• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.1
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• pp.143-165
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• 2017

This study aims to examine the effect of students' library after-school activities on the students and the school library from a marketing perspective and to recommend marketing strategies for school libraries. For the purpose, a questionnaire survey was conducted at nine middle schools in Seoul and Gyeonggi Province, and a series of statistical analyses with the survey data was performed in order for hypothesis testing. The results suggest that the effects of the school library marketing including customer loyalty were influenced by the student assistants' activities such as internal and experiential marketing factors. Furthermore, the activities of student library assistants can be linked to word-of-mouth marketing. Based on the results, ways to use student assistants in school library marketing are suggested.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.3
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• pp.45-66
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• 2017

To resolve the problem that multicultural people in Korea suffer from difficulties especially with prejudice and discrimination, it is necessary to raise the cultural diversity in communities in Korea through cultivating multicultural awareness among non-multicultural people. In this vein, public libraries, as cultural exchange institutes, can affect multicultural awareness of the people. This study investigated how characteristics of public libraries and their local communities are related to the users' multicultural awareness. The study found that multicultural awareness of library users was significantly influenced by the characteristics of public libraries but not by the characteristics of communities. It is suggested that public libraries should consider cultural diversity on overall library services for their general users to support their multicultural awareness.

• Journal of the Korean Society for information Management
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• v.32 no.3
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• pp.237-260
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• 2015

This study attempts to investigate the perception of professionalism of librarians in public libraries and difference in that regard between librarians and library users in terms of branding and brand communication. To achieve this goal, a series of statistical analysis was conducted using a questionnaire survey of librarians in public libraries and library users. The results showed that brand communication between public librarians and library users is inactivated for each element. Therefore, they need external branding that relates to the public libraries and librarians characteristics in professionalism for library users and internal branding that relates to librarian's professionalism and the expertise of librarians so as to improve brand communication further.

• Journal of the Korean Society for information Management
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• v.32 no.3
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• pp.183-197
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• 2015

The purpose of this conceptual paper is to identify the library services market and its characteristics versus the common commodity market so that marketing and management in library services can be more fruitful in terms of research and development. Based on the developed hypothetical market, a library services market is identified; the market is then characterized in comparison to the common commodity market using three theoretical characteristics of the library services market: indirect exchange, limited competition, and time-lagging exchange. Based on these characteristics, two possible research directions are suggested: development of goals for library management and consideration of applications in library marketing.

• Journal of the Korean Society for information Management
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• v.32 no.3
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• pp.295-316
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• 2015

This study analyzed the policy making process by finding factors of a back-in phenomenon appeared in contracting out of public library using advocacy coalition framework. The coalitions were divided into 'agreement of direct management', 'opposition of direct management' and 'keep the contract out'. Considering their belief and activity, to share core belief could make a change of secondary belief. It suggests that activating public sphere is necessary for enforcement of their strategies throughout the library policy.

• Journal of the Korean Society for information Management
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• v.32 no.1
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• pp.245-264
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• 2015

This study aims to identify the characteristics of Korean secondary school students in perceptions on and needs to school libraries, and suggest an effective library management directions based on the characteristics. To achieve this purpose, we compare the perceptions on and needs for library elements, such as facilities, collections, programs, etc., between middle school students and high school students, and analyze the differences. Based on the results from the analysis, we suggest to establish an orientation of school library management. We also suggest a need of further study in which differences in the perception and needs among grades in a level of the secondary school for more detailed customization of library services.

• Journal of the Korean Society for information Management
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• v.34 no.2
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• pp.115-135
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• 2017

Many for-profit and not-for-profit organizations' service provider can affect customers' perceptions of the organization based on the relationship between the customers and the organizations. This study aims to identify the relational benefits in libraries, and analyze the relationship between relational benefits and library trust and perception using a questionnaire. As a result, public library customers realize relational benefits with librarians. And these relational benefits affect library trust and perception. This study is meaningful in that it focuses on the relationships in libraries for the first time, which can contribute to the positive perceptions of customer-librarian relations.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.3
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• pp.241-266
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• 2015

When library performance is regarded as service quality, competency in human resources should be considered as an influential factor. This study aims to identify relationships between job satisfaction of librarians and the service quality that users recognize in public libraries. Librarians and users in 10 public libraries in Seoul, Incheon, Gyeonggi province were sampled to measure job satisfaction and service quality with $LibQUAL+^{TM}$ model. As a result, the higher the satisfaction of the duty itself and organizational factor show a high service quality. Consequently, to improve library customer satisfaction, the librarian's job satisfaction should be considered. Additionally, some practical implications are discussed.

• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.361-366
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• 2019

Exchanging sheets for patients is one of the worst and one of the factors that makes the nursing environment difficult. Many beds with various functions for the patient have already been developed, but there is no device for automatically changing the sheets. In this study, we developed and tested the first automatic sheet changer for a medical bed and verified its performance. The developed automatic seat changer uses a torque limiter to properly adjust tension and exchange a dirty sheet and a new seat at the same time. The designed automatic sheet changer was experimentally confirmed to be properly operated and installed in a integrated multi-functional bed with bed sores prevention and automatic patient transfer functions.

• Journal of the Korean Society for information Management
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• v.36 no.3
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• pp.37-60
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• 2019

In this study, the effects of reading strategy, which is a combination of reading methods on high school students' reading ability were investigated using action research methodology in order to provide practical support in educational fields. Also, the effects of reading strategies on adolescents' reading attitudes and the correlation between text comprehension and change of reading attitudes were investigated. This study is unique for its adoption of reading method combinations as reading strategies to enhance the effectiveness of reading in terms of text comprehension. Also, this study is meaningful in dealing with the cognitive abilities of high school students.