• Title/Summary/Keyword: Guest Satisfaction

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Understanding the Key Factors Influencing the Success of Sharing Accommodation Services: Evidence from Airbnb.com (공유숙박 서비스 성공에 미치는 요인에 대한 실증연구)

  • Jee Hee Kim;Gunwoong Lee
    • Information Systems Review
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    • v.21 no.2
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    • pp.69-89
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    • 2019
  • Recently, consumers are increasingly interested in the sharing economy, which utilizes various resources by sharing unused or under-used products/services with others. This study focuses on Airbnb, a representative sharing economy platform, to identify the success factors of the sharing accommodation services. The key properties of sharing accommodation services are extensively surveyed from extant literature and are classified them into the three important factors (economic, convenience, and trust) that influence the success of room-sharing services. The research data include 1,673 Airbnb hosts who offered accommodations in New York City, USA, in June 2018. The research variables of economic-, convenience-, and trust-related factors are utilized in the empirical analyses. The results of this study show that the number of available facilities, flexibility of refunds, the response rate and time to customer requests, and the status of Super host are positively associated with guest satisfaction from sharing accommodation services. This study bears significant managerial implications by suggesting a set of practical guidelines to participants in sharing accommodation services.