• 한국IT서비스학회지
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• 제11권2호
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• pp.49-68
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• 2012

The purpose of this study is to analyse the country image, the pre-assessment, and the usage intention about overseas internet shopping mall service in china and how these factors are related to one another according to internet shopping mall using experience. And this study divided the country image for internet shopping mall service into two components : general country attribute and general service product attribute. In this study it is found that the country image of international internet shopping service is directly related to the pre-assessment, and the pre-assessment is related to usage intention especially in case that chinese consumer has a lot of internet shopping mall using experience. In the other case, the general country attributes affect the general service product attributes but the general service product attributes don't have any relationship with the pre-assessment. For a successful international internet shopping mall service business in China, marketer should recognize that it is important to formulate the policy extending the internet shopping mall experience as well as using the country image.

• Journal of Korea Trade
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• 제23권6호
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• pp.33-51
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• 2019

Purpose - The purpose of this study is to provide practical implications for Korean companies searching for new market opportunities. From the experimental analysis, the impact of country image on product-country image and purchase intention of Korean products are measured. In addition, this study disaggregates the impacts of country image and product-country image and purchase intention among ethnic groups in South Africa for searching further useful implications. Design/methodology - To examine South African consumers' country image and product-country image towards Korean products, data were collected between June and July 2019 through an online questionnaire, and 335 questionnaires were used for analysis. Firstly, the multivariate analysis was conducted to examine the general tendency of South African consumers' perceptions of country image to Korea, product-country image, and purchase intention among three ethnic group consumers. Then in order to verify the country image model and hypotheses of the study, we analyzed the structural models for each of the three ethnic groups and compared the sizes of the path coefficients for each groups. To compare the difference of path coefficients across ethnic groups, configural invariance, metric invariance, and scalar invariance tests were conducted sequentially. Findings - In the black and white ethnic groups, the country image had a statistically significant impact on product-country image, but it did not affect the purchase intention to Korean products. The product-country image showed a statistically significant impact on the purchase intention to Korean products in both ethnic group. However, in the coloured ethnic group consumer, the country image had a significant effect on the product-country image, but it did not affect the purchase intention of Korean products. In addition, the product-country image did not have a significant influence on the purchase intention of coloured ethnic group consumers unlike black and white ethnic group consumers. The results of this study suggest that even though differences in terms of the impact of CoI on PCI and PI were investigated for the sample of white, coloured, and black respondents, the groups seemed to respond in a reasonably comparable manner. Originality/value - South Africa occupies more than 20% of Africa's total GDP in sub-Saharan Africa and is a hub for Southern African logistics as a hub for Korean companies to enter Africa. However, it is rare to find a study focused on the determinants of consumer behavior in South Africa. In particular, this study disaggregates the impacts of country image and product-country image on consumer behavior across ethnic groups in South Africa. Therefore, this study could provide practical implications for Korean firms which desire to diversify their export markets and pioneer future markets.

• 한국의류학회지
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• 제38권2호
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• pp.251-265
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• 2014

China is the biggest market for the Korean fashion industry. However, China is still difficult in regards to market entry and market success in China despite the geographical proximity. This study investigated the image of Korea and its impact on brand identity, brand attitude and intention to purchase with a focus on Chinese consumers in order to identify the variables of a country's image that affect a consumer's intention to purchase. The results of this survey targeted 214 Chinese consumers who were used for the final analysis. The survey subjects were female consumers in their 20s and 30s, living in metropolitan cities in China. Exploratory factor, reliability and frequency analyses were conducted using SPSS 19.0; in addition, confirmatory factor and path analyses were administered with AMOS 18.0. We identified two general images of Korea (economy and culture), two images of Korean (stylish and friendly) and three Korean fashion-product related images (quality, design and prestige). The results of the structural equation model were as follows. 1) Economy factor exerted significant effect on quality and prestige. 2) Stylish factor exerted a significant effect on all of the Korean fashion product images (quality, design and prestige). Friendly factor exerted positive impact on prestige. 3) All of the Korean fashion product images significantly influenced brand identity. 4) Brand identity exerted a significant effect on brand attitude. Lastly, brand attitude significantly affected intention to purchase.

