• The Journal of Industrial Distribution & Business
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• v.14 no.2
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• pp.11-19
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• 2023

Purpose: This research examines the relationship between green marketing strategy and CSR policy and identifies how companies can leverage this relationship to attract green customers. The conceptual model for this study shows the relevance of companies adopting both green marketing strategies and CSR policies to show how committed they are regarding environmental sustainability and fulfill their responsibilities towards various stakeholders. Research design, data and methodology: This research has conducted the literature content approach and the key measures used for this study were based on mostly peer-reviewed journal articles. Those studies already indicated the high degree of reliability and validity. Consequently, the current researcher removed conference papers into the analysis. Results: This research provides brief suggestions for companies to incorporate the findings of this study into their green marketing strategies and CSR policies. Companies that align their green marketing strategies with their CSR policies, and CSR policies with their customers' values, are more likely to attract environmentally conscious customers and increase their loyalty. Conclusions: This research concludes that there exists a positive relationship between green marketing strategy and CSR policy and the outcomes of this research add to the body of knowledge on how these two concepts can be integrated to achieve business and societal benefits.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.12
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• pp.5946-5956
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• 2011

The purpose of this study is to discourage urban sprawl that optimize the use of natural resources and reduce demand for transportation, energy consumption, and also protect green and blue networks. For this purpose, this study discusses about the Sustainable Development (SD), urban systems toward SD and defines the concepts and the goals of Green Compact City (GCC). It then finds out the basic planning strategies to agree with GCC. Based on these strategies, it reviews the foreign case study, to obtain a mainly significance development of these planning strategies. As well as then conducts a questionnaire survey to experts and residents of Ulaanbaatar (UB) city to obtain a better understanding of the current condition and the most significant planning strategies in UB city. Therefore the basic planning strategies which can more suits in UB city and it could be the GCC is derived from the most complied planning strategies in other developed countries compared with most significant planning strategies in UB city.

• Asia pacific journal of information systems
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• v.20 no.3
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• pp.191-204
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• 2010

Recently, the CO2 emission and energy consumption have become critical global issues to decide the future of nations. Especially, the spread of IT products and the increased use of internet and web applications result in the energy consumption and CO2 emission of IT industry though information technologies drive global economic growth. EU, the United States, Japan and other developed countries are using IT related environmental regulations such as WEEE(Waste Electrical and Electronic Equipment), RoHS(Restriction of the use of Certain Hazardous Substance), REACH(Registration, Evaluation, Authorization and Restriction of CHemicals) and EuP(Energy using Product), and have established systematic green business/IT strategies to enhance the competitiveness of IT industry. For example, the Japan government proposed the "Green IT initiative" for being compatible with economic growth and environmental protection. Not only energy saving technologies but energy saving systems have been developed for accomplishing sustainable development. Korea's CO2 emission and energy consumption continuously have grown at comparatively high rates. They are related to its industrial structure depending on high energy-consuming industries such as iron and steel Industry, automotive industry, shipbuilding industry, semiconductor industry, and so on. In particular, export proportion of IT manufacturing is quite high in Korea. For example, the global market share of the semiconductor such as DRAM was about 80% in 2008. Accordingly, Korea needs to establish a systematic strategy to respond to the global environmental regulations and to maintain competitiveness in the IT industry. However, green competitiveness of Korea ranked 11th among 15 major countries and R&D budget for green technology is not large enough to develop energy-saving technologies for infrastructure and value chain of low-carbon society though that grows at high rates. Moreover, there are no concrete action plans in Korea. This research aims to deduce the priorities of the Korean green business/IT strategies to use multi attribute weighted average method. We selected a panel of 19 experts who work at the green business related firms such as HP, IBM, Fujitsu and so on, and selected six assessment indices such as the urgency of the technology development, the technology gap between Korea and the developed countries, the effect of import substitution, the spillover effect of technology, the market growth, and the export potential of the package or stand-alone products by existing literature review. We submitted questionnaires at approximately weekly intervals to them for priorities of the green business/IT strategies. The strategies broadly classify as follows. The first strategy which consists of the green business/IT policy and standardization, process and performance management and IT industry and legislative alignment relates to government's role in the green economy. The second strategy relates to IT to support environment sustainability such as the travel and ways of working management, printer output and recycling, intelligent building, printer rationalization and collaboration and connectivity. The last strategy relates to green IT systems, services and usage such as the data center consolidation and energy management, hardware recycle decommission, server and storage virtualization, device power management, and service supplier management. All the questionnaires were assessed via a five-point Likert scale ranging from "very little" to "very large." Our findings show that the IT to support environment sustainability is prior to the other strategies. In detail, the green business /IT policy and standardization is the most important in the government's role. The strategies of intelligent building and the travel and ways of working management are prior to the others for supporting environment sustainability. Finally, the strategies for the data center consolidation and energy management and server and storage virtualization have the huge influence for green IT systems, services and usage This research results the following implications. The amount of energy consumption and CO2 emissions of IT equipment including electrical business equipment will need to be clearly indicated in order to manage the effect of green business/IT strategy. And it is necessary to develop tools that measure the performance of green business/IT by each step. Additionally, intelligent building could grow up in energy-saving, growth of low carbon and related industries together. It is necessary to expand the affect of virtualization though adjusting and controlling the relationship between the management teams.

