• 무역학회지
• /
• 제43권6호
• /
• pp.51-70
• /
• 2018

본 연구는 글로벌 해운기업의 목표부채비율 추정하고 자본구조와 시장점유율의 관계를 규명하고자 한다. 2010년부터 2017년까지 세계 상위 100대 해운기업을 대상으로 목표부채비율을 결정하는 요인과 부채비율이 해운시장의 시장점유율에 미치는 영향을 실증분석 하였다. 연구결과, 글로벌 해운기업은 목표부채비율을 62% 정도 조정하고 있으며, 수익성과 MB 비율은 음(+), 기업규모의 5년 만기 국고채 이자율은 양(+)의 영향을 미치는 것을 확인하였다. 전체 해운기업은 전략적으로 부채를 사용하여 시장점유율을 높이고 있는 것을 확인하였다. 그리고 해운기업을 물동량 중심과 운임 중심으로 비교분석 한 결과, 물동량 중심 기업은 부채비율을 높여 컨테이너 물동량을 늘리고, 운임 중심 기업도 전략적으로 부채를 사용하여 운임을 낮추어 시장점유율을 높이고 있었다. 특히 컨테이너 물동량 중심 기업은 운임 중심 기업보다 더 전략적 부채를 사용하여 물동량 증가를 통해 수익 증가 및 경쟁적 지위 획득을 통한 과점화 전략을 펼치고 있다. 또한 물동량 중심 기업과 운임 중심 기업을 고성장과 저성장 기업으로 비교한 결과, 고성장 기업일수록 부채비율이 시장점유율에 미치는 영향이 미흡하였다. 이는 고성장 해운기업의 경영자일수록 주식발행보다 부채발행을 통한 자산 투자 규모를 축소하는 과소투자 문제가 발생하고 있는 것을 확인하였다는 점에서 큰 의미를 갖는다. 연구결과는 해운기업의 자본구조가 시장점유율에 영향을 미치는 새로운 변수로 인정될 수 있으며, 이를 해운시장의 경쟁전략과 연계하여 관리할 필요가 있음을 시사한다.

• 한국의류산업학회지
• /
• 제18권3호
• /
• pp.301-316
• /
• 2016

Due to the dramatic increase in consumers' price sensitivity and growing importance for global retailers to create relevant price strategies, this study investigates the global pricing strategy of the main SPA brands such as ZARA, H&M and UNIQLO. Based on price information shown on official website, the study developed SPA brand index by using exchange rates in terms of US dollars and ratio of differences between the local price and the US price. These figures were compared with GDP per person data in order to analyze each brand's price level against the income level. The study also compared SPA brand index with Big Mac index to identify the difference in price levels between the fast fashion market and the fast food market. ZARA and H&M were mostly targeting Middle East and Asia as a high-price market when considering index only. After taking the income level into account, however, Asia came out be the highest price market and Middle East was similar to the US market. On the other hand, UNIQLO targeted Asia as the lowest price market and the US and EU as the highest in terms of index only. But, Asia came out to be the highest price zone after considering the income level while the price of the US and EU was reasonable. Comparison with Big Mac Index indicated that most of Asia had a higher price level of the fashion market than the food market, whereas most European countries had a similar or high-price level of food market.

• 아태비즈니스연구
• /
• 제11권1호
• /
• pp.45-60
• /
• 2020

Recently, ESG bond issuance has been gradually spreading to banks and non-financial private companies in Korea. However, the Korean ESG bond market is still in its infancy in terms of size, diversity and investor base compared to the global ESG bond market. In other words, ESG bonds are rapidly forming in the global market, but are still in the formation stage in the domestic market, and various policy and practical measures such as system, incentives, and infrastructure are needed to activate them. In this paper, we examine the domestic and international status of ESG bonds in relation to responsible investment. In addition, this paper explores specific measures to revitalize the domestic ESG bond market in four aspects: establishing ESG bond standards, procedures and regulations, increasing ESG bond investment demand, increasing ESG bond issuance, building market infrastructure and market efforts. This study is expected to contribute to the development of the domestic ESG bond market and responsible investment.

• 유통과학연구
• /
• 제18권5호
• /
• pp.71-81
• /
• 2020

Purpose: This case study illustrates the successful entry of Saudi Aramco in the Korean market and how it grows to become one of the world's largest integrated energy enterprises. Research design, data and methodology: This case investigates diverse secondary sources to examine the entry strategy of Aramco in Korea, such as several interviews including public and anonymous dialogues, periodicals, dispatches (i.e. news articles and magazines), annual reports, industrial reports, and others. Results: The main concern for the international strategic approaching of Saudi Aramco is to enter into Korean market by joint venture with SsangYong Oil (today's S-Oil Corporation) in 1991 and finally, ending by Acquisition of S-Oil in 2015. This acquisition of local No.3 company, S-Oil, in Korea is the successful case in Asian Markets overcoming liability of foreignness. Moreover, Saudi Aramco's global distribution strategy through localization in the Korean market is appropriate given the market conditions, timing, effectiveness, and efficiency by sharing their resources and collaborating. Conclusions: It would be valuable, unique, and real story to analyze global leading company's entry and globalization strategy in overseas market. In addition, this study provides decision-makers with a significant and more strategic implication for the overseas expansion of businesses.

