• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.620-631
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• 2019

Be an important competitive appearance for both boys and girls in modern society, and highlight the importance of enhancing their appearance. Administrative activity is considered traditionally feminine behavior and appearance, almost all female is subject of a consumer market is continuing, and recognition, but since the 1990s.Gender role stereotypes and women's social activity due to changes in status and role of men and women affected. Accordingly, the men in the realm of women than it used to be a glass half full and inclusive attitude began to improve her appearance are also men, and well in yourself. Investing a lot of time and money to their appearance to describe behavior. Furthermore, workers men to appearance factor for the career achievement, such as promotion or salary competitiveness is gradually spreading awareness of social life on whose behalf the men. The halo effect for a positive image formation and desirable looks to be. A Study on the self-wor Second, the higher the self-esteem of psychologically stable social approval of the important aesthetic of clothing, is less dependent on increased manageability and clothing. The study by analysis of the self respect persimmon and appearance for his own body satisfaction and a high correlation study and OK. Interpersonal and that a significant impact on the formation.Be an important competitive appearance for both boys and girls in modern society, and highlight the importance of enhancing their appearance. Administrative activity is considered traditionally feminine behavior and appearance, almost all female is subject of a consumer market is continuing, and recognition, but since the 1990s.Gender role stereotypes and women's social activity due to changes in status and role of men and women affected. Accordingly, the men in the realm of women than it used to be a glass half full and inclusive attitude began to improve her appearance are also men, and well in yourself. Investing a lot of time and money to their appearance to describe behavior. Furthermore, workers men to appearance factor for the career achievement, such as promotion or salary competitiveness is gradually spreading awareness of social life on whose behalf the men. The halo effect for a positive image formation and desirable looks to be. A Study on the self-wor Second, the higher the self-esteem of psychologically stable social approval of the important aesthetic of clothing, is less dependent on increased manageability and clothing. The study by analysis of the self respect persimmon and appearance for his own body satisfaction and a high correlation study and OK. Interpersonal and that a significant impact on the formation.

• Korean Journal of Culture and Social Issue
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• v.13 no.2
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• pp.77-96
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• 2007

The purpose of this study was to investigate characteristics of victims, especially aggressive victims of dating violence, and examine how they constructed the dating relationship and their commitments in dating relationships. The participants were 526 female college students who had the experience of heterosexual dating relationships, whose ages ranged from 18 to 37 (M=20.10, SD=2.70). The psychological tests used in this research included the following: Straus' Conflict Tactics Scale, Foo and Margolin's Justification of Violence Scale, Korean Version of Gender-Role Scale, and Lee and Han's Relationship Measures. Results revealed that aggressive victims of dating violence were more likely to receive mild violence as well as severe violence from their dating partners than victims only, while women who were victim only experienced sexual harassments more than aggressive victims from their dating partners. Aggressive victims of dating violence had experienced fathers' domestic violence more than women who had not experienced dating violence. Victims of dating violence showed less negative attitude toward dating violence than women who had not experienced dating violence. Victims of dating violence showed stronger commitments in their dating relationships than women who had not experienced dating violence. The results of this study may provide valuable information for professionals who help victims of dating violence.

• (The)Korea Educational Review
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• v.17 no.3
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• pp.175-240
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• 2011

The purpose of this study is to understand how the perception and attitude in children's education have changed over the 20th century in South Korea by searching the newspaper articles. The modernization in 20th century brought radical changes in every aspect of Korean society including education. As an educational attitude and policies from the government changed, so did the tones reflected in the newspaper articles. To sum up, there were four (4) principal changes found from this study as follows;Firstly, parental involvement and role as an educator became more important in Korean society and huge generation gap arose in attitudes towards children's education and custody. Secondly, the traditional gender-based roles of mothers' with image of love and fathers' with strength disappeared and mothers' responsibility of children's education were more emphasized during 20th century. Meanwhile, today's society is calling for an immediate return of fathers' involvement and commitment to children's education in the household. Thirdly, as the overflow of information and knowledge in 20th society caused an excessive interest in children's education, there were rising demands for establishing proper views and ideas on children's education. Lastly, the responsibilities of children's education which had been laid on household was expanded to public and government, which can be seen from the fact that an educational support from the government was extended to the children of overseas Korean as well as those residing in Korea.

• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.489-502
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• 2012

Storytelling advertising is one of the most popular ad types in marketing field. However, there has been little attention to storytelling ads in consumer and advertising research. To examine the effectiveness of different types of advertising, this study collected 9 commertial ads, which consisted of 3 advertising types(storytelling, informative, image) ${\times}$ 3 products(digital camera, coffee, health drink). We investigated the differences in emotions after ads and arousal level, as well as the advertising effectiveness among the three types of advertising. Preliminary analysis revealed that the emotions after ads could classified into two distinct emotion types, affective emotions and cognitive emotions, and we used the two emotion types as emotions after ads to simplify the results. The results indicate that the storytelling ads are more effective than the image ads, but this power of storytelling ads may not be found in the comparison with informative ads. It is also found that storytelling ads can help form a more positive attitude for males than for females, whereas image ads can have an more impact on females than males. In addition, it can be proposed that affective emotions after ads may play an important role in the effectiveness of advertising types, but the interaction effects of advertising types and gender may depend on the cognitive emotions after ads.

