• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.107-135
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• 2017

Purpose Along with the growth of smart phones and social networking service (SNS), social commerce continues to expand. Although online reviews have become an important source of the information that consumers use to make purchasing decisions, theoretical development and empirical testing in this area are still limited. Thus, there is a need to develop further understanding about the influence of electronic word-of-mouth (eWOM). Drawing upon the heuristic - systematic model (HSM) which is one of the dual-process theories, this study develops a research model that explains key factors influencing consumers' eWOM credibility. Furthermore, this study verifies that consumer's eWOM credibility is a key determinant of eWOM and purchase intentions. Design/methodology/approach The proposed model is empirically tested with 493 users who have experience in WeChat-based social commerce. The structural equation model (SEM) analysis is used to evaluate the research model and hypotheses. Findings The major findings are as follows. First, argument quality of eWOM (a systematic factor) has a positive effect on eWOM credibility. Second, source credibility and recommendation consistency of eWOM (heuristic factors) are positively associated with eWOM credibility. Finally, purchase and eWOM intentions greatly depend on eWOM credibility. These results confirm the effectiveness of HSM in explaining eWOM mechanisms in SNS-based social commerce. The details of findings and implications are presented.

• Asia pacific journal of information systems
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• 제29권3호
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• pp.468-488
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• 2019

As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on the first page of OTA websites, and the financial burden, such as commissions hotels have to pay in return, are increasing. Therefore, to facilitate successful management in the tourism industry, it is important to establish what makes people continue the practice of using OTAs to book rooms in hotels and other accommodation outlets. By adopting the heuristic-systematic model (HSM), this study explores the factors that drive consumers' continued use of OTA and classifies them into heuristic cues (brand awareness, cost saving, and scarcity message) and systematic cues (recommendation quality and the ability to provide reputation). Furthermore, we divided the sample based on the location of hotels within and outside Korea, and investigated the different roles of the cues between two models. The results are expected to provide theoretical and practical implications for both OTAs and hotels.

• Asia pacific journal of information systems
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• 제30권2호
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• pp.420-438
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• 2020

Recently, with the advance of the wireless Internet access via mobile devices, a myriad of game development companies have forayed into the mobile game market, leading to intense competition. To survive in this fierce competition, mobile game developers often try to get a grasp of the rapidly changing needs of their customers by operating their own official communities where game users freely leave their requests, suggestions, and ideas relevant to focal games. Based on the heuristic-systematic model (HSM) and the data quality (DQ) framework, this study derives key content, non-content, and hybrid cues that can be utilized when game developers accept suggested postings in these online communities. The results of hierarchical multiple regression analysis show that relevancy, timeliness, amount of writing, and the number of comments are positively associated with mobile game developers' knowledge adoption. In addition, title attractiveness mitigates the relationship between amount of writing/the number of comments and knowledge adoption.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2013년도 추계학술대회 논문집
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• pp.281-282
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• 2013

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2013년도 추계학술대회 논문집
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• pp.119-123
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• 2013

We conduct the research for reducing aeroacoustic noise occurred when a vehicle operates in high speed situation without modifying the structural configuration such as deforming A-pillar's side curvature. We introduce PAU (Pneumatic Auxiliary Unit) which is a sort of air duct using intake air through radiator grill. According to our research, we can reduce overall noise levels around the surface of HSM (Hyundai Simplified Model). When a vehicleruns 100km/s, area-weighted acoustic power level (AWAPL) indicates 33dB without PAU. However with PAU, coverall AWAPL is decreased to 29dB which means we can improvesilentness approximately 12% compared to ordinary case. Moreover we conduct similar implementation to steering situation especially about yawing. In varioussituations, -10, 0, 10 degree of yawing, we observe 10% reduction in the upstream region of HSM but little increase in downstream region. It seems that inlet air overlap turbulent kinetic energy to surrounding flow. Even though downstream region's noise is louder than upstream region, overall AWAPL is still lower than conventional condition. We also apply this scheme to the real vehicle situation, then we get reasonable output which can support our research outputs.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2014년도 추계학술대회 논문집
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• pp.557-561
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• 2014

