristics, created a new urban landscape. Second, the distinct characteristics of Korean housing were established. By emphasizing development and financial practicality, large scale housing complexes were built with simplified, characterless, and mechanical exteriors in a disconnected territory with neighbor district. Third, government-sponsored housing became the major accelerator to westernize the Korean housing culture. In conclusion, the principles of functionalism of government-sponsored housing have become the fundamental root of Korean housing since the war.