• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.31 no.1
• /
• pp.92-98
• /
• 2023

This paper used the golf course visitors' data in Jeju region to forecast the growth of inbound air traveler to Jeju. This is because the golf course visitors were proven to bring the highest economic and production inducement effect to the Jeju region. Based on such a data, this paper forecast the short-term growth rate of inbound air traveler using ARIMA to the Jeju until December 2025. According to ARIMA (0,1,0) (0,1,1) model, it was analyzed that the monthly number of golf course visitors to Jeju has been increasing steadily even since COVID-19 pandemic and the number is expected to grow until the end of 2025. Applying the same parameters of ARIMA (0,1,0) (0,1,1) to inbound air travel data, it was found the growth rate of inbound air travelers would be higher than the growth rate of 2019 shortly without moderate variation even though the monthly number of inbound travelers to Jeju had been dropped during COVID-19 pandemic.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.1
• /
• pp.105-120
• /
• 2005

The research regarding the important attribute which gives an effect to golf club membership purchase. 1990's as the golf boom as percentage shows the rapid increase of the golf course visitor and it grows, from 2001 are passing over ten million people golf course visitors. When purchasing golf club membership, it is important from the research which it sees the attributes which it thinks probably are what, it grasped and the scope of research did Seoul and the metropolitan area golf user in the object and it executed an empirical.analysis. In order to raise the reality and a reliability of research also it executed the collection and a Question investigation and a empirical analysis of various statistical data. The result of research a frequency analysis, descriptive analysis, factor analysis, multiple regression analysis and a correspondence analysis used the SPSS/PC+ 10.0 which and is a statistics package program. The results show that four dimensions of image were derived from 14 important attributes, using a factor analysis. A correspondence analysis indicates that statistically significant relationships existed between some of Golf club membership factors with respect to the demographic variables of income and Golf frequency. A multiple regression analyses also indicate that most of Golf club membership factors had great impacts on visitors' recommend.

• 한국체육학회지인문사회과학편
• /
• v.51 no.3
• /
• pp.171-181
• /
• 2012

The purpose of this study was to analyze the influence of the marketing strategy at golf courses in Jeonnam area on perceived values and customers' behaviors. To make this goal, the study was selected it as the population to customers who were the member of 10 golf courses run by membership and public system. The study, then, selects 366 by convenience sampling. The study was analyzed the data by frequency analysis, reliability analysis, factor analysis, and simple and multiple regression analysis. The results are as follows. First, it has a meaningful influence on perceived value to the factors of product, price and place which are the component of marketing strategy in golf courses. Second, it has a meaningful influence on revisiting intention, one of the customers' behaviors, to the factors of product, price and promotion which are the component of marketing strategy in golf courses; but the factor of place has no influence on it. Third, the factors of product and price, the component of marketing strategy have a meaningful influence on the intention of recommending others which is one of customers' behaviors while the factors of promotion and place don't have. Finally, the factor of perceived value has a meaningful influence on both of the intention of revisit and recommendation to others which are customers' behaviors.