• 마케팅과학연구
• /
• 제20권3호
• /
• pp.249-261
• /
• 2010

随着消费者对环境的关注不断增加, 许多公司都积极从事环境营销来实现其目标. 不过, 有关环境的消费者的高度关注并不总是反映在他们的购买行为. 这表明需要有一个绿色消费的范围内个人的信仰体系的发展有深入的了解. 考虑到心理学的方法, 大量的研究机构已测试的基本因素和生态意识的消费者行为, 这些因素的相互关系. 然而, 以往的研究大多数集中于西方国家. 本研究使用韩国消费者为研究样本, 试图了解韩国绿色消费的基础, 发现跨文化在指导消费者的环保态度和行为的重要的普遍价值. 为此, 我们联系了Schwartz在1992年提出的10个普遍价值和价值-态度-行为层次模式的环境行为. 参照价值-态度-行为的框架, 我们提出的概念模型可以解释韩国消费者的环保态度中表现出了什么动机, 以及后来此态度如何影响他们的绿色选择. 其中, 可利用相关的环保价值的关系模式, 我们首先假设激励价值类型和环境态度之间存在特定的关系. 在假设2中, 环境态度被假定用来预测环境行为. 这个假设的基础是对环境有利的态度可能会产生许多不同的行为, 我们认为消费者对环境的有利的态度和各种环保行为是相关的. 因为有环保态度的人们会对环保行动方面的知识更感兴趣. 与假设2一致, 我们推测在不同的环保行为之间存在正相关关系. 564名大学生参加了这项研究. 样本包括308名男性, 254名女性, 2名参与者没有注明性别. 参加者的平均年龄为22.5(标准差=2.11)岁, 年龄范围从19岁到39岁. 至于专业, 我们作出了特别努力使得参与者来自于大学的不同学科. 所收集的数据是通过自我完成问卷调查. 问卷评估参与者的价值优先, 环境态度和行为. 我们进行了路径分来测试所提出的模型. 观测的模型的整体适配度为x2=72.01(p=0.00), GFI的=0.983, CFI=0.982, NFI=0.970, RMR=0.070, 和REMSEA=0.050. 大部分适配值表明了数据与模型拟合良好. 因此, 环境态度价值, 环境的非购买行为和环境的购买行为的层级关系得到了确认. 所有的预测路径被路径系数评估, 几个主要影响假设被确认. 在10个价值类型之外, 普遍性和力量是显著的但是与环境态度的关系是相反的. 与其他研究一致, 我们的结果证实了环境态度是引导各种关注环境的行为的一个重要因素. 最后我们发现环境非采购和购买行为之间有显著关系. 路径分析支持普遍性价值为韩国消费者的绿色意识提供了动机而且他们通过对环境的有利态度间接的支持了环保行为. 我们发现拥有高环境态度的参与者积极的投入到各种关注环境的消费者行为中. 在本研究中, 考虑到价值导致环保主义和进一步证实先前的结果我们提供了测试跨文化差异的机会. 此外, 我们已测试了关于三个不同类型的环境行为的态度与行为的关系. 环境的态度和行为之间的路径的不同优势, 研究人员建议, 应考虑行为的特异性, 努力改善低的态度-行为的相关性. 最后, 本文阐明了随着对环境不断增长的关注, 人们生活中的绿色行为也不断的增加.

• 농업과학연구
• /
• 제40권2호
• /
• pp.169-176
• /
• 2013

The price and revenue of rice are expected to decrease due to increasing rice imports, decreasing consumption and the discontinuance of the government's rice procurement. This degenerating profitability is leading to a rise in the cultivation of upland-crops such as beans, fodder crops and fruits in paddy fields. However, there is a lack of research on the selection of rice substitute crops which are adaptable to the relevant region through profitability analysis. This research, therefore, analyzed investment profitability of rice substitute crops for Cheorwon-gun area in Kangwon province. The study applied net present value (NPV) and internal rate of return (IRR), which fit for mutually exclusive investments that make one selection to the exclusion of other crops. Target crops are green house plants in Cheorwon-gun area. Financial analysis showed paprika and cucumber have investment feasibility for automated vinyl greenhouses and conventional plastic greenhouses respectively.

