• Title/Summary/Keyword: Hidden Advertisement

Search Result 8, Processing Time 0.019 seconds

Examining the Impact of Controversial Paid Advertisements by YouTubers on Consumer Boycott Intentions

  • Ming Wang;Jaewon Choi
    • The Journal of Bigdata
    • /
    • v.8 no.2
    • /
    • pp.109-123
    • /
    • 2023
  • This study investigates the impact of perceived risk, perceived deception, and negative emotional factors on consumer distrust, dissatisfaction, and boycott intentions towards both YouTubers and products that fail to adequately disclose paid advertisements, commonly referred to as "hidden advertisement." Conducted through an online survey, 306 YouTube viewers from South Korea participated in the study. The findings reveal several key insights. Firstly, perceived deception, perceived risk, and negative emotional factors are identified as contributors to increased consumer distrust and dissatisfaction. Secondly, both consumer distrust and dissatisfaction exhibit positive correlations with boycott intentions towards YouTubers and products. This research seeks to unravel the intricacies of online consumer boycott intentions and aims to elucidate the underlying reasons behind such actions. It is noteworthy that in this context, the ramifications of boycotts extend beyond influencers or YouTubers alone, impacting consumer distrust and dissatisfaction, thereby influencing boycott intentions towards the associated products and exerting a lasting impact on a company's branding efforts.

Design and Implementation of a Web Crawler System for Collection of Structured and Unstructured Data (정형 및 비정형 데이터 수집을 위한 웹 크롤러 시스템 설계 및 구현)

  • Bae, Seong Won;Lee, Hyun Dong;Cho, DaeSoo
    • Journal of Korea Multimedia Society
    • /
    • v.21 no.2
    • /
    • pp.199-209
    • /
    • 2018
  • Recently, services provided to consumers are increasingly being combined with big data such as low-priced shopping, customized advertisement, and product recommendation. With the increasing importance of big data, the web crawler that collects data from the web has also become important. However, there are two problems with existing web crawlers. First, if the URL is hidden from the link, it can not be accessed by the URL. The second is the inefficiency of fetching more data than the user wants. Therefore, in this paper, through the Casper.js which can control the DOM in the headless brwoser, DOM event is generated by accessing the URL to the hidden link. We also propose an intelligent web crawler system that allows users to make steps to fine-tune both Structured and unstructured data to bring only the data they want. Finally, we show the superiority of the proposed crawler system through the performance evaluation results of the existing web crawler and the proposed web crawler.

Banner Control Automation System Using YOLO and OpenCV (YOLO와 OpenCV기술을 활용한 현수막 단속 자동화 시스템 방안)

  • Dukwoen Kim;Jihoon Lee
    • Journal of the Semiconductor & Display Technology
    • /
    • v.22 no.4
    • /
    • pp.48-52
    • /
    • 2023
  • From the past to the present, banners are consistently used as effective advertising means. In the case of Korea, there are frequent situations in which hidden advertisements are installed. As a result, such hidden advertisement materials may damage urban aesthetics and moreover, incur unnecessary manpower consumption and waste of money. The proposed method classifies the detected banners into good banner and bad banner. The classification results are based on whether the relevant banners are installed in compliance with legal guidelines. In the process, YOLO and Open Computer Vision library are used to determine from various perspectives whether banners in CCTV images comply with the guidelines. YOLO is used to detect the banner area in CCTV images, and OpenCV is used to detect the color values in the area for color comparison. If a banner is detected in the video, the proposed method calculates the location of the banner and the distance from the designated bulletin to determine whether it was installed within the designated location, and then compares whether the color used in the banner is complied with local government guidelines.

