• Journal of Information Technology Applications and Management
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• 제22권4호
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• pp.127-158
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• 2015

This study analyzes the factors affecting user resistance to ERP in Vietnam, including the factors related to the cultural values of the users, which is rarely dealt in the previous ERP research. A research model is developed based on Klaus and Blanton [2010] and Hofstede [2011], consisting of the independent variables ('cultural value', 'system', 'organization', and 'process' related variables), a dependent variable ('user resistance to ERP') and a moderating variable ('self efficacy'). Major results of study include (1) users with high degree of uncertainty avoidance and femininity regard ERP as potential threat to their job and are likely to resist to ERP; (2) By training the users with high level of femininity to enhance their self efficacy, the degree of resistance to ERP can be reduced; (3) For ERP to be utilized successfully, systems should be developed in such a way in which working with ERP is not regarded as complex and difficult; and (4) communication and training play an important role in reducing the resistance of users.

• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.397-403
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• 2022

Enterprise resource planning (ERP) is widely adopted among enterprises and organizations. In recent years, researchers have become increasingly interested in factors related to ERP implementation success. In this paper, top management members, IT professionals, and end-users were interviewed in the study. The study used Hofstede's main cultural dimensions as a theoretical framework to identify cultural characteristics and their influence on ERP implementation within public organizations in Saudi Arabia. The study followed a qualitative methodology approach to carry on the study to investigate the national culture characteristics in Saudi Arabia that may influence ERP implementation success. The study found some culturally related factors that could influence success in ERP implantation projects in Saudi Arabia..

• Asia Marketing Journal
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• 제21권3호
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• pp.21-46
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• 2019

This study compares the ethical inclination regarding consumer misbehaviors from two countries with contrasting cultural characteristics. National samples of South Korean and American adults provided their perceptions of the appropriateness of 12 ethically questionable consumer actions. The scenarios ranged from illegal actions, such as fraudulently inflating one's losses when filing an insurance claim to legal, yet questionable, actions such as purchasing an item that the buyer recognizes as having been mispriced. The 12 scenarios exhibited a wide range of mean responses in both countries, thereby supporting the oft-stated premise that consumer ethics is a situational phenomenon. Findings indicate not only where the cultures diverge but also where they converge towards a degree of congruence. Plausible explanations for differences based upon cultural dynamics are provided.

• 유통과학연구
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• 제13권11호
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• pp.93-100
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• 2015

Purpose - The objective of this research is to investigate whether national culture influences consumers' service evaluations. The services industry is receiving increasing attention from academia and practitioners as its position grows in global markets. Standardization or localization is a traditional managerial decision in global business. As the boundaries of services expand across national borders, firms are required to decide whether to standardize services or adjust to local needs. Though it is imperative to reflect global perspectives in marketing theories, these perspectives are mostly based on Western conceptualization of the world. Through a comparison of consumer groups from two culturally remote countries, service quality evaluation mechanisms are examined based on similar stimuli. The study tries to expand service marketing perspectives across national borders. Research design, data, and methodology - Eastern and Western countries are known to be culturally distinct. One Eastern and one Western country were chosen: an Anglo-Saxon country (the U.S., England, and Australia) and South Korea. In Hofstede's cultural dimensions, the differences between the two are pronounced. The Anglo-Saxon based countries share many similarities. Samples of the same sites are targeted. Questionnaires using a service quality scale (SERVQUAL) and a customer satisfaction scale were distributed. Utilizing Hofstede's typology of culture, the service evaluation mechanisms of the respondents from the two groups are evaluated. Three hypotheses are proposed from the review of the literature. These are service evaluation habits, importance of service quality dimensions for the individualistic/collectivistic countries, and strong/weak uncertainty avoidance cultures. Consumers from the individualistic countries are considered to care about themselves and demand a higher level of responsiveness and assurance. On the other hand, consumers from high uncertainty avoidance cultures are assumed to rely more on tangible questions of service quality, as these are the only predictable service quality indicators. A t-test and regression analysis are applied to validate the constructs. Results - The respondents from the Anglo-Saxon countries are more generous on service evaluations than Koreans. Researchers have indicated that Americans tend to give higher service evolution scores than European, Mexican, and Korean counterparts. The tendency is the same here. The sample from Anglo-Saxon countries demonstrated higher service evaluation scores on every dimension of SERVQUAL. For the second hypothesis, the respondents from the collectivistic culture rely less on core service dimensions (assurance and responsiveness) due to their tendency to place more value on group harmony than individual interest. However, the third hypothesis was not validated. Conclusions - The study attempted to expand the scope of service marketing to reflect cross-national perspectives. Service quality is known to have a strong influence on customer satisfaction and loyalty behavior. However, this research demonstrated that individuals from different cultural territories respond heterogeneously to the same stimuli. Scholars argue that national cultures are main factors in such deviated behavior. Scholars and global managers should be aware of differences in consumer value judgment mechanisms such as satisfaction, expectations, and perceptions.

