• Title/Summary/Keyword: Green

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A Conceptual Approach to Green Human Resource Management and Corporate Environmental Responsibility in the Hospitality Industry

  • TULSI, Paudel;JI, Yunho
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.1
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    • pp.195-203
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    • 2020
  • Substantial growth in the economy and extensive use of natural resources has become a major issue in the modern world. Organizations have started to worry about the environment and are beginning to invest in and practice green strategies. Companies should be responsible for the environment and use sustainable methods to run their businesses. The main purpose of this study is to explore the conceptual approach to Green Human Resource Management (GHRM) practices and Corporate Environmental Responsibility (CER) in the hospitality industry. The theoretical framework of GHRM practices such as green recruitment, green selection, green training and development, green performance appraisal, green reward and compensation, and corporate environmental responsibility have been comprehensively studied for this purpose. Green Human Resource Management in the hospitality sector is a less studied and rarely implemented phenomenon. The integration of GHRM and CER along with green competitive advantage and green supply chain management in hospitality is new concept in hospitality industry. Study suggests that Corporate environmental responsibility (CER) and Green Human Resource Management (GHRM) have a significant role in the hospitality industry. However, for sustainable development of tourism and hospitality, this concept should be capitalized with necessary research and development.

Comparison of the Building Envelope Design Elements between Green Building Design Guidelines and Green Building Certification Criteria - Focus on public institution relocation projects - (녹색건축물 디자인가이드라인과 녹색건축 인증 비교를 통한 외피계획요소에 관한 연구 - 공공기관 지방이전 건축물을 중심으로 -)

  • Kim, So-Young;Hwang, Sung-Pil;Oh, Joon-Gul
    • KIEAE Journal
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    • v.14 no.4
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    • pp.61-68
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    • 2014
  • Due to rapid climate changing and the need for energy conservation, environment friendly initiatives have emerged, and regulations to support establishment of green structures in construction have been legislated and enacted. In this study, the supporting of green build method act for rapid climate change and energy conservation. Using green build method, protecting surrounding ecosystem and developing green building continuously, I suggest alternative for protection of the environment. Identifies Envelope Design Elements among various construction Green Building Design Guidelines. Green buildings that we extract the Green Building envelope design from Design Guideline, select the object building through the green buildings examples of public institution relocation projects. Since then analyzes the planned schematic design and Green Envelope Design Elements and Green Building Certification(G-SEED). So, that future directions for planning correlation of Green Building and Design Guidelines about Green Design Elements Can be presented.

Segmentation of American Green Tea Customers based on Their Green Tea Choice Attributes (녹차 선택 속성을 통한 미국 녹차소비자의 시장 세분화에 관한 연구)

  • Cho, Meehee;Lee, Kyung-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.26 no.4
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    • pp.285-296
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    • 2016
  • This study was conducted to obtain a better understanding of American green tea consumers for increasing Korean green tea sales in the US market. In doing so, this study investigated green tea choice attributes of US consumers and segmented them based upon their perceptions about important attributes of green tea. A factor-cluster segmentation approach was used for this study. An exploratory factor analysis identified five green tea choice motives: 'Sensory', 'Diet', 'Price', 'Health', and 'Brand'. Based upon these five choice attributes, cluster analyses classified all respondents into four homogeneous subgroups: 'Highly motivated', 'Taste/Price oriented', 'Health oriented', and 'Brand oriented'. Cross-tab tests proved that green tea consumption and purchasing patterns were significantly different among the four clusters. In particular, two cluster groups representing 'Highly motivated' and 'Health oriented' groups were found to offer the most utility for further American green tea market segmentation research. Findings show that American green tea consumers include a wide range of age groups and they usually buy green tea at grocery markets. Managerial implications for all cluster groups based upon their unique characteristics are provided. Korean green tea companies can apply these findings in order to develop more effective and efficient marketing strategies to attract American consumers to buy more Korean green tea.

