• Journal of Information Technology Applications and Management
• /
• v.18 no.4
• /
• pp.149-168
• /
• 2011

The current study initiated from an action-plan level perspective of revitalizing Green IT (Information Technology) in Korea by building a standardized national Green IT brand. In order to setting up a national level brand, there should be a big quantitative survey for identifying Green IT brand concepts. For this, the current study provides exploratory research results based on preliminary interviews and literature survey before the quantitative survey. The present article suggests a research framework and describes important factors for setting up a national level Green IT brand. In-depth interviews with panels were executed and existing Green IT brands in other countries are summarized and asked for evaluation to a small number of panels. The research results show that (1) National level Green IT brand should include wider concepts of IT, (2) Green IT brand will be more appealed by the public when it is simple, straightforward, and intuitive, (3) Earth, Tree, and/or Water show higher correlation with Green IT concepts. Green IT brand will offer marketing promotion effects to companies who adopt national level Green IT brand as well as increase public use of Green IT in daily life. For this reason, Green IT brand will be a win-win strategy and this should be cared and executed by the related government agencies with long term perspective.

• Information Systems Review
• /
• v.11 no.2
• /
• pp.147-167
• /
• 2009

As global climate changes, the interest in environmental crisis is increasing and a number of international agreements and regulations against this crisis are being established. Global information technology(IT) corporations are building their own pro-environmental green IT strategies to cope with the regulatory measures. Green IT broadly refers to pro-environmental technologies designed to replace hazardous materials, maximize energy effectivity, and find alternative energies. In the current stage of the IT industry development, Green IT specifically refers to the technologies that deal with the server heat generation and the energy reduction in data center. This study defines the concept of Green IT and reviews its origin and necessity. Then, it examines the issues regarding Green IT industry in Korea as well as other countries and compares the Green IT strategies developed in each country. Reviewing the recent development of IT and data center market enables us to see that overall Green IT strategies focus on the establishment of Green Internet Data Centers. Therefore, this study analyzes the cases in which some domestic and foreign corporations introduced Green Data Centers in order to examine the protocol and legal requirements for building Green IT, the aspects of environmental evaluation and design, and specific strategies for launching Green IT strategies and its future assignments. The conclusions of this study are as follows. First, to introduce Green Data Center as a strategy to build Green IT, the government and corporations should cooperate with each other. Partial introduction at the initial stage is desirable because, through the process, mutual trust between the two parties can be built more smoothly. Second, CEO's determination to build Green IT and continue its operation is indispensable. CEO's are required to have clear understanding as to why Green IT needs to be built and how it should be constructed. Those who initiate the construction of Green Data Center for Green IT need to know the definition and necessity of Green IT while at the same time understanding the implicit meanings of Green IT. They also need to be aware of future-oriented values of Green Data Center and readjust their corporate business activities in the pro-environmental direction. Finally, not only the CEOs' pro-environmental activities but also the change of mind on the part of all corporate employees is required to realize Green IT. It should be remembered that pro-environmental Green IT starts with minor activities.

• Korean Management Science Review
• /
• v.26 no.2
• /
• pp.91-112
• /
• 2009

Recently, the green business/IT-related issues such as $CO_2$ emission and energy consumption have become spread out rapidly through the world. EU, the United States, Japan and other developed countries are using IT-related environmental regulations as trade barriers. Korea which has high rate of IT exports needs to establish systematic strategies to respond to these environmental regulations. However, it is not easy to find the related research about making green business/IT strategies. This research aims to deduce the green business/IT strategy framework and the suitable green business/IT strategies for the Korean situation. The green business/IT strategy framework is constructed from the analysis of preceding researches and those of the green business/IT strategies of Japan, the United States, and EU. The Korean green business/IT strategies are deduced from survey of experts using Delphi method. We expect that the results contribute to establish the systematic policy and action plan to reduce $CO_2$ emission and energy consumption of IT industry.

• Journal of the Korea Convergence Society
• /
• v.6 no.6
• /
• pp.147-152
• /
• 2015

Eco-friendly or green is a key word which we use in our life. There are examples such as eco-friendly laundry detergent and agricultural products or green car and home, Due to the indiscriminate development, it was caused severe environmental pollution. Green IT is a necessary technology to solve the energy and environmental problems and to increase the productivity of corporations. Therefore, we studied contents related with green IT. The history for green IT has changed from 'Green of IT' to 'IT for Green'. Studies for 'IT for Green' progress extensively on today. In this paper, we described a transition progress and characteristics of green IT. Lastly, we analyzed smart work in the examples of the top.