• 국제지역연구
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• 제12권2호
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• pp.251-274
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• 2008

본 연구는 해외 유수 다국적기업과의 경쟁에서 우위를 점하기 위해 EU국가 중 가장 크고 진출이 어렵다는 독일을 대상으로 한국제품의 경쟁력 평가를 실증분석 하였다. 특히 제품평가에 미치는 요인으로 국가차원, 기업차원의 다양한 이미지와 소비자의 구매경험 그리고 원산지 확인 유무 등을 활용하여 실증분석을 하였다. 실증연구 결과에서 국가차원의 한국경제이미지, 한국일반이미지는 한국제품평가에 유의한 영향을 미치는 것으로 나타났다. 이는 독일 소비자가 한국을 경제적 측면과 정치, 사회문화 등의 일반 이미지에 있어 좋은 이미지를 갖고 있으며 이것이 제품평가에 긍정적으로 영향을 미치는 후광효과가 있음을 보여주는 것으로 판단된다. 추가적으로 브랜드 구매경험과 한국에 대한 지식 여부가 독일 소비자의 한국상품 평가에 미치는 영향 또한 분석하였다. 독일에서의 제품 경쟁력 평가에 있어는 국가차원의 경쟁력과 이미지가 중요한 역할을 한다는 실증결과는 국가차원에서 경쟁력을 확보하기 위해 경제뿐만이 아니라 정치적, 문화적으로 선진화된 이미지를 만드는 것이 중요한 과제라는 시사점을 제공하였다.

• Asia Marketing Journal
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• 제24권3호
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• pp.131-140
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• 2022

The current study examines how ethnocentrism influences the relationship between country image, product image, quality, and purchase intention for foreign goods. It is necessary to explore and analyze the connection between consumer ethnocentrism and purchase intention to develop marketing strategies that influence consumers' purchasing decisions. Accordingly, this article develops the research model to determine the impact of specific product determinants on consumer purchase intention towards foreign products. An online survey was carried out to reach the research objective. Four hundred effective questionnaires were analyzed using SPSS 23 and Smart PLS 3.3. The results showed that foreign product quality and image have a significant positive impact on consumers' intentions to buy foreign goods. Furthermore, consumer ethnocentrism significantly moderates product quality and purchase intention relationships. The study's findings could help marketers develop effective marketing techniques while also being helpful to academics and consumers in general.

• 대한방사선기술학회지:방사선기술과학
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• 제34권4호
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• pp.277-285
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• 2011

위장조영검사(UGIS)의 품질관리(quality control)를 위해 우리나라를 대표하는 종합검진기관 21곳에서 수검자 105명에 대한 위장조영촬영 영상 표본을 획득하였다. 표본 영상을 두 나라의 위장조영검사 화질평가표에 의해 각각 평가한 결과 우리나라 화질평가표(Image Quality Evaluation Table; IQET)에 의한 평균점수는 73.3점에 표준 오차 4.49로 21개 검진기관 중 19개 기관이 적격 판정을 받았다. 이에 반해 일본의 화질평가표에 의한 평균점수는 58점에 표준오차 4.45로 적격판정을 받은 기관은 불과 8곳 밖에 되질 않았다. 동일한 영상을 다른 평가표로 평가한 결과에 큰 차이를 보였다. 원인을 알아보기 위해 화질 평가표를 각각 항목별로 분석하여 위 전체영역의 묘출확인과 촬영기술에 대한 문제점을 파악하였고 획득된 영상으로 각 종합검진기관의 위장조영검사의 실태를 분석하였다. 우리나라 위장조영검사의 가장 큰 문제점은 명확한 검진방법 없이 검사가 시행되고 있다는 점이었다. 종합검진기관 21곳 모두 위장조영촬영방법이 모두 다를 뿐더러 앞벽 이중조영 촬영은 대부분 시행하지 않고 있었고 우리나라 화질 평가표에 포함하도록 명시된 점막상이나 식도영상을 포함하지 않는 종합검진기관도 있었다. 또한 체위에 따른 중복촬영이 시행되고 있어 수검자에 대한 무분별한 피폭선량에 대한 문제도 발생하고 있었다. 이에 적절한 위장조영검사의 품질관리를 통해 진단정보가 충분한 영상을 획득할 수 있도록 노력해야 할 것이다.