• International Journal of Advanced Culture Technology
• /
• 제8권2호
• /
• pp.192-203
• /
• 2020

Although the market demand for cold-chain logistics of agricultural products in China is growing rapidly, the technology and scale of cold-chain logistics in China still lag behind the developed countries, resulting in large energy consumption. In our country, many authors have studied the efficiency of cold-chain logistics by using analytic hierarchy process and data envelopment method, but they haven't eliminated the influence of environmental factors and random error factors on the efficiency of cold-chain logistics, and most of them are limited to regional research. Therefore, in this paper, the three-stage DEA method is used. Based on the green logistics idea, firstly, the efficiency of 29 listed logistics enterprises in China is analyzed. Secondly, this paper uses SFA model to exclude the influence of environment and error factors on the analysis results, taking the enterprise's operating years, local GDP and the proportion of cold chain assets as environmental variables. Finally, this paper estimates the efficiency value again by adjusting the input value. The results are as follows: the main reason of high efficiency enterprises is to achieve scale efficiency. So the scale of assets should be maintained or appropriately expanded. At the same time, the economic development and the number of years of enterprise establishment will significantly affect the efficiency of cold-chain logistics. The influence of these environmental variables on the accuracy of the analysis conclusion should be fully considered.

• 마케팅과학연구
• /
• 제20권1호
• /
• pp.59-69
• /
• 2010

绿色环保或者环境意识已经成为商业、政府机关, 以及消费者和世界关注的重要问题. 针对这一情况, 韩国政府宣布, 在本世纪初, "环保建设" 将被作为一种用以鼓励与环保相关的商业活动的方式. 不同层次的韩国服装业, 提出了不同的产品环保的绿色计划. 这些服装产品包括有机产品和回收的衣服. 要想使这些公司成功, 他们需要那些, 在做产品购买,使用, 处置时, 将绿色问题(如环境的可持续性发展)作为一个人判断的一个组成部分的顾客的信息. 这些消费者可以被看成是生态学的关注者. 过去的研究已经对消费者对于环保产品的购买意愿进行了检测. 此外, 还研究了影响生态保护者或绿色消费者的因素. 但是, 只是关注生态保护者在处置或者回收利用衣服上与采购绿色产品相比较是不够的. 服装处置行为有多种途径, 消费者可以用淘汰, 传承(例如: 把它送给一个年幼的弟弟), 赠与, 交换, 出售或者简单的把他扔掉等多种方式来暂时或者永久的摆脱闲置的衣服或贷款项目. 因此, 购买环保产品的行为应该结合服装处置的行为, 从而进一步了解消费者的消费行为与对环境的态度. 本项研究的目的在于提供韩国生态保护者从有利于生态学的角度出发来购买和处理衣服的生活方式的相关信息. 本研究的目标有: 1, 基于韩国对服装处置行为进行分类; 2, 调查人 们人口统计数据, 生活方式和服装消费价值观赏的差异; 3, 在环保的时尚物品的购买意愿和影响因素之间进行比较. 自填式的调查问卷是基于以往的研究设置出来的. 问卷包括10项处置衣服的条款, 22项可持续并且健康的生活方式的条款, 以及19项消费观念的条款. 根据利克特模板的五分量表设置. 此外, 购买两个时尚物品的意愿和每个物品属性的11项特征都是根据利克特模板的七分量表而来, 两种制成羊毛套衫的可以从PET识别代码的回收瓶子中创造出来的涤纶织物这两种套衫选自一个韩国和一个美国的户外运动服装的品牌. 我们对每一种产品的简介和颜色都进行了调查, 人口统计学(即性别, 年龄, 婚姻状况, 教育程度, 收入, 职业)也被包括在内. 在2009年5月份, 研究数据通过一个专业网站的调查机构进行采集, 最后有600份调查问卷可供分析, 这个调查的受访者年龄从20到49岁不等, 平均年龄为34岁. 百分之50的调查者为男性, 大约58%的受访者是已婚者, 其中62%的受访者有大学学位. 主要成分分析和因素最大方法差的方法用以识别衣服处理规模的潜在尺度. 共有三个因素生成(比如: 倒卖行为, 捐赠行为, 不回收利用行为). 基于他们处置衣服的方式对受访者进行了分类, 群类分析被使用, 最终得到了三个部分. 不同的消费者, 被分别贴上 "转售集团", "捐资团体" 以及 "不回收组织" 的标签加以分类, 其中98%是正确的分类. 从人口统计学角度来看, 这三个类别的人在性别, 婚姻状况, 职业和年龄上有显著的差异. 健康可持续的生活方式被缩减为以下5个因素: 自我满意度, 家庭定位, 健康问题, 环境问题和自愿的服务. 这是三个群体中健康可持续的生活方式的最显著的差异. 转售集团和捐赠组表现出在健康可持续的生活方式上的相同倾向, 同时, 不回收集团在生活方式方面呈现最低的平均值. 转售和捐赠团体自称享受和满意这种生活和消费方式, 并且能够利用空余的时间陪伴家人. 另外, 这两组的人关心健康和有机食品, 并试图保护能源和资源. 对服装消费的价值观产生主要影响的三个因素是: 个人价值, 社会价值和实用价值. 因素的方差测试表明转售集团和其他两组之间的因素差异最大. 转售集团相比其他价值更关注个人价值和社会价值. 相比之下, 非回收集团比捐赠集团更关注高层次的社会价值. 比较购买环保产品的意愿上, 转售集团表现出最高的购买A类产品的意愿. 另一方面, 捐赠集团则在小市场中表现出购买B类产品的最高意愿. 此外, 平均分数表明, 购买韩国的产品(B类产品)相比购买美国的产品(A类产品)更合韩国人的心意. 多元线性回归分析法确定了对环保产品的购买的意愿对制造业产品属性的影响. 产品的设计, 价格, 贡献, 对环境的保护, 价格, 兼容性是影响转售集团的显著因素, 另外, 以及对自身形象的影响是捐赠团体的重要因素. 对于非回收集团来说, 设计, 价格等因素是相同的, 自我的形象,对环保运动的贡献, 和环境保护也是很重要的. 而价格因素具有显著性的共通性. 对于B类产品来说, 设计, 合理的价格, 形象等因素是同等的重要, 但是不同的组对购买的特征和意愿有不同的倾向. 健康可持续的生活方式以及服装消费的意向对购买A类产品和B类产品的影响同样被我们所关注. 实际操作者的健康状况和个人价值都是影响购买意愿的重要因素; 然而, 在这三个群体中说服的力度都很低. 结果表明, 分类出来的每组处理服装的行为, 显示着不同服装产品的属性, 个人价值, 和实践者的特点, 这些都影响了他们的购买环保产品的意愿, 结果会使生态保护者提出并组织更合理的生态设计的战略决策.

