• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.939-950
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• 2021

The purpose of this study was to measure the significance and contribution of sensory appeal, lifestyle, and health motive in determining coffee drink consumption. The theory adopted is the SOR (stimulus-organism-response) theory and the AISAS (attention-interest-search-action-share) model approach. Data was collected online in April-May 2020, and obtained 413 valid respondent data. The data were processed using SEM (Structural Equation Modeling) framework. The results showed that the variable sensory appeal of coffee drinks, lifestyle variables and health motive variables had a significant effect on coffee consumption. Of the 13 hypotheses proposed, nine hypotheses are accepted and four hypotheses are rejected. Sensory appeal has a positive effect on attitude and action of coffee consumption. Lifestyle has a positive effect on attitude, search, and action, whereas health motive has a positive effect on attitude of coffee consumption. Lifestyle variables have the greatest role in determining coffee consumption, followed by health motive variables and sensory appeal of coffee drinks. The SOR theory and the AISAS approach can both be used to analyze coffee drinking behavior. The research suggests that, to increase coffee consumption, a marketing approach should touch the lifestyle of the community and increase the promotion of the health aspects of coffee drinks.

• 근관절건강학회지
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• 제16권1호
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• pp.66-79
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• 2009

Purpose: The purpose of this study was to analyze the relationship between rehabilitation motive and social support perceived by spinal cord injury patients. Method: Data were collected by the questionnaires from 83 patients with spinal cord injury in a hospital. It was analyzed using descriptive statistics, t-test, ANOVA and Peason's correlation coefficients. Result: The social support score was 3.51 of 5 in average. The connectedness of subordinate portion was the highest as 3.57. The rehabilitation motive was 2.93 of maximum 4.00 in average. Among sub-dimensions of the rehabilitation motive, the mean score of change oriented motivation was 3.27 as the highest. The higher the direct support, the higher the indirect support(r=.663, p=.000). The higher the rehabilitation motive, the higher the direct(r=.282, p=.010) and indirect support(r=.397, p=.000). Conclusion: According to this study, the social support had the significant relationship with the rehabilitation motive. The social support was the key factor to enhance the rehabilitation motive psychologically. Finally, there is a need to develop the nursing intervention improve the social support for the spinal cord injury patients.

• 수산해양교육연구
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• 제25권1호
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• pp.128-138
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• 2013

The purpose of the research is to provide the basic information to broaden a population in marine sports and mark the beginning of the era of the marine sports with a yacht, water ski and a various of marine sports activities by researching the effect of sailing school participants' motive and satisfaction on continuous participation, preparing for the era of a 30,000~40,000 dollars per capita GDP in the near future. To achieve this purpose, through the research from December 2009 to April 2012, the following is concluded. First, in regard to psychological satisfaction and facility satisfaction, all subordinated factors of participating motive affect, health-oriented and social relations in the aspect of social satisfaction, and health-oriented, home entertainment and social relations in the aspect of self satisfaction. Second, sports capability affects health-oriented and pastime entertainment, sports habit and peer affect health-oriented, and sports environment affects home entertainment. Third, sports capability affects psychological satisfaction, sports habit affects psychological satisfaction and facility satisfaction, sports environment affects social satisfaction.

• 대한치과기공학회지
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• 제41권2호
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• pp.113-122
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• 2019

Purpose: This study analyzed the difference in participation motive, expectation for educational institution and educational satisfaction depending on participation level of students of advanced course for bachelor of dental technology. Methods: 81 students of advanced course for bachelor of dental technology from four university were selected by convenience sampling method. To analyzed influence of participation level depending on participation motive, expectation for educational institution and educational satisfaction, regression analysis was carried out. Results: The participation level of the students was found to be influenced by the educational satisfaction, participation motive and expectation for educational institution. Conclusion: Based on the results, it is important to understand the participation motive of the students and to offer satisfaction environment and administrative support for enhancing the expectation for education for educational institution.

• 한국의상디자인학회지
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• 제17권3호
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• pp.99-113
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• 2015

The purpose of the study was to explore differences in perceived importance among factors of motives for participating in outdoor sports, product selection criteria of outdoor sportswear and store selection criteria, and in buying frequencies among store types and store locations. Another purpose was to find differences in importance of product selection criteria of outdoor sportswear and store selection criteria and in buying frequencies according to store types and store locations among groups according to motives for participation in outdoor sports. The questionnaire was developed by the researcher and was collected by 221 women aged between 40 and 59. The questionnaire was composed of four parts including participation motives, store selection criteria, and product selection criteria measured by Likert type scale, and demographic characteristics measured by nominal scale. Data were analyzed by frequency test, factor analysis, repeated measure ANOVA, Bonferroni adjusted t-test, cluster analysis by Ward method, ANOVA and Tukey's test as a post-hoc test. The results of the study showed that middle-aged women rated health improvement motive as the most important factor for participating in outdoor sports. Among product selection criteria, comfort was the most important, and among store selection, personal selling was the most important. Among store types, buying frequency in off-price store was the highest and among store locations, buying frequency in stores in a residential area was the highest. Moreover, three groups were classified according to motives for participation in outdoor sports: the health improvement motive group, the conspicuous/sociable motive group, the lower motive group The health improvement motive group rated comfort as the most important factor for product selection criteria, and showed the highest buying frequency in downtown stores. Conspicuous/sociable motive groups valued design and utilization for an everyday wear and shopped more frequently in specialty store and/or in downtown stores.