• The Journal of Information Systems
• /
• v.19 no.4
• /
• pp.137-165
• /
• 2010

The government and enterprises have interest in the green IT products, therefore this study focus on the green IT products. First, we study the effects on the purchase intention of the green IT products by perceived value, perceived quality, and perceived trust. Second, we consider the environmental characteristics such as environmental concern, green recognition, and environmental knowledge. Third, we study the moderating effects of environmental characteristics. The proposed model was empirically tested using data collected from users having the purchase intention of the Green IT products. The major results of this study are as follows. First, perceived value and perceived trust had a positive effect on purchase intention of the green IT products. Second, environmental concern, green recognition, and environmental knowledge had moderating effects between perceived value and purchase intention of the green IT products. Third, environmental concern and green recognition had moderating effects between perceived trust and purchase intention of the green IT products. This study can provide many implications for government and businesses considering green IT products.

• Journal of Industrial Technology
• /
• v.33 no.A
• /
• pp.15-21
• /
• 2013

World governments and industries have put tremendous efforts for reduction of greenhouse gases. Specifically, IT (information technology) or ICT (information communication technology) is seen to play a pivotal role in green IT since it is deeply penetrated and related to all the industrial and business processes. The objective of this research is to enhance green maturity of a Gangwon province. We first discussed recent trends of green IT approaches/directions and prevailing green readiness indecies. Based on the environmental and industrial characteristics of Gangwon province. a future plan drawn has been examined with regard to a green IT maturity model.

• Industrial Engineering and Management Systems
• /
• v.12 no.2
• /
• pp.118-129
• /
• 2013

In this study, we intend to identify key financial variables that can accurately classify Green IT leaders against Green IT followers. In particular, we build and compare single and meta-classifiers to identify the relationship between environmental performance and financial performance, while focusing on selecting and interpreting a final prediction model with a smaller set of financial performance indicators. Our experimental results demonstrate that several key variables representing the size, financial resources, operational efficiency, and risk-taking tendency of an organization can successfully identify Green IT leaders with approximately 90% of accuracy. In addition, we find that Green IT leaders show a higher utilization rate of Web pages as a green marketing channel than Green IT followers while they share common layouts of Web publication to build green IT brands with some differences.

• Journal of Information Technology Services
• /
• v.10 no.3
• /
• pp.21-30
• /
• 2011

Expectation for improvement of creativity and problem-solving capability has increased the creative robotics classes in the form of after-school activity in more than half of total elementary schools. While Ministry of Education, Science and Technology has promoted 'Green IT Guidelines' as a part of 'Eco-friendly Green School Development Project', the Green issues have not been considered enough in those creative robotics classes. In this paper, we would like to address the Green issues, especially in the r-Learning services based on UCR (User Created Robots). First, trend of green IT education, r-Learning services and UCR are reviewed. And the current status of eco-related operations and teachers' perception in the robotics classes of elementary schools is investigated. Examples of Green UCR are also searched and green programs based on the three kinds of UCR, UC-TR, UC-AR, UC-CR, are explored. Finally, we propose action plans to promote the UCR-based r-Learning service reflecting green issues.

• Journal of The Korean Association of Information Education
• /
• v.14 no.3
• /
• pp.355-364
• /
• 2010

Elementary/secondary school must make the scheme for the Low Carbon Green Growth embodiment because of the environmental problems and the Low Carbon Green Growth Policy for responding to global environmental crisis. This paper proposes a plan to make green elementary/secondary school model through the educational information. It divides into 'Greening of IT Information Resources' and 'Greening of Education Environment' through the educational information'. It is expected to embody Green School if these projects are realized to the elementary/secondary school. 'Greening of IT Information Resources' suggests the guideline necessary to the introduction of IT products, the method to abandon considering recycling IT products and environmental information infrastructure model. 'Greening of Education Environment' proposes the IT green practice method for teachers and students to keep and shows the practice of various educational information service to seek a conversion to low carbon education environment. It is expected to embody Green School if these projects are realized to the elementary/secondary school.

• Asia pacific journal of information systems
• /
• v.23 no.2
• /
• pp.87-109
• /
• 2013

While many surveys show very positive attitudes on the part of consumers towards eco-friendly products, the market share actually reflecting green IT purchases remains low in most countries. The motivations behind green IT purchase behavior are still obscure. Several studies have addressed the question of green IT diffusion from economic and normative viewpoints in an attempt to interpret IT adoption behavior. This study comes at the question from a different angle, namely negative frame, examining threat and coping behaviors using the Ordered Protection Motivation (OPM) model and threat appraisal theory. The results show that attitudes toward fairness and positive change, which are precedents of threat appraisal, play an important role in determining threat appraisal. Perceived threats in the green IT arena include habit change and ecological change. Appraisal for coping with these threats directly affects initial adoption behaviors regarding available green IT, and then indirectly encourages the purchase of new green IT products.