• Journal of Family Resource Management and Policy Review
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• v.28 no.2
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• pp.39-50
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• 2024

This study analyzed the composition of the time use and childcare time use of working mothers and fathers of Generations X and Y, differences between generations, differences between mothers and fathers, and factors affecting childcare time. We analyzed the lifetimes of working parents of preschool children(n=2,287) using Statistics Korea's Time Use Survey for 2014 and 2019. The main results are as follows: First, when comparing the lifetimes of Generations X and Y, in 2014, Generation Y mothers had longer commuted times, whereas for fathers, there was no difference between generations. Second, comparing the time use of Generations X and Y, regardless of the survey period, Generation Y mothers had longer sleep times than their counterparts, while Generation Y fathers had longer time in sleep, home management, and childcare than their counterparts. Third, in analyzing the factors affecting parents' childcare time for mothers of both generations, the less sleep times, mealtimes, working times, commuted times, home management times, and leisure times, the longer the childcare times. In the case of fathers, for Generations X and Y, the less sleep times, mealtimes, market work times, commuted times, and leisure times, the more childcare times. However, in Generation X fathers, home management time and the gender role attitude affect childcare time. While the generation gap was not clear for mothers, it was confirmed for fathers. Therefore, it was proposed not only gender differences but also generational characteristics should be taken into account to provide implications for child care policies, especially for fathers, in community care support systems incluing education and counseling programs.

• Journal of Distribution Science
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• v.14 no.5
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• pp.115-123
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• 2016

Purpose - Nowadays the competition between companies has been intensified in the aviation industry. It is hard to maintain successful market share in challenging managerial environment. Not long ago, a Korean major aviation company had faced social condemnation cause of managerial staff's immoral behaviors. That company suffers great losses in company brand value in terms of authenticity as an aviation company. This research tried to show the effect of brand authenticity in the aviation industry. First of all, this research tried to define the dimensions of the brand authenticities based on the former researches. This research suggested the airline brand authenticities as three kinds of dimensions. The dimensions of authenticities consist of performance aspects, symbolic aspects and moral aspects. And this research also tried to show the relationships between brand authenticities and consumers attitudes. Research design, data and methodology - The empirical research design is based on the experiments with six types of advertisement prototypes. The advertisement prototypes were based on three types of authenticities' characteristics. The prototypes were made of core statements about each authenticity. And the advertisement prototypes also were based on the aviation company types. The types of aviation companies could be divided into FSC(full service carrier)and LCC(low cost carrier). So the whole experiments were performed with six kinds of advertisement prototypes(3 brand authenticities X 2 aviation company types). The age of participants were from 20s to 40s. The proportion of participants' demographics are as follow. Age proportion is 50% of 20s and 50% of 30s and 40s. Gender proportion is 46% males and 54% females. The experiments performed through mobile devices. Advertisement prototypes were exposed to the participants through their mobile devices, and they answered the questionnaires. All the process of experiments were performed by a professional research firm to maintain the quality of data. Results - This research suggested some important outcomes as follow. First, brand authenticity had an important role to make a positive consumer attitude on the aviation company. All the three types advertisement of authenticities had a positive impact on the consumer attitude for the aviation company. Second, the three types of brand authenticities in the performance aspects, symbolic aspects, and moral aspects had a major impact on the consumers attitudes. The performance authenticity had the biggest effect on the consumer attitudes. Third, the types of aviation companies like FSC and LCC had a different correlation with types of authenticities. All the types of authenticities affected on the consumers attitudes in the FSC case. The symbolic authenticity had the biggest effect in the FSC case. But the performance authenticity showed the most striking effect in the LCC case. Conclusion - From this research, we can get a conclusion. The brand authenticity of aviation company should be managed carefully to maintain a positive brand image and consumers attitudes. And airline brand authenticities can be consist of three type dimensions. All the types of authenticities affects on the consumers attitudes positively. The symbolic authenticity affects more in the FSC case, and the performance authenticity influences more in the LCC case.

