• Journal of Distribution Science
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• v.14 no.12
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• pp.23-30
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• 2016

Purpose - As socially responsible consumption increases, green marketing emerges as a new philosophy in marketing. A number of companies are now putting forth green marketing strategies. But there is no single definition of "green brand" that can be used interchangeably. In this paper, we attempt to explore the meaning for "green brand," especially in Information and Technology products. Research design, data, and methodology - The author developed qualitative and quantitative research design. In particular, the paper approaches this topic from the Asian consumers' perspective and applies ethical concepts to green brand research. For this, Chinese and Korean consumers were used as consumer segmentation variables to investigate their ethical perspectives. Results - Qualitative research showed that there are several attributes and benefits we need to consider for green brand. Quantitative study showed positive correlations of the two variables: the higher the consumer ethics are, the more they prefer green brands. Conclusions - The current study shows that consumers clearly have a certain propensity toward green brand equity. Thus, marketers should consider the consumers' evaluation about green brands. This paper also proposes that ethics have a close relationship with green brand equity, and companies may use ethics in marketing strategy management.

• Korean Institute of Interior Design Journal
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• v.14 no.4 s.51
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• pp.106-113
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• 2005

The advancements of the society aggravate ecological problems, and it is at a point where our living environment is under a serious threat. To resolve such problems, environmental friendly design concepts are evolving through various naming conventions such as conservation of global environment, environmental symbiosis, friendly environmental, nature-friendly, environmental friendly type, green building and eco-construction. Accordingly, in this research, for the purposes of healthy living environmental construction, nature as the subject of its design and highly praised as a new design arena, floral art design theory and its functions, as well as its examples are explored. With the Information available, I was able to confirm that, in interior decorating, floral art design is used as a tool for expressing environmental friendly space, and gradually its necessity and the scope of its application have been broadened. Therefore, utilization of floral art design is to fabricate environmental friendly interior space; and it is expected as a substitute for accomplishing green amenity, and its study should continue for the years to come.

• KIEAE Journal
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• v.11 no.4
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• pp.29-36
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• 2011

The aim of this study was to study the functions and roles of Green Community Rediscovery Center (GCRC) in terms of community integration, to design GCRC with various types of green roofs, and to investigate the possibility of applying a renewable energy system (e.g., PV) to the building greenery systems. The four major functional modules for GCRC were suggested: implementation of ecopark and community gardens with environmental education programs, implementation of green housing model with education programs, Discover Science Center, and implementation of green business model with education programs. Three major functions of the center are also presented in terms of design: 1) functions of community gardens; 2) establishment of a green business model, community composting system and an urban farming system; and 3) roles of community gardens in social interactions within GCRC. GCRC provides residents with the opportunities of community gardens, urban farming based on a successful recycling system, as well as a green business model and environmental education programs near their homes. The air temperature of the green roof (utilizing Sedum sarmentosum as a cover plant) was approximately $3^{\circ}C$ lower than that of the non-green roof, indicating a potential efficiency increase in PV systems for GCRC. It was concluded that the GCRC suggested would enhance the neighborhood satisfaction, improve the quality of life and contribute to social integration and community regeneration.

• International Journal of Contents
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• v.12 no.1
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• pp.6-13
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• 2016

Since the importance of eco-friendly architecture is rapidly increasing, BIM receives significant attention as an alternative that would derive the practical results and apply the design values of eco-friendly design elements to the architectural design process. Therefore, this study establishes an Integrated Design System based on Green BIM by applying the eco-friendly design values logically and systemically. The study also proposes practical case studies to examine the possibility of application. As a result, the framework of Green based Integrated Design System(gbIDS) and a prototype of Web-based gbIDS were developed to improve the working environment of small architectural firms.

• Korean Journal of Computational Design and Engineering
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• v.15 no.6
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• pp.460-466
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• 2010

These days, it is getting important to have more chances to visit natural environment for the wellbeing life. The advancement of digital technologies allows us to get useful information regardless of time and location. In this paper, we investigate a way of improving user experience in the natural green environment using the digital technologies. This paper proposes a system called Green-UX-Story which supports users to create and share their story through the online and offline green experience. The system consists of two main systems: the "Story-Field" and the "Story-Tree". The Story-Field consists of a certain number of the Story-Trees allocated to a certain green site. In the Story-Field, users can see the Story-Trees that are owned by other users and share their stories. The Story-Tree contains the user-story in each branch and green information that are captured by the user on the web. The Story-Tree is generated using the L-system algorithm as the user adds stories. The main purpose of the system is to enable users to write their green stories from the both online and offline experiences. This paper describes the system configuration and the user scenario of the Green-UX-story.

