• Title/Summary/Keyword: Hospitality Value

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Assessing the Effects of Perceived Value and Satisfaction with Foodservice on Switching Intention and Loyalty (음식서비스에 대한 지각된 가치와 고객 만족이 전환 의도와 충성도에 미치는 영향 평가)

  • Kang, Jong-Heon;Lee, Jae-Gon
    • Culinary science and hospitality research
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    • v.14 no.2
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    • pp.181-192
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    • 2008
  • The objective for this study was to clarify the relationships between perceived value, customer satisfaction, switching intention, and loyalty for foodservice. A total of 258 questionnaires were completed. Structural equation model was used to measure the causal effect. Results of the study demonstrated that the confirmatory factor analysis result for the data also indicated good model fit. The unrestricted model yielded a significantly better fit to the data than the restricted model. The influences of perceived value on customer satisfaction, switching intention and loyalty were statistically significant. The influences of customer satisfaction on switching intention and loyalty were statistically significant. Moreover, customer satisfaction played a mediating role in the relationship between perceived value and switching intention. Customer satisfaction also played a mediating role in the relationship between perceived value and loyalty. The obvious implication is the need for further consideration of similar composite models. The possible moderating effects of such individual characteristics as risk aversion, involvement, and experience/expertise, or switching cost might be relevant pursuits in future research. Finally, this research illuminates the need for additional research that considers the effect of perceived value and satisfaction on customers' decision-making and corporate profits.

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A Study on the Effects of Perceived Value on Customer Satisfaction and Revisit Intention - Focused on the Differences of Involvement Level - (패스트 푸드점 이용고객의 지각된 가치가 고객만족 및 재방문의도에 미치는 영향 - 외식관여도 수준에 따른 차이 -)

  • Lee, Sun-Lyung;Namkung, Young;Yoon, Hye-Hyun
    • Culinary science and hospitality research
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    • v.19 no.3
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    • pp.18-32
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    • 2013
  • This study attempts to 1) identify the dimensions of perceived value in the restaurant industry and 2) assess the effects of these dimensions on overall customer satisfaction and behavioral intent. With a total of 272 samples obtained from empirical research, this study reviews the reliability and fitness of the research model, and verifies a total of 4 hypotheses using the Amos program. The hypothesized relationships in the model were tested simultaneously using a structural equation model(SEM). The proposed model provided an adequate fit to the data:${\chi}^2$ 140.087(df 80), CMIN/df 1.751, RMR .060, GFI .937, AGFI .906, NFI .962, CFI .983, RMSEA .053. As a result of confirmatorical analysis, the quality value, emotional value and economical value were quantified as perceived value in fastfood restaurants. These factors were indicated to have influence on customer satisfaction and re-visit intention. Limitations and future research were also discussed.

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A Study on the Causal Relationships among Eco-friendly Consumption Value, Dietary Attitude, Nutrient Intake Behavior, Health Behavior and Quality of Life (친환경 소비가치와 식태도, 영양섭취행동, 건강행동 및 삶의 질 간의 영향관계 분석)

  • Lee, Yeon-Jung
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.50-62
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    • 2017
  • The purpose of this study was to analyze the relationships among variables focusing on what kinds of characteristics of eco-friendly consumption value affect dietary attitude, nutrient intake behavior, health behavior and quality of life, and establish a relationship model. The subjects of this study were 238 eco-friendly consumers. SPSS 23.0 and LISREL 8.50 were adopted to examine measurement model by using analysis method. The results were as followings; First, eco-friendly consumption value has a positive impact on dietary attitude and health behavior. Second, dietary attitude affects nutrient intake behavior positively. Third, the impact of nutrient intake behavior on health behavior is significant. From the results of this investigation, it was found that eco-friendly consumption value affects dietary attitude, health behavior and that the health behavior was positively influential on quality of life. It was also verified that eco-friendly consumption value affects dietary attitude, nutrient intake behavior, and health behavior. Moreover, it was also confirmed that the higher eco-friendly consumption value is, the higher dietary attitude, trust, health behavior and quality of life will be, thereby improving the good healthy life provided.