• 복식
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• 제59권1호
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• pp.14-28
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• 2009

Exoticism, by definition, is 'the charm of the unfamiliar', usually because of associations with a distant country. In the western-centric world, exoticism implies non-western or oriental style. The purpose of this study was to identify Koreans' perception of "Exoticism", and to compare the perception of exotic fashion image according to gender and education differences. Empirical study was composed of two parts focusing on gender and education effects respectively. For the first part, data were collected by self-administered questionnaires distributed to 280 respondents at 2 universities and 2 high schools during August and September 2005. The sample was consisted of 140 male and 140 female. A measurement, including 24 image adjectives to evaluate 16 fashion stimuli, was developed. Data were analyzed by descriptive statistics, correlations, t-test, and MDS. There was no difference in the perception of exotic fashion image according to gender. Both gender groups perceived exotic image as western image and non-exotic image as oriental image. Thus it could be said that Koreans perceive western-based fashion as foreign and exotic. This finding implies the relativity of "Exoticism." In the second part, the measurement and the analysis methods were the same with the first part. The respondents were consisted of 70 fashion majored female students and 70 non-fashion majored female students. There was considerable difference between fashion and non-fashion major groups in their perception of exotic fashion image. Whereas non-fashion major group perceived exotic image as western image and non-exotic image as oriental image, fashion major group perceived exotic image as both western and oriental image. This result suggested that fashion major group have western-centered conception as well as general perception character of Korean.

• 한국패션뷰티학회지
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• 제6권2호
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• pp.91-96
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• 2008

As the interest on popular culture has began to be expanded to a general living culture through 'Korean Wave(韓流)' and is in profess of the 'strategy to support Korean(韓) brand' to enhance our cultural standard and create a worldwide brand value in traditional culture. The purpose of this thesis is to make suggestion for production of an effective and differentiated advertisement photo in Korean(韓) brand fashion product on the basis of a Korean image. First, the Korean image is like the unique culture or history in Korea which enables us to feel our identity such as Korean clothes, houses, Hangul. Especially it was found out that the characteristic of a traditional costume in our country included a natural beauty, neatness, purity and calmness, etc and positive intention was expressed on a production of a fashion, photo, graphic of a Korean image.

• 아태비즈니스연구
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• 제7권1호
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• pp.71-82
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• 2016

Korean popular cultural content, "Hallyu", is prevalent in China, and those have changed some life styles of the Chinese people, who are crazy with it. Korean popular cultural content is more than a cultural phenomenon, it has enhanced the national image of the country and the tourism department, especially those popular products which are closely related to our daily life. From this point of views, the current study is to identify the relationship between Korean popular cultural contents, Korean image, and visiting intention to Korea. The questionnaire takes a volunteering method, and analyzed the general characteristics through SPSS21.0. Factor analysis and reliability analysis are provided in order to test the reliability and validity. As the result of the study, Korean popular cultural contents can enhance economic and culture image of Korea, and those are the main factor for the potential customers from China to visit Korea. This study can provide information for maintaining popular cultural contents and gives an implication for enhancing the Korean tourism policy.

• 과학교육연구지
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• 제32권1호
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• pp.47-60
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• 2008

기초 과학 진흥과 과학의 대중화를 위한 노력의 일환으로 과학기술부는 2004년을 '과학문화의 해', 2005년을 '물리의 해', 2006년을 '화학의 해', 2007년을 '생물의 해' 그리고 2008년을 '지구의 해'로 정해 다양한 행사를 기획 시행하였고, 하고 있다. 2006년 '화학의 해'에는 화학을 소재로 한 각종 전시 행사 및 대회가 개최되었다. 과학연극 '산소'의 무료 전국순회공연이 있었고, 이동화학관은 2006년도뿐만 아니라 올해도 분주하게 전국투어를 하고 있다. 한국방송공사(KBS)에서는 '화학의 해'를 기념하여 특별기획 프로그램을 여러 차례 방영하였다. 이만큼 '화학의 해'에는 화학이 대중들에게 가까이 다가갔었다. 이 같은 환경 속에서 2006년 화학의 해에 대중매체 중 일간지에서는 화학이 어떻게 그려졌었는지, 그것은 대중들에게 어떻게 보여 졌는지 궁금하였다. 이에 국내 4대 일간지를 선정 '화학의 해'인 2006년에 보도된 화학 관련 기사를 여러 검색어를 이용 검색하여 기사에 나타난 화학의 이미지를 분석하였다. 검색어는 화학 관련 단어를 설문조사하여 빈도수가 가장 많은 5개의 단어 선정하였고, 이를 인터넷 신문사 검색 창에 입력하여 기사를 찾았다. 찾아진 기사는 연구자들이 읽어가면서 화학 관련된 것을 선별하였고, 선별된 기사들을 읽어 기사 속 화학의 이미지를 긍정과 부정 그리고 기사의 속성 등으로 분석하였다. 대중매체에 제시되는 화학의 이미지는 대중들에게 가장 쉽게 전달될 수 있는 경로이므로 대중매체에 나타나는 화학의 이미지는 음양으로 대중들에게 커다란 영향을 줄 수 있을 것이다.