• 중소기업연구
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• 제39권1호
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• pp.59-87
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• 2017

최근 환경에 대한 인식이 높아지면서 그린공급사슬관리(GSCM)에 관한 관심이 증가되고 있다. GSCM에 관한 실무적 관심이 증가함에 따라 학계에서도 환경경영에 관한 학술적 연구들이 다양한 관점에서 제시되고 있다. 그런데 대부분의 연구는 주로 대기업인 모기업 중심으로 1차 협력기업과의 관계를 연구대상으로 제시하고 있다. 1차 협력사는 공급사슬채널의 중간에 위치하고 있어 환경경영에 결정적인 역할을 담당하고 있다. 본 연구는 1차 협력사를 중심으로 기업의 기업 간 장기적 관계 지향성이 그린공급사슬관리와 성과에 미치는 영향을 분석하였다. 대·중소기업 그린 파트너십과 대·중소기업 탄소파트너십 프로그램에 참여하고 있는 1차 협력기업을 대상으로 수집한 설문 조사결과를 구조방정식을 활용하여 연구모형과 가설을 검증하였다. 분석결과 첫째, 기업 간 장기적 관계지향성이 GSCM 실행 요소인 환경정보협력, 그린구매 그리고 그린제품설계를 촉진하는 요인으로 밝혀졌다. 또한 GSCM의 하위변수 간의 상호 관련성을 추가적으로 분석한 결과 환경정보 협력이 그린구매와 그린제품설계에 영향을 주는 것으로 확인되었다. 둘째, GSCM 실행 요소인 그린구매, 그린제품설계는 환경성과에 긍정적으로 영향을 미치나 환경정보협력은 환경성과에 직접적인 영향을 미치지 못하는 것으로 밝혀졌다.

• 유통과학연구
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• 제17권10호
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• pp.107-114
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• 2019

Purpose - This is longitudinal research which aims to investigate the meaning of greenness to consumers' behavior. Consumers adopt green marketing as a new factor in product buying and consumption and more and more consumers prefer green product and services. Consumers' green buying behavior can be different from other purchasing experiences. There would be changes in the meaning of green as time passed and it can be different from countries to other countries. This study examines focus group studies with several groups. There is a ten-year gap between 2010 focus group and 2019 focus group interviews. With this ten-year gap, we can find the change of greenness to consumers. Research design, data, and methodology - The data were collected from Turkish, Korean, Kazakhstan people. This is a cross-sectional study and focus group interview was designed. We can gain information relevant to the research problem with using focus group study and get some insights into basic needs and attitudes of green marketing. The subjects for green purchase interviewee were confined to under 40 years old's shoppers regardless of gender. The first study was investigated with several groups in 2010 and the second interview were conducted in 2019. Results - Results show that the meaning of greenness for consumer has changed over time in accordance with the growing accordance of environmental sustainability. Basically, green marketing still means valuable, natural, recycle-able, good for health, clean, smart behavior, essential benefit. The concept of greenness significantly evolved since it was investigated in 2010. It moves away from focusing on specific environmental issues to considering global sustainability issues. Especially we found that greenness can be related with globalization, higher education, social status at the 2019 interview. Conclusions - This paper attempted to confirm the green marketing is essential and expands its meaning to various aspect. Usually, we can think green marketing is everywhere, therefore, people don't care about green issues in real. But consumers are adopting green marketing more and more, it can be a means to attract potential consumers. Therefore, companies should provide enough greenness information for people and they might apply greenness communication to attract potential customers.

• 한국식품영양과학회지
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• 제34권7호
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• pp.980-986
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• 2005

녹차와 오미자추출분말을 양념닭고기제품과 패티 (patty)에 각각 $1\%$의 농도로 첨가했을 때, 녹차를 첨가한 닭고기 제품은 대조구보다 관능적 특성 이 약간 높게 나타났으며, 오미자를 첨가한 패티는 대조구와 차이를 나타내지 않았다. 양념닭고기 제품과 패티를 사료에 1:1로 배합하여 45일간 실험 동물에게 식이 급여 후 식이섭취량에 대한 체중증가량은 일반 고형사료를 섭취한 대조구의 경우 $23.1\%$의 체중증가량을 나타낸 반면 양념 닭고기제품 급여구와 패티 급여구의 경우 각각 $27.5\%,\;26.0\%$로 대조구보다 유의 적으로 높은 증가량을 나타내었다. 그러나 녹차를 첨가한 양념 닭고기제품과 오미자를 첨가한 패티 급여구의 경우 대조구와 같은 $23.5\%,\;23.3\%$의 체중증가량을 나타내어 고지방 육제품 섭취시 녹차와 오미자는 체중증가량에 영향을 미치는 것으로 나타났다. 고지방식이 섭취로 인한 실험동물의 장기중량의 변화는 치킨과 패티 급여구 모두 차이가 나타나지 않았다 육제품 첨가식 이를 섭취한 실험 동물의 혈장 콜레스테롤, HDL 콜레스테롤, 중성지질 및 총지질 함량은 대조군에 비하여 양념 닭고기 제품과 패티 섭취군은 증가하는 반면 녹차를 첨가한 양념 닭고기 제품과 오미자를 첨가한 패티 섭취군은 혈장 콜레스테롤, 중성지질 및 총지질 함량을 저하시키는 것으로 나타났다. 간조직에서의 지방산화도는 대조군과 유의적인 차이는 나타나지 않았다. 따라서, 동물실험 결과 육제품에 녹차와 오미자추출분말을 첨가함으로써 체중감소 및 혈중 중성지질 및 콜레스테롤 함량이 미미하게 감소되는 것으로 사료된다.

