• 유통과학연구
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• 제13권5호
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• pp.5-14
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• 2015

Purpose - Loyalty programs enable retailers to maintain longer and better customer relationships. In successful services, customers actively use and value these programs. As the proximity to the goal (goal gradient) might signal active participation, this study empirically examines customer's goal gradient behavior in a multi-vendor loyalty program. We also consider the effect of customer's accrual diversity on goal gradients, which is a differentiating feature in a multi-vendor loyalty program, and is further examined. Research Design, Data, and Methodology - The data consists of6,646 OK Cashbag members' individual transaction records from 2006 to 2009. The goal gradient hypothesis was tested as an increase in both the speed and the amount of accumulated award points. Result - The findings suggest that the goal gradient is also observed in a multi-vendor loyalty program, occurring more strongly among members with high accrual diversity. Conclusions - The results indicate that customers with high accrual diversity attend strongly to goal gradients in multi-vendor loyalty programs; hence, it is important for such program managers to better inform members about affiliated partners.

• 지식경영연구
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• 제20권3호
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• pp.173-193
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• 2019

Reward-based crowdfunding is a funding platform that allows funds to be raised to early operators who have lack of funds, and is seen as an outstanding infrastructure that is going to lead the fourth industrial revolution in that it is a field of realization of new technologies and creative ideas by start-ups. Reward-based crowdfunding has grown in line with the trend of the fourth industrial revolution, and funding success cases are taking place in various industries that culture/art to technology/IT, including as a new means of knowledge management in a rapidly changing industrial environment. The study focused on the fact that consumer's donation purposes may also vary depending on the category of projects classified as reward-based crowdfunding. Because consumer payment decisions and motivation of consumer purchasing behavior are classified according to the purpose of purchase, the previous papers that the goal gradient effect that the main motivation of consumer donation for reward-based crowdfunding introduced vary depending on project category of utilitarian and hedonic. In this study, consumer's daily donation data is collected by Indiegogo which is a leading reward-based crowdfunding company using web-crawling and the model was defined as propensity score matching (PSM) and random effect model. The results showed that the goal gradient effect occurred in utilitarian project category, but no goal gradient effect for the hedonic project category. Furthermore, this paper developed the study of motivation of consumer donation and contributes theoretical foundation by the results consumer donation may vary depending on the project category; also, this paper has implications for an effective marketing strategy depending on the project category leaves real meaning to the projector.

• Steel and Composite Structures
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• 제26권6호
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• pp.673-691
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• 2018

The main goal of this research is to examine the in-plane and out-of-plane forced vibration of a curved nanocomposite microbeam. The in-plane and out-of-plane displacements of the structure are considered based on the first order shear deformation theory (FSDT). The curved microbeam is reinforced by functionally graded carbon nanotubes (FG-CNTs) and thus the extended rule of mixture is employed to estimate the effective material properties of the structure. Also, the small scale effect is captured using the strain gradient theory. The structure is rested on a nonlinear orthotropic viscoelastic foundation and is subjected to concentrated transverse harmonic external force, thermal and magnetic loads. The derivation of the governing equations is performed using energy method and Hamilton's principle. Differential quadrature (DQ) method along with integral quadrature (IQ) and Newmark methods are employed to solve the problem. The effect of various parameters such as volume fraction and distribution type of CNTs, boundary conditions, elastic foundation, temperature changes, material length scale parameters, magnetic field, central angle and width to thickness ratio are studied on the frequency and force responses of the structure. The results indicate that the highest frequency and lowest vibration amplitude belongs to FGX distribution type while the inverse condition is observed for FGO distribution type. In addition, the hardening-type response of the structure with FGX distribution type is more intense with respect to the other distribution types.

• 지식경영연구
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• 제23권3호
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• pp.1-22
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• 2022

온라인 커뮤니티를 비롯한 다양한 온라인 플랫폼이 발전하면서 플랫폼의 성과는 사용자 참여에 따라 크게 좌우될 수 있다. 이에 플랫폼 운영자들은 사용자 참여를 유도하는 여러 전략을 활용하고 있는 가운데 게임화(gamification)가 주목 받고 있다. 본 연구에서는 대표적인 게임화 전략인 배지시스템이 실제 사용자 참여 증가에 미치는 영향을 확인하였다. 또한 플랫폼 맥락에서 맞춤형 게임화 전략 적용의 가능성을 확인하기 위해, 온라인 사용자 정보공개 수준에 따른 맞춤화 전략의 효과를 살펴보았다. 이를 위해 개발자 Q&A 커뮤니티 사이트인 스택오버플로에서 파이썬 배지를 획득한 사용자 557명의 답변 1,048,020개를 직접 수집하여 분석에 활용하였다. 연구 결과 배지를 제공하는 것이 사용자 참여 양을 증가시키는데 효과적으로 작용한 데 반해, 참여 질에는 부분적인 증가 효과가 있음을 확인하였다. 또한 사용자 정보 공개 수준이 배지 획득 이후 참여의 감소에 미치는 영향을 조절하지는 않는 것으로 나타났다. 이 연구 결과는 목표 행동에 따른 게임화의 효과 차이와 맞춤형 게임화에 대한 관심을 환기했다는 점에서 실무적인 시사점이 있다.

