• The Journal of Asian Finance, Economics and Business
• /
• 제8권1호
• /
• pp.985-996
• /
• 2021

While green packaging related concerns are mainly studied in developed countries, there is a lack of knowledge to observe purchase behavior toward green packaging in developing countries, especially in Vietnam. Buying green packaged products in FMCG is not required to trade-off between sustainability and product performance. Hence, this present research aims to understand the gap attitude - behavior existing on FMCG green packaged products among Vietnamese young consumers with psychosocial factors (environmental concern, environmental knowledge of green packaging and green trust) and contextual factors (availability of desired green packaging and product attributes). With a sample size of 396 respondents, data was collected by convenient sampling method and then was analyzed using structural equation modeling. The results reveal that all psychosocial factors are positive related to attitudes while purchase behavior is positively influenced. The findings also report that contextual factors have positive impacts on purchase behavior, which proves the important role of contextual factors in influencing consumer choices. It suggests that green packaging is receptive to Vietnamese young consumers but it should be considered within product-related context to enhance the difference in sustainability among similar FMCG products. Practical implications for marketers and future researches have also been discussed at the end of study.

• The Journal of Asian Finance, Economics and Business
• /
• 제10권2호
• /
• pp.281-300
• /
• 2023

Recently, the call for better accountability and social responsibility from corporations has been regularly voiced, both in the academic literature and in public discussions. This poses a challenge to the existing literature in understanding consumption behaviors to direct them toward sustainable development. This study investigates the purchase intention of Gen Z consumers in Vietnam with green packaging products. Data were collected from 914 respondents by online questionnaire and then analyzed using OLS. The results suggest the significant influence of customers' income and packaging in driving customers' intention to use environmentally-friendly products. Specifically, consumers in a higher income class participate more actively in green purchases. However, problems associated with inadequate packaging are also illustrated, resulting in the poor perception of green messages and poor practice of ecological actions. Besides, subjective norms and green trust are found to be adversely related to green consumer intention. In addition, gender disparity in green behavior is reported, where female consumers show a higher tendency to ecological consumption than their male counterparts. Other demographic factors are also included in the model as control variables, which are age, education, price, environmental literacy, environmental concern, and psychological awareness, but they do not have a significant impact on green purchase intention.

• 한국식품저장유통학회지
• /
• 제2권1호
• /
• pp.147-154
• /
• 1995

The influence of packaging methods(punched, vacuum, shrinked), mature stages(mature-green, completely ripe) and storage temperatures(5$^{\circ}C$, $25^{\circ}C$) on the shelf-life and quality were Investigated in tomatoes. Weight-loss was reduced by the treatment of polyethylene film packaging(vacuum>shrinked>punched) and the effect was more outstanding at 5$^{\circ}C$ than $25^{\circ}C$. The soluble solid content of completely ripe tomato was higher than mature green tomato, but acidity and firmness were lower. Soluble solid contents increased in the begining and decreased after that. Acidity and firmness de creased gradually during the storage. The decrease of acidity and firmness in mature-green tomato was lower than completely ripe one, at 5$^{\circ}C$ than $25^{\circ}C$ and shrinked packaging than non packaging. The shelf-life of mature-green tomato in shrinker packaging was longest, 17 days at $25^{\circ}C$ and 21 days at 5$^{\circ}C$.

• 한국포장학회지
• /
• 제14권1호
• /
• pp.31-33
• /
• 2008

The effects of packaging conditions on freshness extension of green pepper were investigated during 30days of storage at $10^{\circ}C$ and $18^{\circ}C$ Corrugated cardboard and EPS box used as packaging materials. The rate of weigh loss, vitamin C and chlorophyll contents, and hunter color of green paper were changed last significantly in the samples stored in the EPS box at low temperature storage condition($10^{\circ}C$) among treatments. The combination of EPS box and low temperature was the most effective treatment to extend the storability of green pepper.