• 한국작물학회:학술대회논문집
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• 한국작물학회 2017년도 9th Asian Crop Science Association conference
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• pp.257-257
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• 2017

Being producing and evaluating oat-chocolate were a major goal in this study. There were various steps to make oat-chocolate. First, oat was roasted with an optimum roasting-temperature. Second, discovered the best natural antioxidant to extend storage period and improve quality of goods. Third, developed processing goods and made an evaluation of quality properties. We selected optimum roasting condition of $160^{\circ}C$ for 15 min based on the acid value and the sensory characteristics such as color, taste, smell and overall preference of oat flour. As for natural antioxidants, we made use of 3 kinds of antioxidants (cactus, lavender and green tea) and two concentrations (0.5 and 1%). In investigating antioxidants, an acid value was significantly decreased as the antioxidants were added (p<0.05). Nothing was as low in acid value as a chocolate with 1 % lavender flour in 7 days. Findings showed the sensory characteristics of products containing antioxidants such as green tea and cactus, were higher than those of Cont. in 7 days. A product including 0.5% green tea marked the best sensory score among antioxidants. Compared cost among 3 antioxidants, green tea was the cheapest. In the end, 0.5% green tea was selected as an optimal antioxidant to make high-quality oat chocolate. We made an end product by mixing green tea (0.5%) and oat. With respect to Hunter's color L (whiteness), a (redness) and b (yellowness), as green tea added, L and a level showed an increasing tendency. However, an opposition result was expressed in b level. When compared pH value and total acidity, it was statistically identical between Cont. and product with 0.5% green tea (G-0.5). There was different acid value among specimens. The acid value of G-0.5 was lower than that of Cont. up to 7 days, resulting in lower acid value than a ready-made product (D-Co.). When we assessed the sensory characteristics, G-0.5 was higher than other specimens such as Cont. and ready-made products (D-Co. and H-Co.) up to 6 days after manufacture. Put previous findings together, the addition of 0.5% green tea increased an antioxidative effect as well as the sensory acceptability of oat-chocolate.

• 비파괴검사학회지
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• 제12권3호
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• pp.7-11
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• 1992

Accurate measurement of green density of compacted part in the powder metallurgy industry is rather fundamental but extremely important process that decide the quality of the sintered part. In case of green sheet P/M product, the green density as well as the distribution of the density must be examined for the same reasons. Currently in most cases, density measuring process is being performed applying conventional Archimedes principles. However this method is not only time-consuming but also often inaccurate because of the inherent nature of the process, such as part sectioning, closing of surface porosity with wax and weighing in air and in water. Therefore, it is necessary to develop a faster and more accurate method to measure the density of green sheet P/M product. In this work, a nondestructive density measurement device using gamma-ray absorption principles was constructed and the optimum condition for measuring green density of P/M sheet and its distribution was sought. The results showed that this method was very effective in terms of measuring time and accuracy.

• 한국가금학회지
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• 제30권3호
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• pp.183-189
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• 2003

본 연구는 산란계에서 사료내 녹차 가공부산물을 첨가하여 난 생산성과 난 성분에 미치는 영향과 녹차 부산물의 최적 첨가수준을 알아보고자 연구하였다. 공시동물은 갈색 테트란 산란계 22주령 총 96수를 이용하였다. 녹차 부산물을 첨가를 각각 0%, 2%, 4% 및 6% 수준으로 4처리 4반복 반복당 6수로 완전임의 배치하였으며, 사료급여와 물은 자유 채식토록 하였고 나머지는 일반 관행에 따랐다. 실험 결과로 산란율은 4% 첨가구와 6% 첨가구가 각각 90.37%와 86.87%로 대조구 79.62%보다 높게 나타났으며, 통계적 유의차를 보였다(P＜0.05). 난중, 산란량 및 사료섭취량은 2% 첨가구가 59.68, 45.37 및 117.13 g으로 대조구와 다른 처리구보다 낮은 경향을 보였다 (p.0.05). 난각의 두께는 대조구가 397.50$\mu\textrm{m}$로 가장 두꺼웠지만 처리구간 통계적 유의차를 보이지 않았다 (P>0.05). 4주와 8주때 측정한 난황 콜레스테롤 함량은 녹차 가공부산물의 첨가수준이 증가할수록 낮아지는 경향을 보였으나 처리간 통계적 유의성은 없었다(P＞0.05). 계란의 난황내 지방산 함량은 linolenic acid와 docosahexaenoic acid (DHA)가 대조구보다 녹차 가공 부산물을 첨가한 처리구에서 증가하는 경향을 보였다.

