• The Journal of Information Systems
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• v.26 no.2
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• pp.1-23
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• 2017

Purpose Facebook is a social network service that has the highest number of Monthly Active Users around the world. Hence, marketers have selected Facebook as the most important platform to get customer engagement. With respect to the customer engagement enhancement, the most popular and engaging post type in the Facebook brand fan pages related to what was usually classified as 'sweepstakes'. Sweepstakes refer to a form of gambling where the entire prize may be awarded to the winner. Which makes customers more engaged with the brand. This study aims to explore sweepstakes-oriented social media marketing approaches based on the application of big data analytics. Design/methodology/approach we collect sweepstakes data from each company based on the data crawling from the Facebook brand fan pages. The output of this study explains how companies in each category of FCB grid can design and apply sweepstakes for their social media marketing. Findings The results show that they have one thing in common across the four quadrants of FCB grid. Regardless of the quadrants, most frequently observed type is 'Simple/Quiz or Comments/Quatrains [event type of sweepstakes] + Gifticon [type of reward prize] + Image [type of message display] + No URL [Link toother website] +Single-Gift-Offer [type of reward prize payment]'. So, if the position of the brand is hard to be defined by the FCB grid model, then this general rule can be applied to all types of brands. Also some differences between the quadrants of the FCB grid were observed. This study offers several research implications by analyzing Sweepstakes-oriented social media marketing approaches in Facebook brand fan pages. By using the FCB grid model, this study provides guidance on how companies can design their sweepstakes-oriented social media marketing approaches in the context of Facebook brand fan pages by considering their context.

• The KIPS Transactions:PartD
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• v.11D no.5
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• pp.1011-1020
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• 2004

A lot of work has been done to improve the I/O performance of such a system that store and manage a massive amount of data by distributing them across multiple disks and access them in parallel. Most of the previous work has focused on an efficient mapping from a grid ceil, which is determined bY the interval number of each dimension, to a disk number on the assumption that each dimension is split into disjoint intervals such that entire data space is GRID-like partitioned. However, they have ignored the effects of a GRID partitioning scheme on declustering performance. In this paper, we enhance the performance of mapping function based declustering algorithms by applying a good GRID par-titioning method. For this, we propose an estimation model to count the number of grid cells intersected by a range query and apply a GRID partitioning scheme which minimizes query result size among the possible schemes. While it is common to do binary partition for high-dimensional data, we choose less number of dimensions than needed for binary partition and split several times along that dimensions so that we can reduce the number of grid cells touched by a query. Several experimental results show that the proposed estimation model gives accuracy within 0.5% error ratio regardless of query size and dimension. We can also improve the performance of declustering algorithm based on mapping function, called Kronecker Sequence, which has been known to be the best among the mapping functions for high-dimensional data, up to 23 times by applying an efficient GRID partitioning scheme.

• Management Science and Financial Engineering
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• v.14 no.2
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• pp.89-104
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• 2008

Growth curves including Bass, Logistic and Gompertz functions are widely used in forecasting the market demand. Nonlinear least square method is often adopted for estimating the model parameters but it is difficult to set up the starting value for each parameter. If a wrong starting point is selected, the result may lead to erroneous forecasts. This paper proposes a method of selecting starting values for model parameters in estimating some growth curves by nonlinear least square method through grid search and transformation into linear regression model. Resealing the market data using the national economic index makes it possible to figure out the range of parameters and to utilize the grid search method. Application to some real data is also included, where the performance of our method is demonstrated.

• Proceedings of the Korea Database Society Conference
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• 1999.06a
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• pp.347-350
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• 1999

자율무인잠수정은 자율운항을 위해서 자동화된 제어시스템이 필요하다. 제어시스템은 기능적 측면에서 임무계획단계(mission planning level), 임무제어단계(mission control level), 선체제어단계(vehicle control level)로 구분한다. 자율무인잠수정의 효과적인 임무 수행을 위해서는 임무제어단계의 운행 경로 설정과 제어가 중요하다. 자율무인잠수정은 잠수정의 주변환경을 추상화한 후 탐색기법을 이용하여 경로를 설정한다. 이때 검색기법의 효율적 적용을 위해서는 효과적으로 추상화된 탐색모형이 필요하다. 대표적인 탐색모형으로는 3차원 격자절대좌표 모형(3-dimensional grid unit coordinate model)(1)을 들 수 있다. 그러나 이 모형은 불필요한 동작의 반복, 이동 격자에 따른 비일관성과 같은 취약점이 존재한다. 본 연구에서는 이 모형의 취약점을 개선하기 위해서 자율무인잠수정의 위치 기반 상대적 격자좌표 모형(relative grid unit coordinate model based on AUV state)을 제안한다.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 1999.03a
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• pp.347-350
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• 1999

