• 환경영향평가
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• 제22권4호
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• pp.291-302
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• 2013

The aim of this study is to assess the social value of Ham-Pyung Butterfly Festival in the year of 2011. The tool for the assesment is the zonal travel cost method. The result of the study can be summed up as follows; First, the average individual consumer's surplus measures approximately from 29,700 to 30,100 Won. Second, the total consumer's surplus, that is the social value of the festival, ranges approximately from 7.6 to 7.7 billion Won. The most beneficiary of the event is turned up to be the people who are living in the outside of Ham-Pyung and go on a tour there. For that reason, the central government looks to have the obligation to support and to sponsor the festival.

• 환경영향평가
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• 제21권1호
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• pp.53-61
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• 2012

This study makes an attempt to appraise how much successful both (Ham-Pyung) Butterfly Festival and (Mu-Ju) Firefly Festival are in the view point of ecology-friendly effects, and based on this appraisal, searches for desirable and developmental directions of other eco-festivals. The empirical analysis of the study shows that even if the Butterfly Festival turns out to be more famous than the Firefly Festival, the latter is confirmed to be more eco-friendly than the former. The fact that the latter is more eco-friendly seems to be due to the fact that the subject matter, that is the theme, of the festival is the fireflies which are not only natural monuments but also peculiar in-site-resources specific to Mu-Ju. This fact suggests that the other eco-festivals, newly emerging ones in particular, need to find and designate in-site-resources inherent in their regions as the theme, as far as possible.