• Title/Summary/Keyword: Global product network

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Strategic Behavioral Characteristics of Co-opetition in the Display Industry (디스플레이 산업에서의 협력-경쟁(co-opetition) 전략적 행동 특성)

  • Jung, Hyo-jung;Cho, Yong-rae
    • Journal of Korea Technology Innovation Society
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    • v.20 no.3
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    • pp.576-606
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    • 2017
  • It is more salient in the high-tech industry to cooperate even among competitors in order to promptly respond to the changes in product architecture. In this sense, 'co-opetition,' which is the combination word between 'cooperation' and 'competition,' is the new business term in the strategic management and represents the two concepts "simultaneously co-exist." From this view, this study set up the research purposes as follows: 1) investigating the corporate managerial and technological behavioral characteristics in the co-opetition of the global display industry. 2) verifying the emerging factors during the co-opetition behavior hereafter. 3) suggesting the strategic direction focusing on the co-opetition behavioral characteristics. To this end, this study used co-word network analysis to understand the structure in context level of the co-opetition. In order to understand topics on each network, we clustered the keywords by community detection algorithm based on modularity and labeled the cluster name. The results show that there were increasing patterns of competition rather than cooperation. Especially, the litigations for mutual control against Korean firms much more severely occurred and increased as time passed by. Investigating these network structure in technological evolution perspective, there were already active cooperation and competition among firms in the early 2000s surrounding the issues of OLED-related technology developments. From the middle of the 2000s, firm behaviors have focused on the acceleration of the existing technologies and the development of futuristic display. In other words, there has been competition to take leadership of the innovation in the level of final products such as the TV and smartphone by applying the display panel products. This study will provide not only better understanding on the context of the display industry, but also the analytical framework for the direction of the predictable innovation through analyzing the managerial and technological factors. Also, the methods can support CTOs and practitioners in the technology planning who should consider those factors in the process of decision making related to the strategic technology management and product development.

Economic Integration and Structural Changes in the International Agro-Food Trade Network (경제통합과 농식품 교역의 국가 간 네트워크 변화)

  • Hyun, Kisoon;Lee, Junyeop
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.1
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    • pp.83-103
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    • 2016
  • This paper examines the characteristics of structural change in the international agro-food trade network with a global trend of the FTA diffusion. By focusing on the centralities and the community structure to identify the agro-food trade network, we use the social network analysis and the trade data contained of 07, 08, 20, and 21 at the 2-digit HS product level among 45 countries over the last 15 years. The main analytical results are as follows: 1) Not only has intra trade network intensified more than inter-regional trade, but also, there is no doubt that inter-regioanl trade by linking has steadily increased. 2) EU countires have the high indices of centrality, which have already been highly integrated. 3) Intraregional agro-food trade network for fresh vegetables and processed food sector in Asia is shown to be strongly integrated. This finding suggests that the processes of economic integration will help strengthen the trade network for agro-food in a culturally homogeneous region. 4) The case of Korea's participation in the RCEP and TPP, Korea's power in the agro-food network tends to be reinforced, especially in the processed food sector. Overall, there is a need for establishment of spatial strategies and policies across the different regions for Mega FTAs.

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Global Big Data Analysis Exploring the Determinants of Application Ratings: Evidence from the Google Play Store

