• 한국의상디자인학회지
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• 제20권4호
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• pp.147-162
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• 2018

The purpose of this study is to conduct a comprehensive and objective evaluation on the effectiveness of the activation policies for the Seongsu handmade shoe industry and to suggest the direction of more effective future policies using the results. The list of the activation policies for the Seongsu handmade shoe industry was investigated and awareness, appropriateness, effectiveness, and satisfaction were measured from the representatives of the Seongsu handmade shoe companies via an off-line survey. A total of 61 usable data sets were statistically analyzed. Based on the evaluation result of the policies, a focus group interview with 6 representatives of the Seoungsu handmade shoe industry was conducted to investigate the causes and effectiveness of the policies and the problems pertaining to those policies. The awareness, effectiveness, and satisfaction of the policies were evaluated as negatives, while the appropriateness of the policies was evaluated as a positive. The manufacturers of the handmade shoes evaluated policies that improve the environment of the workplace higher and evaluated the handmade shoes education policy lower than the distributors and raw materials suppliers. The problems with the activation policies for the Seongsu handmade shoes industry were found to be structural problems, issues with the implementation of the policies, and that the fact that the policies did not reflect the reality of the industry.

• 한국의상디자인학회지
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• 제19권3호
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• pp.193-206
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• 2017

The Seongsu handmade shoes street consists of subsidiaries, leather shoe manufacturers, and shoe stores associated with the business as a domestic shoe business cluster. Since its development in the 1980s, the shoe industry has been a center of shoe manufacturing but since the 2000s, it has lacked a fully developed environment, a uniform distribution system, market-oriented brand, marketing and design, and also suffers from an aging workforce. Seoul officials and Seongsu-dong small business owners must overcome these difficulties through town enterprise development, brand creation and marketing co-promoting composition of the characterization and distance, but the situation is still insignificant. The purpose of this study is to determine the actual situation as targeted at small merchant handmade shoes Seongsu-dong Street, to determine the factors in the problem, and to propose substantial improvements for Seongsu handmade shoes street. This study was a survey of street sales outlets in Seongsu handmade shoes street in Seoul. The spatial extent of the study was to set up the scope by reference to the directions given through the Seongsu handmade shoes street site. To build infrastructure facilities and distribution systems for the betterment of handmade shoes Seongsu-dong street, it is important to gain a competitive edge through a specialized industry such as a marketing strategy to establish branding as a specialized company. Shoemakers should also seek their own activation measures in areas such as training professionals, universities and corporate projects for joint participation in the ongoing development of new content. To pioneer the domestic and international sales channels, it is important to broaden the sales infrastructure. These areas will ultimately enable a significant contribution to strengthening national competitiveness.

• 한국경제지리학회지
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• 제14권4호
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• pp.506-523
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• 2011

본 연구는 1990년대 이후에 형성된 대구시 수제화 집적지구를 사례로 대도시 도심 제조업 집적지의 형성과정과 존립기반 그리고 정책적 시사점을 제시하였다. 대구시 향촌동 수제화 집적지구는 과거 도심의 수제화의'국지적 생산유통체계'의 해체, 양호한 접근성 그리고 저렴한 임대료를 기반으로 형성되기 시작하였다. 그 이후의 핵심적인 존립기반은 생산 유통체계 상의 사회적 분업에 의한 국지적 네트워크에 뿌리내려진 외부경제에서 찾을 수 있다. 국지적 생산유통체계는'단일 업체 일괄생산체제'의 성격이 강하고, 사회적 분업의 조직자의 부재 등으로 사회적 분업에 의한 외부경제 효과는 매우 제한적이다. 이러한 한계점을 극복하기 위해서는 대구시 도심재생정책의'근대역사문화벨트 만들기'사업의 일환으로'가죽 공예 중심의 문화거리'로의 재구조화가 이루어져야 할 것이다. 이를 위해서는 민관협력체제의 전문지원기관의 설립을 포함한 체계적인 지원정책이 요구된다.