• Journal of the Korean Institute of Landscape Architecture
• /
• v.38 no.5_2
• /
• pp.151-162
• /
• 2010

This research aimed at measuring Park and Green Satisfaction (PGS) using subjective indicators of 'surface, line and spot' green evaluated by citizens. Also frequency of visits to park and green measured using objective indicators (number of visits) to find the relationship with PGS. A conceptual model of PGS was developed to relate evaluation to satisfaction and finally to utilization of open spaces. A sample of 500 questionnaire survey was employed for Uijeongbu City in Korea. A Structual Equation Modeling (AMOS) techniques was used to test the hypothesized relationship among factors (construct). As a result, first, PGS was explained by three latent factors of 'urban park' (${\gamma}=0.54$), 'linear facilities' (${\gamma}=0.25$), and 'surface green' (${\gamma}=0.15$) respectively. These three exogenous construct was found very useful classification system for open spaces of cities. Second, PGS (${\gamma}=0.34$) was found as a mediating variable to utilization of open spaces and also PGS was closely related to citizens Environmental Quality Satisfaction (EQS), such concept as, 'livability' and 'aesthetic quality'. The more satisfied with park and green the more people use the space. The PGS was an important QOL indicator together with the subjective indicator of 'livability'. Third, jogging and walking trails and bike ways along the river corridor was the most important green facilities contribute to the PGS and EQS. The near the distance (within 500m) the more number of visit to river corridor (green way). The river corridor promote accessibility to nature and other parks.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.40 no.6
• /
• pp.89-97
• /
• 2012

Green roofs are being created in various purposes to use spaces. Most of them have been built with a goal as a resting place. However, the use of the green roofs needs to be raised. Otherwise, maintenance and administration of green roofs can be loosened. In addition, budget or cost involved can be wasteful. Therefore, this study makes a proposition if the satisfaction of green roofs is higher, the use of green roofs could be increased more. We are willing to analyze how beneficial the awareness can affect for the satisfaction with regard to green roofs. The findings can be helpful to provide a foundation data for raising the use of green roofs. We believe that the awareness benefits and satisfaction could be different depending on the facility's status on green roofs. Therefore, we classified green roofs of 11 department stores, in Seoul, into four types. Among them, we paid attention to five department stores that were able to represent each type. We analyzed the awareness benefits and satisfaction depending on the type of green roofs. We analyzed casual relationships between them using Structural Equation Modeling. We expect that the landscape architecture scholars will expand research on the various determinants in using green roof. een Roof; Type of Green Roof; Benefit Awareness; Satisfaction; Structural Equation Modeling;

• Journal of Environmental Science International
• /
• v.30 no.6
• /
• pp.441-454
• /
• 2021

This study intended to propose an improvement plan to improve user satisfaction by establishing a park and green space masterplan by comparing its current status and surveying the residents' perception of green park services in two regions. The study results showed that the residents are aware of the physical and qualitative aspects of the green park environment. In addition, the quality level of the green park that people may actually use in everyday life was considered a factor for evaluation of satisfaction. In addition, it was found that the residents, who are actual users of the green park services, evaluated the satisfaction of use considering the qualitative characteristics of the green park, such as 'quality of green park' and 'availability of green park.' As a result, efforts are required to create and improve the quality of green parks efficiently based on establishing qualitative indicators, a survey of residents' perception, and quantitative analysis to develop policy directions and guidelines of the park and green space masterplan.