Investing in Hotel Information Technology

  • Park, Jeong-Ghi;Daniel J.Connolly;Park, Dong-Kyun
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.11
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    • pp.121-133
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    • 2000
  • Advances in information technology (IT) are becoming one of the most significant driving forces changing the structure of global financial management. This phenomenon is occurring in all industries ; the hotel industry is no exception and must quickly adapt to this new trend. This study discusses IT investment in the hospitality industry with a particular emphasis on assessing the value of IT investment and its investment strategy.

Investment in Information Technology and Technology Intensity Measures

  • Choi, Jeong-Gil
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.14 no.1
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    • pp.111-128
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    • 2003
  • Advances in information technology (IT) are becoming one of the most significant driving forces changing the structure of global financial management. This phenomenon is occurring in all industries; the hotel industry is no exception and must quickly adapt to this new trend. This study examines the technology intensity of the industry by assessing the degree to which the industry has allocated capital to IT projects, and discusses IT investment in the hospitality industry with a particular emphasis on assessing the value of IT investment and its investment strategy.

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21 Century Vision of Culinary Culture (21C 조리문화 비젼)

  • 오석태
    • Culinary science and hospitality research
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    • v.5 no.1
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    • pp.51-62
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    • 1999
  • People who cook often say "cooking is art" or "cooks are the same as doctors". But matter how hard they way repeat these speaking, if they are not permitted socially, that becomes a useless thing. To sublime cooking into the art and cook like doctor′s prescription, culinary duty must be peformed by craftsman spirit and soul to endow artistic value. And culinary course is carried out by virture of scientic basis like doctor′s prescription.

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O.P.E.N Triad: The Future Success for Individuals, Institutes, and Industries

  • Kim, Hae-Jung;Forney, Judith;Crowley, Ruth
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.12
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    • pp.1980-1991
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    • 2010
  • This study proposes the O P E N Triad framework as a future set of tools and perspectives for individual members and institutes to further their professional and academic potential as well as prospect and vitalize the future of the Korean Clothing and Textiles discipline through a global perspective. The millennial generation desires On-demand, Personal, Engaging, and Networked (O P E N) experiences effecting cultural change for creative and influential interaction in transactions, communication, and education. O P E N Individuals offers a WebSphere model as a holistic learning system that has a synergizing value of education across academic courses, industries, and cultures. Through a digitalized and virtualized class, it complements relevant technologies already familiar to the student population. By employing environmental scanning approaches, the most influential and viable future global issues related to the clothing and textiles discipline are identified and dialogued within O P E N Institutes. For future clothing and textiles institutes, this scanning allows them to be open to new ideas, to focus on inter-engagements, to collaborate among individuals, to associate as a part of web of people, organizations, and ideas, to personalize an institutes curricula, and to dialogue generative knowledge. O P E N Industries reveals three dominant future issues that cross academia and industry, sustainability, supply chain management, and social networking. In-depth interviews with U.S. industry experts identified interdependent gaps in global consumer experience practices and suggested the following gaps as future research areas: a standardized business model to the entrepreneurial model, strategic management to a sustainable competitive advantage, standardized to differentiated products, services and operations, market segmentation to global consumer clusters, business-driven marketplaces to consumer-engaged marketspaces, and excellent services to optimal experience. This O P E N Triad framework empowers millennial students, universities, and industries to anticipate and prepare for a radically changing world.

