• Title/Summary/Keyword: Global Strategy

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Exploring on 'Go Global' Barriers of Chinese Inner Mongolia Cashmere POEs (중국 내몽고 캐시미어 민영기업의 해외시장 진출 장벽에 관한 탐색적 연구)

  • Lee, Keonhyeong
    • International Commerce and Information Review
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    • v.19 no.3
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    • pp.63-82
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    • 2017
  • This study explores the barrier factors of Chinese private-owned enterprises in overseas expansion in terms of corruption, political risk, market fluctuation, cultural difference, and firms resource endowments. To explore the existing practical backgrounds, it was investigated to private-owned enterprises dealing with foreign export companies where run business in Hohhot, Baotou and Ordos, Inner Mongolia, China. The result shows that the corruption and political risks of host countries do not have significant influence on business performance in 'Go global' strategy, while the market fluctuation of host countries has a negative effect on business performance. Cultural difference has a negative effect on business performance, and enterprises' resource endowments have a positive effect on business performance in 'Go global' strategy. Additionally, interviewees provide several substantial suggestions regarding the government policy and industry ecosystem to surmount the barriers of POEs' going global. Lastly, the authors discuss managerial implications and provide several suggestions for the future studies.

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A Comparative Case Study on Supply Chain Management and Strategy of Global Semiconductor Companies (글로벌 반도체기업들의 공급체인 관리와 전략에 대한 비교사례 연구)

  • Kwun, Young-Hwa
    • International Area Studies Review
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    • v.20 no.4
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    • pp.91-119
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    • 2016
  • As the 4th industry is introduced these days, so the demand of various semiconductors is growing in the market. And global semiconductor companies in semiconductor industry are responding to this demand by facilitating innovation. Meanwhile, there has been done many studies regarding supply chain for a long time. And the study of supply chain in semiconductor industry has often been carried out until now. But there were no enough case studies regarding the supply chain of semiconductor company. Therefore, this study carried out a comparative case study for global semiconductor companies' supply chain and compared each companies' supply chain management and strategy. In conclusion, all the companies are executing supply chain management in an aggressive, systematic and organized way, and there were a lot of similarities and a few differences among these companies in supply chain management. Furthermore, each company has a unique way for supply chain strategy. Lastly, this study suggested some messages which are helpful for their supply chain strategy.

Data Empowered Insights for Sustainability of Korean MNEs

  • PARK, Young-Eun
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.3
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    • pp.173-183
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    • 2019
  • This study aims to utilize big data contents of news and social media for developing a corporate strategy of multinational enterprises and their global decision-making through the data mining technique, especially text mining. In this paper, the data of 2 news media (BBC and CNN) and 2 social media (Facebook and Twitter) were collected for the three global leading Korean companies (Samsung, Hyundai Motor Company, and LG) from April, 2018 to April, 2019. The findings of this paper have shown that traditional news media and also modern social media have become devastating tools to extract global trends or phenomena for businesses. Moreover, this presents that a company can adopt a two-track strategy through two different types of media by deriving the key issues or trends from news media channels and also grasping consumers' sentiments, preference or issues of interest such as battery or design from social media. In addition, analyzing the texts of those media and understanding the association rules greatly contribute to the comparison between two different types of media channels to see the difference. Lastly, this provides meaningful and valuable data empowered insights to find a future direction comprehensively and develop a global strategy for sustainability of business.

