• Title/Summary/Keyword: Grand Modern Supermarket

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Revitalization of Traditional Market Places near the Grand Supermarket in Urban Areas: Focusing on the Case of Myung-Il Dong District (대형할인점에 인접한 전통시장의 활성화방안: 명일동지역의 사례를 중심으로)

  • Ahn, Yeon S.;Zhang, Ying
    • Journal of Service Research and Studies
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    • v.4 no.2
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    • pp.69-83
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    • 2014
  • This study was tried for revitalization of the traditional markets, at which were located the same business district of grand supermarket of an urban area in Seoul. The Myung-Il Market, one of traditional markets near the Gang-Dong Homeplus was selected for this research. In our research including the survey from the 63 purchasers' samples of Myung-Il traditional Market, the policy to strengthen the traditional market's ability was suggested to use the price and hygiene factors which affecting on the customers' satisfaction significantly. And the other complementary stategic factors, service and geographical area factors, were induced which were significantly relating to the 100 samples of purchasers at Gang-Dong Homeplus as the grand modern market. Therefore this research suggests the maintaining and enhancement strategy related to price and the hygiene factors should be impressed on the preferential basis for revitalization the traditional markets. And the other strategy which including service and geographical area factors as from the grand modern market's survey result will be considerated complementarily.

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