• Journal of the Korea Society of Computer and Information
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• v.13 no.4
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• pp.241-253
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• 2008

UCC(User Created Content) has brought about much change in the way Internet users produce, publish, and share digital content. That means that Internet users are participating in the UCC service much mure voluntarily, and interacting each other mure proactively to meet their social-psychological needs such as self-expression, social presence and so on. Also, there has been the sharp increase in variety and volume of digital content on Internet. The reasons why are that UCC enables Internet users to produce and publish their own content with much low cost, and lowers the entrance barriers to the digital content market. Like this, UCC causes the unbundling of the value chain of digital content, resulting in the high uncertainty and complexity, and then leading to the low healthiness of UCC value chain in terms of productivity, robustness, niche creation, and safety. Thus, this paper is to identify the status and problems of UCC value chain and present the way how to enhance the healthiness of UCC value chain more comprehensively and systematically.