• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.3
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• pp.529-539
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• 2010

The environment and green are critical issues for businesses in the $21^{st}$ century. This study examines product assortments of eco-friendly products, green marketing strategies, and the marketability of Trashion products among fashion brands. Data were collected through an interview method from eight fashion brands that were actively conducting green marketing. The general activities of green marketing were to produce eco-friendly products and/or an economical support for environmental groups or green conservation campaigns. Eco-friendly products included organic cotton products, well-being products made of bamboo or beans, goods made of recycled plastic bottles, and Trashion items. The first reason was to improve the brand image, then take social responsibility, and last participate in the environmental movement. However, the price of green products and supplies of eco-friendly fabrics were the most challenging issues for fashion businesses. The marketability of Trashion products was directly opposed and managerial implications for green marketers were discussed.

• Journal of Ecology and Environment
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• v.35 no.2
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• pp.141-147
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• 2012

The rapid urbanization in developing countries is accelerating both the depletion and fragmentation of urban green space, despite the known positive effects of green spaces on the environmental conditions in cities and the quality of life of residents. Consequently, there is a need for practical tools that can support the development of networks of urban green spaces. This article presents a study that used a GIS-based least cost path (LCP) analysis to identify the best alternative for developing an urban green space network in the coastal city of Jakarta, Indonesia, which was based on the evaluation of topography and land use characteristics. Pair-wise analysis was used to reduce the sensitivity in the LCP model. The results showed that the coastal wetlands in the northern part of Jakarta and the agricultural fields in the suburban areas of Jakarta play an important role in connecting the green space network. On the other hand, some green spaces in the central part of Jakarta could not be connected by the LCP model. The method used in this study can serve as a tool to support the identification of networks of potential urban green spaces. It can also provide useful information for sustainable urban landscape planning and management in urban ecosystems. However, the inclusion of socio-economic criteria would further improve the model.

• Journal of Korean Society of Rural Planning
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• v.12 no.4 s.33
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• pp.23-32
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• 2006

Recently, Owing to booming of leisure activities and national enforcement of 5-day workweek system, Korean government has been promoting rural tourism policy of which operating project's title is Green Rural Experience Village, Rural Traditional Theme Village, etc. In this study, ken investigation result on Green Rural Experience Village sites, an estimation model of returns by green-tourism activities was developed. The model was constructed through factor analysis and regression analysis method. Regression model developed can estimate green-tourism revenue by investment budget, homepage preengagement sales, homepage visitors, capacity of eating and drinking facilities, capacity of lodging facilities. The model developed was applied in sample villages. With these results, estimation revenue was recorded average 138.3% of survey revenue, and statistical significance was good(correlation coefficient $R^2$ = 0.8255, level of significance : 0.000), and the range of relative error was recorded largely from -7.1% to 158.6%, and average relative error was 38.3% and good. And, the model developed in this study have the critical point in aspects of insufficient data, but the results will be used in green-tourism policies and projects, and revenue estimation about each village in the present and future is limited, but in province or the whole country the application is good.

• East Asian Journal of Business Economics (EAJBE)
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• v.11 no.1
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• pp.31-40
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• 2023

Purpose - The prior literature indicated that green consumerism encouragements and programs have led to strict standards against environmental issues, thus reducing emissions from motors and engines and improving clean-burning energy options. The present study seeks to elaborate on the responsibility of ecological education in amplifying potential green consumers. Research design, Data, and methodology -The justification of the qualitative literature method used in this research is essential because, through the extensive explanation, justification and description of the methods used, researchers can enhance the trustworthiness of the research to a particular or designated audience. Result - Environmental education helps customers worldwide recognize the barriers to purchasing green products at every purchase level. Prior studies pointed out that after environmental education, consumers are much more willing to go greener in their consumption and safeguard the environment. Customers want to act green; however, they anticipate companies to lead the way. Conclusion - This research suggests that reusing prevailing resources creatively implies that fewer dollars are spent buying novel stock to generate green products. Although establishing a green company is expensive, it saves a lot of cash over time. Greening procedures can lead to efficiency gains by minimizing energy costs, permitting companies to acquire green tax credits.

• Proceedings of the Materials Research Society of Korea Conference
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• 1999.11a
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• pp.65-65
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• 1999

• Journal of Environmental Science International
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• v.21 no.12
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• pp.1487-1494
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• 2012

This study has been carried out to verify curative effect of lavender and lawn, a green space composition factor. Thus, the physiological index value of blood pressure, heart rate and salivary amylase were measured with object of 16 women in their 20~30s for stress relaxation effect at lavender garden and lawn square, and impression assessment upon SD method as for psychological value was performed in this study. And a survey was conducted on necessity and reason of urban green space with object of 345 men and women urban workers. As a result of variance analysis between groups and multi test of Turkey upon object place, the blood pressure was lowered the same at lavender garden and lawn square, and especially, high blood pressure was greatly lowered to 30 mmHG at lavender garden. On the other hand, low blood pressure group showed the tendency of a little increasing at the same places. And for the pulse, there was difference between high blood pressure group and normal group at the same places. To conclude, at lavender garden and lawn square the blood pressure was made to be lowered when it's high, and when it's low, the effect of returning to sound status, the function of increasing, was verified. In case of impression assessment upon SD method, the lawn square was assessed as resting place and lavender garden diversional place. And over 90% of urban workers responded to the green space's necessity and curative effect, diversion and resting place were adopted for the reason in high-ranking items. As above the green space pattern that urban workers require and curative effect of lavender garden and lawn square were verified. Therefore, the functional green space plan is required, which curative effect, diversion and resting place are considered, for the future green space plan design.