• Korean journal of food and cookery science
• /
• v.27 no.2
• /
• pp.83-94
• /
• 2011

The purpose of this study was to analyze the structural relationships among selection attributes, satisfaction, and loyalty of green tea consumers, including their moderating effect of involvement. Questionnaires were administered to residents of Seoul and Gyeonggi-do province, who were 20 years old and older and who had purchased green tea. A total of 700 questionnaires were distributed, and 658 were finally used in the analysis. SPSS 15.0 and LISREL 8.80 were used for the analysis. Selection attributes had a significant effect on satisfaction, and statistical significance was observed with regard to factors such as marketing, production, sensory evaluation, and brand. No significant direct effect was observed between selection attributes and loyalty. Additionally, satisfaction had a significant effect on loyalty. The marketing factor had a negative effect on satisfaction in both the low- and high-involvement groups. The brand factor had a positive effect on satisfaction in the low involvement group, suggesting that developing and promoting a popular brand is essential. Sensory and utility factors had a positive effect on satisfaction in the high involvement group.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.41 no.5
• /
• pp.38-45
• /
• 2013

Buffer green space in the residential area is a mechanism for improving the residential environment and also significant for residential life satisfaction and its various social roles. Accordingly, this study aimed to discover the effect of the buffer green space, which was established to minimize environmental influences of the residential environment, on residential life satisfaction. For this purpose, a survey was conducted on residents in Myeongji Residential Area where the buffer green space was installed, to examine the factors of the buffer green space and to analyze its causal relation with residential life satisfaction. The SPSS(statistical package for social science) 21 program was used for analysis and factorial analysis, correlation analysis and multiple regression analysis were executed. As a result, the roles of the buffer green space in Myeong-ji Residential Area included residential comfort, disaster protection, green space usability and environmental ecological property. In the overall accrued factorial contribution rate, residential comfort was very high with 40.54% out of total 62.48%. In addition, the residential comfort and green area usability had a higher correlation with residential life satisfaction. However, the significant level of disaster protection and environmental ecological property were 0.725 and 0.898, respectively, which were not significant as a preference factor in multiple regression analysis. Accordingly, the buffer green space for improving residential comfort and green space usability was confirmed to enhance residential life satisfaction.

• 한국노년학
• /
• v.29 no.1
• /
• pp.195-213
• /
• 2009

The purpose of this study is to analyse how consumption value affects the loyalty of green product through satisfaction and trust among elderly consumers. Data were collected from a cross-sectional survey of 314 older adults (age≥60) in the U. S., who bought and possessed a hybrid car, a representative green product. The statistical methodology is employed a structural equation model. The results demonstrated several important findings. First, perceived social value among elderly population had significant effects on green product satisfaction, while hedonic value did not. Second, both perceived functional value and environment friendly value had a significant positive effect on trust in green products. Third, satisfaction with green products also led to trust in green products. Finally, trust in green products showed their significant effects on loyalty in green product. These results provide practical implications to improve the trust and loyalty in green products among the elderly consumers. Furthermore, by deriving major components of consumption values in green products among the elderly, and analyzing the mechanism of satisfaction, trust, and loyalty, the study emphasizes relationship marketing in implementing "green" marketing strategies.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.39 no.5
• /
• pp.12-20
• /
• 2011

Parks and green spaces have various functions for improving urban physical and social environments. Urban parks and green space planning have been applied in this study for the purpose of enhancing the urban environment. The most popular method for urban parks and green space planning is incrementing the quantity of parks and green spaces. However, it may not be possible to designate new parks and green spaces in a large city because of the difficulty of obtaining land. This study explores how urban parks and green space planning produces better quality urban environments without having to designate new parks and green spaces. The study evaluates existing parks and green spaces according to the satisfaction of the users. This evaluation could be a useful tool for those planning urban parks and green space systems. The study was performed in Tama Newtown, Japan, within two districts with two distinct characteristics of park systems: concentration and equality arrangement forms. For comparison, on-site questionnaires were used, with 319 residents in the area responding to the study. The data was collected and analyzed, using t-test, factor analysis, and multiple regression methods. The study found there was no difference in satisfaction factors be tween the two districts. However, differences were found within each of the districts, depending on parks and green space components. For example, the quality of green space was the most important factor for the district with a planned concentration arrangement form of parks and green spaces, but, separation of the pedestrian and vehicular systems was the most important factor in the district with a planned equality arrangement form of park system. Factors affecting the satisfaction of parks and green spaces that were common between the two sites were: accessibility, quality of park, quality of green space, and separation of pedestrian and vehicular traffics.