• 디지털융복합연구
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• 제15권6호
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• pp.1-8
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• 2017

본 연구는 한국이 투자대상국인 OECD국가를 대상으로 외국인직접투자에 영향을 주는 요인을 파악하기 위하여 현지국과 투자국의 문화 거리와 부패인식지수의 차이를 활용하여 외국인직접투자에 영향을 주는 요인을 규명하였다. 연구결과 문화적 차원과 부패인식지수에 따라 외국인직접투자에 차이가 나타나는 것을 살펴볼 수 있었다. 문화적 성향에 따라 외국인직접투자가 증대될 수도 감소될 수도 있으며, 부패인식지수가 높을수록 투자가 활발하게 이루어졌다. 외국인직접투자에 영향을 주는 요인에 있어서 현지국과 투자국사이의 권력거리가 작을수록, 개인주의 대 집단주의 거리가 클수록 투자건수와 규모가 증대되는 것으로 나타났으며, 투자국의 부패인식지수가 높을 때 외국인직접투자가 증대되는 것으로 나타났다. 본 연구결과를 통하여 문화와 부패인식정도가 무역거래에 영향을 줄 수 있음을 확인함으로써 무역거래시 교역당사자간의 문화적 성향과 문화적 거리를 고려하여야 하며, 공공부패 등을 비롯한 사회적 변수를 적절하게 관리함으로써 무역 및 경제성장에 영향을 줄 수 있다는 시사점을 제시하였다.

• 디자인학연구
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• 제17권3호
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• pp.431-440
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• 2004

문화의 사전적 의미를 보면 인간이 개선 내지 향상의 여지가 있는 대상, 특히 인간 자신의 삶의 활동을 돌보고 완성시키는 것을 뜻한다. 홉스테드는 문화에 대해서 지울 수 없는 정신 소프트웨어라고 말한 바 있다. 문화는 인간 공동체 내에서 생성되며 문화의 산물인 유용성의 산출(산업 제품들)은 공동체의 필요에 의해 만들어지고 또 역으로 만들어진 유용성의 산출이 인간 문화 생활에 영향을 미친다. 한 인간 공동체가 가진 문화에 적합한 철도 실내를 디자인하기 위해서는 철도 차량 실내의 문화적 요소와 그 내부에서 사물과 사람이 가지는 관계에 대해 규명해볼 필요가 있다. 본 연구는 홉스테드(Hofstede)의 5가지 문화 차원과 애드워드 홀(Edward Hall)의 10가지 문화 요소 모델을 토대로 한 통합 문화 이론 모델을 기초로 하여 철도차량 실내 공간을 규명하고자 하였다. 또한 프랑스에서 제작된 KTX가 한국 이동 문화에서 어떻게 사용되는지 관찰 조사하고 TGV와의 비교 평가를 통하여 한국 철도 차량 실내 디자인의 가이드라인을 도출하였다.

