• Title/Summary/Keyword: Green Market

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Marketing Strategies and Consumption Situations of Environment-Friendly Agricultural Products in the Metropolitan Area (수도권 소비자의 친환경농산물 소비실태 분석과 소비확대 전략)

  • Heo, Seung-Wook;Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.11 no.4
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    • pp.15-37
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    • 2003
  • Recently, production-consumption quantity and market size of environment-friendly agricultural products(EFAP) have been increased. Consumers have demanded food safety and nutrition of EFAP, but in the near future they will need many kinds of item, relatively low price and high quality. So producers have to make an effort for down-cost, increasing items and developing technical know-how, which can be attained by producer/region organization. Correlation coefficient between the recognition degree for certification system and purchasing amounts at a time is higher than other ones. Therefore public information works using the TV and newspaper must be promoted all the more about certification system. And if the consumer’s satisfaction level of EFAP purchased gets higher, the quantity demanded will be increased more. And consumer’s trust on EFAP is derived from certification system or close relation between producers and consumers. Thus the most important thing of marketing strategies for EFAP is continuously to focus on explanation and information works on certification system by region in metropolitan area. Also, it necessary to introduce green marketing principles and apply to strategies item type. Namely those need to establish target market segmentation And marketing strategy stages according to the green degrees of market And commodity.

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Landscape Design of Gamcheon Wholesale Fish Market (감천항 수산물 도매시장 조경설계)

  • 권영휴;민권식;황용득
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.2
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    • pp.70-78
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    • 2002
  • The landscape disign of Gamcheon wholesale fish Market was designed around a turnkey base to promote the economy of Busan Metropolitan City, to establish a fishery marketing center and to modernize existing facilities. The objectives of the project were to promote the mood of an old market, while preserving its functions and efficiency as a market, to design outdoor spaces with natural resources and amenities in balance, and to create attractive tourist spots in connection with the wide area development plan. The project was oriented, fast, to enhance the functions of the market. For this purpose, a multi-dimensional space layout was designed in consideration of functions as a wholesale market. The safety of pedestrians was secured by separating lathes for vehicles and for pedestrians. Tree planting with various functions such as sheltering, wind breaking and guiding was planned. Secondly, nature-friendly and human-friendly landscaping design was attempted. For this, the beautiful natural resources of Amnam Park were utilized, and green spaces such as green bridges linking buildings in the wholesale market, and rooftop gardens were to be arranged. In addition, environment-friendly facilities such as roads paved with natural materials(i.e. gravel, shells) and program parking lots were to be planned. Thirdly, landscape design was considered to create attractive tourist spots. For example, a fish farm was created as a theme street for pedestrians and various water-friendly spaces such as pedestrian ramps, observatories and seaside streets were to be secured. The main contents are as follows. First, a green bridge to Ahnnam Park was introduced for a tour source and flower garden, an event plan and viewing deck open to the sea were planned on the bridge's axis. Secondly, for the effective land use plan concerning open space and convenience to visitors, a promenade was planned, which is connected with the theme plaza and small plazas by environmental sculptures in front of the market hall and at the gate. As well, an observatory and a roof garden help create three dimensional multi leveled space, with a good view of the natural landscape of the sea, sky and park Thirdly, landscape materials, such as trees and those for facilities, strengthened for protection against the seawind and salt damage were selected. The commercial market area was intended to be transformed a traditional functional area of efficiency and economy into an attractive marine leisure area where both tourists and neighbors can make use of it.

Potential of the Green Power Consumption in Korea (우리나라 녹색전력의 소비잠재력 연구)

  • Lee, Chang-Hoon;Hwang, Seok-Joon
    • 한국신재생에너지학회:학술대회논문집
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    • 2006.06a
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    • pp.343-346
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    • 2006
  • Although renewable energy sources are more environmentally friendly than fossil energy sources, it is far more costly, considering current technological standards. It would not present many competitive advantages in the power market. If the renewable electricity is viable in the market, the government should take 'visible' actions to compensate production costs. Popular policies, such as Feed-In-Tariff and Renewable Portfolio Standards, can help to attract investors into generators of renewable electricity. But presently, they are mainly financed through a undifferentiated increase of electricity bills and occasionally confronted with the opposition of the electricity consumers. And most policies tend to focus on increasing the supply of renewable electricity with little consideration toward elevating the motivation of consumers. This study evaluates the potential of environmentally friendly energy consumption and examines the 'green pricing' program which realize the potential.