  • PDF

Understanding Postmodern Consumer Culture through Fashion Adveytisements: Deconstruction of Calvin Klein's Fashion Advertisements

  • Lee, Jaeil
    • The International Journal of Costume Culture
    • /
    • v.5 no.3
    • /
    • pp.173-183
    • /
    • 2002
  • The main focus of this study is to understand realities of postmodern consumer culture by deconstructing fashion advertisements, Calvin Klein's ck One and cK be. The metaphysics of critical theory, visual and textual analysis are used to deconstructing the ads applying one of the postmodern cultural critics, Baudrillard' s notion of hyperreality. Through deconstructing the ads five postmodern characteristics representing hyperreality were found. First, there is no message regarding functional characteristics of the product offered in the ad, which is far from the modernist's utilitarian Point of view. Hyperreality in Postmodern consumer culture is consumption centered and focuses on the product's symbolic meanings. Second, especially for cK be, the ad uses atypicai, irrelevant models and images, which are introduced as a concept of ‘real people’ rather than the ideal person or body type. Third, there are transformations of the meanings from cK one to cK be such as the notions of globalization and gender which clearly represent ongoing reality in the Postmodern culture. Fourth, there are hidden meaning of hedonism and relativism, which are prevalent in postmodern ideology. Finally, models' bodies are used to convey messages as well as form the ground and figure in the ad that is a significant characteristic of postmodern consumer culture. In conclusion, the study of Calvin Klein's fashion ads supports the notion that advertising mirrors reality in postmodern consumer culture, which is hyperreality.

  • PDF

A Real-time Hand Pose Recognition Method with Hidden Finger Prediction (은닉된 손가락 예측이 가능한 실시간 손 포즈 인식 방법)

  • Na, Min-Young;Choi, Jae-In;Kim, Tae-Young
    • Journal of Korea Game Society
    • /
    • v.12 no.5
    • /
    • pp.79-88
    • /
    • 2012
  • In this paper, we present a real-time hand pose recognition method to provide an intuitive user interface through hand poses or movements without a keyboard and a mouse. For this, the areas of right and left hands are segmented from the depth camera image, and noise removal is performed. Then, the rotation angle and the centroid point of each hand area are calculated. Subsequently, a circle is expanded at regular intervals from a centroid point of the hand to detect joint points and end points of the finger by obtaining the midway points of the hand boundary crossing. Lastly, the matching between the hand information calculated previously and the hand model of previous frame is performed, and the hand model is recognized to update the hand model for the next frame. This method enables users to predict the hidden fingers through the hand model information of the previous frame using temporal coherence in consecutive frames. As a result of the experiment on various hand poses with the hidden fingers using both hands, the accuracy showed over 95% and the performance indicated over 32 fps. The proposed method can be used as a contactless input interface in presentation, advertisement, education, and game applications.

Development of 3-D Web Graphic Library Using Java (자바를 이용한 3차원 웹 그래픽 라이브러리의 개발)

  • Jeong, Gab-Joong
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.9 no.8
    • /
    • pp.1709-1715
    • /
    • 2005
  • This paper describes the development of 3-D web graphic library for dynamic web graphic design. The 3-D web graphic library developed in this per supports creation of 3-D objects like cube and sphere objects, elimination of hidden line and surface, and the shading of diffuse and specular reflections. It provides, in drawing, perspective projection of an object depth first sort of multiple objects, and wire frame and solid models. It also supports texture mapping function for realistic and dynamic web application in application software. Each created 3-D object gives functions for the scaling, translation, and rotation of itself. It can be used for the development of dynamic web application software and the advertisement of information for business and tourism as a 3-D web graphic library engine. It is written in 'Java' language and runs on web browsers with Java virtual machine without any dependancy of client computer system.