• International Journal of Knowledge Content Development & Technology
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• 제7권4호
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• pp.5-26
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• 2017

A cross-cultural comparison of social networking structure on McDonald's Facebook fan sites between Taiwan and the USA was conducted utilizing the individualism/collectivism dimension proposed by Hofstede. Four network indicators are used to describe the network structure of McDonald's Facebook fan sites: size, density, clique and centralization. Individuals who post on both Facebook sites for the year of 2012 were considered as network participants for the purpose of the study. Due to the huge amount of data, only one thread of postings was sampled from each month of the year of 2012. The final data consists of 1002 postings written by 896 individuals and 5962 postings written by 5532 individuals from Taiwan and the USA respectively. The results indicated that the USA McDonald's Facebook fan network has more fans, while Taiwan's McDonald's Facebook fan network is more densely connected. Cliques did form among the overall multiplex and within the individual uniplex networks in two countries, yet no significant differences were found between them. All the fan networks in both countries are relatively centralized, mostly on the site operators.

• Asia pacific journal of information systems
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• 제21권3호
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• pp.51-69
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• 2011

Security has been considered one of the most critical issues for managing IT resources in many organizations. Despite a growing interest and extensive research on security at various levels, little research has focused on the comparison of security knowledge levels between different cultures. The current study investigates and compares the security knowledge level between Korea and the U.S. Based on the literature review of spyware, Hofstede's cultural dimensions, and security knowledge, this study identifies three constructs (i.e., security familiarity, spyware awareness, and spyware knowledge) to examine the difference of security knowledge levels between Korea and the U.S. Six hundred ninety-six respondents from Korea and the U.S. participated in the survey, and an in-depth analysis based on analysis of covariance (ANCOVA) was carried out. The results show that the levels of security familiarity, spyware awareness, and spyware knowledge are significantly lower in Korea than in the U.S., as expected. These findings present a significant association between national culture and security knowledge, and the degree of individualism (or collectivism) plays an especially critical role in the perception of security. A number of implications for academia and practitioners emerge. Limitations and future research directions are discussed in the conclusion.

• 한국항공운항학회지
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• 제15권3호
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• pp.63-69
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• 2007

Culture is that the system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, and that are transmitted from generation to generation through learning. Members of an organization are affected by culture. And dissensions in an organization give negative effects to behavior of the members, especially to satisfaction from organization. This study is on the dissension management by considering of cultural characteristics of pilots. Cultural characteristics of pilots were surveyed and analyzed with the V5M94(values survey module94) which was developed by Hofstede. As results, the cultural indexes of the pilots were different from the national means. The indexes presented that korean pilots' cultural characteristics are low POI, high IDV, low MAS and low UAI as North European cultural characteristics. For managing the pilots group, make expansion of opportunity to take part in decision making, release or share of informations are required. And motivations, delegation, free from unnecessary interventions, understanding and forgiveness rather than disciplinary punishment, thoughtful considerations could be effectiveness. And for developing more effective management methods, management strategies of north european airlines should be studied.

• 복식문화연구
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• 제18권5호
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• pp.1048-1061
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• 2010

The purpose of the study was to compare the culture and the clothing value between Korean and American college students, especially men. Also, this study was to analyze the culture effect on the clothing value. The survey was performed and 200 questionnaires were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average, frequency, t-test, factor analysis, multiple regression analysis. The result showed, first, there were some 2 major cultural differences such as power distance and long-term orientation between Korean and American college men. Comparatively, Korean college men showed higher masculinity and lower power distance and long-term orientation. Second, there were differences in the clothing value aspect. Both of them considered the economic clothing value to be most important. Third, there were some differences in the clothing value because of the cultural differences. For Korean college men, there were masculinity and long term orientation that had an effect on the social and religious clothing values, however, for American college men, power distance, masculinity and long term orientation that had an effect on the social, religious, theoretical and economic values.