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An Analysis of the Price and Scale Flexibilities on Different Varieties of Green Pepper (풋고추 품종별 가격 및 규모 신축성 분석)

  • Choi, Se-Hyun;Noh, Su-Jeong;Cho, Jae-Hwan
    • Korean Journal of Organic Agriculture
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    • v.25 no.1
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    • pp.37-52
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    • 2017
  • Three varieties of green pepper - Chungyang pepper, Cucumber-taste pepper and Nokgwang pepper - are competing with one another in consumption due to the overlapping shipment period. The objective of this study is to analyze the influence of monthly variations of shipment quantities on the wholesale market prices. A Linear Approximated Inverse Almost Ideal Demand System (LA/IAIDS) is employed with monthly data set of three different varieties of green pepper consumption. The results show that if there is an excess supply in the market, the rate of the price decline is larger for forcing culture Chungyang pepper than other pepper varieties. On the contrary, change in supply of cucumber-taste pepper and Nokgwang pepper has little effect on the price of Chungyang pepper. The results of this study can be utilized as a basic information for enhancing the farm income and promoting agricultural policies related to the establishment of self-help funds by Chungyang pepper producer groups in Gyeongnam region.

The Impact of LEED-Energy Star Certified Office Buildings on the Market Values of Neighboring Areas in New York City

  • Suh, Min Jae;Zhang, Yang;Ahn, Yong Han;Ma, Junkun;Pearce, Annie R.
    • Journal of Construction Engineering and Project Management
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    • v.9 no.2
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    • pp.25-51
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    • 2019
  • Green building certifications are being adopted widely, and existing research continues to show an array of benefits to stakeholders of green certified buildings. However, little attention has been paid thus far to the effects these buildings may have on their surrounding neighborhoods economically. This research examined the effect of LEED and/or Energy Star certification on the neighborhoods surrounding certified office buildings from an economic standpoint with spatial and statistical analyses. This research showed the unit market value of LEED and/or Energy Star certified office buildings and the parameters of LEED and/or Energy Star certification had statistically a positive impact on the median unit market value of their neighborhood areas. The findings can provide useful insights into the possibilities for additional economic benefits of their neighborhoods, encouraging a win-win approach that enhances the local real estate market.

Transforming a Buffer Green into an Urban Park as Multi-functional Green Infrastructure - A Case of the Buffer Green of Sinmae Market in Daegu, Korea - (입체적 도시기반시설로서 완충녹지의 공원화 계획 - 대구광역시 신매시장 완충녹지 공원화 계획을 사례로 -)

  • Kim, Miyeun;Min, Byoungwook
    • Journal of the Korean Institute of Landscape Architecture
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    • v.49 no.2
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    • pp.101-112
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    • 2021
  • In Korea, efforts have been made continuously to improve the environment of traditional markets concerning the issues of urban regeneration. In particular, many old cities and traditional markets face a lack of parking spaces. As a solution to this, attempts are being made to prepare underground parking spaces by designing urban planning facilities in three-dimensional ways and utilizing the upper part as a more meaningful space. This study is about the master plan to use the upper green area while creating an underground parking lot at 571 Sinmae-dong, Suseong-gu, Daegu. This green area was defined as a space with dual values, 'defensive green space' that needs to be ecologically protected, and 'active cultural space' where walking flows to the market and various events are concentrated. Three specific design strategies to balance these values were presented. First, to prevent indiscriminate occupation and damage by people and maintain a healthy green environment, securing the maximum amount of undivided green space in the site was suggested. Second, a space layout and a topography and planting patterns that can overcome the morphological characteristics of narrow and long-shaped sites enable the experience of abundant green spaces. Third, providing space to strengthen the connections with nearby urban facilities such as Sinmae Market and Gosan Library can also intensively accommodate cultural activities in various cities. This study has academic significance in providing implications for urban regeneration projects with similar contexts in the future.