• 한국의류학회지
• /
• 제47권6호
• /
• pp.1113-1136
• /
• 2023

With increasing interest in sustainability, several fashion and beauty brands have developed and offered unique types of sustainable packaging in their stores (e.g., 'knot-wrap,' 'seaweed-based' packaging). The purpose of this study was to investigate the perceived value (i.e., green, aesthetic, functional, emotional, social, self-expression) of unique types of sustainable packaging and its impact on consumers' packaging evaluation, store evaluation, and store patronage intentions in the context of a fashion retail store. This study also assessed the moderating effects of consumer innovativeness and environmental concern. Data were collected from 210 US consumers aged 18 to 26 years through Amazon MTurk. The results of structural equation modeling revealed that green, emotional, self-expression, functional, and aesthetic values perceived from unique types of sustainable packaging had significant positive impacts on packaging evaluation. Packaging evaluation, in turn, positively impacted store evaluation, subsequently influencing store patronage intentions. Consumer innovativeness and environmental concern moderated several paths between the variables. This study adds to the existing literature on sustainable packaging by investigating consumer responses to sustainable packaging that incorporates the 'uniqueness' aspect. Managerial implications regarding the importance of developing and offering unique types of sustainable packaging for fashion brands in their retail stores are discussed.

• 한국식품저장유통학회지
• /
• 제8권3호
• /
• pp.264-268
• /
• 2001

풋고추를 수확하여 선도를 유지할 수 있도록 하기 위하여 천연항균소재를 이용한 항균용제와 항균포장필름에 대한 각각의 효과와 두 가지를 병행한 상승효과를 확인하기 위하여 풋고추를 항균용제에 침지 처리후 1$0^{\circ}C$에 저장하면서 품질변화를 측정하였다. 그 결과 항균용제와 항균포장필름에 대한 각각의 효과뿐만 아니라 두 가지를 병행하여 저장하는 경우 상승효과가 더욱 두드러지게 나타나는 것을 확인 할 수 있었다. 따라서 풋고추의 선도를 유지하는 데에 천연항균소재가 효과적으로 사용될 수 있는 것으로 나타났고, 이러한 용제가 실용가능성을 가질 수 있도록 다각도로 연구가 진행되어야 할 것으로 생각된다.

• 월간포장계
• /
• 통권334호
• /
• pp.102-109
• /
• 2021

• 월간포장계
• /
• 통권206호
• /
• pp.42-44
• /
• 2010

• 월간포장계
• /
• 통권214호
• /
• pp.113-137
• /
• 2011

한국포장기술인협의회는 지난 해 10월 22일 서울 팔래스호텔 로얄볼룸에서 제26회 한국포장기술인 세미나를 개최했다. 이날 세미나는 '라미네이트용 수성접착제 기술과 적용 방법 및 일본인쇄산업연합회의 Gravure인쇄 Service(연포장) Green 기준 가이드 라인'을 주제로 진행됐다. 본 원고는 세미나에서 김영호 한국포장기술인협의회 회장이 발제한 자료로, 지난 1월호에 이어 인쇄 Service Green 기준과 Green Printing 인정제도, Gravure 인쇄 Service(연포장) Green 기준 및 해설에 대해 살펴보도록 한다.

• 월간포장계
• /
• 통권213호
• /
• pp.104-132
• /
• 2011

한국포장기술인협의회는 지난 해 10월 22일 서울 팔래스호텔 로얄볼룸에서 제26회 한국포장기술인 세미나를 개최했다. 이날 세미나는 '라미네이트용 수성접착제 기술과 적용 방법 및 일본인쇄산업연합회의 Gravure인쇄 Service(연포장) Green 기준 가이드 라인'을 주제로 진행됐다. 본 원고는 세미나에서 김영호 한국포장기술인협의회 회장이 발제한 자료로, 인쇄 Service Green 기준과 Green Printing 인정제도, Gravure 인쇄 Service(연포장) Green 기준 및 해설에 대해 상세히 설명하고 있다.