In this work, Altair Engineering's vibroacoustic modeling approach is used to simulate the acoustic signature of a simplified automobile in a wind tunnel. The modeling approach relies on a two step procedure involving simulation and extraction of acoustic sources using a high fidelity Computational Fluid Dynamics (CFD) simulation followed by propagation of the acoustic energy within the structure and passenger compartment using a structural dynamics solver. The tools necessary to complete this process are contained within Altair's HyperWorks CAE software suite. The CFD simulations are performed using AcuSolve and the structural simulations are performed using OptiStruct. This vibroacoustics simulation methodology relies on calculation of the acoustic sources from the flow solution computed by AcuSolve. The sources are based on Lighthill's analogy and are sampled directly on the acoustic mesh. Once the acoustic sources have been computed, they are transformed into the frequency domain using a Fast Fourier Transform (FFT) with advanced sampling and are subsequently used in the structural acoustics model. Although this approach does require the CFD solver to have knowledge of the acoustic simulation domain a priori, it avoids modeling errors introduced by evaluation of the acoustic source terms using dissimilar meshes and numerical methods. The aforementioned modeling approach is demonstrated on the Hyundai Simplified Model (HSM) geometry in this work. This geometry contains flow features that are representative of the dominant noise sources in a typical automobile design; namely vortex shedding from the passenger compartment A-pillar and bluff body shedding from the side view mirrors. The geometry also contains a thick poroelastic material on the interior that acts to reduce the acoustic noise. This material is modeled using a Biot material formulation during the structural acoustic simulation. Successful prediction of the acoustic noise within the HSM geometry serves to validate the vibroacoustic modeling approach for automotive applications.

• 한국소음진동공학회논문집
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• 제24권3호
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• pp.171-179
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• 2014

썬루프 버페팅 현상은 차량 주행시 발생하는 주요 바람소리 문제점 중 하나이다. 버페팅 문제점을 해결하기 위해서 전산 해석을 적용한다면, 실험적 방법보다 비용을 절감할 뿐 아니라 발생 원리 또한 규명할 수 있다. 그러나 전산 해석을 이용하기 위해서는 해석 결과의 정확성이 보장되어야 실제 차량 개발에 적용할 수 있다. 이 연구에서는 해석적 방법의 정확도 향상을 위해 주요 상업용 전산해석 소프트웨어들의 썬루프 버페팅 현상 예측에 대한 벤치마크 테스트를 수행하였다. 해석 대상은 차량의 형상을 간략하게 만든 HSM(Hyundai simplified model)을 이용하였고, 정확도 비교를 위해 속도별 버페팅 현상에 대한 실험을 현대자동차 공력무향풍동에서 실차내부의 흡음재에 의한 효과를 해석적으로 고려하기 위해 음향 응답 실험을 수행하여 해석 결과 정확도 향상을 위해 각 상용 소프트웨어 제작사에 해석 전에 제공 하였다. 이 연구를 통해 대부분의 상용 소프트웨어들이 실험결과와 유사한 해석 결과를 도출하였다. 또한, 실제 차량 개발에서 적용하기 위한 해석 예측 우선순위를 서로 공유하여 추가 해석을 통해 차량 개발에 적용 가능한 보다 정밀한 해석 정확도를 얻어낼 수 있었다.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2005년도 춘계학술대회 논문집
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• pp.993-996
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• 2005

High speed machining(HSM) technique is widely used in the appliance, automobile part and mold industries, which has many advantages such as good quality, low cost and rapid machining time. but it also has problems like tool break, smooth tool path, and so on. In particular, small size end mill is easy to break, so it must be changed before interrupting operation. Generally, the tool life of small size end mill is effected by the milling conditions whose evaluated parameters are spindle, feedrate, and width of cut. The experiments are carried out by full factorial design of experiments using and orthogonal array. This paper shows optimal combination and mathematical model for tool life, and the analysis of variance(ANOVA) is employed to analyze the main effects and the interactions of these milling parameters and the second-order polynomial regression model with three independent variables is estimated to predict tool life by multiple regression analysis.

• 한국정밀공학회지
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• 제23권2호
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• pp.73-80
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• 2006

High speed machining(HSM) technique is widely used in the appliance, automobile part and mold industries, because it has many advantages such as good quality, low cost and rapid machining time. But it also has problems such as tool breakage, smooth tool path, and so on. In particular, small size end mill is easy to break, so it must be changed before interrupting operation. Generally, the tool life of small size end mill is affected by the milling conditions whose selected parameters are spindle speed, feedrate, and width of cut. The experiments were carried out by full factorial design of experiments using an orthogonal array. This paper shows optimal combination and mathematical model for tool life, Therefore, the analysis of variance(ANOVA) is employed to analyze the main effects and the interactions of these milling parameters and the second-order polynomial regression model with three independent variables is estimated to predict tool life by multiple regression analysis.

• 한국소음진동공학회논문집
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• 제24권3호
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• pp.189-197
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• 2014

윗면에 개구부가 있는 쐐기 상자 모양으로 단순화 된 모델은 현대자동차에서 버페팅 현상을 구현하기 위해 사용되었다. 제안된 조건에서 수행한 측정값들은 버페팅 예측을 통해 CFD의 성능을 검증하기 위함이었다. PowerFLOW를 이용하여 얻어진 버페팅 해석 결과와 개구부가 없는 상태에서의 윗면의 경계층 발달을 이 논문에 기술하였다. 실험에서 측정된 음압은 유동 메커니즘을 통해 기술 하였고, 유동구조를 잘 묘사할 수 있도록 개선된 셋업을 통해 측정된 음압에 근사한 결과를 얻을 수 있었다.