• Asia Marketing Journal
• /
• 제10권4호
• /
• pp.35-64
• /
• 2009

친환경구매행위에 대한 이해를 도모하고 소비자에게서 나타나는 환경의식과 실제 행위간의 차이를 좁히기 위한 노력으로, 본 논문은 소비자들의 차별적 환경태도 및 행위의 원인을 소비자의 가치구조와 연결시켰다. 이를 위해 본 연구에서는 소비자가치구조와 친환경소비주의간의 관계를 설명하는 포괄적 연구모형을 제안하고 한국과 미국의 소비자를 대상으로 실증 분석하였다. 두 나라는 문화적 측면에서 이질적이며, 따라서 소비자들의 친환경성향과 관계 있는 가치체계도 다를 것이다. 연구를 위한 자료는 각 나라에 거주하는 대학생 소비자들을 대상으로 실시한 설문조사를 통해 수집되었으며 구조방정식모형을 이용하여 각 나라별 그리고 다중 집단 수준(multi-group level)에서 분석하였다. 분석결과, 특정 가치체계와 환경태도 및 친환경구매행위의 중요한 관련성이 발견되어진 반면, 구체적으로 고려된 세 가지 가치체계, 태도, 행위의 관계유형들이 두 나라 사이에 차이가 있는 것으로 나타났다. 즉, 소비자의 가치체계가 그들의 친환경태도 및 소비행위에 중요한 영향을 미치지만 어떤 가치체계가 어떻게 구매행위에 영향을 미치는지는 그 나라의 문화적 특성에 따라 다를 수 있음을 발견하였다. 본 연구의 결과는 글로벌 친환경마케팅을 시도하는 국제 마케터들에게 중요한 시사점을 제공한다.

