• Title/Summary/Keyword: Gender characteristic

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Research on Gender Specification and Their Visual Preferences at Department Store Display Space - Target Department Store Space - (백화점 매장공간의 성별 탐색 특성과 주시경향에 관한 연구 - 백화점 매장 공간을 대상으로 -)

  • Choi, Gae-Young
    • Korean Institute of Interior Design Journal
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    • v.25 no.6
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    • pp.52-60
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    • 2016
  • Observation about space is looked steady in an instant, but in continuous movement, one's observation unconsciously stays at different points. In department store, customer actually observes around the store for buying, not focusing on certain point. By studying customer's movement and observation feature, buying desire and interest can be found. For analysis of the different searching-features according to the continuous-observation depending on sex, the study is set up to record movements of customers at women in Department store. The following are the findings. First, Men observed 0.2-0.4 units more in I-II section which are assumed as predominant. The result shows that men can focus on more section (around +0.4%) and longer (around +5.7%) than women do. Second, the same feature of observation depending on sex is that both men and women observe left and right section while keep focusing on middle section. Third, according to the fact that right-focused observation magnificently occurred in the image curved to right, the Space-composition has influenced on the observation of both men and women on the space. Forth, excessive number of display can cause avoidance of observation. Moreover, observation does not stay on the coverage due to wall or post, but is attracted to the brand name. As brand name causes right-focused observation in the image [(8)], brand name can be one of the reasons to attract observation in women apparel store. To sum up, this study is noticeable as it researches about continuous-observation. Furthermore, verifying the result that the composition of space and the placement of products can cause big differences in the observation feature is meaningful outcome.

The comparative Analysis between Direct Sex Appeal Advertisements and Metaphorical Sex Appeal Advertisements (직접적 섹스어필광고와 은유적 섹스어필광고의 비교분석 -언더웨어 브랜드를 중심으로)

  • Park, Young-Won;Nho, Hyun-Ji
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.109-118
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    • 2014
  • This study has tried the comparative analysis by classifying the underwear brand advertisement into direct sex appeal advertisement and metaphorical sex appeal advertisement. The effectiveness of advertisement expression has been studied by the comparative analysis for the advertisement attitude, the brand attitude, the purchasing intention based on the gender and the difference between design major and the others. As the study result, the conclusion, that the direct sex appeal advertisement on the characteristic of underwear brand has high effect on women, has been drawn. Also, it could be recognizable that men have high preference for the advertisement attitude, the brand attitude and the purchasing intention for the metaphorical sex appeal advertisement. Consequentially, the point that the effect on women can be maximized when the sex appeal expression is in harmony with the image of goods may be identified in case of the direct sex appeal advertisement in the underwear advertisement; it could be recognizable that men expressed their interests for metaphorical sex appeal expressions in underwear brand advertisements.

Study on Characteristics of Abdominal Obesity among Acute Stroke Patients (뇌졸중 환자의 복부비만에 따른 제특성 연구)

  • Choi, Won-Woo;Kim, Mi-Young;Park, Su-Kyung;Leem, Jung-Tae;Park, Sung-Wook;Jung, Woo-Sang;Cho, Ki-Ho
    • The Journal of Internal Korean Medicine
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    • v.30 no.4
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    • pp.799-805
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    • 2009
  • Objectives : This study was aimed to assess characteristics in acute stroke patients according to abdominal obesity. Method : 1,506 subjects were included from the patients admitted to the Internal Medical Department at Kyunghee University Oriental Medical Center, Kyunghee University East-West Neo Medical Center, Kyungwon University Songpa Oriental Medical Center, Kyungwon University Incheon Oriental Medical Center, and D ongguk University Ilsan Oriental Medical Center from April 2007 to August 2009. Results : 1. Considering the demographic variables of the patients, the gender, older age, diabetes, hyperlipidemia and multiple infarction were significantly higher in the abdominal obesity group than in the control group. 2. Sasang constitution and oriental medical diagnosis showed significant difference in the abdominal obesity group. By oriental medical diagnosis, the D amp ness-Phlegm group was significantly higher in abdominal obesity group than in the control group. According to this analysis, we observed the general disposition of various characteristic distributions according to abdominal obesity in acute stoke patients These results can be utilized in the future as a basis material.