• The Korean Journal of Health Service Management
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• v.5 no.2
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• pp.199-208
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• 2011

The purpose of this study is to investigate the strategies and the experiences of 3 university hospitals relevant to environmentally-friendly strategy in their hospitals and to find out the implication for spreading the environmentally-friendly hospital management to other Korean hospitals. The study was progressed from October to November 2010 through the in depth interview with middle manager of the hospitals. Interview items about environmentally-friendly hospital management were selected from ISO 14001, Korean Green Management Certification Scheme, Green Guide Operation Version 2.2 of GGHC, Eco-ChecklistTM, Self-Assessment Tool of "Practice Greenhealth" and some accreditation credits of LEED, BREEAM, GreenStar. The case study result implies that the following strategies are so critical to settle environmentally-friendly hospitals in Korea: 1)understanding about fundamental concept of environmentally-friendly hospital, 2)organizing green teams, 3)purchasing environmentally-friendly goods, 4)benchmarking other successful hospitals, 5)adopting easy & reasonable policy first, 6)managing accumulated data & performance about energy efficiency, and 7)educating the employee about environmentally-friendly hospitals strategies. Hospitals have to keep in pace with the change in government policy and scheme like as GHG & Energy Target Management System, Korean Green Management Certification Scheme, ESCO, and so on for achieving the successful environmentally-friendly hospitals.

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.3 s.116
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• pp.59-78
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• 2006

Japan has been tried to integrate Western planning theories into its parks and green systems in the past. However this effect has been regarded unsuccessful. One of reasons for this is that the green systems have been treated as an urban facility, instead as systems. Another reason has to deal with greenbelt's stationary and reservation characteristics that make difficulty to respond timely to the rapid urbanization. The parks and green systems in Korea was introduced in 1990 and began to be promoted fully with the 'Parte and Green Master Plan' established in 2005. However, due to its short history, incomplete aspects exist in its philosophy and methods for promoting the system. Based on these experiences, the current green zone plans in Japan considers the green structure as an independent institution and amenity plan, not a tool of urban planning, that can be a medium for realization of urban visions. And main characteristics of this approach are 1) classifying the green structure into four categories in order to respond to urban forms and purposes, 2) pursuing confirmity with urban planning, and 3) executing the landscape plan based upon core green areas. From reviews upon experiences of Japan as well as considerations on demands and conditions of green systems in Korea, we proposed the following five new strategies for the construction of the urban parte and green system in Korea. They are 1) to develop urban parks and green systems into a genre of urban development improving the quality and local competitiveness of cities rather than a means of urban planning; 2) to form the integrated structure of urban green zones; 3) to transform the urban parte and green systems into practical systems as the centers of localities; 4) to raise criteria for planning and execution plans for effective implementations of the urban parte and green systems, and 5) to provide specific guidelines for the construction of urban parks and green systems through organizing research groups or specialists.

• STI Policy Review
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• v.1 no.1
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• pp.1-21
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• 2010

To achieve the "low carbon green growth" vision, the first step is securing core technologies. Therefore, S&T policy direction for green technology development is urgently needed. As of 2008, investment in green technology (GT) development hovered around 10% of the government's total R&D budget. Thus, the Korean government developed a plan to increase that percentage to 15%, by 2013. To develop reasonable investment strategies for green technology development, targeted strategies that reflect technology and market changes by green technology area are needed. However, the overall planning and coordination of national GT development is currently split among, approximately, 10 government ministries. To establish an efficient green technology development system, the so-called "Green Technology R&D Council" should be launched in collaboration with the Presidential Committee on Green Growth and the National Science and Technology Council. Furthermore, to build a solid foundation for commercializing the outcomes of GT development projects and promote GT transfer, the government should undertake two initiatives. First, the government should reinforce GT R&D performance management, by establishing a GT R&D performance management and evaluation system. Second, the government should implement the "customized packaged support for promoting green technology business rights and commercialization" and present "e-marketplace for market-oriented green technologies". Creating a pan-ministerial policy for GT development policy would necessitate restructuring the HR(Human Resources) development system, which is currently separated by technology area. Based upon mid/long-term HR supply and demand forecasts, the government should design differentiated HR development projects, continuously evaluate those projects, and reflect the evaluation results in future policy development. Finally, to create new GT-related industries, the "Green TCS (Testing, Certification, and Standards) System" needs to be implemented. For objective evaluation and diffusion of R&D results by green technology area, a common standardization plan for testing, analysis, and measurement, like the "Green TCS", should be developed and integrated.