• Journal of Family Resource Management and Policy Review
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• v.20 no.4
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• pp.35-47
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• 2016

This research aimed to observe adolescent children's use of time and to discover the parent-related factors that affect adolescent children's use of time. The subjects included 2,092 fourth-grade elementary school students and 2,108 first-grade middle school students. We used data from the Korean Children and Youth Panel Survey. We tested sociodemographic factors, parents characteristics, and time usage, and we studied these factors using SPSS version 23.0; the results are as follows. Firstly, in the subordinate scope of the child-rearing attitude of parents, affection fourth-grade elementary school students(M = 1.83) and first-grade middle school students(M = 2.02). Inconsistency had an effect on fourth-grade elementary school students(M = 1.99), and first-grade middle school students(M = 2.12). Excessive expectations had an effect on fourth-grade elementary school students(M = 2.40) and first-grade middle school students(M = 2.55). Over-involvement had an effect on fourth-grade elementary school students(M = 2.68)and first-grade middle school students(M = 2.80). Finally, giving reasonable explanations had an effect on fourth-grade elementary school students(M = 1.51)and first-grade middle school students(M = 1.68). Secondly, in fourth-grade elementary school students(M = 463.35) and first-grade middle school students(M = 378.75). Further, studying hours during weekdays had an effect on fourth-grade elementary school students(M = 456.15) and first-grade middle school students(M = 460.86). Free activity hours during had an effect on fourth-grade elementary school students(M = 390.54) and first-grade middle school students(M = 387.11). Sleeping hours during holidays had an effect on fourth-grade elementary school students(M = 544.85) and first-grade middle school students (M = 511.74). Studying hours during holidays had an effect on fourth-grade elementary school students (M = 484.86) and first-grade middle school students (M = 511.74). Free activity hours during holidays had an effect on fourth-grade elementary school students(M = 518.68) and first-grade middle school students(M = 509.73). Thirdly, by observing the relative influence of related factors on adolescent children's use of time, grade(${\beta}$ = -.284), gender(${\beta}$ = -.208), over-involvement(${\beta}$ = -.380), supervising(${\beta}$ = -.217), and (${\beta}$ = .243) in terms of the child-rearing attitudes of parents was found to affect study hours($F=2.595^{**}$). The education level of fathers(${\beta}$ = -.144) results in(${\beta}$ = 1.991) and longer free activity hours for children($F= 4.116^{***}$). This research can be used to study the influence of parents'child-rearing attitudes on adolescent children's use of time and to suggest the role of parents in adolescents' ability to manage time effectively using practical.

• Journal of the Korean Home Economics Association
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• v.48 no.2
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• pp.135-144
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• 2010

This study explores whether or not marriage and other family values operate as factors that influence the willingness of women to voluntarily remain ever-single. The study includes as variables the sub-fields of marriage and family values that consist of traditional gender role awareness, freedom in sexual attitude, open outlook on marriage, familism, an acceptance of diverse families, fear of marriage, and assignment of value to extramarital factors. Participants of this study were 259 women in their twenties to forties with no experience of marriage, which were selected from the data used in the Korean Women's Development Institute's Investigation of Single Households(2007). Upon inserting value-related variables and sociodemographic variables into a binomial logistic model for analysis, age, open outlook on marriage, assigned value on extramarital factors, and an acceptance of diverse families were shown to be factors influencing the willingness of women to remain ever-single. That is, as the age spectrum is lower, outlook on marriage is open, more values are granted on the extramarital factors, and the degree of an acceptance of diverse views on family is higher, the chances that women would remain ever-single voluntarily were shown to increase.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.6
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• pp.196-203
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• 2020

Robotics has been increasing its role among factors affecting teachers' technological, pedagogical, and content knowledge(TPACK) in education. This paper reviews these factors and analyses each to identify those most influential: teachers' individual (gender, teaching experiences), professional development(PD) for technology integration, psycho-philosophical characteristics (attitude toward technology integration, constructive belief), and school characteristics.Those having the most significant influence on teachers' TPACK of robotics were PD for technology integration from individual characteristics, attitudes toward technology integration, educational belief from psycho-philosophical characteristics, and schools' atmosphere and support from school characteristics.Thisreview confirmed that PD for technology integration and school atmosphere are the two most influential factors among all factors considered. Practical implications on precautions for effective integration of robotics in education were identified.

• Journal of Families and Better Life
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• v.33 no.2
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• pp.71-88
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• 2015

The purpose of this study was to look into how married working men with a child younger than six years old spent their weekend time either alone or with their wives on housework, family care, and leisure activities, and to find out whether different types of time use brought about different levels of satisfaction to their use of time on weekends. Factors associated with each type were also explored. We analyzed 857 weekend time diaries of married men with a preschooler and men who worked more than 40 hours a week. This data came from the 2009 Time Use Survey conducted by Statistics Korea. Descriptive statistics and cluster analysis results showed that weekend time distribution to those three activities was classified into four different types, namely, 'nonparticipation', 'personal leisure centered', 'couple leisure centered', and 'family centered'. Time use satisfaction for 'couple leisure centered' and 'family centered' types which involved wife and child was significantly higher than the other two types. Age and traditional gender role attitude were associated with the personal leisure and couple leisure centered types, while work related factors such as work hours, regular day off, employment status, and occupation functioned as determinants of the nonparticipation type. Findings from this study suggest that weekend time spent together with family could be the source of satisfaction, but almost half of the respondents were deprived of their weekend family time due to work schedules on weekends. This study supports the need for organizational and policy efforts to ensure non-working weekends for fathers and husbands.