A Study on the Foreign Entry Strategy of Korean Mineral Water Industry (한국 생수산업의 해외시장진출 전략에 관한 연구)

  • Hong, Song-Hon
    • International Commerce and Information Review
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    • v.12 no.4
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    • pp.363-382
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    • 2010
  • It should be unthinkable to not provide water at survival of any living things. Water is too a basic element for development for a country. Currently, the global market of mineral water is growing rapidly. This study, I conceptualized mineral water as bottled water. In particularly, bottled water has seen huge global growth for the last few years. The annual growth rate of the market in the period 2005-2009 was 5.9%. Following a surge in obesity and subsequent health and wellness trends, many consumers are switching from sugary soft drinks to healthier alternatives. Therefore, the global bottled water market is one area which has big potential for growth, but price competition is getting intensified among multi-national and domestic firms. Korean providers too are faced with strong competition in growing domestic market. The bottled water market has presence of multinational provider like Nestle, Danone and Coca-Cola, which collectively account for 35.1% of the world market share in 2009. On the basis of a market orientation approach, this article looks at changing environments in the world mineral water industry and attempts to describe foreign market entry strategy of the Korean mineral water industry. The market orientation provides strong norms for learning from customers and competitors, is instrumental in creating a superior value for buyers, innovating successfully, and generating excellent firm performance. So firms should consider a strategic planning in basis on market orientation before they enter foreign markets. Some discussions were made about managerial implications for Korean bottled water providers.

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Korean Multinational Corporations' Global Expansion Strategies in Manufacturing Sector: Mother Factory Approach

  • Yong Ho Shin
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.1
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    • pp.269-279
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    • 2024
  • The study explores the evolving landscape of overseas expansion strategies by Korean corporations, focusing on recent geopolitical tensions, the COVID-19 pandemic, and disruptions in global supply chains. It emphasizes the challenges faced by industries producing high-value products and delves into the concept of "Friend-Shoring" policies in the United States, leading major Korean companies to invest in local semiconductor, battery, and automotive factories. Recognizing the potential fragmentation of Korea's manufacturing sector, the paper introduces the "Mother Factory" strategy as a policy initiative, inspired by Japan's model, to establish core production facilities domestically. The discussion unfolds by examining the cases of major companies in Japan and the United States, highlighting the need for Korea to adopt a mother factory strategy to mitigate risks associated with friend-shoring policies. Inspired by Intel's "Copy Exactly" approach, the paper proposes a Korean mother factory model integrating smart factory technology and digital twin systems. This strategic shift aims to enhance responsiveness to geopolitical challenges and fortify the competitiveness of Korean high-tech industries. Finally, the paper proposes a Korean Mother Factory based on smart factory concepts. The suggested model integrates smart factory technology and digital twin frameworks to enhance responsiveness and fortify competitiveness. In conclusion, the paper advocates for the adoption of a comprehensive Korean Mother Factory model to address contemporary challenges, foster advanced manufacturing, and ensure the sustainability and competitiveness of Korean high-tech industries in the global landscape. The proposed strategy aligns with the evolving dynamics of the manufacturing sector and emphasizes technological advancements, collaboration, and strategic realignment.

A Study on Improvement of Genetic Algorithm Operation Using the Restarting Strategy (재시동 조건을 이용한 유전자 알고리즘의 성능향상에 관한 연구)

  • 최정묵;이진식;임오강
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.15 no.2
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    • pp.305-313
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    • 2002
  • The genetic algorithm(GA), an optimization technique based on the theory of natural selection, has proven to be relatively robust means to search for global optimum. It is converged near to the global optimum point without auxiliary information such as differentiation of function. When studying some optimization problems with continuous variables, it was found that premature saturation was reached that is no further improvement in the object function could be found over a set of iterations. Also, the general GA oscillates in the region of the new global optimum point so that the speed of convergence is decreased. This paper is to propose the concept of restarting and elitist preserving strategy as a measure to overcome this difficulty. Some benchmark examples are studied involving 3-bar truss and cantilever beam with plane stress elements. The modifications to GA improve the speed of convergence.