• 디지털융복합연구
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• 제20권5호
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• pp.93-98
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• 2022

본 연구에서는 그린마케팅 활동에 초점을 맞춰 그 중요성을 강조함과 동시에 그린마케팅 활동이 구매의도에 미치는 영향에서 환경관여도의 매개효과를 검증하였다. 이를 검증하기 위해 신에너지 자동차 구매를 경험이 있거나 구매를 고려해본 적이 있는 중국 소비자를 대상으로 설문조사를 실시하여 검증한 결과는 다음과 같다. 첫째, 그린마케팅 활동의 하위요인인 그린제품, 그린가격, 그린유통, 그린촉진은 모두 환경관여도에 유의한 정(+)의 영향을 미친다는 것이 검증되었다. 둘째, 환경관여도는 구매의도에 유의한 정(+)의 영향을 미친다는 것이 밝혀졌다. 셋째, 그린제품, 그린가격, 그린유통, 그린촉진과 구매의도 간의 관계에서 환경관여도의 매개효과를 검증한 결과 모두 부분적 매개효과를 가진다는 것이 실증되었다. 마지막으로 본 연구의 한계점과 향후의 연구방향에 관하여 논의하였다.

• International Journal of Human Ecology
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• 제14권1호
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• pp.13-27
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• 2013

Consumer perception of the meaning of 'green' and 'green products' as well as how they use green claims (including terms, certifications, and marks) should be examined to help consumers pursue green behavior in everyday life. This study investigates what type of green claims prevail in the Korean consumer market and how consumers perceive the meaning of 'green' and green claims. For these purposes, media analysis, in-context research (shop visit) and a survey were conducted to collect green claims (including green terms and certified/noncertified green marks). Green claims in the consumer market were first summarized and analyzed; subsequently, the most frequently used 7 green marks and 15 green terms were selected to construct a consumer survey questionnaire on consumer perceptions of green claims. An online survey was performed via Embrain and the survey respondents consisted of 500 adult consumers over the age of 20. The field research results showed frequent green claims in the Korean consumer market. However, certified (and hence trustworthy green product information labels) were uncommon in the market. The only green claim widely known and used by consumers was the energy consumption efficiency label. Consumers were interested in the green information label not because it affected their utility cost nor because it was important for environment protection.

• 동아시아경상학회지
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• 제10권3호
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• pp.93-104
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• 2022

Purpose - The green marketing practice improves consumers' environmental knowledge, consequently bolstering their environmental purchase intention. It also improves consumers' green brand knowledge, positively influences their attitude toward green brands. This research examines the role of green brand image between green marketing practice and consumers' green purchasing intention Research design, Data, and methodology - This research has conducted the 'Qualitative Content Analysis' in the current literature dataset. It is crucial to create the procedures and processes that is used to acquire the data needed to structure or solve problems. Finally, total 35 prior studies included for the analysis. Result - Based on prior studies, the current authors figured out that the green brand image plays an essential role in promoting companies' efforts in green marketing practices and green purchase intentions through its mediating ability by fostering trust, green perceived value, green brand loyalty, and social responsibility as a significant determiner of green practices Conclusion - This research concludes that green brand positioning helps companies secure a special place in a consumers' mind by facilitating the design of the desired green brand awareness image and strengthening consumers' desire to purchase a specific green product/service. Green brand positioning centers on the way marketing communications of green brand features green brand knowledge.

• 복식
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• 제50권
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• pp.145-160
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• 2000

The purpose of this study is to analyze of recognization and behaivor characteristcs of customers in Korean fashion market. The study is analyzed through questionary paper to the domestic female group of more than or equal to age of twenty living in Seoul. The collected questionary paper is analyzed with SPSS/PC+ program and the method of statistical analysis used for this study is frequency analysis factor analysis reliability analysis cluster analysis t-test and corsstab analysis. The result of analysis of recognization and behaivor characteristics of customers involves the following: Firstly the result of analysis of the degree of recognition between the environment-friendly customer group and non-envirnoment-friendly customer group in relation to green fashion products showed meaningful differences. Secondly when observing the average of the two according to the behavioral characteristics of their activities of purchasing advertising in relation to green clothes it showed that environment friendly customers saw and heard relatively much more advertisements for green fashion product. These serial processes of research have the meaning in confirming that segmented market for environment-friendly customers exists in the domestic fashion market and these will not only set up the basis of research on the market of green fashion product but also be able to contribute to propose future direction of research.