자율무인잠수정은 자율운항을 위해서 자동화된 제어시스템이 필요하다. 제어시스템은 기능적 측면에서 임무계획단계(mission planning level), 임무제어단계(mission control level), 선체제어단계(vehicle control level)로 구분한다. 자율무인잠수정의 효과적인 임무 수행을 위해서는 임무제어단계의 운행 경로 설정과 제어가 중요하다. 자율무인잠수정은 잠수정의 주변환경을 추상화한 후 탐색기법을 이용하여 경로를 설정한다. 이때 검색기법의 효율적 적용을 위해서는 효과적으로 추상화된 탐색모형이 필요하다. 대표적인 탐색모형으로는 3차원 격자절대좌표 모형(3-dimensional grid unit coordinate model)[1]을 들 수 있다. 그러나 이 모형은 불필요한 동작의 반복, 이동 격자에 따른 비일관성과 같은 취약점이 존재한다. 본 연구에서는 이 모형의 취약점을 개선하기 위해서 자유무인잠수정의 위치 기반 상대적 격자좌표 모형(relative grid unit coordinate model based on AUV state)을 제안한다.

• Journal of Mechanical Science and Technology
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• v.15 no.6
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• pp.796-803
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• 2001

Numerical solutions for the convection-dominated melting in a rectangular cavity are presented. The enthalpy-porosity model is employed as the mathematical model. This model is applied in conjunction with the EIT method to detect boundary movement in a phase changing environment. The absorption and evolution of latent heat during the phase change is dealt with by the enthalpy-based energy equation. This seems to be more efficient than resolving the temperature-based energy equation. The velocity switch-off, which is required when solid changes into liquid, is modeled by the porous medium assumption. For efficiency and simplicity of the solutions procedure, this paper proposes a simple algorithm, which iterates the temperature and the liquid fraction of the cells comprising the front layer. The numerical results agree reasonably well with the experimental data and other previous works using the transformed-grid system.

• Advances in aircraft and spacecraft science
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• v.4 no.5
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• pp.555-571
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• 2017

The description of transitional flows by means of RANS equations is sometimes based on non-local approaches which require the computation of some boundary layer properties. In this work a non-local Laminar Kinetic Energy model is used to predict transitional and separated flows. Usually the non-local term of this model is evaluated along the grid lines of a structured mesh. An alternative approach, which does not rely on grid lines, is introduced in the present work. This new approach allows the use of fully unstructured meshes. Furthermore, it reduces the grid-dependence of the predicted results. The approach is employed to study the transitional flows in the T106c turbine cascade and around a NACA0021 airfoil by means of a discontinuous Galerkin method. The local nature of the discontinuous Galerkin reconstruction is exploited to implement an adaptive algorithm which automatically refines the mesh in the most significant regions.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.1
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• pp.49-67
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• 2014

This paper proposes a real time pricing model for smart grid considering consumers' behavior, real time price elasticity, and exogenous price. Based on the proposed model, we found the weight of utility over cost is the most sensitive factor compared to other factors. Also, if the electricity price is set to be changed too sensitively to energy consumption, it is warned that real time pricing sometimes can cause increment of peak-time demand and volatility. Finally, real time pricing could be less efficient when the difference between the maximum and the minimum consumption level is small.

• Proceedings of the KIEE Conference
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• 2006.07a
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• pp.18-19
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• 2006

The recent interest in distributed generation (DG) due to the opening of the electricity market and the need for alternatives to conventional fossil fuel-based electricity generation has created renewed interest in grid-connected photovoltaic(PV) systems. Many studies are being performed at the power system level to examine the impacts of grid-connected PV systems and several models for PV arrays have been proposed in the literature. However, the complexity of these models and difficulties of implementing them in various software programs can be deterrents to their use. This paper proposes a robust and flexible PV device model suitable for dynamic and transient studies where the PV array's non-linear DC characteristics are important. The model's implementation in software is straightforward and it can even be constructed using standard software library components, as demonstrated using PSCAD/EMTDC.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.53 no.11
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• pp.589-595
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• 2004

This paper presents a modeling and simulation of a grid-connected wind turbine generation system with respect to wind variations, starting of large induction motor and three-phase fault in the system, and investigates voltage variations of the system for disturbances. It describes the modeling of the wind turbine system including the drive train model, induction generator model, and grid-interface model on MATLAB/Simulink. The simulation results show the variation of the generator torque, the generator rotor speed, the pitch angle, terminal voltage, system voltage, fault current, and real/reactive power output, etc. Case studies demonstrate that the pitch angle control is carried out to achieve maximum power extraction for wind speed variations, starting of a large induction motor causes a voltage sag due to a large starting current, and a fault on the system influences on the output of the wind turbine generator.