  • Seo, Min-Kyo;Yang, Oh-Suk;Yang, Yoon-Ho
    • Journal of Korea Trade
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    • v.24 no.7
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    • pp.1-28
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    • 2020
  • Purpose - This paper empirically investigates the predictors and main determinants of consumers' ratings of mobile applications in the Google Play Store. Using a linear and nonlinear model comparison to identify the function of users' review, in determining application rating across countries, this study estimates the direct effects of users' reviews on the application rating. In addition, extending our modelling into a sentimental analysis, this paper also aims to explore the effects of review polarity and subjectivity on the application rating, followed by an examination of the moderating effect of user reviews on the polarity-rating and subjectivity-rating relationships. Design/methodology - Our empirical model considers nonlinear association as well as linear causality between features and targets. This study employs competing theoretical frameworks - multiple regression, decision-tree and neural network models - to identify the predictors and main determinants of app ratings, using data from the Google Play Store. Using a cross-validation method, our analysis investigates the direct and moderating effects of predictors and main determinants of application ratings in a global app market. Findings - The main findings of this study can be summarized as follows: the number of user's review is positively associated with the ratings of a given app and it positively moderates the polarity-rating relationship. Applying the review polarity measured by a sentimental analysis to the modelling, it was found that the polarity is not significantly associated with the rating. This result best applies to the function of both positive and negative reviews in playing a word-of-mouth role, as well as serving as a channel for communication, leading to product innovation. Originality/value - Applying a proxy measured by binomial figures, previous studies have predominantly focused on positive and negative sentiment in examining the determinants of app ratings, assuming that they are significantly associated. Given the constraints to measurement of sentiment in current research, this paper employs sentimental analysis to measure the real integer for users' polarity and subjectivity. This paper also seeks to compare the suitability of three distinct models - linear regression, decision-tree and neural network models. Although a comparison between methodologies has long been considered important to the empirical approach, it has hitherto been underexplored in studies on the app market.

The Internalization Strategies for Venture Business (벤처기업의 국제화 전략)

  • Kim, Sung-Ho;Kim, Pan-Jin;Na, Seung-Hwa
    • Journal of Distribution Science
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    • v.7 no.3
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    • pp.101-122
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    • 2009
  • This study examines internationalization determinant factors, motivation and goal of internalization, market entry methods, timing, region, internalization strategy and access method, internationalization performance and success factors, problems and troubles of internalization, and ultimately suggests internalization strategies for domestic venture companies. The study found that interior factors of internationalization determinant factors are characteristics of new firm and technological capabilities while exterior factors include narrow domestic market, industrialization level, competition level, product life cycle, economy of scale, and global network. Motivation was found to include securing and preoccupying market, cost reduction and efficient production through moving of production base, and the necessity of network formation.

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An Empirical Study of Implementation and Application of Mold Life Cycle Management Information System In the Cloud Computing Environment (클라우드 컴퓨팅 환경에서 금형 수명주기관리 정보시스템 구축 및 적용의 실증적 연구)

  • Koh, Joon-Cheol;Nam, Seung-Done;Kim, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.16 no.4
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    • pp.331-341
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    • 2014
  • Internet of Thing(IoT), which is recently talked about with the development of information and communication technology, provides big data to all nodes such as companies and homes, means of transportation etc. by connecting all things with all people through the integrated global network and connecting all actual aspects of economic and social life with Internet of Thing through sensor and software. Defining Internet of Thing, it plays the role of a connector of providing various information required for the decision-making of companies in the cloud computing environment for the Insight usage by collecting and storing Raw Data of the production site through the sensor network and extracting big data in which data is accumulated and Insight through this. In addition, as the industry showing the largest linkage with other root industries among root industries, the mold industry is the core technology for controlling the quality and performance of the final product and realizing the commercialization of new industry such as new growth power industry etc. Recently, awareness on the mold industry is changing from the structure of being labor-intensive, relying on the experience of production workers and repeating modification without the concept of cost to technology-intensive, digitization, high intellectualization due to technology combination according to IT convergence. This study, therefore, is to provide a golden opportunity to increase the direct and indirect expected effects in poor management activities of small businesses by actually implementing and managing the entire process of mold life cycle to information system from mold planning to mass production and preservation by building SME(small and medium-sized enterprises)-type mold life cycle management information system in the cloud computing environment and applying it to the production site.

Performance Modeling of an EPC Information Service System

  • Kim, So-Jung;Kang, Yong-Shin;Son, Kyung-Won;Lee, Yong-Han;Rhee, Jong-Tae;Hong, Sung-Jo
    • Industrial Engineering and Management Systems
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    • v.9 no.3
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    • pp.285-293
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    • 2010
  • To obtain visible and traceable information from the supply chain, HW/SW standards for the EPC global network, which process electronic product code (EPC) data read from Radio frequency identification (RFID) tags, are regarded as the de facto industry standard. Supply chain participants install information service systems and provide logistics information to partners by following the EPCglobal architecture framework. Although quality of service (QoS) is essential for providing dependable and scalable services as pointed out by Auto-ID Lab, only a few models for the performance analysis of QoS-related work have been developed in the context of EPC information service systems. Specifically, doing so allows alternative design choices to be tested in an easy and cost-effective manner and can highlight potential performance problems in designs long before any construction costs are incurred. Thus, in this study we construct a model of an EPC information service system for the purposes of performance analysis and designing a dependable system. We also develop a set of building blocks for analytical performance models. To illustrate how the model works, we determine the characteristics of an EPC information service system and then select a combination of these proven modeling concepts. We construct a performance model that considers the response time and shows how to derive meaningful performance values. Finally, we compare the analytical results to measurements of the EPC information service system.

