• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.53-64
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• 2018

This study analyzed contents of main news of 7 channels for 4 years during the initial period of introduction of the general programming cable channel(GPCC) in order to examine changes in subject composition and diversity of broadcasting news contents due to the introduction of GPCC. As a result of the analysis, terrestrial broadcasters treated a wide range of topics, while the GPCC's news focused on political news and differentiated from the terrestrial in the composition of the topic. In the composition of the news topic headline news, GPCC showed distinctive structure using political news and North Korea news, while terrestrial news was treated as major news for economic and daily information news. As a result of analyzing the diversity of broadcast news in the first four years of opening GPCC, it has changed into a strategy of selecting and concentrating in order to compete with the terrestrial broadcasters. In the initial broadcasting news market, the terrestrial broadcastings were used to maintain diversity strategies while the GPCCs were using concentrated strategies.