• KIEAE Journal
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• v.16 no.5
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• pp.73-79
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• 2016

Purpose: In order to improve the energy performance of existing buildings, so actively promoted green remodeling business. Also, improvement of the performance of envelope system of apartment housing is an absolute. The purpose of implementation of the data base and application plan of the envelope system for green remodeling of apartment housing. Method: For this study, It proposed a classification system of green remodeling envelope system constructed actual to select the applicable representative method and input material of apartment housing for green remodeling. In this study, divided into construction waste processing stage and production phase of the material for the boundary of the system, and implementation the classification system of the envelope system for applicable green remodeling. For this, established 6 environmental impact categories database. Result: As a result of various suggestions were available for case study research, alternative combinations of existing combinations than six kinds of environmental impact insulation system with superior input materials combining 96 kinds, window system, 12 kinds for determining the applicability of the established database. Depending on the account for a large proportion if compared to the detailed analysis of the environmental impact resulting from the production phase and disposal phase was analyzed that the operating management of the necessary input materials. Is considered that the economic performance and integrated energy performance required by the applicable public housing green remodeling evaluation techniques considered for future improvements insulation sheath.

• Korean Institute of Interior Design Journal
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• v.19 no.3
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• pp.162-171
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• 2010

In the field of architecture, the sustainable architectural concept, "green buildings," has been suggested as an alternative to solve the environmental problems; however, the concept has not yet been converted to awareness and development of related technology. The leading role of public sector has been socially and economically influential in the nation, hence green public buildings are significant to stimulate the spread of green buildings in the nation. This study is to draw an appropriate method of implementing the green building concept to the two main government office buildings of Jeju Special Self-Governing Province based on the plan to improve the work environment; it is also to provide long-term directions of implementing policies and reference for the public and private sector to utilize the green building concept. Its research methodology was the survey method. A total of 142 questionnaires were returned by government employees of the two buildings. It accounts for 20% of the total number of 711 workers of the buildings. According to the analysis of the returned questionnaire, the majority of the surveyed have a positive evaluurned toward the introduction of green buildings due to their expecturned for the possible i the buildingstheir work environment. In addition, they showed more interest in space planning with natural ventilation than automatic systems regarding applied methods for green buildings.

• International conference on construction engineering and project management
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• 2020.12a
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• pp.333-342
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• 2020

Due to the enhancing environmental concerns worldwide with the need of increasing demand for sustainability of building design, maintenance and operation, key stakeholders including the government and developers in many countries strike for the benefits in implementing the green design and building concepts in constructing, infrastructure as well as the buildings. Different countries have their standards or certifications for green buildings while the adoption rate of BEAM-Plus in HK is relatively less compared with other developed countries such as Europe, USA and Japan. Therefore, in the present research, BEAM-Plus, the beginning assessment method of green standard implemented in HK, will be mainly discussed. Current situation of BEAM-Plus implementation in HK will be reviewed and then adopt a systematic approach via literature review and research paper, questionnaire with Analytic Hierarchy Process (AHP) method to depict the opportunities and challenges from the perspective of government and developers regarding implementing BEAM-Plus in HK and thus investigate the implementation gaps. It is found that for both the macro level of opportunity and challenge, the most important criterion is political, in which the weighting value are 0.3114 and 0.2321 respectively. It is obvious that government plays a critical and significant role in affecting the development of BEAM plus. Technological difficulty is also an important factor that challenging and hindering the implementation of BEAM plus, the weighting value is 0.2194 under challenge hierarchy. More experts and professionals should be imported to Hong Kong to enhance the technique is building green buildings. At the end of this paper, solutions and actions will also be suggested and concluded in alleviating the challenges. Finally, solutions and actions are suggested and concluded in alleviating the challenges. Findings from this research can guide developers to consider adopting green elements, government and Green Building Council in HK to review green buildings' policy.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.04a
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• pp.316-320
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• 2009

Recently, concerns about conserving proper size of urban green spaces and accessibility are increasing, regarding it as a solution to diverse urban environmental problems including pollution, ecosystem deterioration, urban climate change. Artificial ground greening such as green roofs is regarded as the only alternative that can conserve green spaces which are impossible to be secured on the ground. However, green roofs are not popularized yet and levels are very low in provincial cities despite of related technology development and support systems of related agencies. Based on the background, this study tries to present a theoretical basis of methods for green roofs, conducting green roof simulations and collecting ideas about problems and improving measures from green roof users. Finally, it aims to offer base data which help establish policy direction for activation of green roof technology. As a result of a simulation for verifying temperature reduction effect, it was possible to affirm effect of a plot that green roofs applied. Especially, it was revealed that a green roof method using ground covers such as mixed planting was the most effective way to reduce temperature. Activation methods for green roofs based on this study are as follows: First, it is a priority to readjust systems related to green roofs. Second, citizens' active and voluntary participation must be attained. Third, it is required to establish detailed promotion procedures which aim at actual conduct and to maintain an expert department which is able to manage and control the establishment. After conduct, continuous aftercare stages are also needed.