Branding and Advertising on Social Networks: Current Trends

  • Trachuk, Tetiana;Vdovichena, Olga;Andriushchenko, Mariia;Semenda, Olha;Pashkevych, Maryna
    • International Journal of Computer Science & Network Security
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    • v.21 no.4
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    • pp.178-185
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    • 2021
  • The emergence of social networks has led to the flourishing of a new golden era of branding, which is a challenge for companies due to the need for creative positioning of companies with an emphasis on building trust and loyalty to the brand. Consumers are becoming more demanding and due to a wide range of products in different markets, make demands that are more stringent on companies. The goal of this article was to study the main trends of branding and advertising on social networks to develop a new approach to brand promotion. Methodology. The quantitative and qualitative research design was used to determine the main trends in branding and advertising on social networks. The methodology included the following methods: 1) analysis of the relationship between brand value and brand content strategy, 2) content analysis of the content of companies in social networks on the example of 10 world-famous brands with the highest value. The results allowed forming the criteria of effective content and communication: simplicity of content and simplicity of communication, lack of direct advertising of products, emphasis on global socio-economic problems and social orientation, unobtrusive communication, content creativity, indirect information about the product or work, the history of the company's development through various tools. The main content strategies of brands are defined: storytelling strategy; strategy of informing about the history of the company's development; entertainment and information strategy; strategy of joint interaction with the audience through the involvement of wellknown influencers or users of products. The theoretical and practical value of the results is confirmed by the conceptualization of the main content strategies of world-famous brands, which are pioneers in new ways to build relationships with users through social networks. The research proposes to use a customer-oriented approach to brand promotion. This means studying consumer behavior and predicting possible changes in behavior, which determines the level of interaction with the brand, the content strategy of the brand, and its effectiveness.

A Study on the Evaluation Differences of Korean and Chinese Users in Smart Home App Services through Text Mining based on the Two-Factor Theory: Focus on Trustness (이요인 이론 기반 텍스트 마이닝을 통한 한·중 스마트홈 앱 서비스 사용자 평가 차이에 대한 연구: 신뢰성 중심)

  • Yuning Zhao;Gyoo Gun Lim
    • Journal of Information Technology Services
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    • v.22 no.3
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    • pp.141-165
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    • 2023
  • With the advent of the fourth industrial revolution, technologies such as the Internet of Things, artificial intelligence and cloud computing are developing rapidly, and smart homes enabled by these technologies are rapidly gaining popularity. To gain a competitive advantage in the global market, companies must understand the differences in consumer needs in different countries and cultures and develop corresponding business strategies. Therefore, this study conducts a comparative analysis of consumer reviews of smart homes in South Korea and China. This study collected online reviews of SmartThings, ThinQ, Msmarthom, and MiHome, the four most commonly used smart home apps in Korea and China. The collected review data is divided into satisfied reviews and dissatisfied reviews according to the ratings, and topics are extracted for each review dataset using LDA topic modeling. Next, the extracted topics are classified according to five evaluation factors of Perceived Usefulness, Reachability, Interoperability,Trustness, and Product Brand proposed by previous studies. Then, by comparing the importance of each evaluation factor in the two datasets of satisfaction and dissatisfaction, we find out the factors that affect consumer satisfaction and dissatisfaction, and compare the differences between users in Korea and China. We found Trustness and Reachability are very important factors. Finally, through language network analysis, the relationship between dissatisfied factors is analyzed from a more microscopic level, and improvement plans are proposed to the companies according to the analysis results.