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Photogrammetric Analysis of Attractiveness in Indian Faces

  • Duggal, Shveta;Kapoor, DN;Verma, Santosh;Sagar, Mahesh;Lee, Yung-Seop;Moon, Hyoungjin;Rhee, Seung Chul
    • Archives of Plastic Surgery
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    • v.43 no.2
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    • pp.160-171
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    • 2016
  • Background The objective of this study was to assess the attractive facial features of the Indian population. We tried to evaluate subjective ratings of facial attractiveness and identify which facial aesthetic subunits were important for facial attractiveness. Methods A cross-sectional study was conducted of 150 samples (referred to as candidates). Frontal photographs were analyzed. An orthodontist, a prosthodontist, an oral surgeon, a dentist, an artist, a photographer and two laymen (estimators) subjectively evaluated candidates' faces using visual analog scale (VAS) scores. As an objective method for facial analysis, we used balanced angular proportional analysis (BAPA). Using SAS 10.1 (SAS Institute Inc.), the Turkey's studentized range test and Pearson correlation analysis were performed to detect between-group differences in VAS scores (Experiment 1), to identify correlations between VAS scores and BAPA scores (Experiment 2), and to analyze the characteristic features of facial attractiveness and gender differences (Experiment 3); the significance level was set at P=0.05. Results Experiment 1 revealed some differences in VAS scores according to professional characteristics. In Experiment 2, BAPA scores were found to behave similarly to subjective ratings of facial beauty, but showed a relatively weak correlation coefficient with the VAS scores. Experiment 3 found that the decisive factors for facial attractiveness were different for men and women. Composite images of attractive Indian male and female faces were constructed. Conclusions Our photogrammetric study, statistical analysis, and average composite faces of an Indian population provide valuable information about subjective perceptions of facial beauty and attractive facial structures in the Indian population.

Related Factors of Depression according to Individual Attributes and Regional Environment: Using Multi-Level Analysis (다수준분석을 활용한 개인특성 및 지역환경에 따른 우울증 관련 영향요인 분석)

  • Moon, Seok-Jun;Lee, Ga Ram;Nam, Eun-Woo
    • Health Policy and Management
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    • v.30 no.3
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    • pp.355-365
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    • 2020
  • Background: This study is aimed to verify individual and regional-level factors affecting the depression of Koreans and to develop social programs for improving the depressive status. Methods: This study used individual-level variables from the Korean Community Health Survey (2018) and used the e-regional index of the Korean Statistical Information Service as the regional-level variable. A multi-level logistic regression was executed to identify individual and regional-level variables that were expected to affect the extent of depressive symptoms and to draw the receiver operating characteristic curve to compare the volume of impact between variables from both levels. Results: The results of the multi-level logistic regression analysis in regards to individual-level factors showed that older age, female gender, a lower income level, a lower education level, not having a spouse, the practice of walking, the consumption of breakfast higher levels of stress, and having high blood pressure or diabetes were associated with a greater increase in depressive symptoms. In terms of regional factors, areas with fewer cultural facilities and fewer car registration had higher levels of depressive symptoms. The comparison of area under the curve showed that individual factors had a greater influence than regional factors. Conclusion: This study showed that while both, individual and regional-level factors affect depression, the influence of the latter was relatively weaker as compared to the first. In this sense, it is necessary to develop programs focused on the individual, such as social prescribing at the local or community-level, rather than the city and nation-level approach that are currently prevalent.

Analysis on Taxation Public Servant's Pride in Organization (세무공무원의 조직에 대한 자긍심 분석)

  • Hong, Soon-Bok
    • The Journal of the Korea Contents Association
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    • v.8 no.6
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    • pp.159-166
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    • 2008
  • The purpose of this research is to investigate empirically the relationship among organization identity, organization immersion, and pride(또는 self-esteem) of taxation public servants. The results of the research showed the following. First, the research showed that gender and work year, as individual characteristic variables, influence a significant effect on organization identity. Second, it turned out that the pride of taxation pubic servants influences a positive effect on organization identity, and groups of lower pride affect organization identity more than groups of higher pride. Third, it turned out that the pride of taxation public servants also influences a positive effect on organization immersion. In other words, taxation public servants with higher pride showed higher organization immersion. Groups of lower pride affect organization immersion more than groups of higher pride. These results verified that higher pride of organization members can strengthen organization identity and organization immersion.

External Validation of a Clinical Scoring System for Hematuria

  • Lee, Seung Bae;Kim, Hyung Suk;Kim, Myong;Ku, Ja Hyeon
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.16
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    • pp.6819-6822
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    • 2014
  • Background: The aim of this study was to evaluate the accuracy of a new scoring system in Korean patients with hematuria at high risk of bladder cancer. Materials and Methods: A total of 319 consecutive patients presenting with painless hematuria without a history of bladder cancer were analyzed, from the period of August 2012 to February 2014. All patients underwent clinical examination, and 22 patients with incomplete data were excluded from the final validation data set. The scoring system included four clinical parameters: age (${\geq}50$ = 2 vs. <50 =1), gender (male = 2 vs. female = 1), history of smoking (smoker/ex-smoker = 4 vs. non-smoker = 2) and nature of the hematuria (gross = 6 vs. microscopic = 2). Results: The area under the receiver-operating characteristic curve (95% confidence interval) of the scoring system was 0.718 (0.655-0.777). The calibration plot demonstrated a slight underestimation of bladder cancer probability, but the model had reasonable calibration. Decision curve analysis revealed that the use of model was associated with net benefit gains over the treat-all strategy. The scoring system performed well across a wide range of threshold probabilities (15%-45%). Conclusions: The scoring system developed is a highly accurate predictive tool for patients with hematuria. Although further improvements are needed, utilization of this system may assist primary care physicians and other healthcare practitioners in determining a patient's risk of bladder cancer.