• 한국방사선학회논문지
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• 제11권5호
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• pp.303-312
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• 2017

감마나이프 방사선수술(GKRS)의 핵심 목표는 병변에 처방 등선량 표면의 일치성을 최대화하고 병변 주변부 정상 조직의 방사선 효과를 최소화하는 것이다. 일치성 지표, 적용 범위, 선택성, 빔-온 시간, 기울기 지표(GI), 일치성/기울기 지표(CGI)와 같은 치료계획의 질과 관련된 다양한 종류의 지표들이 존재한다. 이 가운데 최상의 치료계획 평가 도구로서 우리는 일치성 지표, GI 및 CGI를 반드시 확인해야 한다. 특히 건강한 정상조직의 합병증과 관련된 GI 및 CGI는 일치성 지표보다 더욱더 중요하게 여겨진다. 그래서 저자는 치료계획 시스템 렉셀 감마플랜(LGP) 및 검증 방법 가변 타원체 모형화 기술(VEMT)을 사용하여 광범위하게 적용되고 있는 GI 뿐 만 아니고 CGI, 새로이 정의된 일치성/기울기 지표를 계산하고 통계적으로 분석하였다. 본 연구는 GKRS로 치료받은 두개 내 병변을 가진 10명의 환자를 대상으로 하였다. 저자는 단지네 인자들: 처방 등선량 체적, 최대 선량의 30% 이상 체적, 병변 체적, 처방 등선량 절반의 체적 만을 가지고 LGP와 VEMT를 이용해서 지표를 계산했다. 모든 데이터는 두 가지 다른 측정기법을 비교하는데 사용되는 통계적 방법인 Paired t-test로 분석되었다. 10명의 사례에서 LGP와 VEMT 사이에 GI의 통계적 유의성은 관찰되지 않았다. GI의 차이는 -0.14에서 0.01 사이의 범위였다. LGP와 VEMT의 두 가지 방법으로 계산된 새롭게 정의된 기울기 지표 또한 통계적으로 유의하지 않았다. 저자는 LGP와 VEMT 사이에 처방 등선량 체적에 대한 통계적 차이를 발견하지 못했다. 최상의 치료계획을 결정하기 위한 또 하나의 평가 지표인 CGI도 통계적으로 유의하지 않았고 CGI의 차이는 -4에서 3까지 이었다. 똑같이 GKRS에 적합하게 새로이 정의된 일치성/기울기 지표도 통계 분석을 통해서 치료계획 평가를 위한 훌륭한 측정 기준으로 여겨진다. 통계분석 결과 VEMT는 GKRS에서 최상의 치료계획을 평가하기 위해 GI, 새로운 기울기 지표, CGI 및 새로운 CGI를 고려했을 때 LGP와 우수한 일치를 보였다. 저자는 LGP 및 VEMT를 통해서 빠르고 쉬운 평가도구의 적용성으로 인하여 GI 뿐 만 아니라 CGI와 새로이 정의된 CGI가 널리 사용되기를 기대한다.

• International journal of advanced smart convergence
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• 제8권4호
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• pp.68-74
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• 2019

Along with the deeper architecture in the deep learning approaches, the need for the data becomes very big. In the real problem, to get huge data in some disciplines is very costly. Therefore, learning on limited data in the recent years turns to be a very appealing area. Meta-learning offers a new perspective to learn a model with this limitation. A state-of-the-art model that is made using a meta-learning framework, Meta-SGD, is proposed with a key idea of learning a hyperparameter or a learning rate of the fast adaptation stage in the outer update. However, this learning rate usually is set to be very small. In consequence, the objective function of SGD will give a little improvement to our weight parameters. In other words, the prior is being a key value of getting a good adaptation. As a goal of meta-learning approaches, learning using a single gradient step in the inner update may lead to a bad performance. Especially if the prior that we use is far from the expected one, or it works in the opposite way that it is very effective to adapt the model. By this reason, we propose to add a weight term to decrease, or increase in some conditions, the effect of this prior. The experiment on few-shot learning shows that emphasizing or weakening the prior can give better performance than using its original value.