ADVANTAGES OF USING ARTIFICIAL NEURAL NETWORKS CALIBRATION TECHNIQUES TO NEAR-INFRARED AGRICULTURAL DATA

  • Buchmann, Nils-Bo;Ian A.Cowe
    • Proceedings of the Korean Society of Near Infrared Spectroscopy Conference
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    • 2001.06a
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    • pp.1032-1032
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    • 2001
  • Artificial Neural Network (ANN) calibration techniques have been used commercially for agricultural applications since the mid-nineties. Global models, based on transmission data from 850 to 1050 nm, are used routinely to measure protein and moisture in wheat and barley and also moisture in triticale, rye, and oats. These models are currently used commercially in approx. 15 countries throughout the world. Results concerning earlier European ANN models are being published elsewhere. Some of the findings from that study will be discussed here. ANN models have also been developed for coarsely ground samples of compound feed and feed ingredients, again measured in transmission mode from 850 to 1050 nm. The performance of models for pig- and poultry feed will be discussed briefly. These models were developed from a very large data set (more than 20,000 records), and cover a very broad range of finished products. The prediction curves are linear over the entire range for protein, fat moisture, fibre, and starch (measured only on poultry feed), and accuracy is in line with the performance of smaller models based on Partial Least Squares (PLS). A simple bias adjustment is sufficient for calibration transfer across instruments. Recently, we have investigated the possible use of ANN for a different type of NIR spectrometer, based on reflectance data from 1100 to 2500 nm. In one study, based on data for protein, fat, and moisture measured on unground compound feed samples, dedicated ANN models for specific product classes (cattle feed, pig feed, broiler feed, and layers feed) gave moderately better Standard Errors of Prediction (SEP) compared to modified PLS (MPLS). However, if the four product classes were combined into one general calibration model, the performance of the ANN model deteriorated only slightly compared to the class-specific models, while the SEP values for the MPLS predictions doubled. Brix value in molasses is a measure of sugar content. Even with a huge dataset, PLS models were not sufficiently accurate for commercial use. In contrast an ANN model based on the same data improved the accuracy considerably and straightened out non-linearity in the prediction plot. The work of Mr. David Funk (GIPSA, U. S. Department of Agriculture) who has studied the influence of various types of spectral distortions on ANN- and PLS models, thereby providing comparative information on the robustness of these models towards instrument differences, will be discussed. This study was based on data from different classes of North American wheat measured in transmission from 850 to 1050 nm. The distortions studied included the effect of absorbance offset pathlength variation, presence of stray light bandwidth, and wavelength stretch and offset (either individually or combined). It was shown that a global ANN model was much less sensitive to most perturbations than class-specific GIPSA PLS calibrations. It is concluded that ANN models based on large data sets offer substantial advantages over PLS models with respect to accuracy, range of materials that can be handled by a single calibration, stability, transferability, and sensitivity to perturbations.

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Does Online Social Network Contribute to WOM Effect on Product Sales? (온라인 소셜네트워크의 제품판매 관련 구전효과에 대한 기여도 분석)

  • Lee, Ju-Yoon;Son, In-Soo;Lee, Dong-Won
    • Journal of Intelligence and Information Systems
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    • v.18 no.2
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    • pp.85-105
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    • 2012
  • In recent years, IT advancement has brought out the new Internet communication environment such as online social network services, where people are connected in global network without temporal and spatial limitation. The popular use of online social network helps people share their experience and preference for specific products and services, thus holding large potential to significantly affect firms' business performance through Word-of-Mouth (WOM). This study examines the role of online social network in raising WOM effect on the movie industry by comparing with the similar role of Internet portal, another major online communication channel. Analyzing 109 movies and data from both Twitter and Naver movie, we found that significant WOM effect exists simultaneously in both Twitter and Naver movie. However, we also found that different figures of online viral effects exist depending on the popularity of movies. In the hit movie group, before the movie release, the WOM effect occurs only in Twitter while the WOM effect arises in both Twitter and Naver movie at the same time after the movie release. In the less-popular (or niche) movie group, the WOM effect occurs in both Twitter and Naver movie only before the movie release. Our findings not only deepen theoretical insights into different roles of the two online communication channels in provoking the WOM effect on entertainment products but also provide practitioners with incentive to utilize SNS as strategic marketing platform to enhance their brand reputations.