• 유통과학연구
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• 제12권3호
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• pp.17-24
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• 2014

Purpose - This study investigated the main variables of consumer food choice motive and how they affect attitude and purchase intention toward organic foods. The study involved a multiple regression analysis to verify the influence of food choice motive on attitude toward organic food. Research Design, Data, and Methodology - Data was collected through surveys of 280 students and ordinary citizens in Seoul and the Gyeonggi region, using sampling. A multiple regression analysis was performed to confirm the impact of food choice motive on attitude toward organic food, and a regression analysis was performed to identify the impact of attitude toward organic food on purchase intention. Results - Health and environment, among food choice motives, had significant positive influence on attitude toward organic food, whereas convenience, price, and familiarity had no impact. Attitude toward organic food had significant positive influence on organic food purchase intention. Conclusions - As this study identified the impact of organic food choice motive, it may provide baseline data for marketing strategies, to understand consumer attitude toward organic food and purchase intention, and to satisfy consumer needs.

• 한국치위생학회지
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• 제17권5호
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• pp.853-864
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• 2017

Objectives: The purpose of the study was to investigate the influence of employment preparation behavior on motive to select dental hygiene as their major, and their work value among dental hygiene students. Methods: A self-reported questionnaire was completed by 444 dental hygiene students in South Korea from November 1 to 30, 2016. To analyze the data, the study used independent t-test, one way ANOVA, Pearson's correlation analysis, and regression analysis among others. Results: There were employment preparation behavior (2.9), major selection motive (3.1), and their work value (3.8) in subject. The higher student's grade is, the better prepared he or she for employment (p<0.001). Inner work value (p<0.01) and outer work value (p<0.05) were higher among females than males. Employment preparation behavior had significant positive effect on personal, social motive to select dental hygiene as their major, and their inner work value. Conclusions: Positive motivation to employment preparation behavior leads to major motive to select major, and their work value. It is necessary to consider study of diversified manners that can be fulfilled for employment preparation behavior.

• 한국체육학회지인문사회과학편
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• 제54권3호
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• pp.439-452
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• 2015

본 연구는 여가 스포츠 참여동기에 대한 척도 탐색을 통해, 향후 여가활동으로서의 스포츠 활동 참여동기의 세분화를 통해 이용자의 심리적 반응들을 토대로 하여 지속적으로 스포츠 활동에 참여할 수 있도록 하고, 여가스포츠에 참여의 활성화를 위한 기초적인 자료를 제시하는데 그 목적이 있다. 이러한 목적을 달성하기 위하여 국내 주요 검색사이트를 이용하여 스포츠 참여동기가 연구되어진 1997년부터 2012년까지 석, 박사학위논문, 학술지논문 자료를 수집하였다. 우선 '동기'의 키워드를 먼저 검색하고, 여가 스포츠 참여동기를 수행한 연구들을 수합하였다. 수합된 각 동기의 키워드 검색을 통해 검색어들을 적절하게 조합하고, 띄어쓰기를 체크하여 검색하여 문헌분석을 실시하였다. 그 결과 여가스포츠 참여동기는 참여동기, 내적동기, 외적동기, 여가동기, 기타동기로 구분되어 각각 참여동기는 23개의 요인으로, 내적동기는 17개의 요인, 외적동기 17개 요인, 여가동기 8개 요인, 기타동기는 57개의 요인으로 사용되고 있음이 파악되었다. 각각의 요인들을 토대로 하여 그 의미가 비슷하거나 중복되는 요인들을 제외한 76개의 요인을 여가스포츠 참여동기 연구를 위한 요인으로 사용되고 있음이 파악되었다.

• 대한치과기공학회지
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• 제44권2호
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• pp.60-66
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• 2022

Purpose: This study was conducted to investigate how one's motive to choose a major of study, career values, and satisfaction with the major affect immersion within the major. Methods: A self-administered questionnaire on choice of major and career values was completed by 224 students from March 2nd to March 15th of 2022. The collected data were analyzed using several metrics and tests with IBM SPSS Statistics 22.0 software: frequency and percentage, mean, standard deviation, t-test, ANOVA, correlation analysis, and linear regression. Results: The average scores of the motive to choose a major, career values, satisfaction with the major, and immersion in the major were 3.15, 3.91, 3.56, and 3.45, respectively. There were significant correlations between all four variables (p<0.05). Career values and satisfaction with the major positively influenced a student's immersion in that major; the explanatory power of the model was 77% (p<0.01). Conclusion: The department should offer education on career values to further increase the immersion of dental technician students within their chosen major.

• 보건행정학회지
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• 제24권4호
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• pp.330-341
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• 2014

Background: The purpose of this study is to investigate the factors that affect the participation of union members who involved in the Korean health cooperatives. Methods: Questionnaires were collected from 1,041 respondents who voluntarily participated in seven health cooperatives. In order to verify the hypothesis, collected data were analyzed using binomial logistic regression. Results: Longer tenure, higher collective motive, organizational age were associated with types of participation. In operative participation, marital status, higher reward motive, better accessibility to the cooperatives influenced concern about the high-level participation. Organizational age were associated with the high-level participation in management participation. Longer tenure, interaction with staff, management participation were involved in additional investment. Conclusion: This is the first study to statistically prove that the influencing factors on the participation in the health cooperatives. Based on these findings, the provision of differentiated strategies should be useful for increase of participation.