• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.1223-1230
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• 2005

The dynamic nature of the A/E/C industry, rapidly changing global market environments, and lowest cost competitive bidding make it difficult to survive in global design markets. To understand the global design markets, a case study has been undertaken. The top 150 global design firms represented in the ENR (Engineering News Record) from 1995 to 2003 are classified into three groups for the case study. First group is the firms which advanced in rank from 1995. Second group is the firms which maintained its rank from 1994 until 2003. Third group is the firms which went down in rank from 1995 until 2003. However, finding key factors and changing business strategies of successful top design firms are the fundamental goals in this paper. After examinations of case studies, this paper concludes and suggests that professionalization, M&A strategies, patrons of the government, and academic support are needed to be successful in the global design & engineering industry.

• 한국전자거래학회지
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• 제7권3호
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• pp.121-137
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• 2002

SCM(Supply Chain Management) have been introduced in many companies for integrated management and improvement of business process. Recently, as internet and e-business concept are spread globally, the SCM concept is expanded from one internal company process to inter-company process, it makes a Global SCM concept. In this paper, we discuss the implementation of the Global SCM concept using e-business infrastructure, and propose SCM portal models. Four types of the SCM portal model are discussed, which are forecasting information sharing model, e-Marketplace-typed model, collaboration model and logistics information sharing model. The major concept of the SCM portal is to share information of supply chain process, it provide merits of scale to company. The result of this paper can be summarized as follows : First, the information sharing is very useful in the Global SCM. Second, the e-business infrastructure, especially e-Marketplace can be usefully used for implementation of SCM portal. Third, the M2M(Market to Market) function of e-Marketplace is a major function for implementing SCM portal.

• 시큐리티연구
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• 제39호
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• pp.355-386
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• 2014

오늘날 기업환경은 기업보안에 대한 근본적인 변화를 요구하고 있다. 이러한 변화의 핵심은 오늘날 글로벌기업의 보안관리는 중요한 경영자의 업무이며, 보안실무자는 비즈니스적 사고를 가진 매우 전문화된 교육과 훈련이 필요한 전문직이라는 것이다. 지구촌의 급격한 글로벌화의 진행은 지리적인 영역의 한계에 제한되었던 기업들의 비즈니스의 한계를 무너뜨렸다. 글로벌화와 더불어 과학기술의 발전에 따라 추동되는 급격한 기업환경의 변화는 기업연속성유지에 새로운 패러다임을 요구하고 있다. 글로벌화의 진행에 따라 국가경제에서 기업이 차지하는 비중이 점차적으로 증가하고 우리나라는 무역을 통하여 국가경제의 동력을 유지하고 있는 무역 의존적인 경제시스템으로 한국경제의 편향성이 가속화하고 있다. 글로벌 시장에서 경쟁력을 유지하기 위해서는 기존의 국내에서의 기업운영과는 다른 새로운 전략이 필요하다. 즉, 국내에서의 기업운영에서 대외적인 리스크에 대한 대응력이 어느 정도 확립되어 있으나, 해외에서의 영업활동에서는 국가마다 상이한 기업활동에 대한 관행의 차이와 지배구조의 변화 등 수많은 예상하지 못한 리스크에 직면하게 된다. 이러한 새로운 리스크에 효과적으로 대응하기 위해서는 기업리스크에 대한 새로운 패러다임이 요구한다. 특히 새로운 보안리스크에 효과적으로 대응하기 위한 뉴패러다임과 같은 사고의 유연성이 요구된다. 글로벌 시장에서 세계적인 기업과 경쟁하고 새로운 기업환경에서 발생하는 보안리스크에 효과적으로 대응하기 위해서는 기업경영진과 구성원의 보안에 대한 인식변화와 보안정책에 혁신적인 변화가 요구된다. 이러한 변화의 근간에는 기업보안업무의 확대, 보고라인의 개선, 보안실무자의 전문성과 위상의 제고, 실무자의 다양성과 보안에 대한 투자의 증가 등이 있다.

• Asia Marketing Journal
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• 제14권3호
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• pp.137-151
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• 2012

Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide's strong and enduring passion and commitment to enter the global market and to build and strengthen its global network. The second factor is achieving successful localization through recruiting talented employees for its overseas branches directly from the local workforce, which enables the company to overcome language barriers, cultural differences, and creative gaps among different regional markets. Third is the company's effective implementation of the 'Global Resource Remix' strategy, which incorporates the distinctive competencies of each overseas operation as a global company standard. Fourth is the creation of the 'Discover System,' a global knowledge management system enabling overseas offices worldwide to share each other's accumulated knowledge and experiences. The fifth factor is the successful establishment of INNOCEAN Worldwide's unique Total Marketing Solution Service. Through this service, the company has offered integrated consulting services for strategic brand management to solve various marketing problems. In summary, the passion and commitment of INNOCEAN Worldwide's top management for the company's globalization and the supporting system that enables such commitment have made it possible for the company to take a global leap and become not merely a company with global operations but a truly global company.