A Study of Global Manufacturing Education and Training for Chinese Company Manager

  • Sun, Jing;Tamaki, Kin'ya;Yeh, Shihshui;Takiuti, Noboru
    • Industrial Engineering and Management Systems
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    • v.13 no.3
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    • pp.252-257
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    • 2014
  • Global economic recession, global market reduction, and the deteriorating economic recession are forcing the industry to reconsider the business plan and strategy related to supply chain regardless of the size of the companies. During the economic recession caused by financial anxiety, development of international collaborative producer is the key theme for a manufacturing industry to get over the situation. Especially, development of high-skilled people who are capable of handling global manufacturing management is the key factor in China which shifted from a world factory to a world market. In this background, we started the international project of global manufacturing education and training for Chinese company managers from 2009. In this paper, based on the research conducted by the universities and companies in China, a design of global manufacturing education and training is proposed. This presented design is based on the theory of Japanese production strategy and investigation of actual conditions for Chinese companies and the research methodology of business management practice with efficiency and productive for international level management organization. The effectiveness of the education design is evaluated by applying the international education and training project of Aoyama Gakuin Human Innovation Consulting Inc. and Vigor Management Technology Association.

The exploratory study on exporting brand strategy: Focused on the demand survey for brand & domain consulting (수출 브랜드 전략에 관한 탐색적 연구: 브랜드 및 도메인 개발 컨설팅 수요조사를 중심으로)

  • Kim, Gwi-Gon
    • Journal of Digital Contents Society
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    • v.10 no.4
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    • pp.551-560
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    • 2009
  • Under the recent global business environment and active e-commerce era through digital media, the decision on the exporting companies' brand and web domain development is a very crucial strategic choice. Especially, since web domain development is closely related with company's brand strategy, this study is conducted to research the decisive factors of exporting brand strategy on the basis of the need research results on Korean exporting company's overseas brand and domain development strategy. As presented in statistical results, in case of Korean exporting businesses, the level of OEM brand export was when there was high export competitiveness and the level of OEM brand export was high when there was higher uncertainty about the environment. This supports the hypotheses on the basis of existing research documents. However, the similarities of markets failed to bring out any statistical meaningful influence. As the second result, businesses with high export competitiveness tend to select global brand strategy and businesses with high environment uncertainty tend to choose local brand strategy. However, the similarity of markets failed to show any statistical meaningful influence.

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A Study for Global Optimization Using Dynamic Encoding Algorithm for Searches

  • Kim, Nam-Geun;Kim, Jong-Wook;Kim, Sang-Woo
    • 제어로봇시스템학회:학술대회논문집
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    • 2004.08a
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    • pp.857-862
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    • 2004
  • This paper analyzes properties of the recently developed nonlinear optimization method, Dynamic Encoding Algorithm for Searches (DEAS) [1]. DEAS locates local minima with binary strings (or binary matrices for multi-dimensional problems) by iterating the two operators; bisectional search (BSS) and unidirectional search (UDS). BSS increases binary strings by one digit (i.e., zero or one), while UDS performs increment or decrement to binary strings with no change of string length. Owing to these search routines, DEAS retains the optimization capability that combines the special features of several conventional optimization methods. In this paper, a special feature of BSS and UDS in DEAS is analyzed. In addition, a effective global search strategy is established by using information of DEAS. Effectiveness of the proposed global search strategy is validated through the well-known benchmark functions.

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A Case Study on the Haier Globalization of Chinese Electronics Firms (중국 전자기업 하이얼(Haier)의 글로벌화 사례연구)

  • Kim, Young-Rai;Kang, Qing-Song
    • International Commerce and Information Review
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    • v.8 no.4
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    • pp.301-322
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    • 2006
  • The change of the global environment, especially the development of the communication and transportation and the decrease of the trade barrier promotes the progress of globalization. Under this background, the globalization progress of Chinese electronic firms is also pushed forward, compared with the early firms, which is being quickly shortened. This study has some purposes. First, this tries to investigate the growth process of the Chinese electronics firms, by which reveals the progress of the global competition ability and the background of promoting their rapid globalization. Second, this study estimates and analyzes the implemented process of Haier's globalization strategy, which is the Chinese most representative global Firm. Finally, this article elaborates the globalization of Chinese firms and the apocalypse of the Korean firms and also shows the corresponding projects for them.

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