• KIEAE Journal
• /
• 제10권6호
• /
• pp.139-144
• /
• 2010

The demands are increasing for the efficient heating and cooling system and thermal comfort environment because of changes in climate and environment, and deterioration of buildings and facilities can cause education budget to increase. So the study to apply heating and cooling system to university is urgently needed to improve an optimum energy saving system, educational environment and convenience of maintenance. For this reason, we selected a university campus in Seoul then came to understand the current situation and found some problems. We drew alternatives from comparative analysis of them. It selects representative building and carries out economic analysis to evaluate characteristics of energy consumption and economics on each type of heating and cooling system. As a result we drew the optimum system from those processes as previously stated. We studied 3 available systems, absorption chiller, EHP(Electric Heat Pump) and GHP(Gas Engine Heat Pump). According to LCC analysis suppose that the value of EHP is 1, it came out that the value of absorption chiller is 1.5 and the value of GHP is 2.2. This study, suggesting the optimum heating and cooling system, will support educational and research activities furthermore effect to maximize energy efficiency. Ultimately it is expected that it will contribute to make eco-friendly Green Campus.

• 청정기술
• /
• 제20권4호
• /
• pp.449-456
• /
• 2014

기후변화로 인한 국지적인 이상가뭄 빈발 및 물수지 관련 불확실성 증가 등으로 각국에서는 사용가능한 담수량 확보, 즉 물안보 문제가 크게 대두되고 있다. 사용가능한 담수량 중 상당부분이 전력을 생산하는 발전 분야에도 사용되기 때문에 그 중요성이 점차 증대하고 있다. 신재생에너지원인 태양광발전은 설비제조, 설치 및 운전의 전 과정(life cycle)에서 수자원을 소비하지만 전통적인 에너지원인 화력발전이나 원자력발전에 비하면 상대적으로 수자원을 적게 사용한다는 장점이 있다. 본 연구에서는 태양광시스템의 원료채취부터 운영발전까지 물 사용량을 알아보기 위해 전 과정의 물 발자국을 측정하여 그 결과를 분석했다. 물 발자국 산정결과 태양광시스템의 전체 물 발자국은 $0.989m^3/MWh$이며, 폴리실리콘과 태양전지 공정에서 물 발자국이 높게 나타났다. 폴리실리콘 공정은 에너지 다소비 공정이기 때문에 냉각수 사용량이 많았고 태양전지 공정에서는 고효율 결정질 실리콘 세척을 위한 탈 이온수(deionized water) 사용량이 많았기 때문에 물 발자국이 높은 것으로 보인다. 태양광발전은 기존 에너지원보다 물 사용량이 적은 발전원임을 확인할 수 있었으며, 에너지 분야의 물 사용량을 절감할 수 있는 가치를 가지고 있음을 알 수 있다. 향후 에너지정책 결정에 있어서 신재생에너지의 부가적인 가치로서 물 발자국 개념의 도입이 중요하다.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 2009년도 제40회 하계학술대회
• /
• pp.1161_1162
• /
• 2009

The recent environmental protection trend requires more strict energy saving, therefore every transportation system should reduce energy consumption to the minimum value. High-efficiency operation system, energy saving and $CO_2$ emissions shall be addressed as important issue in railway system. These issues are the most essential factors of railway, compared to major public transportation system. Recently, saving energy in the electric railway system has been studied. For such new energy saving, the energy storage system is considered for saving energy. Energy saving is possible by efficient use of regenerated energy. Regenerated energy is recycled amongst vehicles by mean of charge and discharge corresponding to powering and braking of electric vehicle operations. This energy saving contributes to cut $CO_2$ to reduce greenhouse gas emissions. Recycling regenerated energy demonstrate significant effect on peak cut of consumption energy in railway substation. Absorption of excess energy avoids regeneration failure due to high traction voltage. Therefore, the energy storage system is needed to be adopted to use regeneration energy when the vehicle is braking.

• KIEAE Journal
• /
• 제16권1호
• /
• pp.5-10
• /
• 2016

Purpose: The energy consumption in buildings has continuously increased in some countries and it reaches almost 25% of the total energy use in korea. Therefore there are various efforts to minimize energy consumption in buildings, and the regulations on building envelope insulation have been tightened up gradually. To satisfy the building regulation, the use of vacuum insulation panels(VIPs) is increasing. VIP is a high performance insulation materials, so that it can be thinner than conventional insulation material. When VIP is applied in a building, it may cause thermal bridge, which occurs due to very low thermal conductivity compared to other building materials and the envelope of VIPs. Method: This study designed the capsulized VIPs using conventional insulation for reduction of the thermal bridge. Then designed VIPs were applied to a wall. The linear thermal transmittance and the effective thermal conductivity were analyzed by HEAT2 simulation program for two dimensional steady-state heat transfer. The result compared with a wall with non-capsulized VIPs. Result: It analyzed that the wall with capsulized VIPs had lower linear thermal transmittance and reduced the difference of the effective thermal transmittance with one dimensional thermal transmittance compared to that of the wall with non-capsulized VIPs.

