• Journal of Distribution Science
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• v.12 no.11
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• pp.45-53
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• 2014

Purpose - Goal setting is effective in any domain in which an individual or group has some control over the outcomes. It applies not only to work tasks but also to sports and health, and in various other settings. Its success depends on considering the mediators and moderators determining its efficacy and applicability. This study investigates the individual factors influencing academic goal attainability. Unlike previous studies, we focused on the effect of the relationships between individual traits (passion, tenacity, self-control) and specific motivation (vision, self-efficacy, implementation intentions) with academic goal attainability, rather than the effects of the relationship between commitment and the goal shielding mechanism with goal attainability. Research design, data, and methodology - Data collected through questionnaires were analyzed by the SPSS program. A total of 293 school students, who participated in the TOEIC program, participated in the survey. Slightly more than half were female (male: n=145 vs. female: n=148). We verified nine hypotheses through various statistical methods (reliability analysis, exploratory factor analysis, confirmatory factor analysis, structural equation model for the hypothesis test, bootstrapping test for the mediation test). Results - Data was analyzed in three phases. The first phase involved measurement analysis (i.e., item purification and factor structure confirmation), involving the scales of the three variables of individual traits, three mechanism variables, and goal attainability. The second phase involved estimating the proposed structural relationships among the key constructs (see Figure 1), using the results to test H1 to H9. The final phase involved examining the mediating effects of the three variables (vision, implementation intention, and self-efficacy). The research model shows that the independent variable passion has a significant result with both the mediators-vision and self-efficacy. Further, vision and self-efficacy significantly affect goal attainability. The second variable, self-control, shows a significant effect when mediated by implementation intentions, but the direct relationship between implementation intension and goal attainability shows an insignificant result. However, when further mediated by self-efficacy, it showed a significant effect between self-efficacy and goal attainability. Similarly, the third variable, tenacity, shows an insignificant result when mediated by vision. In contrast, the mediator self-efficacy shows a positive effect between tenacity and goal attainability. Conclusions - This study shows how these individual traits, when mediated with the appropriate motivational factors, resulted significantly in the attainability of academic goals. We may identify several theoretical and practical contributions. Theoretically, we developed a step further in the research into consumer goals and related studies. Future research could examine the effects of different learning goal types and their combinations with performance goals (e.g., learning goals first, then performance goals), different types of goal framing (approach success vs. avoid failure), the relation between goals and cognition (which, by implication, entails all of cognitive psychology), goal hierarchies, and macro goal studies with organizations of different sizes. More studies on the relationship between conscious and subconscious goals would also be valuable.

• (The) Korean Journal of Advertising
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• v.28 no.2
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• pp.7-25
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• 2017

The previous studies regarding prosocial behavior have been researched based on donors' personal traits and the effects of donees emotions. However, studies in identifying the effects of regulatory focus as motivational traits and the emotions resulting from donees' expression on prosocial behaviors have not been researched as much thoroughly. Specifically, consumers with prevention-focus perceive fit as the goal attainability process by avoiding negative factors. Thus, it is expected that the intentions of doing a charitable deed greater will more increase when the donees look sad than when they look happy. On the other hand, consumers with promotion-focus perceive fit as the consequential benefits of goal attainability when they are in the condition of a positive emotion. As a result, the intention of doing a charitable deed is expected to be increased greater when the donees have happier faces than sad faces. According to the experimental results, consumers with prevention focus more intended to do a charitable deed when the donees' expression was presented with a sad expression by mediating sadness. On the contrary, consumers with promotion focus show higher intention of doing a charitable deed when the donees looked happier by mediating happy feelings. This study has a theoretical meaningfulness in respect to expanding previous research concerning regulatory focus into donation contexts. Furthermore, this study has practical implications by presenting the donation strategies on information presentations of donees.

• Journal of Environmental Impact Assessment
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• v.6 no.2
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• pp.93-102
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• 1997

Acid rain below pH 5.6 is responsible for 40% of annual precipitation in Korea and it is more serious especially in major cites. Because of that, it is urgent to make measures to reduce the emission of $SO_2$, one of the major air pollutants causing acid rain. The national total emission of $SO_2$ in 1994 was estimated as 1.6 million tons. The $SO_2$ emission in 2020, is expected to increase up to 3.2 million tons, about 2 times that of 1994 under Business-As-Usual scenario. We could take various $SO_2$ reduction measures such as installing desulfurization facilities, the supply of low-sulfur oil and clean fuel(LNG), energy savings, upgrading of production process. However, it is necessary to check the economic feasibility and the attainability to reduction target with a dynamic optimization mode, "Global 2100 Model". The cost-benefit analyses for the measures using the revised "Global 2100 Model" clearly revealed that the desulfurization facilities should be introduced to reduce the $SO_2$ concentration to 0.01 ppm with fuel substitution. If the introduction of desulfurization facilities is delayed, We can not attain the goal of Ministry of Environment before the year of 2012, even in the case that almost all the fuels would be substituted with LNG.

• Journal of Climate Change Research
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• v.7 no.3
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• pp.237-247
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• 2016

Global warming caused by greenhouse gases is one of the foremost challenges in the international community. As an alternative to solve this problem, the importance of CCS (Carbon Capture and Storage) technology is increasing. However, due to the delay of European financial crisis recovery, some large-scale CCS projects were postponed. In turn, large-scale CCS projects in South Korea have not been launched as originally planned. Given these situations, it is important to review the latest R&D activities related to CCS in South Korea, and then adjust relevant national policy accordingly. The purpose of this study is to identify policy issues for the effective promotion of CCS technology in South Korea. Following the analysis of recent global trend on CCS policy, we evaluated the results and achievements from national CCS projects, which had been listed under the "Korean National CCS Master Action Plan (2010)". Especially, we tried to review the attainability for the original goal of each project. Through the present study, we identified the current status of CCS technology in South Korea and suggested efficient ways to be taken in order to increase efficiency in implementing national CCS policy in the future.