• SUVANNABHUMI
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• v.16 no.1
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• pp.15-38
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• 2024

In this paper, I will pursue initial ideas I formulated in 2012 about the permeation of Korean influences in Philippine popular culture, particularly in the production of serialized TV drama/soap operas or the "teleserye" [tele for television + "serye" or series; thus, TV drama series]. I called the phenomenon the "Korean Turn" as I observed the emulation of Korean televisual drama (nowadays called K-Drama) modes and practices by local production through various means of cultural appropriation. This time, I will expand my exploration to other aspects of Philippine entertainment and other cultural practices. I will also update my observations on the continuing "Korean turn" in the teleserye. I will argue, on the one hand, about the success and soft power of hallyu or the "Korean wave" in the Philippines; and on the other, about Philippine culture's enduring ingenuity in its reception and repurposing of hallyu. Ideas to be yielded here will form part of a potential framework in understanding the dynamics of the interface between Korean and Philippine cultures, in the context of globalization. I assert that popular culture remains to be an undervalued field of inquiry, as far as these contexts are concerned.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.92-101
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• 2013

Hallyu in Malaysia is considered to be in the growth stage as in countries such as Philippine, Myanmar, Hungary, and Uzbekistan. In the growth stage, Hallyu becomes increasingly popular and familiar to the general public and the sales of Hallyu-related products starts to increase. The purpose of this research is to compare how Hallyu is perceived among Malaysian youths and adults. Analysis is carried out using FGD. The two groups are asked about what they think of Korea and the success of Hallyu, how much interest they have in foreign cultures in general, and how they come into contact with them. Based on these results, problems currently facing Hallyu and possible solutions are examined. The analysis shows that the interest in Hallyu among Malaysians varies according to age and gender. Both male and female participants in their 20's have shown a much greater interest in Hallyu than the participants over 30's. But Malaysians are known to be relatively open-minded about accepting foreign cultures, and this is reflected in the current study. They view the popularity of Korean drama, movies, and music as a trend, rather than being intolerant of them. There is no concern for negativity toward Hallyu in Malaysia, but it is likely that Hallyu may be replaced by another foreign culture unless its influence is constantly maintained in the area. Therefore, it is essential to develop measures and models to not only retain, but strengthen Hallyu's influence.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.153-169
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• 2016

This study aims to understand the background and characteristics of receiving Hallyu based on the cognitions and attitudes toward Korea and Korean culture in the Philippines. With the background of Business Hallyu and Cultural Hallyu between the two countries, this study conducted the Focus Group Discussion(FGI) research, literature research and analyzed the statistical resources. The economic and cultural exchanges between Korea and the Philippines have been increased by the effect of Hallyu, but the socio-cultural conflicts, such as Kopino issue, crimes related to Koreans have been also grown. Thus, the Hallyu research focused on the Philippines is necessary, and it will be a cruical variable to forecast the socio-cultural relationship between Korea and the Philippines. The FGI research recruited participants in both undergraduates in the Phillippines and the Filippino migrants in Korea. The FGI participants of each group shows the differences of cognitions, attitudes, and actions to consume Hallyu, and the participants of both groups agrees that experiences of contacting Koreans influence on understanding Korea and its culture. The FGI participants have tried to watching Korean dramas, learning Korean languages, and building relationships with Koreans in order to adjust Korean culture. In order to improve the relations between Korea and the Philipines, Hallyu needs to promote its values as the unique culture and also universal culture in the world. Korea should increase understanding of the Filippino culture to overcome cultural differences and make efforts on localize the Hallyu 3.0 in the Phillippines.