Quality Characteristics of Instant Gochujang added with Red Pepper Seeds Powder (고추씨를 첨가한 즉석 고추장의 품질특성)

  • Lee, Keum-Ok;Kim, Ki-Bbeum
    • Culinary science and hospitality research
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    • v.24 no.3
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    • pp.15-24
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    • 2018
  • This study produced instant Gochujang(red pepper paste) with enhanced convenience by increasing nutritional value and palatability, and by reducing production period, adding in the red pepper seed in the red pepper paste production in order to increase the use of the red pepper seed that is not used often as a food ingredient even though its nutrition value when producing red pepper paste was proven. Moisture content, pH, L-value, a-value, b-value, sugar contents, and salinity of instant Gochujang tended to increase as the amount of red pepper seed increased, while viscosity manifested the opposite trend. Sensory evaluations were conducted on instant Gochujang to assess differences in characteristics, which demonstrated that as the amount of red pepper seeds powder increased, the intensity of redness for the red pepper paste's external appearance, luster, spicy flavor and taste, and savory taste were evaluated strong. Meanwhile, fermentation value, which is red pepper paste's foremost weakness was evaluated as weak. Moreover, there was no difference in the size of the grain when compared to the contrast group consisting of regular red pepper paste. The results of preference test demonstrated that the RG3 with 30% of red pepper seed is optimal in terms of the external appearance, taste, texture and overall preference.

The Effects of Consumption Value of Female Consumers who Buy Bakery Goods on Impulse Buying and Purchase Satisfaction (베이커리제품을 구매하는 여성소비자의 소비가치가 충동구매와 구매만족도에 미치는 영향)

  • Chung, Hye-Sun;Sim, Ji-Suk;Lee, Jong-Jin
    • Culinary science and hospitality research
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    • v.23 no.8
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    • pp.27-39
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    • 2017
  • This study was to examine how consumption value of female consumers affects impulse consumption and purchase satisfaction when they buy bakery goods, present specific determinant factors that affect them, and identify its influencing factors. The survey was conducted with those who have bought bakery goods of female consumers in Seoul and Kyonggi area, using a convenience sampling method. After a total of 400 responses was collected, 366 responses were included for the multiple regression analyses in order to test the hypotheses. To summarize findings from this study, analysis of the first hypothesis showed that "emotional impulse buying," "stimulating impulse buying," "reminder impulse buying," and "situational impulse buying" among impulse buying factors in consumption value factors had positive effects. The second hypothesis analyzed that "emotional impulse buying," "stimulating impulse buying," and "situational impulse buying" gave positive impacts on "purchase satisfaction," while "reminder impulse buying" had no influence. Analysis of the third hypothesis demonstrated that "consumption value" had positive effects on "purchase satisfaction." These findings were significant to examine consumption value that show the consuming pattern of consumers, analyze influencing factors on impulse buying of female consumers, and further present marketing strategies used for advantageous tools with competing stores to bakery owners or marketers.

Effects of Selection Attributes for HMR on Satisfaction and Loyalty: Focused on Moderating Role of the Customer Value (HMR 선택속성이 만족과 충성도에 미치는 영향: 고객가치의 조절효과를 중심으로)

  • Kim, Seong-Soo;Han, Ji-Soo
    • Culinary science and hospitality research
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    • v.23 no.4
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    • pp.10-21
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    • 2017
  • The purposes of this study were to verify the effects of HMR (Home Meal Replacement) selection attributes on satisfaction and loyalty for HMR. In addition, the moderating role of customer value was examined among selection attributes of HMR, satisfaction and loyalty for HMR. Using a convenience sampling method, the data were collected from those who have bought HMR in Seoul and Kyonggi area. After a total of 235 responses were collected, 220 were used for the analyses. The multiple regression analyses were conducted to test the hypotheses. The results are as follows. First, it was found that product practicality and cooking convenience of HMR selection attributes had an effect on satisfaction of HMR but that ingredients safety and package & circulation period did not have an effect on satisfaction of HMR. Second, satisfaction of HMR significantly impacted loyalty for HMR. Third, in low group for customer value, product practicality of HMR selection attributes had an positive effect on satisfaction of HMR, and ingredients safety of HMR selection attributes had an negative effect on satisfaction of HMR. In high group for customer value, cooking convenience of HMR selection attributes had an positive effect on satisfaction of HMR. In low group as high group for customer value, satisfaction of HMR had a greater impact on loyalty for HMR.