• Journal of the Korean Society of Environmental Restoration Technology
• /
• v.24 no.2
• /
• pp.1-17
• /
• 2021

As population concentration, high-rise, and high-density progresses amid rapid industrialization and urbanization in Korea, green areas in the city have decreased significantly and the natural environment has deteriorated day by day due to various development projects. In order to cope with these social changes, many studies related to park and green areas have been conducted, but in the case of Gwangju-si, only studies on green areas such as vegetation structures, street facilities, and recreation forests have been conducted on park green areas. The situation is not losing. Therefore, in this study, a survey was conducted on Gwangju citizens to understand the usage behavior and satisfaction of park green areas, and to provide basic data for future park development and reorganization. As a result, first, to induce a variety of static and dynamic activities in order to increase the park satisfaction of Gwangju citizens, it is possible to create a park that has not been formed as soon as possible, and by planning programs with various themes. Second, it is necessary to expand green space services in marginalized areas by creating water streams, flower pots, and rooftop greening around the lives of Gwangju citizens, and create park green spaces with themes using cultural and historical resources for each administrative district. Third, in order to solve the dry landscape in some urban areas, it is necessary to establish a three-dimensional landscape plan by creating a variety of green areas such as potted plants, green areas, and street trees, and by giving functions of park green areas such as expanding leisure and convenience facilities.

• KIEAE Journal
• /
• v.9 no.2
• /
• pp.43-52
• /
• 2009

The aim of this study is to find out the solutions for an improvement of residential environment through the relation between satisfaction of residential environment and amenity awareness of the local residents in Chonnam Mokpo city. For this purpose, it is conducted a questionnaire survey of 203 local residents on the attributes of residential environment. The satisfaction factors of residential environment consist of 8 types of factors such as housing structure, stability, green tract of an avenue, convenience, housing environment, sanitary conditions, waterside facilities, and familiarity. It is analyzed that there is a great difference of the satisfaction between new town dwellers and old town dwellers in three satisfaction factors of a housing structure, convenience, and housing environment. The attributes of amenity awareness consist of 6 types of factors such as fitness, comfort, intimacy, vitality, naturalness, and brilliance. The new town dwellers have a high satisfaction in fitness and vitality factors, and the old town dwellers have a high satisfaction in naturalness factors. Through the analysis to the importance on the satisfaction factors of residential environment related to amenity awareness, it is founded that intimacy factor have importance in order of stability, familiarity, green tract of an avenue and sanitary conditions. Naturalness factor have importance in order of stability, waterside facilities, familiarity and green tract of a avenue. Fitness factor have importance in order of housing structure and sanitary conditions. Comfort factor have importance in order of stability, housing environment and sanitary conditions. And vitality factor have importance in order of housing environment, convenience and green tract of an avenue. Therefore, it is needed that the development plan of residential environment take into consideration in accordance with the importance on the satisfaction of residential environment in Mokpo city.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.1
• /
• pp.407-417
• /
• 2021

This study aims to establish the relationship between the Green Marketing Orientation (GMO) variables and the performance of Green Small and Medium Enterprises (GSMEs) across the building and energy sectors in Malaysia, using customer satisfaction as a means of performance measurement. The GMO variables examined include Greening the Process (GTP), Green Supply Chain Management (GSCM), Green Strategic Policy Initiatives (GSPI), Proactive Energy Conservation (PEC) and Green Promotion (GP). The items used to measure these variables were extracted from literature and adapted to the context of the variables based on feedback from Focus Group Discussions and Expert Opinion sessions. This study employs a survey sample of 300 respondents but only 238 completed questionnaires were returned. The results reveal that GTP, GSCM and PEC have a positive impact on Customer Satisfaction but not GSPI and GP. The findings suggest that owners or managers of GSMEs should focus on maintaining and improving GTP, GSCM and PEC in order to create greater satisfaction among their customers. The significance of this study is that it enables the creation of a framework that enables GSMEs to design a pathway towards achieving a cleaner production of goods and services in line with United Nations Sustainable Development Goals.