• The Research Journal of the Costume Culture
• /
• v.20 no.1
• /
• pp.1-17
• /
• 2012

The purposes of this study were to analyze factors of mass customization for hair salon's customers and to identify the differences among groups segmented by mass customization level. The self-administered questionnaire was used for data collection. The respondents were 423 women using hair salons. Factors of hair salon's mass customization implementation were sanitary condition & hair salon's staff, hair styling technique, communication service, tangible service, monetary support, convenience service, and visible service. Hair salon's customers were categorized into the high-level of needs group, the middle-level of needs group, and the low-level of needs group. The high-level of needs group consisted of university students or women with a higher education or higher income. This group selected beauty salons by the promotion or advertisements, preferred their own unique hair style or a little-fashionable hair style, and showed a lower level of patronage. The middle-level of needs group consisted of university students or women with a higher education or higher incomes. They selected hair salons by service prices, preferred a basic hair style, and showed a midium level of patronage. The low-level of needs group consisted of women with lower education or lower income. They selected beauty salons by career of hair dressers or the promotion or advertisement, preferred highly fashionable hair style, and showed high level of patronage.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.20 no.1
• /
• pp.127-133
• /
• 2020

This paper deals with the development of a smart mirror to support changing hair styles. A key function of the service is the ability to synthesize the image into the user's face when the user chooses a desired hair image and virtually styling the hair. To check the effectiveness of the hair image synthesis function, the success rate measurement experiment of Haar-cascade algorithm's facial recognition was conducted. Experiments have confirmed that the facial recognition succeeds with a 95 percent probability, with both eyes and eyebrows visible to the subjects. It is the highest success rate. It confirmed that if either of the eyebrows of the subjects are not visible or one eyeball is covered, the success rate of facial recognition is 50% and 0% respectively.

• The Journal of the Korea Contents Association
• /
• v.8 no.11
• /
• pp.296-305
• /
• 2008

This paper aims to examine the location factors affecting small service business performance, especially hair-style service business sales which are assumed to be dependent on outskirts' residents. In contrast to the prior research, this study measures sales amount as business success factors rather than business man's satisfaction level or customers' royalty. The empirical results show that hair-style service business can be determined by visibility and access level of its shop. In addition, its sales can be influenced by hairstyling chair, but its sales per a designer can impacted by hairstyling chair. This study also presents additional examinations about several independent factors which can have influence on hair-style business performance and several location traits that can have an significant influence on its sales volume.