A Study on Korea's Green Logistics Activation Policy in the Age of the Fourth Industrial Revolution (4차 산업혁명시대의 한국 녹색 물류 활성화 정책에 관한 연구)

  • Mu-Hee Kang;Sok-Tae Kim
    • Korea Trade Review
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    • v.46 no.3
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    • pp.81-97
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    • 2021
  • The purpose of this study is to contribute to the revitalization of the green logistics of Korean companies by presenting the current status and problems of Korean logistics as influenced by government policies. This paper analyzes green logistics from a legal and institutional perspective. Analysis focuses on low-carbon green growth measures and government policy, especially for CO2 reduction. It considers how policies can be enacted to promote green logistics. This study reports several findings on green logistics in Korea. First, it reports the theoretical considerations of the Republic's green logistics. Second, the study details the current status and problems of green logistics. Third, it considers ways to implement a green economy, green technology, and green transportation, while also considering arguments for avoiding these eco-friendly solutions. Fourth, it argues that revitalization measures are needed to establish an advanced logistics system for eco-friendly green logistics facilities. To achieve this revitalization, Korean logistics should be competitive in the global logistics market. This study may contribute to the expansion of the industrial cooperation of Korean logistics companies by presenting necessary review tasks for governmental green logistics policies, although the issue has long been important to Korean logistics.

Design Strategy for Green Residential Building in Solar Decathlon - Based on Case Study of Residential Building in Solar Decathlon

  • Yoon, Sung-Hoon
    • KIEAE Journal
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    • v.15 no.1
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    • pp.45-51
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    • 2015
  • The Purpose of this study is to analyze the green design strategies in residential building, based on case study of Solar Decathlon in USA. This study could provide the basic reference data and theocratical foundation for finding new green design strategies and applicability of green design for korea. The Solar Decathlon is an green design competition that challenges collegiate teams to design, build, and operate the green residential building with optimal energy production and maximum efficiency. As a result of the analysis of this study, the green design strategy is identified and analyzed design issues related in energy, materials, and indoor/outdoor environment. Also, it is useful to find best green design strategy with more economical and environmental benefits presented by renewable energy and design solutions. This study is based on selected 18 green housings of Solar Decathlon from 2002 to 2013. This result is helpful to understand the green design strategies for green residential building's design of modern residential building, and expect future green residential building design approach.

Policies to Promote Green Economy Innovation in East Asia and North America

  • Barbier, Edward B.
    • STI Policy Review
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    • v.6 no.1
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    • pp.54-69
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    • 2015
  • Although there is progress in developing green sectors in North America and East Asia, the key challenge facing the expansion of economy-wide green innovation and structural change in these regions is the absence of relevant policy follow-up to the green stimulus enacted during the Great Recession. The boost to green sectors provided by such measures is waning quickly, given that much of the green stimulus focused on energy efficiency. The biggest obstacles to sustaining green growth in North America and East Asiaare major market disincentives, especially the under-pricing of fossil fuels and market failures that inhibit green innovation. A three-part strategy to overcome these obstacles would involve: first, removing fossil fuel subsidies; second, employing market-based instruments to further reduce the social costs of fossil fuel use; and third, allocating any resulting revenue to public support for green innovation and investments. Such a strategy would ensure that green growth is not about promoting niche green sectors but instigating economy-wide innovation and structural transformation in North America and East Asia.

Current Status and Issues of Green Roof Technology in Korea (한국옥상녹화기술의 현황과 과제)

  • Yang, Byoung-E
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.7 no.4
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    • pp.1-7
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    • 2004
  • The purpose of the study is to review current status of green roof technology and to suggest the issues and solutions related with the technological problems of green roof in Korea. The scope of the study is limited to the extensive green roof which requires low maintenance. Technological issues related with green roof include soil, water proofing, water drain, vegetation and maintenance. Several solutions to invigorate green roof technology were suggested as follows; 1)implementation of technical standard for green roof and technology certification system, 2) development of suitable raw materials for green roof, 3) construction guidelines and uniform construction specification, 4) formulation of city ordinance for green roof, and 5) exchange program with foreign green roof organizations.