• 수산경영론집
• /
• 제46권1호
• /
• pp.15-28
• /
• 2015

This research examined a task to foster into the export industry, through analyzing the competitiveness of the ornamental fish industry and identifying the position of Korea's ornamental industry in the world. Ornamental fish in Korea holds the world's leading aquaculture technology, but products are limited to a few species, lacking competitive products. In the case of aquarium supplies, the Korean technology level is receiving relatively positive marks in the global market, but ornamental fish products are lagging behind the global trend. In other words, Korea's ornamental fish industry has the overall technical foundation, but lacks differentiation in the global market. Meanwhile, Korea's market share of world trade market in fishery products is minimal. Growth was also analyzed not high compared to other countries. Various trade competitiveness index results rated very low in competitiveness, but it is hard to compare Korea with other countries which have already built a strong foundation in the ornamental fish industry. Therefore, for the mid to long term Korea should adapt a "Choice and concentration" strategy and focus on the production of ornamental fish and aquarium supplies, which will enable Korea to become differentiated in the global market and capture the world exports.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.697-710
• /
• 2021

The purpose of this study is to explore the reaction of sharia stock in the Indonesian capital market to the global Covid-19 pandemic. The method used in this study is an event study with a Market Adjusted Model (MAM) approach. The population of this study is shares listed on the Indonesian Stock Exchange (IDX), with the sample chosen from the Jakarta Sharia (Islamic) Index. The result of this study found that the global Covid-19 pandemic is bad news, with the indicators as follows: a) the average expected return is negative; b) the average actual return is negative; c) the average abnormal return is negative, and d) the increase selling action of stock as a cut loss strategy. There is a negative abnormal return and significant Trading Volume Activity (TVA) before, during, and after the announcement of the global Covid-19 pandemic. However, this study found no difference in abnormal return and TVA before and after the announcement of the global Covid-19 pandemic. From these results, this study indicates that the sharia stocks in the capital market in Indonesia can respond quickly to the information that existed. Therefore, the capital market of Indonesia is a capital market with a semi-strong efficient form.

• 한국전자거래학회지
• /
• 제7권3호
• /
• pp.121-137
• /
• 2002

SCM(Supply Chain Management) have been introduced in many companies for integrated management and improvement of business process. Recently, as internet and e-business concept are spread globally, the SCM concept is expanded from one internal company process to inter-company process, it makes a Global SCM concept. In this paper, we discuss the implementation of the Global SCM concept using e-business infrastructure, and propose SCM portal models. Four types of the SCM portal model are discussed, which are forecasting information sharing model, e-Marketplace-typed model, collaboration model and logistics information sharing model. The major concept of the SCM portal is to share information of supply chain process, it provide merits of scale to company. The result of this paper can be summarized as follows : First, the information sharing is very useful in the Global SCM. Second, the e-business infrastructure, especially e-Marketplace can be usefully used for implementation of SCM portal. Third, the M2M(Market to Market) function of e-Marketplace is a major function for implementing SCM portal.

• 스마트미디어저널
• /
• 제12권1호
• /
• pp.92-101
• /
• 2023

현재 실감 콘텐츠에 대한 소비자 욕구가 증대하여 고화질 영상에 대한 중요성이 높아지므로, 본 연구는 지상파 방송사의 UHD 전략을 글로벌 경쟁력 확보를 위한 차원에서 제시하였다. 첫째, 실무적 전략으로, 견고한 내수시장 확보를 위해 각 부서간 협력을 통한 생태계 확보에 주력, 시너지를 창출하고, 글로벌 경쟁력을 갖추기 위한 UHD 분야에 우선순위를 두고 해당 분야의 강국과 긴밀한 협조체제의 필요, 우리나라 사회 문화적 실정을 고려한 가성비에 주목한 UHDTV 개발로 내수시장 확보 후 이를 통한 재정, 기술력 등으로 글로벌 시장 개발을 추진해야 함을 제시했다. 둘째, 정부는 글로벌 콘텐츠 강화를 위한 컨트롤타워 역할, 장기적 로드맵 구성, 관련 자료 지원과 우리나라만의 UHDTV 성과 모델을 만들어 해외에 적극 수출함으로써 글로벌 경쟁력 증대를 지원해야 함을 강조했다.

• 대한한의학회지
• /
• 제28권3호통권71호
• /
• pp.100-107
• /
• 2007

Objective : To build a basis of a research strategy for development of Korean ginseng as a global competitive medical product in the world market by Korean Oriental medicine group. Methods : Survey of all literature or analysis reports about market patterns related to ginseng or ginseng products in Korea and in other countries. Results : Korean ginseng and it products have rapidly decreased in share of the world market since the 1980s, with Korean ginseng occupying just 3% of the Hong Kong ginseng market in 2005. While Korean ginseng has been satisfied with consumption within the large Korean market itself, it now has only 1% of world market share. Conclusion : A systematic strategy is needed to strengthen global competitiveness of Korean ginseng based upon development of novel customer-tailored ginseng products. In addition, experience and science-based research in the Oriental medicine field should be involved in the process.

• 디지털산업정보학회논문지
• /
• 제12권4호
• /
• pp.97-106
• /
• 2016

This study analyzes on localization plans to successfully enter ASEAN market more rapidly growing than over-saturated the Asian or North American mobile game markets based on the Vietnamese market. Vietnamese smartphone market is the fastest growing in ASEAN based on its young aged population of average 28.2 year-old and low 3G service charges. Considering one of the most common activities through smartphones is the mobile game, the smartphone demand increase can be forecasted to be based on the growth of Vietnamese game market. Global strategies for exporting products to the global market can be classified into 'standardization' and 'localization'. From among these, Korean game companies are making profits by localization plan. But the Vietnamese mobile game market still has entry barriers. Therefore, this study is to contribute to Korean mobile game companies' localization plans for the Vietnamese market by finding and supplementing limits of the Vietnamese mobile game market based on literatures and statistics materials.