A Study on Export Support Strategy of Green Industry (녹색산업의 수출지원전략에 관한 연구)

  • Lee, Jae-Young;Kim, Hong-Gi
    • International Commerce and Information Review
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    • v.12 no.4
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    • pp.455-476
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    • 2010
  • The Green Growth industry-becomes very important as new growth engines in the Korean economy. At the same time, the green industry export support becomes important because the export determines the competitiveness of the industry. Most export support systems in the past was a short-tenn basis but the support for green industry should be made in the long-tenn and systematically. Therefore, effective export support system for green industry are suggested in this paper. First, the green industry-related laws should be amended. Second, active technical support and financial support should be available and the restriction for domestic market activation should be removed. Lastly, the information about green protectionism should be provided with effective counterplan. As a result, the Korean green industry can have competitiveness in international markets. and help Korean products improve Korea Premium.

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A Social Responsibility of Landscape Architecture as a Green Infrastructure for Environmental Justice Realization

  • Park, Chung-In;Yeom, Sung-Jin
    • Journal of Environmental Science International
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    • v.26 no.3
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    • pp.281-287
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    • 2017
  • The main task of landscape architecture is to create a higher quality of the environment by utilizing resources or to provide effective stewardship for the preserved environment. These outcomes enhance the correlation between humans and the environment. Landscape architect deals with direct use of market economic goods in private property resources such as capital, land, plant, structure. But it also has indirect use of non-market economic goods in public resources like scenic view from the forest, sea, urbanscape, and refreshing atmosphere. At this point, landscaping products should have a role of public goods, and even these attribute to individuals or certain group. From the results of neo-liberalism regime in modern era such as guarantee of private property, deregulation for free market, and reduction of social welfare, minority has getting less opportunity to enjoy the quality life in ecotop and social welfare. With all future, landscape architecture should have the role of social infrastructure through planning concept that ensures public interests first. The virtuous functions of Green Infrastructure is a proper tool in realizing environmental justice in that it efficiently protects environment, and distributes fair benefits to all people.

Future Urban Transportation Technologies for Sustainability with an Emphasis on Growing Mega Cities: A Strategic Proposal on Introducing a New Micro Electric Vehicle Segment

  • Honey, Emilio;Lee, Hojin;Suh, In-Soo
    • World Technopolis Review
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    • v.3 no.3
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    • pp.139-152
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    • 2014
  • The current transportation regime is largely based on two alternatives: (1) fixed route public transit, and (2) private ownership of internal combustion engine (ICE) powered vehicles per households. This paper analyzes one possible transportation alternative, Micro Electric Vehicles or MEVs, and compares with the ICE vehicles in terms of social, economic and environmental benefits, especially emphasizing its environmental advantage over ICE vehicles for future sustainability. While some representative models of MEVs exist in a limited market capacity, but global technical standards are generally insufficient and non-homogenous across nations, which restricts the development of the proposed transportation sector. The focus of this paper is to analyze the characteristics and potential benefits of MEVs in economical and environmental perspectives, including development status and technical standards, with a particular focus in the E.U., the U.S., Japan, and Korea. Based on the data of analysis, this paper aims to derive and propose a cooperative and adaptive global policy framework designed to speed up adoption and expansion of the global MEV market, including passenger and utility vehicles. We propose MEV to be a new mobility segment in the global transportation market because of their advantage in environmental impact, sustainability, overall cost of ownership, and safety.

Economic Analysis on Rural Amenity-Based Green Tourism (농촌 어메니티자원을 활용한 그린투어리즘의 경제성 분석)

  • Kwon, Yong-Dae;Hong, Jong-Sook
    • Journal of Korean Society of Rural Planning
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    • v.9 no.3 s.20
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    • pp.17-23
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    • 2003
  • This paper aimed at identifying rural amenities valuable in terms of marketed value and economic analysis of green tourism so as to develop policy instruments for new rural communities. We conducted the case study on Jik-Dong rural community in Taejeon city and estimated income effects of green tourism and internal rate of return of investment for rural amenity facilities. The research results are as followings; (1) green tourism participant will spend the worth of 50,392 won per person, (2) earnings from green tourism amounts to about 2,471 thousand won per household, (3) internal rate of return of green tourism investment is estimated as 7%. The strategies far green tourism is suggested as follows; (1) rural amenities should be well maintained for green tourism infrastructure (2) measures to internalize the value of rural amenities should be developed for market oriented peen tourism (3) effective program for inducing visitors with purchasing power should be designed.