• Journal of Nutrition and Health
• /
• 제18권4호
• /
• pp.301-311
• /
• 1985

Even though the anticarcinogenic effect of dietary factors especially beta - carotene has been reported by various investigators, the mechanism of the action of ${\beta}-carotene$ has not yet been identified. We carried out the present study to determine the possibilities of relative cancer risk related to dietary intake of vitamin A ( both ${\beta}-carotene$ and retinol ) and blood levels of vitamin A among Koreans. The subjects were divided into two groups; cancer patients and controls. Blood levels for ${\beta}-carotene$ and retinol were analyzed by alumina column chromatography and colorimetry. Dietary intake was examined by food profile and convenient method for evaluating nutritional status through recalling 10 years of food habits. The results obtained are as follows : 1 ) Calorie, protein, fat, and carbohydrate intakes of cancer patient were lower than those of control. Calorie and carbohydrate intakes showed no significant difference but protein and fat intakes were significantly lower in cancer patients. According to cancer sites, in stomach cancer only fat intake was significantly lower than that of control. In lung and larynx cancer calorie, protein, fat and carbohydrate intakes showed similar trend as in control. 2 ) Vitamin A intake of cancer patient was significantly lower than that of control. It was estimated that 83.6% of total Vitamin A intake were provided by ${\beta}-carotene$ for control and cancer patient respectively. 3 ) The mean intake of dietary ${\beta}-carotene$ in cancer patient was significantly lower than that in control ( $7002\;\mu}g/day$ versus $10326\;{\mu}g/day$ ) According to cancer sites in mean intake of dietary ${\beta}-carotene$ was significantly lower in all but stomach cancer compared with that of control. Lung and larynx cancer showed lowest ${\beta}-carotene$ intake with mean value of $5855{\mu}g/day$ and $5492{\mu}g/day$ respectively. 4 ) The mean intake of dietary retinol in cancer patient was significantly lower than that in control ( $245{\mu}g/day$ versus $338{\mu}g/day$ ), but the difference was not significant. 5 ) The relative risk of all cancers in the first (lowest) to the forth quartile level of ${\beta}-carotene$ consumption such as $0-5999{\mu}g/day$. $6000-8999{\mu}g/day$, $9000-11999{\mu}g/day$/ day and $12000-20000{\mu}g/day$ was 85 : 1.7 : 20 : 1.0. The relative risk of all cancers in the first (lowest) to the forth quartile level of retinol consumption, such as $0-299{\mu}g/day$, $300-599{\mu}g/day$, 600-899${\mu}g/day$, and $900-1200{\mu}g/day$, was 1.14 : 067 : 0.21 : 1.0. 6 ) The various food group consumption of cancer patient were significantly lower than those of control in green leafy vegetables, fruits, sea weeds, milk and cheese and eggs. But the Kimchie consumption in cancer patient was three fold higher than that of control ( $1840\;{\mu}g/day$ versus $562\;{\mu}g/day$ ) and in the stomach cancer, Kimchie consumption was the highest, ( $1890\;{\mu}g/day$) According to cancer sites, the consumption of green leafy vegetables was significantly lower in all but stomach cancer compared to control and other vegetables showed no difference between two. In lung and larynx cancer, green leafy vegetables consumption was lowest ( $6094{\mu}g/day$ $5921{\mu}g/day$) and milk and cheese consumption was also( $5\;{\mu}g/day$ and $11{\mu}g/day$) 7 ) The recovery of ${\beta}-carotene$ from human serum by alumina column chromatography was $94.4{\pm}2.3%$. 8 ) Cancer patients showed significantly lower serum retinol ($56.4{\pm}18.1\:{\mu}g/100ml$ versus $72.2{\pm}21.8\:{\mu}g/100ml$) and ${\beta}-carotene$ ($48.9{\pm}33.8\:{\mu}g/100ml$ versus $72.2{\pm}42.6\:{\mu}g/100ml$) concentrations than in controls. 9 ) But breast cancer patients were not significantly different from controls in their serum retinol and ${\beta}-carotene$ concentrations.