Relationship Marketing Factors, Relationship Quality, and Store Loyalty in Retail Specialty Stores (소매전문점에서의 관계마케팅요인과 관계품질 그리고 점포충성도와의 관계)

  • Park, Myung-Ho;Jung, Jung-Il
    • Journal of Distribution Research
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    • v.11 no.4
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    • pp.97-124
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    • 2006
  • This study investigates the relationship between the relationship marketing factors, relationship quality and store loyalty in retail specialty stores. The customization of a retail specialty store was found to be having a larger effect on relationship quality than other factors such as expertise, bonding and communication and the moderating effects of customer characteristic was found be having a larger effect on relationship quality all factors except to communication. The result of this study has some practical implications. First of all, the customization strategy for individual customers is needed because customers trusted employees who provide a customized service more. Second, the employees' expertise is important to obtain the trust of customers. Third, the findings of the study showed that the communication with employees did not affect the trust. Rather, customers more often want price discounts, useful information, other benefits related to transactions. The communication is also necessary to bond a strong relationship with customers, as well as to respond customer's requests immediately Fourth, the marketing managers of the store have to effectively manage the customer relationship with the special consideration to the customer's gender, transaction experience, and variety seeking disposition.

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A Study on the Complex type Japan Community Mixed-support Facility and space Characteristic (일본 공동체복합지원시설의 복합화 유형에 관한 연구)

  • Kim, Su-Mi;Seo, Su-Mi;Kim, Moon-Duck
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.11a
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    • pp.437-441
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    • 2008
  • The community mixed-support facility in Japan is making efforts to try various approaches according to the changes made to allow the privatization of public facilities on the basis of Act on Special Measures for Urban Regeneration since 2004. Due to this change in policy, the community mixed-support facility is now taking further steps in trying to implement variety of approaches in the perspective of urban regeneration and urban maintenance and at the same time the trend of installation of community facility has gone through vivid changes for the last 20 years. The causes of this are from the social demand that claims for of new facilities and the change in the subsidy system in relation to equality in facility installation. Examples of the first cause can be the building of perpetuating educational society, an execution or a movement towards the society of gender equality, a countermovement for an aging society as well as a welfare society, and recently social phenomenon related to consumption is becoming an issue. And for the last, the number of construction of facilities is increasing that grow out of the traditional facility system. The complex of community mixed-support facility will provide public administrative and community mixed-support services to local people as well as to form a notion of community and a feeling of solidarity. Ultimately, this will develop local areas by regional interchanging of information. In this very research, we will analyze the community mixed-support facility and its characteristics as well as its implications and consider the types of complex through many preceding instances in Japanese community mixed-support facility.

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Non-structural Characteristics of Asian Looks in Modern Fashion (현대패션에 나타난 아시안룩의 비구조적 조형성)

  • Lim, Ji-Ah;Kim, Min-Ja
    • Journal of the Korean Society of Costume
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    • v.60 no.6
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    • pp.1-10
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    • 2010
  • The cultures and traditions of Asia has the roots so deep and it is the origin of inspiration. Therefore, it is easy to find a different inspiration when designing, expecially for Western designers who are seeking European tradition and its comparison. The most distinctive feature of the Asian look is non-structural and has no clear form close to the structure of the body or mathematical ratio, but is steric with 2-Dimensional planed textiles, and has a flexible, non-structural formative characteristic related to the movable body. This is base on the vision of the universe that regards the parts as the whole. From this research, generally studying about the Asian look and its non-structural formative characteristics. The study looked closely into the aesthetic value of non-structural formative characteristics formation, with basis on the large dress regulation system of the western reasoning and rationalism and mechanism. At first, my study pointed on the dressing functionalism or Neo-classism considering emotions, Anti-Western aspect observing surrealism dressing and expressionism dressing. Second, with men and women showing similar outer shape without the equivalent element such from wearing a corset, the sexism is abolished. Finally, the designers’ inner intention of art is being delivered, from the aspect that the expression of art, size and no waste of fabric shows effort of communicating with the world, giving value to the possibility of continuance.