• International Journal of Railway
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• v.5 no.4
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• pp.167-174
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• 2012

As wireless power transfer (WPT) technologies emerge in a wide range of applications including public transportation, many expect that applying the technology to the current railway systems will bring positive effects to current railway systems. In this paper, we introduce design methodology of a WPT system for railway application. Fundamental principles of magnetic fields and a WPT circuit are first analyzed, and advantages and efficiency of a possible train system are discussed. It then examines other significant factors such as performance requirements and EMC criteria to design a wireless train system.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 2011.04a
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• pp.553-556
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• 2011

The primary aim of the present study is to propose new design formulae that can be used to evaluate the structural performance of breakwaters installed on container carriers under green water impact loads. A series of numerical analyses for green water impact loads inducing breakwater collapse have been carried out. The well-known fluid-structure interaction analysis technique has been adopted realistically to consider the phenomenon of green water impact loads. The structural behavior of these breakwaters under green water impact loads has also been carried out simultaneously throughout the transient analysis. A verification study of the numerical results was performed using the actual collapse incidents of breakwaters on container carriers. It would be expected that the proposed design formulae, based on the obtained insights, could be used as practical guidelines for the design of breakwaters on container carriers.

• Korean Journal of Computational Design and Engineering
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• v.17 no.6
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• pp.387-397
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• 2012

The world has faced with various environmental problems such as climatic change, global pollution, and depletion of natural resources. Conventional economic development continues not only to intensify the magnitude of the problems but also to damage growth potential of future generations. Therefore, recent manufacturers are highly required to accommodate themselves to sustainable development that aims at preventing the loss to the future generations. Moreover, the manufacturers are under heavy pressure from various environmental regulations. This paper proposes green bill of material (Green-BOM) which conforms to the environmental regulations to restructure eco-friendly manufacturing system. Green-BOM is useful for managing green product and process information to satisfy several environmental regulations by recording energy consumption, recycle rate, volatile organic compounds (VOCs), substance information, and so on.

• Fashion & Textile Research Journal
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• v.14 no.6
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• pp.992-1000
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• 2012

This study develops a traditional green fabric pattern design through an apparel CAD system. The method used simulated stage costumes and evaluated the consumer satisfaction connected with a 3D fitting system. The results are as follows. Computerization of the pattern making process can provide higher accuracy and efficiency in apparel pattern making and marking for green fabrics. A Stage costumes design was developed; subsequently, the developed dress patterns are automatically depicted to the input of the body size of the consumer and marked using marking program. This results show that it has an effect on narrow and expensive green fabrics. Stage costumes design can make a simulation by a 3D Fitting system. The results of this study can provide higher consumer satisfaction through a survey of 30 consumers. Stage costumes should attract the sympathy of the spectators. The Acceptance of Andong region's traditional beauty is required. We found that a relationship of performance and clothes, physical functionality and beauty of costumes, possibility of commercialization, and the possible use of a 3D Fitting system use are evaluated. A continuous study of regional culture resources is required since there is a significant possibility for the long-term development of stage clothes.

• Current Photovoltaic Research
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• v.10 no.1
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• pp.1-5
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• 2022

Bifacial photovoltaic (PV) technology has received considerable attention in recent years due to the potential to achieve a higher annual energy yield compared to its monofacial PV systems. In this study, we fabricated the bifacial c-Si PV module with a shingled design using the conventional patterned bifacial solar cells. The shingled design PV module has recently attracted attention as a high-power module. Compared to the conventional module, it can have a much more active area due to the busbar-free structure. We employed the transparent backsheet for a light reception at the rear side of the PV module. Finally, we achieved a conversion power of 453.9 W for a 1300 mm × 2000 mm area. Moreover, we perform reliability tests to verify the durability of our Shingled Design Bifacial c-Si Photovoltaic module.