• Architectural research
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• v.15 no.2
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• pp.59-68
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• 2013

To ameliorate a long-standing, persistent housing shortage in Korea, large-scale massive housing production has been an imperative, and the extensive growth highly values development and consumption. The state's priority for the quantitative growth of housing stock has proved to be successful, but the state faces with economic and environmental crises in a global era. To achieve the qualitative growth, the previous administration pronounced a green growth policy from the inception, and a series of strategic measures under a holistic plan have been taken widely and vigorously. As part of the strategies, the green home project was undertaken, and simultaneously the movement of green living led by the governance has been activated. However, little attention to the grassroots effort was paid and the efficacy hasn't been adequately addressed. This study examines the factors affecting green living of residents in multifamily housing. Based on public guidelines to green living, 106 specific items were drawn out and largely categorized into 6 areas (water, waste, transportation, air quality, consumption, and energy), and the questionnaire was constructed using them. Of 750 survey forms mailed out, 161 responses were returned and the collected data were used for statistical analysis. The findings indicated that varying degrees of green living was well practiced, the state-led green home project was relatively well recognized, and the green growth policy was strongly supported. Also the respondents' attitude toward green living were more associated with demographic variables than housing characteristics, and familiarity with green home project was related to attitudes toward green living. Since the on-going approach to green living has focused on simple and economical ways, it has proved to be effective but progressive strategies to make living greener are necessarily developed.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.20 no.5
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• pp.67-81
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• 2017

Because of lack of accurate understanding of the mechanism of urban heat island (UHI) phenomenon and lack of scientific discussion, it is hard to come up with effective measures to mitigate UHI phenomenon. This study systematically described the UHI and suggested the solutions using green-infrastructure (green-infra). The factors that control UHI are very diverse: radiant heat flux, latent heat flux, storage heat flux, and artificial heat flux, and the air temperature is formed by the combination effect of radiation, conduction and convection. Green-infra strategies can improve thermal environment by reducing radiant heat flux (the albedo effect, the shade effect), increasing latent heat flux (the evapotranspiration effect), and creating a wind path (cooling air flow). As a result of measurement, green-infra could reduce radiant heat flux as $270W/m^2$ due to shadow effect and produce $170W/m^2$ latent heat flux due to evaporation. Finally, green-infra can be applied differently on the macro(urban) scale and micro scale, therefore, we should plan and design green-infra after the target objects of structures are set.

• The Journal of Industrial Distribution & Business
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• v.14 no.11
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• pp.1-9
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• 2023

Purpose: The industrial sector, especially in developed countries, is seen as the primary threat to sustainability. As a result, contemporary organizations prioritize establishing sustainable business practices. This sustainability can be achieved by organizations being concerned with their external environments, which is referred to as going green. This study aims to provide a green logistics network design to explain how to attract green consumers. Research design, data and methodology: This study conducted a comprehensive process to obtain textual dataset in the current literature and finally the author could collect total 26 relevant prior studies to achieve the purpose of the study. All dataset was thoroughly screened and selected for the high-degree of validity. Results: Based on the intensive literature review, the author insists that the four findings presented in this study will be useful as they provide evidence of the importance of technology in achieving global sustainability.in the situation we face that technology has become an important part of human life. Conclusions: This study provides meaningful insights into the environmental strategies that organizations across the world can implement to achieve a green supply chain based on the solutions in this study. The strategies presented in this study are evidence-based and have been tested through different studies.

• Journal of Korean Society of Transportation
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• v.11 no.1
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• pp.87-103
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• 1993

The subject this paper is the signal control strategy under oversaturated conditions. The nature of traffic control for oversaturation is essentially different from the standard control modes. While under non-saturated situation traffic control is needed for the sake of safety and efficiency, the throughput is essential under oversaturated conditions. Therefore berth objective and strategies differ. For an oversaturated stream the cycle time and the signal offset are thought to be of rather secondary importance. For this case the green split may well be the most important control variable to serve the excessive demand. Up to now, however, most efforts have concentrated on the strategy with the concept which lies just on the extension of Webster's. "Green-split Coordination Strategy for Over-Saturated Networks", presents newly contrived three types of strategies named Forward-coordination, Backward-coordination and Network-coordination respectively and describes the algorithms with the evaluations. The forward coordination strategy treats the forward wave of flow between two signals. The aim is to prevent the outbreak of queue due to the accumulation of temporary excess of demand in near-saturation or saturation flow. The backward coordination strategy treats the backward rave of flow between two signals. The goal is to prevent the waste of green time caused by the exit block at the upstream signal. for this purpose a feedback regulation is provided of the upstream green-split so that the inflow-outflow balance is kept zero. The resultant surplus of green time is alloted to other signal stages. Also here the examination is made of the appropriate value of the feedback control parameter. The network coordination strategy is operated to maximize the network throughput in a specific direction applying a bang-bang control at the bottleneck intersection. This is a type of intervenient control for policy reasons. For this strategy the green-split coordinations, particuarly the backward coordination, are essential as the tactical elements. In order to evaluate the preposed strategies those are compared with the latest existing strategy called saturation-degree-ratio control by the simulation experiments in an assumed 4$\times$4 grid network. The results are satisfactory showing a 10-15% reduction in delays and a 15% increase in network capacity.