The Impact of Consumption Utility from Green Retail Environment on Revisit Intention (환경친화적 유통공간의 소비효용이 재방문의도에 미치는 영향)

  • Paik, In-Yeol;Kang, Wooseong
    • Journal of Distribution Science
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    • v.16 no.2
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    • pp.67-81
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    • 2018
  • Purpose - Recently the importance of green consumption and corporate social responsibility has been increasing, thereby enhancing the importance of green consumption space as well. The retail space, as a representative consumption space, is now consuming more energy by introducing bigger retail space, 24-hour operation, cutting-edge equipment, and manless checkout system. Especially for retailers, who are constantly interacting with consumers, not only the economic consideration but also the consumer experience via retail service and physical retail space is crucial for their success. Therefore, this study intends to understand the main factors of motivating consumer perception about green retail space. In addition, we further investigate the mediating and moderating variables to encourage revisit intention and green retail space image. Research design, data, and methodology - In order to test our hypotheses with two models, we conducted a survey using questionnaires. In model 1, 356 respondents were surveyed to determine whether consumers' green attitudes and behaviors enhance environmentally friendly perception on retail space properties. In model 2, a questionnaire survey was conducted on 69 consumers who have experience in green retail space. Questionnaire surveys were conducted with on-line panels in Korea and analyzed using regression model and Hayes' PROCESS macro. Results - We found that consumers with green attitude put more importance on the attributes of green retail space. Also, the utility of the green retail space was found to be significant in emotional and social benefits. And, the consumers, who perceived the importance of green retail space, show higher revisit intentions. The emotional and social utilities have significant positive effects on revisit intention through green retail space image. Conclusions - This study demonstrates that a green retail space can induce positive consumer utility, thereby increasing green retail space image and revisit intention. Thus, in order to increase the image and revisit, retailers should communicate green messages with consumers, enhance green attributes of retail space, and target green consumers. To do so, we suggest that various marketing efforts such as publicity and education are needed to appeal experiential green products and retail space to consumers.

Comparative Study About the Features of the Japanese Green Area Policy Changes - In Case of the Urban Green Area Law and Urban Park Law Amended in 2004 - (일본의 녹지정책 변화 특성에 관한 비교 연구 - 2004년 개정된 도시녹지법과 도시공원법을 중심으로 -)

  • Kang, Myung-Soo;Sung, Hyun-Chan
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.8 no.2
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    • pp.65-75
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    • 2005
  • A green area plan is getting attention as a way to solve the recent urban problems such as the rise of environment problems. To correspond to this change, there were dramatic amendments for the green area related laws. These amendments are appraised as the epochal turning point for the green area policies. This study is to introduce the main contents of amended urban green area law and urban park law in Japan, to compare with the Korean green area related laws, and to summarize the special features of both countries' green policies and the comments about the Korean green area policy structures. As a result, this amendment of Japan established the unified green area policy structure supporting the green area policies of municipal governments and is inducing living environment improvement by securing green area in the center of city, support, and the participation of residents. On the other hands, this amendment of Korea is a lack of the systemization of green area policy and the phased establishments of green area plan in spite of the scope of whole city because of absence of the unified high level plan.

A Case Study of Green Ambience through Green Cloud Computing

  • Kumar, Rethina;Kang, Jeong-Jin
    • International journal of advanced smart convergence
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    • v.1 no.2
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    • pp.52-58
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    • 2012
  • Green cloud computing refers to the green ambient benefits that information technology services delivered over the Internet can offer for the society. The green meaning environment friendly and cloud computing is a traditional symbol for the Internet and a type of service provider. Cloud computing has drastically increased the number of datacenters and the energy consumption of data centers and that has become a critical issue which is extremely important in green ambience. These days the cloud data center needs high energy resources that leads to high operational cost and also maximizes CO2 - carbon footprint that pollutes the ambience which is not to be considered as green ambience. So we need to provide a way that leads us to green ambience. Cloud computing for the green ambience should be designed in a way which will utilize less energy resources and to minimize the CO2 -carbon footprint, known as green cloud. In this paper we discuss various elements of Clouds which contributes to minimize the total energy consumption and the carbon emission so as to enable green ambience through green cloud computing.