• 한국경영과학회지
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• 제39권3호
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• pp.63-82
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• 2014

The main objective of this research is to investigate whether the RFM (recency-frequency-monetary value) information of a customer's redemption behavior of loyalty points can improve the prediction of future value of the customer. The conventional measurement of customer value has been primarily based on purchase transactions behavior although a customer's future behavior can be also influenced by other interactions between the customer and the firm such as redemption of rewards in a loyalty program. We theorize why a customer's redemption behavior can influence her future purchases and thereby the customer's total value based on operant learning theory, goal gradient hypothesis, and lock-in effect. Using a dataset from a major book store in Korea spanning three years between 2008 and 2010, we analyze both purchase transactions and redemption records of over 10,000 customers. The results show that the redemption-based RFM information does improve the prediction accuracy of the customer's future purchases. Based on this result, we also propose an improved estimate of customer lifetime value (CLV) by combining purchase transactions and loyalty points redemption data. Managerial implications will be also discussed for firms managing loyalty programs to maximize the total value customers.

• 상하수도학회지
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• 제23권3호
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• pp.345-352
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• 2009

The purpose of inlet baffle is to distribute the flow uniformly over the entire cross-sectional area of the sedimentation basin. The goal when designing this baffle is to achieve some head loss while keeping the velocity gradients through the ports equal to the velocity gradient in the end of the flocculator, so as to not break up the flocs. Sedimentation tank performance is strongly influenced by hydrodynamic and physical effects such as inlet design. This study was conducted to evaluate the effect of open ratio of the inlet baffle on hydraulic behavior within a rectangular sedimentation basin using CFD simulation and ADV technique. In order to verify the CFD simulation, we measured the factual velocity at 18 points in the full-scale sedimentation basin at Y water treatment plant. Good agreement was obtained between the CFD predictions and the experimentally measured data. From the simulation results of the existing basin with 7.4 % open ratio, it was investigated that extreme decrease in velocity occurred in the middle of basin. Since then, flow features was unstable. The region which the velocity decrease rapidly moved forward to the flow direction in proportion to the increase of inflow velocity. Also, it was investigated that the flow characteristic of 6.0 % open ratio was significantly different from 7.4 % open ratio at the same configuration condition. These results are a clear indication that inflow momentum and open ratio are the parameters affecting the characteristics of hydraulic patterns. The influence of these parameters on the sedimentation performance requires further study.

• Journal of Periodontal and Implant Science
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• 제50권6호
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• pp.392-405
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• 2020

Purpose: Titanium implants are widely used in the treatment of dentition defects; however, due to problems such as osseointegration failure, peri-implant bone resorption, and periimplant inflammation, their application is subject to certain restrictions. The surface modification of titanium implants can improve the implant success rate and meet the needs of clinical applications. The goal of this study was to evaluate the effect of the use of porous titanium with a chitosan/hydroxyapatite coating on osseointegration. Methods: Titanium implants with a dense core and a porous outer structure were prepared using a computer-aided design model and selective laser sintering technology, with a fabricated chitosan/hydroxyapatite composite coating on their surfaces. In vivo and in vitro experiments were used to assess osteogenesis. Results: The quasi-elastic gradient and compressive strength of porous titanium implants were observed to decrease as the porosity increased. The in vitro experiments demonstrated that, the porous titanium implants had no biological toxicity; additionally, the porous structure was shown to be superior to dense titanium with regard to facilitating the adhesion and proliferation of osteoblast-like MC3T3-E1 cells. The in vivo experimental results also showed that the porous structure was beneficial, as bone tissue could grow into the pores, thereby exhibiting good osseointegration. Conclusions: Porous titanium with a chitosan/hydroxyapatite coating promoted MC3T3-E1 cell proliferation and differentiation, and also improved osseointegration in vitro. This study has meaningful implications for research into ways of improving the surface structures of implants and promoting implant osseointegration.

• 대한조선학회논문집
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• 제30권2호
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• pp.76-85
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• 1993

자유표면과 수면하 vortex 유동과의 상호작용으로 생기는 수면위의 특이 형상을 실험과 수치해석으로 얻어진 결과에 근거하여 논하였다. 먼저 2차원적인 실험이나 해석적인 연구로 이해될 수 있는 "striation"의 발생을 살펴 본다. "Scar"라 불리우는 striation과 수직한 형상은 2차원 vortex filament와 vortex pair 생성시 생겨나는 residual vortex의 상호작용으로 설명하였다. 간단하면서도 중요한 상호작용의 역학을 연구할 목적으로 vortex ring이 자유표면과 수직하게 충돌할 경우에 나타나는 현상들을 실험적으로 논하였고 이때 상호작용의 초기단계를 축대칭 문제로 하여 수치해석적으로 얻어진 결과와 비교하였다. 상호작용의 후기단계는 vortex reconnection을 포함하는 복잡한 과정인데 이때 수면에서의 짧은파 생성을 vortex ring의 수면과의 경사진 충돌로 설명하였다. 또한 위의 수면과 생성을 간단한 해석적 model로 재구성하여 비교해 보았다. 끝으로 수면위에 존재하는 오염물질이 수면하 vortex 유동에 미치는 영향을 수치해석적인 방법으로 free slip및 rigid wall 조건의 경우와 비교하여 살펴보았다.