• 이베로아메리카
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• 제13권1호
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• pp.351-388
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• 2011

Many global business failures have been ascribed to a lack of intercultural competence, especially to a lack of an adequate conceptualization and definition of intercultural competence, focusing instead on the knowledge, skills, and attributes that appear to be its antecedents. Intercultural competence should be perceived as multifaceted important components of global management capabilities. Depending on the related concepts of intercultural competence, such as global mindset, intercultural sensitivity, and cultural intelligence, dynamic aspects of intercultural competence as learning process are suggested. Also, the domain of intercultural competence in the context of global management or business comprised three dimensions - perception management, relationship management, and self management. Each dimension is characterized by facets that further delineate aspects of intercultural competence. With respect to the domain of intercultural competence, appropriateintercultural training methods should be designed. In practice, human resource managers may benefit from gaining knowledge about which measures to use for identifying employee's weakness in intercultural competence in order to create appropriate training programs.

• 무역상무연구
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• 제47권
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• pp.403-428
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• 2010

Our country's sustainable trade growth fundamentally depends on the supply of excellent labors called global trade expert. He or she is required several knowledge and skills not only trade, marketing, information technology, foreign languages but also global mind. Universities have to supply excellent global trade expert to companies according to needs and wants. The object of this paper is to propose some ideas for training of global trade expert of Korea university under global trade environment. First, global companies prefer labors who have not only some skills about specialty and communication skill but also personality on passion, creativity, leadership and so on. Second, The university's curriculum needs to improved in terms of "convergence" and "specialty". In nature, trade major treats lots of subjects such as trade, business adminstration, economics, international law, international commerce, logistics, marketing, etc to catch up changing global business circumstances and companies' needs. Therefore convergence of adjacent field is very important in study and training. Finally, Universities need to use field-specialist to supplement of trade working experience as instructors and practitioners. The concept of convergence and specialty is not separated but harmonious each other.

• Asia Marketing Journal
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• 제11권2호
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• pp.193-215
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• 2009

This paper reports the country of origin and brand trust perceptions of 102 Nepali consumers living in Kathmandu. The paper also explores these Nepali consumers' perceptions of global brands. Three major findings are reported: (1) For these Nepali consumers, the importance of buying a global brand is exceptionally important in their purchase decisions. (2) Nepali women consistently rate the importance of buying a global brand higher than Nepali men. (3) The set of global brands most trusted by these Nepali consumers show strong regional, Asian preferences. The paper also discusses the challenges of market research in Nepal.

• 통상정보연구
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• 제17권3호
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• pp.155-176
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• 2015

본 논문은 글로벌 비즈니스 협상과 신뢰요인 사이에 어떠한 관계가 있는지를 확인하는 데 연구목적을 두었다. 크리스틴 블랭클리(2010)는 비즈니스 협상에 있어서 각 단계별로 영향을 미치는 신뢰수준을 계산기반의 신뢰, 지식기반의 신뢰, 그리고 동일체기반의 신뢰 등 3가지 유형으로 나누어 지적한 바 있다. 이러한 관점에서 본 연구는 중국인 거래 파트너와의 비즈니스 협상경험을 가진 한국인과 캐나다인의 협상에 초점을 맞추어 각각의 신뢰수준과 비즈니스 협상 프로세스 사이의 상관 관계를 분석하였다. 연구 결과 한국 응답자들의 경우 계산기반의 신뢰와 동일체기반의 신뢰는 협상 분위기에 유의미한 영향을 미치는 것으로 나타난 반면, 캐나다 응답자들의 경우는 유의미한 영향을 미치지 않는 것으로 나타났다. 캐나다 응답자들은 비즈니스 협상과정에서 지식기반의 신뢰가 각 단계별로 가장 크게 영향을 미치는 것으로 나타났다.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2022년도 제65차 동계학술대회논문집 30권1호
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• pp.117-118
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• 2022

정부는 전기차 보급 목표치 달성을 위해 인프라 확충, 보조금 지급 등 다방면에서 지원 정책을 펼치고 있다. 이 연구의 목적은 정부의 전기차 정책이 부족하다는 인식에서 시작하여, 전기차 등록 대수 및 전기차 충전소 현황을 연도별로 비교하여 지원 정책이 유의미하게 작용했는지 파악하고, 정책의 방향성을 제시하기 위해 수행되었다. 연구를 위해 국가통계포털 및 서울시 데이터센터 등에서 받은 지역별/연도별 차량수, 지역별 전기차 충전소 현황, 지역별 전기차 보조금, 차량별 전기차 보조금 등의 데이터를 수식과 DB 메소드를 통해 가공하여 정부의 정책판단에 유의미한 영향을 줄 수 있는 데이터들을 산출해내었다. 이 연구는 전반적인 전기차 시장의 흐름을 파악하는 데에 효용가치가 높다고 사료된다. 과거와 현재의 데이터를 기반으로 하여, 현 상황을 분석하는 데에 그치지 않고, 이후의 상황에 대한 대략적인 이미지와 로드맵을 제시할 수 있었다.

• 패션비즈니스
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• 제14권3호
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• pp.35-51
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• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.