A Study on the Pre-sale in Lots System of Apartment in the 1960s and 1970s - Through the Analysis of the Advertisements for Apartment Sale in Seoul - (1960-70년대 아파트 선분양시스템에 관한 연구 - 서울 아파트 분양공고 분석을 통해 -)

  • Shin, Woon-Kyung
    • Journal of the Architectural Institute of Korea Planning & Design
    • /
    • v.36 no.3
    • /
    • pp.91-102
    • /
    • 2020
  • This study examined the apartment sale in lots system from 1960s to 1970s in Seoul from a historical perspective, with the focus on the concept and changes of pre-sale in lots system. By tracing back historical context and application of the system in that period through the analysis of the advertisements for apartment sale, we found out the hidden side of the apartment pre-sale in lots system from the public's point of view, and its impact and meaning on the formation of our current residential culture. In the 1960s and 1970s, the apartment sale in lots system based on the pre-sale in lots system formed strong seller's market and it has been the main reason for imposing the wrong residential awareness that led the public to recognize housing as a means of property growth. Even now, the current apartment sale in lots system remains to be a supplier-oriented one, and lots of people tend to regard housing as investment method. That is, this mechanism is not only still working but one of the fundamental causes of impoverishing our residential culture. It is necessary to reconsider the pre-sale in lots system and the apartment sale in lots system in relation to the public of housing.

The Audience Behavior-based Emotion Prediction Model for Personalized Service (고객 맞춤형 서비스를 위한 관객 행동 기반 감정예측모형)

  • Ryoo, Eun Chung;Ahn, Hyunchul;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
    • /
    • v.19 no.2
    • /
    • pp.73-85
    • /
    • 2013
  • Nowadays, in today's information society, the importance of the knowledge service using the information to creative value is getting higher day by day. In addition, depending on the development of IT technology, it is ease to collect and use information. Also, many companies actively use customer information to marketing in a variety of industries. Into the 21st century, companies have been actively using the culture arts to manage corporate image and marketing closely linked to their commercial interests. But, it is difficult that companies attract or maintain consumer's interest through their technology. For that reason, it is trend to perform cultural activities for tool of differentiation over many firms. Many firms used the customer's experience to new marketing strategy in order to effectively respond to competitive market. Accordingly, it is emerging rapidly that the necessity of personalized service to provide a new experience for people based on the personal profile information that contains the characteristics of the individual. Like this, personalized service using customer's individual profile information such as language, symbols, behavior, and emotions is very important today. Through this, we will be able to judge interaction between people and content and to maximize customer's experience and satisfaction. There are various relative works provide customer-centered service. Specially, emotion recognition research is emerging recently. Existing researches experienced emotion recognition using mostly bio-signal. Most of researches are voice and face studies that have great emotional changes. However, there are several difficulties to predict people's emotion caused by limitation of equipment and service environments. So, in this paper, we develop emotion prediction model based on vision-based interface to overcome existing limitations. Emotion recognition research based on people's gesture and posture has been processed by several researchers. This paper developed a model that recognizes people's emotional states through body gesture and posture using difference image method. And we found optimization validation model for four kinds of emotions' prediction. A proposed model purposed to automatically determine and predict 4 human emotions (Sadness, Surprise, Joy, and Disgust). To build up the model, event booth was installed in the KOCCA's lobby and we provided some proper stimulative movie to collect their body gesture and posture as the change of emotions. And then, we extracted body movements using difference image method. And we revised people data to build proposed model through neural network. The proposed model for emotion prediction used 3 type time-frame sets (20 frames, 30 frames, and 40 frames). And then, we adopted the model which has best performance compared with other models.' Before build three kinds of models, the entire 97 data set were divided into three data sets of learning, test, and validation set. The proposed model for emotion prediction was constructed using artificial neural network. In this paper, we used the back-propagation algorithm as a learning method, and set learning rate to 10%, momentum rate to 10%. The sigmoid function was used as the transform function. And we designed a three-layer perceptron neural network with one hidden layer and four output nodes. Based on the test data set, the learning for this research model was stopped when it reaches 50000 after reaching the minimum error in order to explore the point of learning. We finally processed each model's accuracy and found best model to predict each emotions. The result showed prediction accuracy 100% from sadness, and 96% from joy prediction in 20 frames set model. And 88% from surprise, and 98% from disgust in 30 frames set model. The findings of our research are expected to be useful to provide effective algorithm for personalized service in various industries such as advertisement, exhibition, performance, etc.